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Fallon

Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

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Fallon Continues the Goofiness for Loctite

Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, unsurprisingly, continue the goofiness trend for the brand.

One of the new 30-second spots, “Breakage” (featured above), sees a man so enamored with Loctite’s adhesive power that he fantasizes about breaking things, just so he and his buddy can glue them back together. The similarly toned “Shoe” sees the same man apprehensive about a shoe emergency. He glues the shoe together and then decides to try to put some weight on it, ensuing in a fairly predictable scenario. Both spots, which were directed by Emmy-winning director David Shane and will debut this week, conclude with a clip from the original campaign spot “Win at Glue.” Stick around for credits and “Shoe” after the jump. Read more

Publicis & Hal Riney Go to the Dogs with Purina

beneful

Last year was a good year for Purina’s Beneful dog food, which spent more than $52 million in measured media advertising. Fallon was at the helm of those buys, as they were with Purina One for more than 25 years.

Today, Fallon has neither brand.

Interpublic Group’s Avrett Free Ginsberg scored Purina One, and now Publicis & Hal Riney have won the creative for Beneful. While no one of note at Publicis & Riney could be reached for comment, Fallon was happy to say this about its quarter-century shaggy-dog story:

Agency CEO Mike Buchner said of the brand’s departure: “It has been an honor for Fallon to have represented Purina’s core dog food brands for over a quarter of a century. We are proud of the brands we’ve built together and the work we’ve created that has helped drive their business forward for decades.”

Fallon Brings Fanny Packs, Bad Dancing for Loctite


Fallon Minneapolis launched a new campaign today for Henkel’s Loctite Adhesives, promoting Loctite Super Glue.

At the center of the campaign is a 30-second TV spot called “Win At Glue” which Fallon created along with production company O Positive.”Win At Glue” will air on national TV, “including major sports events, season finales, late night and syndication.” The campaign will also feature unique online content on Twitter (where users are encouraged to share their own glue victories with the hashtag #winatglue) and YouTube, which will roll out over the next several weeks. This will mark Fallon’s first campaign for Loctite after winning AOR duties back in December.

The”Win At Glue” spot (above) features a bunch of people dancing around, rather ridiculously, with Loctite fanny packs filled with Loctite Super Glue. Aiming for humor, Fallon arrives at…something else. Something kind of hard to watch for 30 seconds. Make of it what you will. Credits after the jump. Read more

Brown-Forman Expands Relationship with Fallon

herradura

Just a few months after appointing Fallon’s Minneapolis hub to its agency roster on its Woodford Reserve Bourbon, Louisville-based booze brand Brown-Forman, following a review, has now awarded global AOR duties to the Twin Cities stalwart on its nearly 150-year-old Tequila Herradura line. Brown-Forman’s Tequilas SVP/global managing director Ann Stickler says in a statement, “We are excited about working with Fallon. As a brand with solid growth and a promising future, Fallon’s creative work will be instrumental in making Tequila Herradura the most admired tequila brand in the world.”

Fallon succeeds now-defunct agency Lipman on the Tequila Herradura biz and will handle static, video and digital with a focus on key markets including the U.S. Mexico, Canada, Brazil and Russia (the first two being the largest). Expect first work from Fallon, which has notched its third win in as many months including the aftorementioned Brown-Forman brands as well as Loctite Glue, for its newest client to launch in first-half of this year. From what we’ve been told, the agency is still in the final round of the Arby’s pitch.

King Succeeds Buchner as Fallon CMO

It took a couple of months, but Fallon has found a new chief marketing officer from within, appointing 16-year vet John King to the position. King (pictured) takes over for Rob Buchner, a 25-year Fallon vet who if you recall left the agency in June to assume the role of CEO at fellow Twin Cities op, Campbell Mithun. As for the new CMO, King spent the last five years serving as chief communications officer at Fallon, working with a client roster that includes General Mills and NBCU.

Along with the CMO appointment, Fallon has also brought on Charles Wolford, formerly of Modernista! and 72andSunny, as chief production officer. Additionally, Rocky Novak has shifted from director of digital development to managing director and Julie McBride from director of talent to a larger role as director of talent and communications.

Fallon Makes Some Cuts

Sorry for the lack of details on this one, folks. While we really have no specifics on numbers and departments affected, sources familiar with the matter confirm the multiple tips we’ve received that Minneapolis-based Fallon has cut staff today due to the Cadillac loss. We’ve been told by sources that both the MPLS and Detroit offices of Publicis Groupe-owned Fallon were affected by GM’s decision to move its global creative duties to the IPG team dubbed “Rogue” (the name–still, ugh), which is consisted of Hill Holliday, Campbell Ewald and Lowe. If you have more details, feel free to chime in via comment thread or tips box.

Fallon, Jesus Implore Minnesotans to ‘Vote No’

Election season isn’t just a convenient time to realize which of your friends have fundamental beliefs completely different than your own. It’s also a wonderful time to remember that a good portion of American citizens still think that homosexuals should not have the ability to marry. We can send a man to the moon, but we still cannot agree on whether or not we should treat our fellow human beings fairly.

While this may seem like a completely ass-backwards way of thinking to most of you, let me break it down. There are two kinds of people who oppose gay marriage. The first, likely larger, group of people are homophobic bigots whose opposition makes a lot of sense when you consider that they hate gay people. The second group is comprised of those who belong to a religion whose doctrine was either penned by homophobic bigots or interpreted in a way that only selectively adheres to certain parts of scripture while ignoring everything else. The second group has been a strong and vocal part of American culture since this country was founded, being convinced by bigots throughout our history that there was religious justification for slavery, racism, sexism, and now homophobia.

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We Hear: What’s Going on at Fallon?

Since July 29, we’ve received word basically every other day from different tipsters that there were cuts made at Fallon Minneapolis. While we normally don’t bat an eye when there’s a one-off tip here and there about layoffs, which at times is due to someone’s need to stir the pot, consider our eyebrows raised by the amount of tips we’ve received about this and their frequency in such a short period of time.

We’ve heard numbers thrown out like 20 in terms of the amount of layoffs, with departments ranging from creative to media to production being affected over the past 10 days. We’re still trying to get some sort of clarification or at least confirmation about what’s going on, but after several attempts to reach the Fallon camp, we have yet to hear anything back. Could this just be a continuation of the “adjustments” that they made back in June? The agency’s usually been fairly responsive to us about these matters, so to not even get a  “no” were this not true strikes us as odd. Anyhow, we’re still pursuing this, but if you have any more info, give us a shout in tips or at agencyspy at gmail dot com.

Update: Another tipster has weighed in this morning with this note, which is along the lines of what we’ve been hearing since early last week:  “What’s going on at Fallon is that they lost NBC, which was their only media business and also subsidized positions in other departments.” We’re trying to locate Fallon’s media director, who apparently was on vacation last week, to shed more light on this.

Fallon Makes Some ‘Adjustments’

It’s a rather vague hed, we know, but then again, Fallon’s always been rather cryptic when it comes to confirming tips about the comings and goings of its staff (unless it’s a major promotion announce like Mike Buchner, of course). Anyhow, we’ve been receiving tips sporadically since the beginning of the month regarding layoffs at the agency’s Minneapolis HQ, with reasons including Fallon being overstaffed.

While that remains unfounded for now, we did receive this statement from the agency, which reads, “Fallon continues to grow and has not lost any accounts this year.  We are, however, making adjustments to our team composition in response to our clients’ changing needs.  This includes some new hires and some departures.” Yep, about as specific as you can get, but we’re just left to wonder had Fallon won Sears, how this “adjustment” might’ve been affected. We were unable to pry numbers or departments affected, but we’ll let you know if that changes.

 

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