PRNewser UnBeige LostRemote GalleyCat AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy AppNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com
Gelia is looking for a Account Executive. see all

Digitas

Digitas Promotes Marsey to EVP/MD in San Francisco

We’ve been told that this is a new position, but, yes, Dave Marsey, who’s spent well over six years with Digitas, has been promoted to the role of EVP/managing director of the Publicis Groupe/VivaKi-agency’s San Francisco office. Marsey will be tasked with leading a staff of 70+ at said agency, which handles clients including Taco Bell and eBay, come Feb. 1.

During the last half-decade the newly appointed exec has moved up from SVP/group media director to his most recent role as SVP/media practice lead. Need more info? Read here.

Digitas Adds New GCD in Atlanta

Sorry, due to our senility and/or post-holiday malaise, we forgot to mention what Digitas sent to us earlier this month, that Dee Mustafa-Bowne has joined the agency’s Atlanta office as VP/group creative director. What does that entail exactly? Well, the new creative exec, who joins Digitas ATL after spending nearly four years as creative director at Engauge, will spearhead work for clients including Equifax and Delta, as well as the creative for new business opportunities.

We’ve also been told by sources familiar with the matter that Mustafa-Bowne started around the new year, and as a result of joining Digitas Atlanta as VP/GCD, she leaves quite a void at Engauge as there’s apparently “no one in charge of creative” at the latter’s office in the 404.You might remember that the latter agency cut EVP/ECD Carl Warner last summer.

While we look into that situation, let’s turn our focus back to Mustafa-Bowne, who during her 20-year career has not only helped launched WebMD but has worked with the likes of Dunkin’ Donuts, Comcast, Home Depot, Nickelodeon, PGA and ESPN. Her current role at Digitas, meanwhile, calls for the new ATL VP/GCD to report to SVP/ECD, Marc Garbarini.

 

Digitas Loses Head of Planning in Stamford

Since yesterday, a handful of tipsters have been informing us about the departure of one Vassilis Bakopolous, who has spent the last two-plus years as group director, head of planning at Digitas’ Stamford office. While Digitas has yet to comment on the matter (spies say the planning exec “left mysteriously” though sources familiar with the matter counter that his split was “amicable”), Bakopolous is the second notable VP to part ways with the Stamford office (or vice versa) in the last two months following media director, Melina Usher.

Well, while we await some clarification from Digitas on his departure, it looks like Bakopolous has already landed a new gig as head of insights & research for the Mobile Marketing Association. As for background, the planning exec’s relationship with Digitas dates back to 2008, when he first joined as VP and subsequently worked at Digitas Health.

Digitas Loses Detroit MD

Sources familiar with the matter confirm that Tamy Harms, who’s spent the last eight-and-a-half years at Digitas’ Detroit office, most recently as SVP/managing director, has “decided to pursue other opportunities outside the agency.” Harms joined Digitas in 2004 as VP/marketing and subsequently moved up to SVP four years later. Prior to Digitas, Harms spent nearly four years at Carlson Marketing Group (which rebranded under the name Aimia last year), where she led strategic planning for various GM brands.

Desir, Digitas Part Ways After Barely Four Months

We’re not sure what went wrong here, but as those in know tell us, “some unions just don’t work out.” Just months after joining Digitas New York (alongside Doug Speidel) as VP/group director, head of experience design, sources familiar with the matter confirm that Fritz Desir and the agency are parting ways. Desir, who our sources describe as a “good man” and “smart” (well, we guess the latter has to be somewhat true considering his position), has also worked in similar positions at RAPP as CD, experience design and at Tribal DDB as director, strategy experience & architecture. No word yet on the exact reason for the split or where Desir’s headed to next, but perhaps the opening line of this post explains it.

Former Hill Holliday CSO Takes Top NA Planning Post at Digitas

And now, for today’s planning-related news. Digitas has appointed Lesley Bielby as its EVP of North America planning, a newly created position at the agency that calls for the exec to work out of the Boston office and leads a staff of 45 that spans seven offices. Bielby is no stranger to the Boston area, though, having most recently served as chief strategy officer at MMB and CSO before that at Hill Holliday, where she spent six-and-a-half years in all and led strategy across both of latter’s offices.

During her career, the Scottish native also served as a planning director at both Merkley + Partners and McKinney. Bielby officially assumed her new EVP role at Digitas on Oct. 9.

 

Moxie Alum Reardon Heads to Digitas

We’ve received confirmation that after spending the last 20 months at Moxie Interactive’s New York office, primarily working as SVP, group client director on the L’Oreal business, Danielle Reardon has now joined up with Digitas. Reardon, who recently started at the latter agency (still waiting on actual start date), serves as VP/group director, marketing at the Publicis Groupe/VivaKi digital network’s NYC office.

Prior to her Moxie gig, Reardon served as VP/digital account director at Deutsch LA, where she spent three-and-a-half years, helping launch HTC in the U.S. and working on VW. During her career, the exec also worked on the account/management side at the likes of McCann, MRM and Razorfish.

Digitas Parts Ways with Media Exec

Digitas’ Stamford, CT branch is out one exec as of late as we’ve received confirmation that Melina Usher is no longer with the agency. Who’s that, you ask? Well, Usher, who Digitas parted ways with late last week according to those in the know, spent the last five years in the Stamford office as VP/director, media. Spies are telling us that Usher’s departure was less than amicable, but we’re still looking into that. A 15-year agency vet, Usher spent time on the comms and media side at the likes of Saatchi & Saatchi, Euro RSCG and Initiative prior to joining Digitas.

Swann Headed to Digitas

Here we go again, but this time it’s good news, rest assured. We have received confirmation from sources familiar with the matter (along with his former employer, confirming the truthiness) that Adam Swann, who has spent the last two years working as head of strategy for Gyro’s New York office, has taken on a similar at Digitas’ New York office. according to those in the know.  The strategy exec has spent the last four years at Gyro, also doubling as a lecturer at the London School of Marketing during his career.

From what we’ve been told, Swann will officially assume the title of VP/general director, account planning once he starts at Digitas’ New York office next week. During his career, the exec has worked on the strategy side at Mother and JWT.

Calvert, Digitas Part Ways

After spending barely eight months as worldwide head of strategic planning at Digitas, Simon Calvert‘s time at the agency has come to an end. An agency spokesperson tells us, “it is mutually agreed that Simon will leave Digitas. We wish him the very best.” Calvert, who was based in Digitas’s London office, joined the Publicis Groupe/VivaKi agency from Draftfcb, where he spent over five years and held titles including global chief planning officer and executive strategy director for the London office.

During his career, Calvert worked on the account side at the likes of Saatchi & Saatchi and McCann Erickson and once served as head of strategy at Proximity. No word yet on when his last official day is at Digitas.

<< PREVIOUS PAGENEXT PAGE >>