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Events

David&Goliath Spreads the Luck for Southwest Airlines, New York-New York Hotel & Casino

This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.

When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

CP+B Brings World Tour, Aspiring Rappers to Advertising Week

CP+ B brought its creative talent to Advertising Week New York from around the globe last week, with none other than Chairman Chuck Porter on hand to emcee a select panel.

While CP+B has a worldwide presence, many of its offices are small. Porter likes it that way; as he noted during the event, strong collaboration between offices works well in serving the agency’s varied clients.

One such location is CP+B’s Copenhagen, Denmark office, which handles the account for III, a brand of headphones used primarily by DJ’s. Mathias Birkvad, CEO of CP+B, Copenhagen, outlined the “how” behind a agency’s creative approach which led to a rap contest that generated lots of media attention.

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AgencySpy Is Throwing a Party

Hello, media-savvy readers: you may have heard that our parent company was recently acquired by Prometheus Global Media, which also owns Adweek.

In order to celebrate this new partnership and allow ad folks to rub elbows before the real hoedown starts during Advertising Week, we’re throwing a party in downtown Manhattan next month.

Details:

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Your humble host will be the dude writing this post right now.

Register here unless you don’t live in New York and/or prefer not to show your face in public. We get it.

Toronto Shop Bemoans ‘Stupidification of Society’ in Short Films for TED Event

We here at the Spy couldn’t help but be reminded of Mike Judge‘s highly underrated 2006 film, Idiocracy, when checking out these shorts from Toronto-based agency, Capital C. The shop paints a bleak portrait of a social media-addled future hinged on 6-second sound bites versus long-form content and one which lacks any thought-provoking communique. Yes folks, behold the “Stupidification of Society,” which Capital C created pro-bono for the  TEDxColumbiaSIPA conference that took place in New York on May 8. According to the agency’s chief creative officer, Gary Watson, the films “The Vine Effect” (above) and “The Glass Era” (below) “…very much play into cultural and digital trends. Shortened attention spans. Technology overload. Things that get in the way of spending time with inspirational content that ultimately makes a difference in our lives.”

Short films lamenting the loss of longer-form content? Oh, the irony, but perhaps that’s the point of all this to begin with. Full credits after the jump.

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And Now, Your ADC Portfolio Night All-Stars Series Finale

Well, the time has come and with this, we’ll put the ADC coverage to bed for a while. Yes, the fifth and final installment of the ADC’s video series highlighting the happenings from last year’s first-ever Portfolio Night All-Stars event. Perhaps you saw episode 4 featuring AKQA CCO Rei Inamoto yesterday and now, the finale takes us to the presentation portion where the six all-star teams actually pitch for Ford representatives. The peculiar thing about this clip is you really don’t see/hear any of the actual pitches being made (we assume because Ford wants to keep things close to the hip). Well, at least this entire series still has a quick runtime than one actual episode of AMC’s The Pitch. FYI, the winner’s announced just past the 5:00 mark. You can check out the full series here, and in case you were wondering, this year’s PN event takes place May 21.

Radio Shack, Quirky and GSD&M Team Up to Launch Invention Challenge

Electronics retail chain Radio Shack, online collaborative Quirky and Austin-based, Omnicom-owned GSD&M have teamed up to extend the brand’s “Do It Together” mission by launching an invention challenge for kids and budding inventors. The Shack is inviting its target audience to contribute “smart” toy ideas with the opportunity for the best one to become a sellable product on the chain’s shelves. It doesn’t look like there’s much time (well, seriously, there isn’t much time), but you can check out the site here to submit your concepts, which will be judged live on June 5 at Quirky.com. This effort marks the latest partnership between Radio Shack and GSD&M, which began working with the brand last year and created their well-received, 80′s-loving Super Bowl spot.  And if you can bear the crap weather here today in NYC, tonight, the brand and Quirky are hosting a Sketch and Design night at the Radio Shack Concept store on 150 E. 42nd St. from 4-7. Enjoy, kids.

Here’s Episode 1 of ADC’s Portfolio Night All-Stars

As we mentioned earlier this week, here is the first of five episodes launching from ADC regarding its Portfolio Night All-Stars. The happenings went on at the ADC Gallery in Chelsea, NY and feature the likes of DDB worldwide CCO, Amir Kassaei. The mission involved? Rethink the Ford Focus. Let’s see what the kids come up with.

Portfolio Night: Now a Reality Series of Sorts

Well, the wave of ADC-related news has yet to recede (and no, we’re not getting compensated for this) as the organization has announced May 21 as the date for the 12th annual installment of its Portfolio Night event (last year’s brought on some rather inspired work). We’ll get to that in a sec, but as a lead-up to PN12, the ADC is launching a new video series based on the happenings from its first-ever Portfolio Night All-Stars battle that took place in NYC last year. There will be five episodes in all (not including the intro clip above) that will be unveiled through May 1, with the first launching this Thursday and featuring a pep talk from DDB Worldwide CCO, Amir Kassaei. As for PN12, for those of you angling to get your work seen during the May 21 global event (24 cities in all are participating), you can go here for more info and ticket purchasing. And yes, it appears there will be an All-Stars sequel this year, so raise up, kiddies.

‘Let’s Get Social’ Will Make Your Ears Bleed, Steal Your Soul

Warning: For your own safety, do not attempt to watch the video embedded above unless you are an extreme masochist.

We were kind of hoping that if we ignored it, this one would just go away but it appears we’re not that lucky, so let’s talk about “Let’s Get Social,” the social media marketing anthem from hell.

Introduced as “a very special treat,” which could just as accurately be applied to waterboarding, the song is an assault on the ears and any semblance of intelligence in the listener. With soul-sucking lines like “I’m hoping you’ll share my stuff, and tweet it to the world,” over a bland generic backing track, there are really no redeeming qualities about “Let’s Get Social.” The lead singer (who I’ve chosen not to name out of compassion) doesn’t have a bad voice, and that’s about the only positive thing you can say. Unfortunately, during the chorus the guy who introduced her (again, not including names) joins in with some truly awful backing vocals. After about a minute, when you think there’s no way they could possibly keep this going and/or about the time you start banging your head against the desk hoping to render yourself unconscious, the second verse begins. The audience is invited to join in for a break to post selfies and shit, because this is a song about social media, after all. Just when you think it couldn’t get any worse, background guy begins the most terrible rap you’ve ever heard, which forms a bridge back to the chorus (just what you were hoping for!). It’s an unholy clusterfuck of social media marketing self-importance and people making music who really shouldn’t have anything to do with music. You’ve been warned.

This abomination, in case you were wondering, was a warm-up for a keynote panel at this year’s Social Media Marketing World. Hopefully none of you people were there to suffer through this first-hand.

And Now, Your Final ADC Fest Recap

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All good things must come to an end as they say and with that, here’s the final recap of the 2014 ADC Festival of Art + Craft that wrapped up yesterday in Miami. Once again,  here’s a quick snapshot of the third and final day of the festivities courtesy of ADC content manager, Brett McKenzie. As mentioned below, the big winners for at the actual ADC awards included Stockholm’s Forsman & Bodenfors, which picked up the almighty Black Cube for the Van Damme splits work for Volvo Trucks (full winners list here). Well, for our sake, there’s always next year. Take it away, B.

“The 2014 edition of the ADC Festival of Art + Craft in Advertising and Design is now in the history books, after the third and final day of intriguing workshops and meals, not to mention the finale of the ADC 93rd Annual Awards, the unveiling of Laser Cat and not one but two blowout after parties.
Beginning at sunrise with some beachside yoga and a breakfast open only to ADC Members, Day Three of the Festival featured some of the event’s most popular workshops. Attendees donned aprons and picked up knives and chisels to build guitar frames with Dick Boak, experimented with computer code with Sub Rosa’s Joshua Davis, unleashed imaginations and inhibitions with street artist Kazilla and peered into the unsettlingly bizarre mind if legendary illustrator Gary Baseman.
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The evening’s gala took place at the beautiful New World Center. If you are looking for the full laundry list of Cube winners, visit http://adcglobal.org/adc-93rd-annual-awards-winners-part-two/ but the one sentence version is that the night belonged to Forsman and Bodenfors, Volvo Trucks and Van Damme’s epic splits, whose checked luggage going back home to Sweden will likely be overweight.
Immediately after all the Cubes were handed out, Hungry Castle unveiled it’s much anticipated Laser Cat installment, beaming the personal projects of thousands of creatives onto the walls of the venue.
After Laser Cat’s reveal, Festival attendees danced the night away on the New World Center’s rooftop, and when the lights came on at that venue, they hurried on to a nightclub for several more hours of celebration.
This morning there were a lot of happily comatose Festival attendees, shaking hands and promising to keep in touch, already getting excited for 2015. We hope you’ll join them next year!”
More images after the jump.

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