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CCO Karen Spiegel Leaves FCB

Karen SpiegelToday we confirmed that Karen Spiegel is now the former Global Chief Communications Officer at FCB (née draftFCB). She recently left the agency after replacing former EVP/GCCO Wally Peterson only nine months ago.

London-based Stephen Martincic, who has been SVP of communications for several years, is her replacement.

Spiegel is not moving to another agency: she’s launching her own consultancy.

She entered the agency world in 2001, beginning a 12-year stint with R/GA during which she became SVP/Managing Director. Longtime readers may recall that Spiegel led former spy Matt Van Hoven on a tour of the shop’s Bauhaus-themed New York office and introduced him to its three-wheeled motorcycle way back in 2009.

No word on the details regarding Spiegel’s new venture; updates as we receive them.

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Choose Chicago Names FCB Chicago, Starcom USA Agencies of Record

ChicagoThe chair of Choose Chicago, Chicago’s official tourism marketing organization, Desiree Rogers and CEO Don Welsh announced today that Choose Chicago has selected FCB Chicago as its new creative agency of record and the Chicago office of Starcom USA as the city’s media planning and buying agency of record. The appointments come following an eight week review process, conducted in partnership with Chicago-based search consultancy R3:JLB. Choose Chicago’s review focused on agencies with strong Chicago ties, as well as proven global brand building capabilities and strong traditional and digital communications channels expertise. FCB Chicago and Starcom USA will work together “to build fully integrated, multi-channel marketing programs to significantly increase leisure and business travel to Chicago from domestic and international markets.”

“We are thrilled to partner with Choose Chicago to share the stories that make our city great,” said Michael Fassnacht, CEO and president of FCB Chicago. “This is a humbling opportunity to make a true impact on Chicago.”

Starcom USA CEO Lisa Donohue was equally enthusiastic, adding, “Chicago is our hometown, and we are thrilled to bring our talent, expertise and strong digital focus to showcase all that this great city has to offer. This is a truly special city, and along with Choose Chicago and FCB, we look forward to enticing countless others to visit and experience it along with us.”

Bryce Out at FCB LA

michaelbryce1After spending nearly 15 months at what is now FCB L.A., Michael Bryce has left the agency, sources familiar with the matter confirm. Bryce, whose last day at FCB was Friday, joined the agency as executive creative director at the beginning of 2013 following a yearlong CD stint at 72andSunny, where he worked on campaigns for Samsung GS II and Activision. During his time at FCB, meanwhile, Bryce led creative efforts for the likes of Levi’s, Dockers and Nabi.

The creative vet, though, spent the majority of his career at Deutsch LA (14 years, give or take), where he last served as EVP/group creative director and managed the agency’s U.S. Playstation account while leading work for clients such as CiCi’s Pizza, DirecTV and TGIFridays along the way. No word yet on replacement plans at FCB, etc, but we’ll likely fill in the blanks soon enough.

Draftfcb Officially Drops ‘Draft’ Portion from Name

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Ah, so now we know why we were getting all those tips about signage removal at Draftfcb’s New York office. At the time, folks in the know, somewhat vaguely, told us that the company was “renovating.” Now we know it was a larger purpose as Draftfcb is no more and will now go under the old-school name of Foote, Cone & Belding, or simply, FCB. Here’s the agency’s words on how the network structure will be affected by the rebranding. Typically, each office will add the city in which they operate, for instance, FCB Shanghai, FCB Paris or FCB Chicago. In some markets we will add the name of an acquired company such as in London, where the office will be FCB Inferno. And where there is an agency with specific expertise, it will take on that name, as with FCB Health. In rare cases, the name of a highly respected creative leader will be added to further enhance the office’s delivery and reputation.

Carter Murray, who assumed the role of global CEO at DFCB six months ago and if (as you’d expect) leading the charge on the name change, says in a statement, ““Two distinct brands, Draft and FCB, were merged together seven years ago.The entities have united and now have one seamless offering. It’s time to simplify our brand name as well to reflect our focused identity and direction.”

Draftfcb Chicago Lets Pets Speak for The Shelter Pet Project

We thought we’d round out Monday on a cute note.

Draftfcb Chicago created a new pro-bono campaign for The Shelter Pet Project that lets the animals speak for themselves. Working in partnership with The Ad Council, The Humane Society of the United States, and Maddie’s Fund, Draftfcb’s integrated campaign features TV, outdoor and web PSAs promoting pet adoption. The campaign showcases the adorable and amazing personalities of real dogs and cats adopted from shelters, who practically reach through the screen and invite viewers to play with them. Draftfcb plans to take things a step further later this week with the launch of a new online experience on The Shelter Pet Project’s website allowing visitors “to virtually meet and play with the pets from the PSAs.” You can view the PSA for the friendly feline Stetson above, while dog lovers can meet the energetic Arnie below. Still not enough aww to round out your Monday? Stick around for another feline/canine pair and credits after the jump.

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Draftfcb, KFC Make History with Two-Man Chicken Sled

Last month, Bryce Harper performed the first ever chicken-eating backflip for KFC as part of Draftfcb Chicago’s “How Do You KFC?” campaign. Now, Draftfcb continues the campaign of people eating chicken in situations where it doesn’t make sense for people to eat chicken, making history with the first ever two-man chickensled. The campaign is well-timed, coming on the heels of the U.S. men’s first two-man bobsled medal since 1952 and a two medal performance by the U.S. women’s bobsled team.

Draftfcb and KFC tapped Team USA Bobsled brakeman Jim Carriel, and retired Team USA Bobsled pilot Landon Phillips for the historical event. Carriel ate chicken from the KFC Go Cup from a customized cup holder while speeding down the track at 70 miles per hour and five Gs. “No other bobsled team out there is pulling five Gs while eating chicken. More casual fans of chicken sled racing may not know the physical demands five Gs puts on an athlete. Do you know how much an Extra Crispy Strip ‘weighs’ at five Gs?” Carriel asked. “It’s almost a half pound. Seriously. Don’t try this at home, kids.”

Draftfcb’s new video is supported by a tongue-in-cheek social campaign calling on fans to like or share a petition on the brand’s Facebook page to make chicken sled racing a Winter Olympic event in 2018.

 

Draftfcb NY Soundtracks Jamaican Bobsled Team

Yesterday we brought news of Draftfcb New York’s case study for the Jamaica Tourist Board. Well, that agency is feelin’ the rhythm and has just released a song for the Jamaican bobsled team, called, appropriately enough, “The Bobsled Song.”

The song was written by Sidney Mills and Jon Notar, “according to the shape and length of the actual race track” at Sochi, in order to act as a soundtrack to Jamaica’s run. What’s more, the song’s lyrics sync up perfectly with the lefts, rights, and straightaways of the course. This is best illustrated in the fun, mostly 8-bit video game style music video above. (Anyone else wish this game was real?) Everybody loves Jamaica’s bobsled team, thanks to Cool Runnings, and now there’s one more reason to watch Jamaica compete at Sochi. This Sunday, head on over to bobsledsong.com, tune in for the first heat at 11:15 AM, and the second heat at 12:45 PM, and play “The Bobsled Song” when Jamaica starts their run. Or follow @VisitJamaicaNow on Twitter for updates on when team Jamaica runs. It’s bobsled time. Stick around for credits after the jump. Read more

Draftfcb SF Nabs Trulia Biz

draftfcblogoAfter handling marketing efforts internally over the years, San Francisco-based Trulia, a company that essentially serves as an online real estate resource, is looking outward as it’s chosen Draftfcb SF as its first AOR, effective immediately. DFCB SF, which won following, yes, a “competitive review,” is now tasked with developing a fully integrated campaign that’s set to launch in second quarter of this year. No word yet on who else participated in the review (though Draftfcb did beat out seven other agencies), but Trulia CMO Kira Wampler says in a statement, “The Draftfcb team stood out during our selection process“The agency developed a strategy that demonstrated a thorough understanding of our consumer and category.”

Trulia now joins a Draftfcb SF client roster that currently includes Levi’s, EA, Taco Bell and Dockers.

Draftfcb NY Releases Jamaica Tourist Board Case Study

Back in 2012, the Jamaica Tourist Board decided to stick with Draftfcb New York (who started work for them all the way back in 1991) for five years following a competitive review.

That decision seems to have paid off, as Draftcb just released a case study for the Jamaica Tourist Board, and the results are pretty irie. The agency’s recent campaign for Jamaica Tourist Board, which included setting up a the world’s largest stress ball in Times Square this past November, brought results including a 423% increase in Facebook daily impressions, 1,264% increase in Facebook engagement. Draftfcb spends the ending of the 2 minute video interviewing New Yorker’s who are clearly still stressed out. Maybe they need to take the advice of the Tourist Board’s Christopher Dobson, and “come down to the beautiful, warm island of Jamaica,” where they have more efficient means of relaxation. Credits after the jump.

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Levi’s Shifts Biz to Draftfcb, The House Worldwide

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After spending a few years going forth with W+K, universally-known jeans brand Levi’s has moved its ad duties to Draftfcb and year-old agency The House Worldwide, which will share duties on global marketing, creative and strategic support. Levi’s CMO Jen Sey says in a statement, “We are very excited about this new model. We’re getting handpicked creative talent from Draftfcb and The House networks at both the global and local market level. This model will provide us with the efficiency and consistency we need as a global brand as well as the means to  drive relevance around the world by accessing top-notch local talent when we need it. In doing so, we’ll strive to reach passionate new fans in every market in which we operate.”

The 160-year-old brand previously worked with W+K since 2008 in the U.S. as well as BBH abroad. Among those participating in Levi’s new “customized” agency model are Draftfcb San Francisco, Draftfcb Los Angeles and The House Worldwide’s ChinaMadrid in Spain and CumminsRoss from Australia.

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