Today Marriott launched the extension of its earlier #LoveTravels promo campaign with the help of Grey New York on the PR side and its own creative agency behind the scenes.
#LoveTravels initially served to celebrate the D.C. area’s Capital Pride event via a “provocative portrait series” featuring Jason Collins and other gay athletes.
This extension starring newly minted football superstar Tim Howard, however, is another thing. Its first spot is less an ad than an interview:
There are more in that vein.