In case you forgot or never heard, nearly three years ago, a merry prankster left a rambling, sometimes scathing, often times amusing 17-minute-long voicemail for Big Spaceship CEO, Michael Lebowitz. At the time, it was intriguing enough that Lebowitz himself posted about it on his blog. Well, not sure if one Sam Hyde is the man behind the infamous VM, but whatever the case, the Brooklyn-based comedian and his Million Dollar Extreme crew have reposted the diatribe, which as you’ll hear is supposed to come from Lebowitz’s conscience. Though it was originally sent in 2010, the messages within, which promote Big Spaceship as “Chuck E. Cheese for people in their early 30s who wish they were in their late 20s” and a shop where folks are “programming Flash games” and “dropping bomb ass tweets,” don’t seem too dated. Whatever the reason for resurrecting the beast, it’s a decent lunchtime listen, though headphones are strongly recommended.
W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”
The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.
Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. Read more
In honor of Presidents Day, the folks behind LasVegas.com/Vegas tourism are offering full presidential pardons for your long weekend debauchery. To get your Twitter-based absolution, just confess your sins and tweet #VegasPardon. Or if you just so happen to be at the Las Vegas airport today, you can get pardoned in person and start your shortened work week anew tomorrow.
We couldn’t think of a more fitting way to close out this, the most manufactured of holidays, than with this lovely ode to Valentine’s Day from commercials director Clay Weiner, the man also responsible for this Halloween-themed ode to L.A. vacuousness. Hell, if these two hapless bastards can get “confident with the ladies,” maybe you can too. While the music vid feels a little Lonely Island-esque (though even more over the top), on this V-Day night as we go it alone, we’ll take it…with a little smile in tow.
Philly-based Red Tettemer O’Connell + Partners created a site called “Ranch Love” which, through a series of highly scientific questions, matches up visitors with one of their employees and lets them send a Valentine’s message.
Created by “1,000 developers” in “10 minutes,” visitors to the site are met with a scary cupid man-child, told to choose to between being set up with a male, female, or a spectrum, and then answer a series of quirky “this or that” style questions to find their perfect RTO+P date with an ad man or woman who “won’t be able to go five minutes without checking their phone.” To answer the question of why they created the site, the agency says, “RTO+P believes in only the most sophisticated, scientific and highly calibrated means of matching people. So Happy Valentine’s Day and good luck finding your love match. Or lust match. Or…you know, whatever.”
So if you have a couple of minutes to kill, a warped sense of humor, and won’t be too frightened by the disturbing cupid man-baby, head on over to “Ranch Love” and find your match. Here are my results:
Last month, we brought you news of four creatives — Jon Barco, Andy Dao, Bryan Denman, and Michael Lopez — who launched a campaign to make the “Ice Cube’s A Pimp” Goodyear blimp of Ice Cube‘s classic “It Was A Good Day” a reality on National Good Day Day, January 20th, while raising money for the South Central charity A Place Called Home. The campaign went viral, and Goodyear took notice. While they were reluctant to fly that particular message, Goodyear did indeed commemorate January 20th with a “Good Day Blimp,” and even offered the kids of A Place Called Home a ride-along on the blimp.
Tool’s Jason Zada, who you may remember from the award-winning and creepy “Take This Lollipop,” was there to document the process. Ice Cube was on hand, thrilled to help out A Place Called Home, and the Good Day Blimp crowdfunding crew couldn’t have been happier (well, except maybe if Goodyear had run with the original message). If you’ve been following this story at all, it’s well worth the four minutes to see this charitable campaign come to fruition, and to hear Ice Cube‘s thoughts on the matter. Here’s hoping you all have a good day.
For the twelve-year-old boy in all of us…
Minneapolis-based agency space150 have created “Industry Terms of Endearment,” a group of Valentine’s Day e-cards with suggestive industry term double entendres, like “I need a digital deep dive,” “Let’s bang it out over the weekend,” “Let’s measure member growth,” and “I want to test your load time.” The phrases are accompanied by images that help increase the suggestibility. It’s a light-hearted, fun little project well worth a quick look, especially if you’re in need of some humor this Valentine’s Day.
In related news, space150 is now Beavis and Butthead’s favorite agency. Check out a couple more of our favorites below.
Doner created a new global campaign called “Mirage” for FIAT, in promotion of their new Fiat 500L, the first four door vehicle from the automaker (which we guess is now officially Fiat Chrysler Automobiles). “Mirage” enlists the help of Diddy and Pharrell‘s hit “Happy,” which you may recall as the song from the world’s first 24-hour music video, and the soundtrack to Despicable Me 2.
“Mirage” is (as you might have guessed) set in the desert. Two lost travelers searching for rescue see Diddy drive by in a Fiat, but dismiss the sighting as a mirage. When they then stumble on Diddy‘s REVOLT soiree, they again dismiss the vision as a mirage, with one of the travelers pointing to the new Fiat 500L and saying, “The Fiat over there has four doors. Fiat only makes small cars, it’s not real.” The line draws attention to the misconception that Fiat only builds small cars as a way of introducing the new Fiat 500L, further cemented by the tagline, “Unbelievably Big” (which is sure to elicit snickers and/or “That’s what she said” jokes from certain corners of the ad community). In the spot, Diddy once again proves himself a much more talented comedic actor than rapper (for further evidence, see Made or Get Him to the Greek), delivering the spot’s punchline (which I won’t reveal here) with great timing.
Doner’s global campaign will roll out this Thursday, with the TV spot running both nationally and internationally, and will also include online components. Stick around for credits after the jump. Read more
The site generates a random, ridiculous brief when you visit, followed by responses like “Get Spike Lee to direct that shit” and “I swear to God if you say ‘earned media’ I’m going to fucking cut you,” which, when you click on them, generate another brief. We’ve seen plenty of sites in a similar style before, but as these go this is one of the funnier ones. There’s also enough variety to keep you clicking for awhile. Check out some of our favorite briefs below, and head on over to the site for the full experience.
It seems our coverage of Floyd Hayes has apparently been with some disdain over the years but the self-proclaimed “Ideas Man” decided to turn negative into positive in honor of Valentine’s Day. We’ll keep this short since Hayes has touched a nerve or two over time. The man has decided to transform the negative comments he’s received on this here site and create the image above, which we couldn’t help but resist posting. Do you feel the love?