Events

The early bird rates for this year’s AllFacebook Marketing Conference end tomorrow, May 9.  Sign up now and save over $200 on passes that give you access to two full days of panels, discussions, presentations, and networking.

The conference features over 40 social media and digital marketing experts who will teach you proven solutions for building your brand and engaging prospective customers on Facebook.  This year’s program will focus on Facebook’s latest tools, apps, research, and marketing opportunities, and will take an in depth look at Facebook ads, pages, credits, pages, social video, search history, social data, ROI, and  F-Commerce.

Check out the full program here.

Tickets are only $579 when you register by tomorrow ($799 at the door). Sign up now!

 

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Creative directors: They’re busy people. And, though you may think you have the most visionary and groundbreaking portfolio in the history of advertising (you don’t), it doesn’t mean creative directors are going to drop everything to look at it. In fact, if they do, it’s probably a pretty bad sign.

However, there is a right time and a right place for you to shove your portfolio in the faces of well-known advertising pros. In fact, “The Right Moment” is the campaign tagline for the 10th annual worldwide “Portfolio Night” presented by the crew at IHaveAnIdea. Starring in a series of promotional spots (created by kirowski Isobar and Umbrella) are DAVID The Agency founder Anselmo Ramos (host of Portfolio Night in Sao Paulo), Ogilvy & Mather China CCO Graham Fink (hosting Portfolio Night in China), Dare London ECD Flo Heiss, Lean Mean Fighting Machine founding partners Dave Bedwood and Sam Ball, and David&Goliath founder/CCO David Angelo, who, if we’re to believe the above video, must love having a glass office that he can write on.

PN10 happens worldwide on Wednesday, May 23, and though it’s natural to be a bit skeptical that this is your best shot for being discovered by internationally regarded agencies, watch this video from LA’s PN10 host, 180, about fulfilling its promise to offer a full-time gig to the best portfolio of the night in 2008. Check out another video in the “The Right Moment” series after the jump and peep more clips here. And oh yes, good luck to the young creatives looking to kickstart their careers.

Read more

The above new spot for Argentina’s Olympic team from Y&R New York Buenos Aires is being called by some “beneath contempt,” “tasteless,” “feral and disgusting behavior” and “designed to offer maximum offence and contrary to both the Olympic spirit and all sense of human decency.” Harsh words, yes, but perhaps a brief history lesson will offer justification for those who have been deeply disturbed by the images shown in this ad, which was commissioned by the Argentine government.

See, while the text in the spot suggests that the athlete is training on Argentine soil, he’s in fact doing so on the Falkland Islands. This is quite significant when you consider that the 2012 Olympics’ host county, England, fought and won a war for the Islands in 1982 after Argentina attempted to invade them. Although England and Argentina resumed diplomatic relationship in the early 90s, the Falklands are still under dispute, and Argentina continues to lay claim to the land despite islanders voicing their plea to remain British citizens.

To add insult to injury, the athlete in the spot uses a World War I memorial dedicated to fallen British soliders to bolster his training efforts. In response to the public outcry, Y&R has issued an apology today, saying they were “disturbed” by it. Meanwhile, WPP chief Sir Martin Sorrell issued a statement saying, “The ad is totally, and I mean totally, unacceptable. The agency has formally apologized for any offense or pain caused. We are appalled and embarrassed by it.”

Taking into account the fact that last month marked the 30th anniversary of the Falklands War, this probably couldn’t have been timed worse. The government of Argentina has not issued an apology. See more, including a harsh criticism from Falkland National Sports Council chair, Mike Summers, here.

It’s been a while since we’ve checked in with folks behind “Young Glory,” the 30-and-under global ad competition that carries the tagline, “8 Months. 8 Briefs. 8 Big Name Judges.” Well, looks like they might have to tweak that tag a tad as the eighth and final round of the Glory battle features two briefs thanks to R/GA North American CCO Nick Law, who wanted to give participants the opportunity to get twice the points from winning entries and thus affect the final rankings.

The first of Law’s two briefs concerns Mad Men and a fave sport among South Floridians, Jai-Alai, while the second focuses on Google’s Project Glass (below) and how one would mass-market it, what they’d call it, etc. Anyhow, submission deadline is May 31. You can get all the info on round eight starring Mr. Law here and if you’re still not sure what Young Glory actually is, just check out the FAQ.

 

 

Four years after first serving as city host for the Los Angeles installment of Portfolio Night, which in essence is a speed-recruiting/networking event for young art directors, copywriters and designers, 180LA is back in the mix yet again. In the 2008 version, the agency fulfilled its promise that whoever presented the best portfolio that evening would be offered a full-time gig immediately (this is guy they chose).

In the video above, 180LA ECD William Gelner explains that with the economic downturn in the ensuing years after their first Portfolio Night collab, such an opportunity won’t come so easy nowadays. But he does have a solution, which reminds us somewhat of the intern-firing ploy pulled by San Francisco shop Mortar. Anyhow, the 180-hosted Portfolio Night 10 Los Angeles takes place on May 23. Get ticket info here.

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28. You’ll get hands-on experience launching a complete Facebook marketing campaign in six-weeks. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started.

Speakers include:

Evan James Andrews Director of Analytics Current Media

Geoffrey Colon President of Social@Ogilvy Ogilvy & Mather

Insights & Analysis

Setting Boundaries: Separating the Personal & The Professional on Your Facebook Timeline and Brand Page

Brendan Irvine-Broque Content and Marketing Manager, Facebook Marketing Bible Inside Network

Emily Las Director of Digital Media Starworks Group

Understanding Facebook Brand Pages: An Introduction

Advertising

Amy Porterfield Author of Facebook Marketing All-In-One for Dummies

Clara Shih Author of The Facebook Era CEO of Hearsay Social Board Director of Starbucks

Marketing with Facebook, The Social Media Megaplatform

Marketing in the Facebook Era

Kelly Winters Product Marketing Manager, Monetization Facebook

The Branding Power of Facebook Pages

View full program details.

Check out what previous students are saying about our boot camp series.

Take advantage of our special early bird rate. Sign up now.

We interrupt a day seemingly filled with people news to bring you this image.

Unfortunately, we were unable to extend our stay in Austin long enough to attend the Music portion of SXSW (perhaps that was a good thing), but here’s one of the more notable images that was shot over the weekend and sent to us. Yes, what you see is a six-story Doritos vending machine created by GS&P that featured real bags of giant chips and served as the backdrop to a stage where artists like Snoop Dogg performed. The idea was to promote the new Doritos “Jacked” line of chips and from the looks of it, Goodby did it in one of the most noticeable, grandiose ways as possible.

OK, back to our regularly scheduled programming…

The Cannes Lions 2012 jury announces roll on, with the latest concerning perhaps one of the most prestigious categories of them all: Titanium and Integrated. Leading the panel as jury president will be CP+B worldwide chief creative officer Rob Reilly, a nine-year vet at the MDC Partners agency who has picked up a Titanium or two along the way including one for Burger King in 2007 (Xbox “King Games”) and Best Buy (for Twelpforce) in 2010. The full Titanium and Integrated Lions lineup is below. We’re sure you’ll recognize a name or two.
Rob Reilly, worldwide CCO, CP+B, Global – Jury President
Mario D’Andrea, partner & CCO, Fischer&Friends, Brazil
Agnello Dias, CCO, Taproot India, India
Laura Desmond, CEO, Starcom MediaVest Group, Global
Andy DiLallo, CCO, Leo Burnett, Australia
Morihiro Harano, CD/founder, PARTY, Japan
Fred Koblinger, CEO, BBDO Group Vienna, Austria
Ted Royer, partner/ECD, Droga5, USA
Rob Schwartz, CCO, TBWA\Chiat\Day, USA
Fernando Vega Olmos, chairman and Worldwide Creative Council chairman, JWT Worldwide, Global

We waited in the queue for what seemed like an hour when tickets for Kraftwerk’s eight-night run (April 10-17) at New York’s Museum of Modern Art first went on sale. But thanks to a shoddy ticketing system (which makes Ticketmaster appear golden), many, like me, were shut out and as expected, the string of shows sold out in no time. If you’re still bristling over not getting the chance to see the German electronic legends  play their eight albums on eight consecutive nights in chronological order, Deutsch LA and client Volkswagen (of course, they’d be involved) have some tickets to give away.

The agency and client have reserved 50 tickets for each night of Kraftwerk’s audiovisual retrospective and are dishing them out via the “VW GIFaway, which we’ve been told is “a tribute to the retro-futuristic aesthetic of the ‘80s German band.” Anyhow, just visit the GIFAway site and follow the instructions. Winners will be contacted by March 26.

 

AllFacebook Marketing Conference is coming to San Francisco! On June 28-29, leaders will share their insights on Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. The event will include two days of panels, discussions, and networking around Facebook’s latest tools, apps, demographics, research and marketing opportunities.

If you’re considering attending AllFacebook Marketing Conference, take advantage of early registration pricing and sign up now. Tickets are available at an early bird rate of $399. This price will be good through tomorrow, March 14th only, so be sure to register now.

Who’s speaking?
There are 40 confirmed speakers for AllFacebook Marketing Conference including:

• Robert Scoble, Tech Evangelist, Blogger, Author and Starup Liaison Officer, Rackspace
• Christian Taylor, Founder & CEO, Payvment, Inc.
• Elaine Mesker-Garcia, Social Media Manager, Fuddruckers Restaurants, LLC
• Alex Dale, CMO, King.com
• Reid Spice, Director of Product Strategy, Kenshoo
• Heather Lutze, CEO, Findability Group
• Alex Peiniger, Founder & CEO, All Facebook Stats
• Brian Blond, Chief Revenue Officer, Vitrue
• Carla Bourque, SVP, Buddy Media
• Christ Cunningham, CEO, Appssawy
• Mark Curtis, Founder and President, Enter: New Media
• Seth Lieberman, CEO, Pangea Media

View the full program here.

Remember – early bird rates end tomorrow, March 14, so save your spot and register today!