PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Digitas

Digitas LBi SF Hires Co-Creator of ‘Concepting with Convicts’

Ben PfutzenreuterDigitasLBi San Francisco has hired Ben Pfutzenreuter, who previously served as an intern and was co-creator of the popular “Concepting with Convicts” program, which utilized the Federal Bureau of Prison’s pen pal program to allow collaboration with inmates to create speculative ads. Ben created the program with fellow intern Pat Davis, with the goal of proving that “Great ideas can come from anywhere.” Inmates provided either copywriting or art direction for each ad; art directors Marcus Löf and Luis Gonzalez also collaborated on the project.

Pfutzenreuter began work this week as an associate copywriter. The Miami Ad School grad interned with Digitas LBi this past winter.

“We’re incredibly proud of the work that Ben and Pat have done independently with Concepting with Convicts, and we’re thrilled to have Ben join our San Francisco team,” said Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco. “The spirit that good ideas can be born anywhere, is our philosophy here in San Francisco.”

DigitasLBi SF Launches Taco Bell Breakfast Menu

livemastaco

Taco Bell and DigitasLBi San Francisco (their digital AOR) are launching their new breakfast menu (the proper response: “Gross”) with a different kind of social campaign.

DigitasLBi and Taco Bell are sending out 1,000 burner phones across the country as part of a teaser campaign for Taco Bell’s largest menu expansion in their 50 year history this Thursday with the introduction of the new breakfast menu, offering people the opportunity to make a terrible decision on their way to work. The phones serve as “a direct line to Taco Bell Breakfast and a chance to win epic swag by challenging fans to create social content.” Preloaded text messages on the phones offer usersinstructions on how to activate the phones and accept the terms and conditions.

Then, throughout the week, “phones will be called and texted at various times throughout the day, prompting participants to complete missions” using the hashtag #wakeuplivemas, for a chance to win prizes (like a waffle taco hoodie). Tumblr will act as the hub for all the created content, while winners will be notified via their phone and Twitter. Mobile marketing firm Hipcricket was responsible for powering the voice and text messages on the phone. The idea is to create a “retro guerilla social network that generates excitement to create compelling social chatter and content.” We’ll give DigitasLBi and Taco Bell this: the breakfast menu launch is certainly unusual. You can follow along with this campaign on Tumblr, Instagram and Twitter, and if you feel like being sick by lunch, head to Taco Bell for breakfast this Thursday.

c60aa3aeb3da11e3a1881298a9ff0b91_8

Oh god, is he pouring maple syrup on….eeew

DigitasLBi Welcomes New Creative Lead in Chicago/SF

morgandiglbiRemember the name Kevin Drew Davis? If not, here’s a refresher: KDD was the creative lead at DigitasLBi’s Chicago and San Francisco, but left the agency last summer. Now, said agency has finally found his replacement in 20-year creative vet, Morgan Carroll, who succeeds Davis in the role EVP/executive creative director of both aforementioned offices. Carroll (pictured), who will officially assume his role on April 21 and will report to DigitasLBi Chicago/SF president, Doug Ryan, joins the agency after spending well over a decade at Deutsch, where he last served as EVP/group creative director on GoDaddy (remember this one?), Microsoft, Degree for Men, etc.

During his career, Carroll (pictured), also held the title of interactive CD at Saatchi & Saatchi, where he was a founding member of its Digital Darwin offshoot, over saw the interactive creative department in NY and worked with clients including P&G and General Mills.

DigitasLBi Lets Lady Liberty’s Hair Down for John Frieda

DigitasLBi has just released “A Girl’s Got to be Free,” a new digital spot for John Frieda’s Frizz Ease Hair Care products.

Set at night in New York, the 60-second video features a team of rogue women dressed in black who make their way to Ellis Island. Once there, the crew pulls out harnesses, climbing gear and other equipment and makes their way up the Statue of Liberty. Upon reaching the top, they free Lady Liberty of the bun that has been constricting her for over a century and let her hair down.

“We wanted to create an unexpected online experience that captures the simple, universal truth that when women pull their hair back in resignation to frizz, they pull themselves back. Frizz Ease Hair Care gives her an alternative to this daily struggle and empowers her to step out and conquer each day with confidence. ” explains Melissa Pruessing, VP/Group Account Director at DigitasLBi Chicago.

“A Girl’s Got to be Free” is part of DigitasLBi’s new “Never Pull Back” campaign, which features a new website, as well as “digital paid, owned and earned media” executed by Click 3X. Kao’s USA’s media agency Spark, meanwhile, handled media planning and buying for the campaign. Stick around for credits after the jump. Read more

DigitasLBi Takes on Memorial Sloan Kettering

medical_LOGOWe’ve been told that this has transpired in a matter of the last 24 hours, but yes, DigitasLBi has  been appointed as digital agency partner for Memorial Sloan Kettering, the 130-year-old private cancer center based in NYC. We’ve been told by sources familiar with the matter that work will be handled out of the New York and Boston (mostly Boston) DigitasLBi offices. We should have more info forthcoming, stay tuned.

Here’s What’s Happening at DigitasLBi Chicago

jimkimSo, if you will, let us just clarify some matters addressed on the Spy line regarding staffing issues at DigitasLBi Chicago. According to sources familiar with the matter, it’s true that a handful of staffers have parted ways with the agency, though they all appear to be unrelated.

We can confirm that, over “the last couple of weeks,” that DigitasLBi has parted ways with, among others, VP/GD, creative Jim Kim (he, with the impressive headshot to the left), project manager Jon Stahler, Subhamay Ghosh, manager/technology and the agency’s manager/technology enablement, Jack Clarke. Most of the aforementioned staffers had been with DigitasLBi Chicago for nearly two years, give or take. No word yet plans to replace, etc., but as mentioned, these were just general, unrelated departures and  weren’t clustered by one client or department.

DigitasLBi Labs, Klépierre Launch Personalized Digital Shopping Experience

Digitas LBi Labs, the agency’s tech-inspired incubator, and European real estate investment company Klépierre collaborated to create “Inspiration Corridor,” a digital prototype personalizing experiences in shopping malls by providing customized product recommendations and telling users where to go to shop for them.

According to DigitasLBi Paris deputy GM/connected commerce lead, Vincent Druguet, the project began with the insight that “consumers rarely know every single shop in a mall, and are even less aware of their newest products. Right now, there’s a wealth of product information available to people through personalized search engines. Our idea was to offer people all this information in a fun and experimental way, using digital technology in shopping malls.”

The “Inspiration Corridor” works by using an infra-red camera to analyze individual consumers upon entering with body scanning technology. Then, a “device equipped with QUIVIDI video analysis and PigData product recommendation scans the visitors and their outfits within 10 seconds and registers the collected data: their gender, age, and clothing style.” This results in a personalized “mood board” tailored to the individual consumer. Users can also scan the bar code on recently purchased items to get recommendations for matching accessories. Then, the “Inspiration Corridor” simulates window shopping, allowing consumers to walk through the corridor select the products they’re interested in. Each item they choose “affects the recommendation engine, made with PigData, and simultaneously updates the product selection.” Upon leaving, “customers can synchronize their product selection to the Klépierre mobile application using iBeacon technology.”

For a better idea of how it works, you can watch the prototype in action above. It’s a pretty nifty device, allowing users to combine digital and offline shopping in exciting ways. Stay tuned for credits after the jump. Read more

DigitasLBi Nabs Puma Global Digital Duties

Puma 2

It looks like Puma is rounding out its agency roster as the German sports shoe/apparel brand has appointed DigitasLBi as its global digital agency. The news comes just two months after Puma selected JWT as its lead creative agency. As for the DigitasLBi appointment, we’ve been told that there was “a competitive review” (no names as of yet) for the business, which marks a new type of agency relationship for Puma.

In a statement, Remi Carlioz, Puma global head of digital marketing says, “DigitasLBi will have a crucial role in translating our new Forever Faster brand messaging into the digital world and building momentum in the lead-up to the consumer launch of our global Forever Faster brand campaign in the second half of 2014. An agile agency with a global reach, DigitasLBi brings a unique savvy thinking and creative, real-time marketing to the table and is a perfect fit to PUMA to help us re-establish our brand in the minds of our customers.”

DigitasLBi Boston will handle the Puma digital work, which includes development, leading/implementing global digital strategy, creative, analytics, social and community management, real-time marketing, as well as production and design for key digital campaigns and related marketing initiatives with global scale.

DigitasLBi Makes ‘Mild Staff Calibration’

digitascornThat’s pretty much what we have for you, ladies and gents. To address the tipsters, we’ve been told that DigitasLBi has indeed cut some staff. Despite what the Spy line was buzzing, the cuts only affected only the Detroit office and NOT Boston as well, amounting into 10+ people. From what sources tell us, the reductions were based on “needs to flex up and down based on project projections and workload, this is a standard practice.” From what spies tell us, though, the DigitasLBi issue may be with its Team Sprint counterpart but we’ll leave conjecture at that.

Michaels, Walter Part Ways with DigitasLBi

suzannedigitas2And now, back to the grind. We’ve received confirmation that Suzanne Michaels, who’s spent the last four-and-a-half years at the Chicago branch of what is now DigitasLBi, is leaving the agency effective Jan. 6 During the last 18 months of her time at DigitasLBi, Michaels, who we’ve been told is joining up as executive creative director at Critical Mass, served as SVP/creative and led digital, mobile and social efforts for Team Sprint. From what we’ve been told, Lewis McVey, currently GCD, is stepping up as SVP, creative leader for Sprint, effectively immediately. As for Michaels, prior to her time at DigitasLBi, the creative exec worked at the likes of Tribal DDB and JWT.

Along with the departure of Michaels, DigitasLBi Chicago is also losing Rick Walter, technology manager, who’s leaving his post effective Jan. 3 and moving into a project management role at a small startup consulting group. From what we gather, both partings are amicable.

<< PREVIOUS PAGENEXT PAGE >>