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360i Celebrates ‘The Unsung Bacon’ for Oscar Mayer


360i and Oscar Mayer have a new campaign championing unsung bacons — turkey bacon, always in the shadow of its porcine relative; and Michael Bacon, whose popularity also pales in comparison to a certain member of his family.

The goal of the campaign, which lives at the landing site www.unsungbacon.com is simple: Oscar Mayer wants to help Michael Bacon gain more Twitter followers than his famous brother. So far, it’s quite the uphill battle. As of press time, Michael trails 1,361 to 430,943. Michael, in case you didn’t know, is an Emmy award winning composer and a member of The Bacon Brothers. The landing site will host videos, photos and facts about the campaign. It’s a clever idea which may get people to reconsider an item they’d otherwise ignore. 360i’s spot, with production company Mssng Peces is pretty funny and well worth a view, noting similarities between the two unsung bacons. Stick around for credits after the jump. Read more

Lance Reddick Introduces Cree LED Bulbs for Baldwin&


Lance Reddick, who you should know as Lieutenant Daniels on The Wire, takes center stage in Raleigh-based agency Baldwin&‘s new campaign for Cree LED Bulbs, entitled “The Room of Enlightenment.”

The digital campaign features Daniels Reddick in a series of loquacious spots extolling the virtues of LED bulbs, which compare favorably to the incandescent ham fryers you grew up with. Relying on solid copywriting and Reddick’s excellent delivery, the spots are memorable without any frills or fancy production touches. The campaign comes on the heels of a recent incandescent bulb ban, with stores still trying to sell their remaining stock of the soon-to-be relics. One spot, “Gray Market” (featured above) pontificates that there will soon be an illicit market for incandescent bulbs where you may find yourself  “trading jugs of grandpa’s porch juice for bulbs out of a rusty hatchback from a guy with a tattoo on his forehead who goes by the name of Rattlesnake.” In other, clever spots, Reddick uses a competitor’s oddly-shaped bulb as a ping-pong paddle, and talks metaphorical money goats. Stick around for a couple more spots, along with campaign credits, after the jump. Read more

Beardvertising Up for Webby, Beardvertises for Votes

Beardvertising Webby

Kentucky-based agency Cornett IMS’ Beardvertising initiative, which we’ve covered here before, has been nominated for a Webby in the Professional Services category. So how has the agency chosen to promote their cause and garner more votes? Beardvertising, of course. That’s right: Cornett IMS is beardvertising for beardvertising. In case you need a refresher, Beardvertising is advertising via small billboards placed in large, bushy beards (as pictured above). They’re currently in the lead with 36% of the vote, but if you’d like to help “the realist and truest form of native advertising,” head on over to the Webby site and cast your vote.

Digital Kitchen Satirizes Gamer Marketing, Gets Gross for Cards Against Humanity

Digital Kitchen worked with Cards Against Humanity, “the party game for horrible people,” to satirize gamer marketing at the Pax East conference in Boston. The resulting 30 second video is absolutely disgusting.

Digital Kitchen and Cards Against Humanity launched a fake, caffeinated oatmeal called “PWNmeal,”which they dubbed, “The official porridge of e-sports.” The project was meant to satirize the onslaught of marketing targeting gamers are targeted with at conventions, from caffeinated gum to beef jerky (which don’t combine so well). In addition to the above video created by Digital Kitchen, Cards Against Humanity also put together an @pwnmeal Twitter account and pwnmeal.com to make the product seem legit. Gross enough just as an idea, the 30 second video takes things to the next, breakfast evacuating level. Proceed with caution.

W+K Creatives Crack Dark Popsicle Stick Jokes

Schadenfreezers

W+K creatives Matt Moore and Jason Kreher have reimagined the corny popsicle stick jokes of your youth in a dark, hilarious way.

Their project, SchadenFreezers imagines dark, depressing humor in place of the corny puns you’d expect, and the results are often quite funny. The pair created a series of gifs with the different popsicle sayings, which you might describe as anti-jokes. The humor comes from the juxtaposition of the dark, depressing lines in the cheery context of a popsicle stick. “Why was the ghost sad? A lot of different reasons.” should give you an idea of what to expect, although things get considerably darker than that (and occasionally pretty fucked up). There are definitely some misses, but more than enough funny ones to make wading through them worthwhile. We’ve included a few favorites after the jump.  Read more

KBS+, O Positive Share ‘Regrets’ for BMW

“So what do you think, you gonna take it?” asks a BMW salesman in KBS+P and production company O Positive’s new spot for the BMW 3-Series. This sends the man into a reverie of past regrets, from dumping a nerdy Brooklyn Decker in high school to passing up a chance to get in on the ground floor of Twitter. The 60-second spot, directed by David Shane is certainly memorable, showing the 3-Series in the beginning of the spot and linking passing up the opportunity to own it to some pretty poor decision making skills. Spoiler alert: the guy decides to buy it. “Regrets” is well produced, paced, and acted, effectively using humor to make a lasting impression. Just one thing though: Does anyone else find nerd Brooklyn Decker hotter than runway Brooklyn Decker, or is that just me?

AdAge Doesn’t Much Care for Figliulo & Partners Sprint Campaign

Ken Wheaton of AdAge and the Agency Spy commenting community have something in common: neither party cares for Figliulo & Partners‘ attempt to revive Sprint’s flagging fortunes!

Here’s a “framily” refresher:

Wheaton uses his alliterative headline card to call it “frankly, frightful” before laying down some more key quotes:

Read more

W+K NY Navigates SportsCenter Office with Bubba Watson

In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.

In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.

The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump. Read more

Gary Busey Talks to Things for Amazon Fire

When an ad starts with Gary Busey saying “If you’re like me, you like talking to things,” you know you’re in for a weird ride, and the 60 second Amazon Fire spot from Wongdoody certainly lives up to that expectation.

Busey initiates conversations with a lamp, his pants, and a bell, as well as thanking the fish in the ocean for being there. He also yells angrily at Roku to “Find Gary Busey!” — obviously the spot is designed to highlight Amazon Fire TV’s voice recognition feature, which Roku lacks. If you’re easily made uncomfortable, you may want to skip this one. But then you probably already knew that. This is Gary Busey we’re talking about here.

Zulu Alpha Kilo Launches New App to Improve Agency Efficiency


Toronto-based Zulu Alpha Kilo has just launched a new global app designed to improve agency efficiency.

The app addresses a very important issue for a lot of agencies: creative directors can be hell to track down for meetings, reviews, or critical approvals. So Zulu Alpha Kilo designed “Find My CD,” which utilizes GPS tracking technology which allows agencies to keep an eye on their creative director’s whereabouts at all times. To accomplish this, the app utilizes proprietary chip technology “inserted just beneath the creative director’s skin” — which Zulu Alpha Kilo stresses is “a very safe, very technical procedure.” The chip then allows agencies to track their creative director’s every move, leading to a drastic increase in efficiency.

“Between client presentations, casting sessions and internal creative reviews, creative directors are hard to pin down,” said Mike Sutton, president, Zulu Alpha Kilo. “Now they’re just a pin on a map.” Stick around for credits after the jump. Read more

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