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Events

And Now, Your ADC Fest Recap, Part Two

And so, the party continues in Miami at the 2014 ADC Festival of Art + Craft. With day two in the books, we give you yet another snapshot of the event from ADC content manager, Brett McKenzie, The party still sounds pretty fun. Send us a postcard, will ya?

“The second day of the ADC Festival of Art + Craft in Advertising and Design was full of inspiration and creative rejuvenation, from a sunrise yoga session overlooking the Atlantic, all the way to a blowout blast at the famous Bass Museum, where the Design, Illustration, Photography and Print Advertising winners of the ADC 93rd Annual Awards were displayed and awarded.

During the day there were amazing workshops by Mariscal, ADC Young Gun Ivan Cash and architect supreme Clive Wilkinson, as well as the premiere of the new ADC film series InspirADCion, featuring the one and only Lee Clow.

The temperamental South Beach weather forced us to move the award ceremonies indoors, but the intimate setting ended up being ideal for two kickass presentations, one by design legend Mariscal and the other by ADC Hall of Famer George Lois. And afterwards, the (unofficial) party continued poolside at the James Royal Palm Hotel, ensuring plenty of hangovers for Day Three.”
Check out a few images from day 2 after the jump and for a full recap, you can go here.

Here’s a Quick Recap of ADC Fest Thus Far

Just like last year, we here at the Spy are providing a brief snapshot of the revelry likely taking place at the ADC Festival of Art + Craft, which kicked off in Miami yesterday. Since we’re not there (of course), we’ll let  ADC content manager Brett Mackenzie handle the duties. Take it away, Brett

“So we are knee deep in the second day of the ADC Festival of Art & Craft of Advertising and Design, and part of Day Two  means getting Day One edited.
We’ve just posted the Day One recap on the Festival site right here. http://adcglobal.org/adc-festival-day-one/
But if you really wanted to boil the first day down to its essence, it ended up being all about Hungry Castle and Lionel Richie’s Head (and not just because I got to play Lionel Richie.) https://vimeo.com/91441383.

Day One ended with the 2014 Tomorrow Awards ceremony, poolside at the James Royal Palm Hotel. You can see all five winners here http://adcglobal.org/adc-celebrates-2014-tomorrow-awards-winners”

Seems like fun, we suppose, and who can deny a Lionel Richie likeness. More images the goings-on follow after the jump.

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Boyko Helms Lee Clow-Focused Film and Here Are Some Trailers

 

In case you haven’t heard, the ADC Festival of Art + Craft will be invading Miami Beach from April 7-9 and among the notable events that will take place is the premiere of a new documentary film series from former Ogilvy CCO/VCU Brandcenter director, Rick Boyko, dubbed InspirADCion (don’t shoot the messenger in regards to the title). The first installment in the series, which will premiere April 8, features TBWA\Chiat\Day figurehead, Lee Clow. Sure, his agency’s taken a couple of hits in the last month or so (now reportedly Crate + Barrel loss, too, which spies were hinting at last week), but Clow remains arguably one of the most notable names in the industry and will likely draw a fair amount of ADC Fest attendees to the film (well, we can only assume since we’ll be stuck in NYC). As you’ll see above and below, Clow shares his thoughts and insights on everything from agency namesakes Jay Chiat and Guy Day to Steve Jobs as well as topics like education (after the jump). Guess we’ll just have to wait for the full film to pop up online eventually.

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Op-Ed: Confessions From a SX Virgin

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We will conclude any and all SXSWi 2014 coverage with this final installment from Randall Stone, director of experience innovation at NYC-based brand strategy/design shop, Lippincott. Here’s yet another view from the grounds at the event in case you missed out on the affair. Take it away, sir.

Wow. “South By”, as I quickly learned to refer to it as, was a true experience. And, why shouldn’t it be? It combines intelligence and brilliance with casual unsophistication. It is a dynamic event unlike any other – an intellectual party of sorts – most definitely not a conference, yet way more substantive than drinks with strangers. It uniquely combines relevant and just plain interesting insights, the Austin backdrop and thousands of people who care about what you do.

You don’t “do” SX. It’s too big, too sprawling, too diverse. You experience it. You have to come to Austin, let go, and hand yourself over to friendly people with whom you enjoy talking. You can’t attend. You have to participate. And, isn’t that what any great experience is? A two way encounter of surprise and delight. Our world is not siloed or linear. We like liked-minded people, but none of us are exactly alike.

Despite running on empty, you keep running. And, why not? Inspiring sessions from the most unlikely sources keep you stimulated, unique brand experiences keep you on your toes, food trucks keep you satiated, Lone Star keeps you hydrated and the parties and networking keep you social and awake. At SX, be prepared to be entertained to the point of feeling guilty and to embrace a spirit of sharing, networking and learning unlike any other.

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JWT Toronto Plugs Canadian Film Festival in Zombie-Themed Spot

JWT Toronto worked with director Jonathan Bensimon to create the above zombie-themed spot promoting the Canadian Film Festival, which runs from March 20-22.

The 2:49 effort follows the story of Antoine Zombé, a zombie actor who is an actual zombie and also happens to be Canadian (so he’s a polite zombie). “Canadian Zombie” traces Antoine’s career arc from his early days struggling with auditions — “More zombie, less polite Canadian,” one director tells him — to his success as a movie star (complete with zombie takes on popular hits, like “Raging Zombie,” “Eating Private Bryan,” and “I, Zombie.” It’s a fun, tongue-in-cheek approach to promoting the Canadian Film Festival, where “The films are great” and, like Antoine, “they just happen to be Canadian.” Stick around for credits after the jump. Read more

Pair of Moxie Dustins Tracks SXSW Via Customized Site

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A pair of creative lads from Atlanta-based Moxie, both of whom happen to be named Dustin — Dustin Thompson and Dustin Thomas — are documenting all things SXSW with a customized site.

Dustin and Dustin are also tracking their SXSW adventures using the #DXDT hashtag, if you care to follow along on Twitter. If you’re at SXSW, or you just want a fun way to catch up with what’s going, their site is a fun way to keep tabs on the action. They even have a SXSW Google Glass count. As the pair puts it themselves, “It might get weird — so weird you’d swear you were there!”

Zambezi Creates ‘SXsports Playbook’ to Help Navigate SXSW Events

ZambeziThis year, for the first time ever, there will be a sports component to SXSW in Austin, Texas. To celebrate this, and to help festival goers select from the seemingly endless list of panels, LA-based sports and entertainment creative shop Zambezi created “SXsports Playbook.”

SXsports Playbook is a website where visitors fill out a survey of 12 either/or questions. At the conclusion of the survey, users are “directed to one of five curated panel groupings comprised of a ‘must-see’ sports lineup to suit their individual interests (and maybe even an option to avoid them altogether).” It’s a formula we’ve seen plenty of times before, but this time it just may end up being useful for those caught navigating the labyrinth of events at SXSW. Give it a try for yourself if you’re headed to SXSW, and stick around for credits after the jump. Read more

HUSH Lights Up Venetian to Launch Memory-Storing Tool, Lyve

Brooklyn-based design agency HUSH (who you may remember from their unique way of ringing in 2014) were tasked with launching Lyve, a startup offering a new solution to the problem of information overload, at this year’s Consumer Electronics Show. To do this, they transformed two suites in the Venetian Hotel in the heart of Vegas into a completely branded space, complete with “lights, displays, and visuals to showcase Lyve’s unique offering.”

HUSH’s installation was “anchored by a large central screen flanked by a custom designed product display. The screens [showed] a collection of personal images and videos breaking into fragments and transforming into colored lighting illuminating the assortment of tablets, phones, and other devices arrayed on glowing physical pedestals below.” The visuals were designed as a kind of metaphor for Lyve’s collecting, sorting and protecting service.

As HUSH creative partner David Schwarz explains, “Lyve is an elegant solution to a persistent technological problem, and we were happy to help them define this product while introducing it to the wider world. In words, the offering sounds complex, but showing it visually feels simple – so we created a metaphor to discuss how the different technology platforms capture and share content all to one central product.”

While I’m sure you’d have to have been there in person to get the full experience, you can watch HUSH’s CES installation for Lyve in the video above, and be sure to stick around for credits after the jump. Read more

Harry Mustachio Wants You to Monate Now

More Movember business, this time from San Diego shop i.d.e.a. Not only are they raising money for prostate cancer research in the name of hairy upperlips, but they’ve gone ahead and created an entire character, Harry Mustachio, who asks you to monate money instead of being a stachehole. Clearly, the folks at i.d.e.a like puns, but stachehole does have a certain ring to it. Above, you can watch a short biopic-style dramatic parody on Mustachio.

The goal is to raise $5000, compared to the agency’s $2306 total from last year. To donate and learn more about the crazy life of being a puppet with a mustache, visit the campaign’s website. Below, there’s also a video of Harry Mustachio interviewing people on the street. The clip may be a bit creepy, but Tom Selleck gets a few shout-outs, which is always a good thing.

After the jump, you can watch i.d.e.a.’s 2012 Movember campaign video, which features the “We Need You Mo Than Ever” rethinking of a pop classic. Puns can be bad, but that is well done.

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Beldent, Del Campo Saatchi & Saatchi Stage Experiment ‘Disproving’ Gum-Chewing Stigma

I’m not sure where the “myth” that gum-chewing gives a bad impression comes from, but Beldent and Del Campo Saatchi & Saatchi set out to disprove it in a social experiment called “Almost Identical,” which was conducted October 1st at the Museum of Contemporary Art in Buenos Aires.

The experiment, conducted under the assumption that such a myth exists, employed five pairs of identical twins. Each pair of twins were dressed and presented identically, with the only difference being that one of the twins was chewing gum. Onlookers were then asked a series of questions about their impressions of the twins, ranging from “Which one seems like he has more friends?” to “Which of these bosses would give you a raise?” to “Which one has a better sex life?” The gum-chewing twin received the more positive answer 73% of the time. Beldent would like that to mean that they’ve proven that “chewing gum doesn’t give a bad impression” but, rather, does the opposite. Obviously, that’s extrapolating a bit much from the limited survey, but this is marketing, not social science. I just feel bad for the twins that had to chew gum all day. That must have been hell on their jaws. Credits after the jump. Read more

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