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Digital Kitchen Satirizes Gamer Marketing, Gets Gross for Cards Against Humanity

Digital Kitchen worked with Cards Against Humanity, “the party game for horrible people,” to satirize gamer marketing at the Pax East conference in Boston. The resulting 30 second video is absolutely disgusting.

Digital Kitchen and Cards Against Humanity launched a fake, caffeinated oatmeal called “PWNmeal,”which they dubbed, “The official porridge of e-sports.” The project was meant to satirize the onslaught of marketing targeting gamers are targeted with at conventions, from caffeinated gum to beef jerky (which don’t combine so well). In addition to the above video created by Digital Kitchen, Cards Against Humanity also put together an @pwnmeal Twitter account and pwnmeal.com to make the product seem legit. Gross enough just as an idea, the 30 second video takes things to the next, breakfast evacuating level. Proceed with caution.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

W+K Creatives Crack Dark Popsicle Stick Jokes

Schadenfreezers

W+K creatives Matt Moore and Jason Kreher have reimagined the corny popsicle stick jokes of your youth in a dark, hilarious way.

Their project, SchadenFreezers imagines dark, depressing humor in place of the corny puns you’d expect, and the results are often quite funny. The pair created a series of gifs with the different popsicle sayings, which you might describe as anti-jokes. The humor comes from the juxtaposition of the dark, depressing lines in the cheery context of a popsicle stick. “Why was the ghost sad? A lot of different reasons.” should give you an idea of what to expect, although things get considerably darker than that (and occasionally pretty fucked up). There are definitely some misses, but more than enough funny ones to make wading through them worthwhile. We’ve included a few favorites after the jump.  Read more

KBS+, O Positive Share ‘Regrets’ for BMW

“So what do you think, you gonna take it?” asks a BMW salesman in KBS+P and production company O Positive’s new spot for the BMW 3-Series. This sends the man into a reverie of past regrets, from dumping a nerdy Brooklyn Decker in high school to passing up a chance to get in on the ground floor of Twitter. The 60-second spot, directed by David Shane is certainly memorable, showing the 3-Series in the beginning of the spot and linking passing up the opportunity to own it to some pretty poor decision making skills. Spoiler alert: the guy decides to buy it. “Regrets” is well produced, paced, and acted, effectively using humor to make a lasting impression. Just one thing though: Does anyone else find nerd Brooklyn Decker hotter than runway Brooklyn Decker, or is that just me?

AdAge Doesn’t Much Care for Figliulo & Partners Sprint Campaign

Ken Wheaton of AdAge and the Agency Spy commenting community have something in common: neither party cares for Figliulo & Partners‘ attempt to revive Sprint’s flagging fortunes!

Here’s a “framily” refresher:

Wheaton uses his alliterative headline card to call it “frankly, frightful” before laying down some more key quotes:

Read more

W+K NY Navigates SportsCenter Office with Bubba Watson

In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.

In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.

The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump. Read more

Gary Busey Talks to Things for Amazon Fire

When an ad starts with Gary Busey saying “If you’re like me, you like talking to things,” you know you’re in for a weird ride, and the 60 second Amazon Fire spot from Wongdoody certainly lives up to that expectation.

Busey initiates conversations with a lamp, his pants, and a bell, as well as thanking the fish in the ocean for being there. He also yells angrily at Roku to “Find Gary Busey!” — obviously the spot is designed to highlight Amazon Fire TV’s voice recognition feature, which Roku lacks. If you’re easily made uncomfortable, you may want to skip this one. But then you probably already knew that. This is Gary Busey we’re talking about here.

Zulu Alpha Kilo Launches New App to Improve Agency Efficiency


Toronto-based Zulu Alpha Kilo has just launched a new global app designed to improve agency efficiency.

The app addresses a very important issue for a lot of agencies: creative directors can be hell to track down for meetings, reviews, or critical approvals. So Zulu Alpha Kilo designed “Find My CD,” which utilizes GPS tracking technology which allows agencies to keep an eye on their creative director’s whereabouts at all times. To accomplish this, the app utilizes proprietary chip technology “inserted just beneath the creative director’s skin” — which Zulu Alpha Kilo stresses is “a very safe, very technical procedure.” The chip then allows agencies to track their creative director’s every move, leading to a drastic increase in efficiency.

“Between client presentations, casting sessions and internal creative reviews, creative directors are hard to pin down,” said Mike Sutton, president, Zulu Alpha Kilo. “Now they’re just a pin on a map.” Stick around for credits after the jump. Read more

And Now, Here’s How to Get an Internship Via LEGO

Leah LEGO

It can be hard to stand out from the hordes of other applicants when applying for a job. One account service intern hopeful found a pretty ingenious way to do so. Leah ( we don’t have a full name), created a LEGO set of herself in her interview attire and sent it out to her dream agencies, complete with a write up on her capabilities, under the title “Build the perfect Account Service Intern.” We report on a lot of job seeking self-promotional gimmicks, but this has got to be one of the most clever ones we’ve seen. Somebody hire this girl.

Rooster NY Teases New ‘How to Do Everything in the World’ Series for Vans

Rooster NY has teamed up with Vans for a new series called “How to Do Everything in the World,” starring Gavin McIness, of baby-fighting fame.

The series marks the third straight season Rooster has teamed up with Vans for their “Off The Wall” programs, a common sense match considering the agency/production company’s skateboarding proclivities. “With all the life hacks and listicles available on the web, we wanted to make sure that the really, really, really important things people need to know didn’t slip through the cracks,” says Arzi Rachman. The new series promises to teach viewers how to “fight, drink fly, and more.” And if Gavin McIness’ involvement is any indication, we can probably expect it to be pretty funny. Check out the trailer for yourself above, and keep your eyes peeled for the new series starting on April 23rd at the Off The Wall site.

 

Hub Strategy Highlights A’s Personalities with ‘Green Collar Baseball’

With the opening series between the Dodgers and Diamondbacks (finally) kicking off the MLB season this Saturday in Australia, Hub Strategy, AOR for the Oakland Athletics, have just launched the fifth incarnation of their award-winning “Green Collar Baseball” marketing campaign for the A’s.

There’s been reason to celebrate in Oakland the past two years, as the A’s have won back-to-back AL West titles. This year, for their integrated campaign featuring “eight television commercials as well as print, outdoor, digital & social advertisements,” Hub Strategy wanted to up the personality factor. There’s certainly no shortage of personality for the A’s, and Hub had a blast working with the players on the new campaign, with Hub CEO/Creative Director DJ O’Neil calling it “by far my favorite work yet.”

The feeling is mutual, as A’s VP of sales/marketing, Jim Leahey, says, “We feel that this year’s TV commercials may be our best ever and we are confident that our fans will enjoy connecting with the fun personalities of our players.”

So far, two of the eight TV spots have been revealed: “Tunnels of Greatness” and “Tarp Therapy.” “Tunnels of Greatness” — featuring Josh Donaldson, Jarrod Parker, Sonny Gray, Sean Doolittle and Derek Norris — is a lot of fun, built around the idea of extending the “Home Run Tunnel” celebration to other, more mundane aspects of the game. “Tarp Therapy,” which references Donaldson’s spectacular tarp catch from last season, isn’t quite as effective. It’s the kind of concept that might look funny on paper, but doesn’t play out so well on tape (although they deserve bonus points for featuring Mike Gallego). Hopefully the rest of Hub Strategy’s “Green Collar Baseball” spots can build on the momentum of “Home Run Tunnel” and give fans one more reason to cheer on the A’s. Here’s the info we have on the remaining six spots:

  • Secrets of the Game: Young players Parker, Gray and Norris turn to veteran Brandon Moss for his secrets to success in the majors.
  • Unicorn 2.0: Doolittle and Parker attempt to take the signature unicorn bullpen 
backpack to another level this year.
  • Generations: Moss learns that for some fans, being on the field for a fireworks show can fulfill a lifelong dream.
  • #winning: Doolittle coaches Bob Melvin, Curt Young and Mike Gallego on social media best practices.
  • Holding Him On: Moss is a talkative guy, and his mouth can be as much of a weapon as his bat.
  • Pre-Internet: Coaches Young and Gallego both reflect on how much has changed since their 1989 World Championship with the A’s.

You can watch “Home Run Tunnel” above, and stick around for “Tarp Therapy,” along with credits, after the jump Read more

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