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Agency SFST Had Trouble Finding a Grandma Who Hasn’t Smoked Pot for This Viral Video

Seattle-based agency Super Frog Saves Tokyo is behind the above hilarious and endearing video of three grandmothers smoking cannabis for the first time, followed by Jenga using “all your hands,” discussions about ironing and attempts at opening a bag of chips. The agency created the video, which has now surpassed the 12 million view mark on YouTube, as a side project, but told The Wall Street Journal it plans to host a whole series of “entertaining yet thought-provoking videos” on the new site Cut.com beginning next week.

“Cut.com is an experiment for us,” Mike Gaston, SFST’s creative director, told that publication. “BuzzFeed is really good at getting content spread, and Vice is good at creating really thought-provoking content, but I think there’s space in between. I think it’s possible for us to create culturally relevant videos that are also entertaining…”

Gaston stressed that the video “isn’t simply a marketing tool for the agency,” despite all the publicity afforded to Super Frog Saves Tokyo as a result of its viral success. “This isn’t a business development tool,” he said. “Right now I’m only really looking for long-term, strategic partners for SFST.” He did add, however, that the agency “would happily turn Cut.com into its own business.”

One of the more interesting (and funny) facts to emerge from the Wall Street Journal interview was an unexpected challenge in creating the video. “Surprisingly, the hardest part of the entire video was finding grandmas that haven’t smoked weed,” Gaston said.

SFST initially attempted to use their own grandmothers, only to discover that they’d all tried cannabis at least once — as had all their friends. Next they turned to a talent agency, but even then only managed to find two candidates who fit the bill. Funnily enough, they resorted to using the talent agent’s own grandmother as the third party. According to The Wall Street Journal, Cut.com has already recorded more content, which will be uploaded to the site and its corresponding YouTube channel in the coming weeks. Let’s hope they can live up to their initial success.

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The Richards Group Clowns Around with the Spurs for H-E-B

The Richards Group once again teamed up with Sugar Film Production and director Chris Smith for a lighthearted series of ads starring the San Antonio Spurs.

The new ads — “Toga,” “Slogans,” “Barbie” and “Wise” follow much the same formula as last year’s campaign, employing lighthearted, self-depreciating humor. In “Toga,” Tim Duncan returns to find Tony Parker, Patty Mills, Kawhi Leonard and Manu Ginobili so enamored with H-E-B’s Greek yogurt that they’re all decked out in togas. ”Why is everyone Greek?” Duncan asks disdainfully upon seeing his teammates, before singling out Kawhi as looking particularly ridiculous. Other spots find different ways to poke fun at one or more of the Spurs players, whether its Patty Mills‘ accent in “Barbie” or Kawhi reprising a line from last year in “Slogans.” Spurs fans already know what kind of goofiness to expect from the annual campaign, and The Richards Group doesn’t disappoint.

“Working with these guys, you can really tell what makes them world champions”, said Chris Smith. “Their ability to go into a huddle, takes notes and run with them—while adding their own individual flavor—makes them a lot of fun to work with each year.” Read more

Poo-Pourri Drops a Load of Poo Puns in ‘Even Santa Poops’

Poo-Pourri made waves last year with the viral “Girls Don’t Poop” video introducing its toilet deodorizer with pun-filled toilet humor that went on to garner over 30 million views on YouTube. While the follow-up, “Second Hand Stink,” didn’t draw quite as much attention, the brand’s latest, “Even Santa Poops” has the potential to attract attention to the brand once more with the holiday season right around the corner.

Written and directed by Pete Marquis and Jamie McClelland, who worked on HelloFlo’s “Camp Gyno” and “First Moon Party,” in collaboration with copywriter Joel Ackerman, who was behind the original “Girls Don’t Poop” spot for Poo-Pourri, “Even Santa Poops” should prove a success. The setup is new: Santa is delivering gifts when all the cookies and milk catch up with him and he has to retreat to the toilet for relief. His stench wakes three British sisters, who attempt to blackmail him for extra gifts and inform him of the Poo-Pourri which he should be using to mask his odor. Otherwise the formula is familiar: plenty of poo puns and a quick introduction of the product as a solution. Mostly the puns are pretty clever and while some may object to the premise, others will be all too happy to gleefully share this with friends and the timing of the release works to promote Poo-Pourri as a holiday (gag) gift while people are shopping for the season.

Leo Burnett Motivates Employees with Shots, Slaps

In the latest parody video making the rounds from Strategy magazine’s Agency of the Year event in Toronto, Leo Burnett created a fake inspirational video demonstrating the effectiveness of the “Slapshot” method, giving someone a shot of liquor and then slapping them in the face.

“Sometimes we all need a little inspiration,” the video begins, which is why Leo Burnett created Slapshot, “A social experiment designed to spark inspired thinking.” The video goes on to explain that the system works in two phases: a shot of liquor for relaxation in stage one; and a slap to the face in stage two, to “remove tired or expected ideas from the brain.” Leo Burnett has been using the method in briefings, brainstorms and meetings, “or when someone just needed to calm down and get shit done.” According to the fake case study, the results have been great, including with productivity up 16 percent, deadlines met 100 percent of the time, a decrease in employee whining , and creation of award-winning work up 69 percent. If you enjoy parodies of case study videos and/or watching a lot of people get slapped in the face over the course of two minutes, you really owe it to yourself to check it out above.

adam&eveDDB Celebrates Holiday Materialism for Mulberry

In adam&eveDDB’s Christmas spot for Mulberry, a grandmother “wins Christmas’ with a Mulberry bag, trumping some pretty stiff competition in the process.

The ad follows a young woman as she opens a series of presents, beginning with a pointillist portrait of her painted by her sister. Each gift gets more over the top and ridiculous, verging into the absurd, until the girl’s reaction to the Mulberry bag from her grandmother reveals it to be the best gift of all. It’s an interesting approach, forgoing the typical sentimentality of holiday advertising for a tongue-in-cheek celebration of materialism. adam&eveDDB pulls it off well, slowly ramping up the absurdity and not taking itself too seriously while still effectively promoting the brand. That the agency was able to produce both the heartwarming “Monty The Penguin” ad for John Lewis and this, pretty much its polar opposite, shows impressive range. Read more

Zeus Jones, Tim & Eric ‘Fun Harder’ for Totino’s

Agency Zeus Jones worked with comedic duo Tim & Eric (Tim Heidecker and Eric Wareheim) to create a truly bizarre ad for Totino’s.

At the heart of the long ad is a really catchy jingle, which Tim & Eric sing along to and dance around. But add in some strange characters, such as Hard Rock Joe, the song’s supposed writer, some trippy, intentionally bad production and the duo’s typical brand of zaniness and you have “Pizza Freaks Unite” — which is to say one of the stranger ads for a pizza product you’ll ever see. Of course, the spot’s WTF factor is what makes it so memorable (along with the catchy song) and should lead to it being shared across social channels. Of course, Tim & Eric are no strangers to advertising, having most recently made waves with this ad for GE Lighting starring Jeff Goldblum. While “Pizza Freaks Unite” doesn’t quite live up to that recent success, it’s still worth a view if you have a couple minutes. It may be the strangest thing you watch all day. Unless, of course, you watch this.

So, What the F**k is Going on at Cossette?

Toronto agency Cossette has released a funny video in which individuals across Canada ask, “What the fuck is going on at Cossette?”

The agency managed to bring together an impressive array of talent for the video, including BBDO’s Carlos Moreno and Peter Ignazi, Chris Van Dyke of School Editing, Ted Rosnick of RMW Music, and, perhaps most surprisingly, a cameo from the Trailer Park Boys. At the end of the video, the agency boasts that they’ve been nominated for agency of the year, digital agency of the year and media agency of the year, and “That’s what’s going on.” It’s well worth a view if you have a minute for a quick chuckle, especially if you’re amused by extensive profanity and/or have ever wanted to see Cossette Co-Chief Creative Officer Dave Daga get hit in the balls.

60s Adman Gets a Job at Zulu Alpha Kilo; It Doesn’t Go Well

For the 2014 Strategy Agency of the Year Awards in Toronto, Zulu Alpha Kilo decided to take a look at how a sixties adman might fare in today’s agency world. Hint: Not so well.

The video opens with the adman, Dick, being told that he’s being let go due to his unacceptable behavior around the office. When he questions what exactly he did wrong, we’re treated to a montage of Dick’s antics, which include blowing cigarette smoke in the face of a pregnant coworker, exposing a testicle, questioning the need for agency partners, having sex with a prostitute on his desk and, of course, constantly drinking on the job. It’s a funny look at how much the agency climate has changed since the Mad Men era, with a slight twist ending, and well worth a look if you have a few minutes to spare.

Despite being fired, Dick somehow appeared at the awards show last night…

Read more

PKT Tests ‘The Effects of Halloween Candy’ on Kids for Crest

Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children.

The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. And the results are? “It seems when presented with candy kids exhibit a pathological fixation bordering on psychosis,” according to the moderator. Oh, also, “Piñata has anger issues,” and one little boy threw up in the toilet. Whether you find this cute or annoying (or both) will depend largely on your tolerance for loud children. But then, this is targeted squarely at parents, with the payoff tagline being “Thanks to Crest their teeth are covered” following the message “Halloween candy may have an effect on your kids but not on their teeth.” Now where can we get a piñata costume? Read more

Superior Created The Most F***ed Up Halloween Ad of the Year for Vytautas

Halloween tends to lend agencies a certain leniency with how over-the-top, ridiculous and gory they can make their ads. Even so, Superior’s new ad for Lithuanian mineral water brand Vytautas stretches the limits of appropriateness for even this holiday, and is easily the most fucked up Halloween ad you’ll see this year.

Superior teamed up with director Tadas Vidmantas, who was responsible for this spec ad, which Adweek named “the single craziest commercial of 2012″ for the ad, which debuted online yesterday. In the spot, a man is visiting his friend, who lies unconscious in a hospital bed and enjoying a Vytautas. Then he gets the idea to replace the friend’s IV with a bottle of Vytautas, reviving and, uh, arousing the friend as a nurse walks in. What happens next is unexpected, to say the least, and involves flying buttons causing considerable damage. You really need to see it for yourself above because it kind of defies description. And, yes, this is a real ad (not a spec). According to Adweek, there’s even a (slightly tamer) broadcast version for Lithuanian television. The bar for Halloween craziness in advertising has officially been raised, or lowered, depending on your point of view. Read more

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