It looks like P&G made its announce ahead of the 1pm EST time that we were hearing about today, as Grey indeed has won the Gillette business, thus ending a review that lasted seven months (judging by the tips box, P&G made the announce as early as 11am today). We were told by those in the know that staffers were on “pins and needles” for the last few days–for obvious reasons–though as far as we know, Grey was tipped to win Gillette as of last week.
Of course, the agency folks can now breathe a sigh of relief and pop open the champagne as their agency’s officially picked up global ad duties for the men’s shaving/grooming brand (hell, we still swear by our Mach 3), which were previously handled by BBDO (the agency’s relationship with Gillette dates back half-a-century). The latter agency along with Saatchi & Saatchi were reported to have been the other finalists in the review.
Update: And as expected, our sources have sent us an internal memo from Grey regarding the Gillette win. After the jump, you can read the agency chairman/CEO Jim Heekin‘s note to staff, who from what we’re hearing will be partying it up tonight: