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Grey New York, Downy Tell a T-Shirt Love Story

We all have an extra soft, hol(e)y shirt that fits perfectly, whether it’s an oversized sleepshirt once worn by a parent, an old boyfriend’s flannel, or an embarrassing Greenday tour T. In their new spot, Downy celebrates the journey of one such garment: it’s a treasured piece of memorabilia for our protagonist, a witness during a heated make-out sesh, a comfort for his pregnant wife, and finally a dress on his young daughter. It lasts through all these phases of his life, because “Downy helps protect the clothes you love.”

It’s a sweet spot, backed by a cover of Alphaville’s Forever Young. Hopefully they make this a series, telling the stories of the dirt-stained jersey you now wear to the beach with the fam, or the tattered sweatshirt that’s now one square in a grandchild’s quilt. It’s hard to go wrong with an idyllic tale of growing up, especially when the story evokes the soothing smell of laundry soap.

Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Report: HSBC to Split Global Ad Duties (Updated, with JWT Note)

According to Campaign, HSBC has finally made its decision on who will handle its approximately $650 million global ad account and it’s sizable enough so that it will be not one, but three of the five agencies that were shortlisted last year (McCann dropped out in November and BBDO was the other). The financial institution has chosen incumbent JWT, Grey London and Saatchi  Saatchi, with the first two taking on lead agency duties while the third will service HSBC’s  premier and wealth business globally.

Regarding the five-month process to get to this point, HSBC group GM/global head of marketing Chris Clark,  tells Campaign, among other things, “This has been an exhaustive and thorough review, with input from our four global businesses and five regions, and we’re extremely grateful for the contributions and professionalism of all the agencies involved.”

Check out the full story here.

Update: We’ve received a memo from sources that went out globally to staff today from JWT Europe/London CEO, Toby Hoare, who has been with the agency since 2005. Peep it after the jump.

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Hmm, So Did Grey Take Global Duties on Pringles Biz?

Here is what appears to be a note from Grey Group CEO/chairman Jim Heekin to staff. Waiting for verification on this, but in the meantime, We got the great news (and a cake!) this morning telling us we have won the global Pringles account from its new owner, Kellogg’s, a sensational blue-chip client that we’re proud to add to our roster.

“There aren’t many second acts in our business.  While we helped Procter & Gamble build Pringles into a global brand starting in 1997, we knew our chances of keeping it were slim to none.  Kellogg’s was clear that it was easier for them to put the business with their primary partner, Leo Burnett.  Particularly because they are committed to a one agency model.

Yet, our new team in N.Y. took on this uphill fight with everything they had and simply bucked all the odds.  The team developed a brilliant campaign and won Kellogg’s trust.  In the end, our new client said it was a unanimous decision for Grey.

Congratulations to everyone who gave it their all.  Your ‘Famously Effective’ winning spirit can’t be denied.”

If  you recall, parent company Kellogg called off its deal to sell off its chips brand to Diamond Foods last year. Updated: Sources close to the review have confirmed that Grey has taken over.

Here’s the Memo Regarding Grey’s Radio Shack Win

Well, can’t win ‘em all, BSSP, which had handled the Radio Shack account for the last three years. After a six-month review, Grey New York has followed up its Emergen-C win by picking up creative duties for f0r the electronics retailer, which always seems to have a nice pair of headphones handy. Anyhow, here’s the memo sent from Grey CEO Jim Heekin, president/CCO Tor Myhren and managing director Michael Houston:

“We wanted to share the tremendous news with you that Grey New York has won the Radio Shack account after a hard-fought competition that began five months ago.  Radio Shack spent nearly $210 million last year, making this win one of the largest in our history and one of the largest reviews in our industry this year.

We will lead creative strategy and execution for Radio Shack’s entire marketing ecosystem: in stores, television, online, social media, mobile media, digital media, print, outdoor and other categories including Hispanic communications across all channels.

Radio Shack is one of America’s leading national retailers of mobile/technology products with 34,000 employees and over 7,000 locations.

Congratulations and thanks to Suresh Nair, Rick Cusato, Alex Lubar, Deb Freeman, Claudia Strauss (Alliance), Doug Livingston, Jeff Odiorne, Andrew Speyer (Wing) and everyone who gave their all to this incredible effort.  We are going to hit the ground running and we’ll need every ounce of your creativity and commitment going forward.

Our new client said “Grey ranks among the most respected, innovative and creative agencies in the advertising landscape.  We are thrilled for the opportunity to collaborate with this team as we continue transforming our brand.”  We couldn’t say it better ourselves or be more proud of you.

Enjoy your holiday weekend.

Cheers,
Jim, Tor and Michael”

Learn How to Perform CPR Like a ‘Tough Guy’

From Grey London and Hungry Man UK comes the above PSA for the British Heart Foundation. Fans of violent action movies will immediately recognize the spot’s star as Vinnie Jones, the former Welsh soccer star (and sultry lounge singer) perhaps best known to Americans for his portrayal of “Bullet Tooth Tony” in the 2000 Guy Ritchie film Snatch. The man is an enforcer on the field and on the silver screen.

Perhaps more important than Vinnie Jones’ awesome personal history is how he’s helping save lives in “No Kissing.” Apparently, new breakthroughs in medical science or something have proven that mouth-to-mouth is no longer a necessary component of proper CPR administration. That’s right, easily manipulated lifeguards of the world. You no longer have to engage lip locks to save lives. All you need is some Bee Gees on a boombox, your own two hands, and the silly British version of emergency medical services to ensure your breathless subject stays alive. Listen to Vinnie, it’s “not as hard as it looks.” Credits after the jump.

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Grey/Ogilvy Stockholm Reveal New Name with Help from Facebook

Well, here’s a nifty way to unveil a new brand identity. Just over two months after WPP announced that Grey and Ogilvy were planning to launch a new joint operation in Sweden, the Stockholm offices of both shops have finally revealed the name of the newly merged outfit: Ingo.

How they went about it was rather interesting, in that Grey and Ogilvy solicited Facebook profile pictures on a vague site that featured the headline, “Only You Can Show Us Our New Name.” It took just four hours and nearly 3,000 faces to help create a mosaic that eventually pulled the curtain off of Ingo, which will house approximately 70 staffers with nearly half working directly on creative delivery.

Grey Acquires Yolk

Sir Martin Sorrell adds another one to the fold as his WPP-owned Grey unit acquired Yolk Pte Ltd., a Singapore-based shop that offers services including digital strategy, email marketing, search, viral, etc. etc.. In a statement regarding Yolk, which counts clients including Canon and Microsoft across Asia, Grey Group chairman/CEO Jim Heekin says, “”The acquisition of Yolk is another clear signal of Grey’s commitment to place digital at the core of our business and deliver powerful, seamless offline and online marketing solutions. The digital services space is growing exponentially and this move adds to our competitive advantage in the marketplace.” Well, the Webby-winning Yolk does call itself “digitally daring” after all.

Tor Myhren Takes Prez Post at Grey NY

Now that Grey NY has seemingly adjusted to its “faster environment” via the new space, the agency’s CCO Tor Myhren is getting a promotion to president. Myhren will remain on as chief creative officer, but will become the agency’s first-ever creative to lead the flagship office.

As for his pedigree, Myhren joined Grey as CCO in 2007 from Leo Burnett Detroit, where he was ECD on the GM business. Prior to that, Myhren was a CD at TBWA\Chiat\Day LA and was a founding member of Wongdoody. During his tenure at Grey, though, Myhren has led work on the DirecTV business and Lindsay Lohan‘s fave campaign, the Super Bowl E*Trade baby spot, along with helping the agency win clients such as the NFL and Red Lobster in the process.

Myhren will continue reporting to Grey Group’s chief exec, Jim Heekin, who says in a statement regarding Myhren’s bump up, “This well-deserved promotion, coming as we close the best year in Grey New York’s history, recognizes the pivotal role Tor has played in our successful revitalization and opens a new chapter in our emergence as an industry leader.”

It seems to have taken a little while for Grey’s NYC operation to find an official new president. If you remember, Steve Hardwick left Grey in early 2009.

Grey Paris, Laird Apparently Owe Models a Pretty Penny

From the pages of Jezebel comes this sordid tale of a couple of beauties looking to get what’s allegedly owed to them. The saga involves Polish models Anna Jagodzinska (left) and Anne Aleksandra Cywinska along with Estonian Karmen Pedaru, who are suing their former agency, Next, claiming that it stole their money and refuses to pay them. In the process, it appears that Grey Paris and Laird and Partners have been thrown into this whole tussle according to the account statement below, which was part of several documents filed by the aforementioned models at Manhattan Supreme Court.

According to Jezebel:

“Jagodzinska’s biggest pending payments are $60,000 that she’s owed by H&M, $35,000 from the creative agency Laird & Partners, which produces ads for a variety of luxury companies (Jagodzinska was in a Bottega Veneta campaign and a Donna Karan campaign around the time of the job, November 2009, both of which were Laird & Partners ads), and a whopping $172,500 from Grey Paris, another production house. Presumably that is for another campaign.”

That’s a pretty “whopping” sum indeed, but since this is dated April 23, 2010, perhaps the agencies involved have already paid up. Regardless, we’re checking if Grey Paris has any comment. The biggest takeaway from all of this, though, is that the Vogue folks are cheap bastards.

Update: Grey Paris tells us that they did in fact pay up (and yes, as a commenter pointed out, it is Next that’s the target of the suit here). Here are the elements courtesy of Grey:

-          Contract established by Platinium Rye Entertainment

-          Purchase order sent to Next

-          Invoice received from Next

-          Payment made via Bank transfer to Next on April 2010 the 30 th for a campaign beginning on May 2010 the 1 st

DIRECTV MRV Will Destroy Your Walls

This DIRECTV spot from Grey NYC aired during the World Series, and I’ve gotta say, I actually dig it. Granted, if commercials were real, I’d totally sue if shit was flying through my walls. However, if this technology worked for my porn channels, I wouldn’t mind if stuff erm, ya, nevermind.

TiVo already uses this technology, but I guess by giving it an acronym like “MRV” (Multi-Room Viewing), the satellite brand thinks that they’re doing something first. Whatever. The commercial’s cool, so I kinda don’t care.

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