I Have Twatted

Deeply religious people, rejoice! You now have something new to complain about.

From SF-based freelance art director Marcus Brown and W+K NY copywriter Nick Kaplan comes “Tweets from God,” a way to prank your friends by sending anonymous tweets from the alpha and omega, God. All you have to do is enter in the Twitter handle of the person you wish to message, write them something that will make them feel momentarily guilty about a crime or minor sin, and click “Do It.” Your victim will then receive a tweet from @Tweets_fromGod and have no way to tell who it’s actually from.

Thus far, the Tweets from God Twitter feed has been pretty PG-rated, with most messages along the lines of “I saw that.” But, surely you creative ad types can take it to the next level. I mean, these are anonymous tweets we’re talking about, so you can say pretty much anything and get away with it. Visit the Tweets from God website here to get started, and wonder how the owners of the Twitter handles @TweetsFromGod, @God and @TheTweetofGod will feel about this.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

The brains at Stink Digital came up with this interesting concept during downtime (and yes, it’s a side project), which shows us how Nike’s Fuel Band (hit or miss, we hear), to show the health of your Twitter tweeting. From what we’ve been told, the Stink guys built, designed and developed all of this, including the rig itself, in just over one week. Well, as you’ll see, the shop had some help from open-source electronic prototyping platform Arduino. Enjoy.

From here, 2010 seems like a much simpler time. Back then, jobs at marquee agencies could be attained by Google AdWords bids that targeted ad execs with a penchant for Google-ing themselves. While Alec Brownstein‘s digital stunt landed him at Y&R NY, many others who have followed in his tech-savvy footsteps have fallen short. But, one graphic designer’s recent job-seeking stunt is so utterly bizarre that it might inspire a whole new class of young ad professionals who seek creative respite beyond the typical portfolio, resume and cover letter trio.

Inspired by the late Jean-Michel Basquiat‘s SAMO style of street art, wherein key words and phrases are repeated throughout various artworks, graphic designer Shaun Gibson is hoping to attract the attention of CP+B by using the agency’s website Twitter feed as his own personal camera. In the image above, you’ll see that Gibson repeatedly uses the phrase “Van Skin” when he posts, establishing his virtual alter-ego while utilizing the fact that CP+B’s Twitter feed automatically pulls in any and all mentions of the agency. Along with the Twitter takeover, Gibson is supporting his campaign by creating James Victore-inspired images using the Van Skin tag, like the one below.

In addition, Gibson tells us, “The last part, and while I am not expert with video, I was planning to close this campaign out with a few youtube videos with a mock testimonial and maybe a mock ad then reveal who I am. Needless to say if the blogs pick this up I probably wont need to reveal myself, you will do it for me. Either way it’s been fun.” Well, either way, Shaun, we’re happy to give you an additional platform to make your case. Watch the very creepy video below, and consider how Van Skin might support your agency’s art department.

A couple of months ago, we told you about the latest project from former BBDO copywriter/current Google employee Chris Baker, who decided to have a little fun with celebrities, get them to do something atypical, and support their charities in the process via a project dubbed “Charity Bribes.” The first celeb on Baker & Co.’s list was none other than Seinfeld/Curb Your Enthusiasm mastermind, Larry David, who the group has been trying to lure into the Twitterverse. Well, it took a little bit of time, but Baker informed us this morning that “It fucking worked. Larry joined twitter. His people got in touch with us and he sent his first tweet Friday night.”

As you can see above, the comedic maestro’s first tweet as @LarryDavid4 calls for the “Bribes” crew to make good on their offer and pay his organization of choice, the Natural Resources Defense Council, which has made its way into Curb storylines in seasons past. See a larger image of David’s first tweet after the jump. Next up to bat on the “Charity Bribes” list? None other than Conan O’Brien (below). Go here to join in on the fun or submit your own celeb bribes and vote.

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It looks like the folks at Ogilvy Amsterdam had some spare time on their hands, enough so to create this little ditty called “You Rule,” which sounds like some cheesy motivational mantra but is actually a little tool that lets you put your foot down on certain annoying Twitter habits.

So far, the minds at O&M Amsterdam have come up with six different types of behavior that, we agree, can be cringe-worthy including tweeting quotes, tweeting in the third-person, posting a million check-ins a day and revealing TMI on Twitter. While we’re not sure if people are really clamoring to have a You Rule URL in their Twitter bio, you nonetheless can drag the listed behaviors into a You Rule box and save it by signing in to the microblogging service. This service from Ogilvy Amsterdam would be probably of better use to us were we on Twitter all day, but we certainly know people who are, so feel free to go to the site and see if you feel like playing Twitter king.

To be honest, we’ve never heard of Replay, but what Stockholm-based studio Perfect Fools recently concocted for the clothing brand at its flagship store in Milan certainly caught our eye. Forget Laser Tag kids, here’s “Laserblast,” an installation that essentially encourages people to tweet what they please along with the hashtag #replaylaserblast, then watch as their profound messages get tweeted onto the jeans display.

Well, why we certainly wouldn’t buy any pair of jeans with tweets on them (though we can probably expect a Marc Jacobs collection at the next Fashion Week), we can politely applaud the effort. Perfect Fools is rolling out Laserblast, which it calls “a new denim treatment which is more eco-friendly and chemical-free than sandblasting,” in stores worldwide.

It looks like Miracle Whip, with the help of McGarryBowen Chicago, lit up the Twitterverse last night during the Academy Awards as part of its “Keep an open mouth” campaign. The brand trolled the microblogging service during the ceremony looking for negative statements being made on Twitter about actors on the red carpet and encouraged users not to be “2quick2judge.” Why? That was the hashtag being used by the brand, which tied in its Twitter scouring with a new commercial called “Witch Hunt” that was directed by Joachim Back of Park Pictures (above). Here are some examples of last night’s Twitter back-and-forth below:

 

It’s hard to believe that it’s already been over a year since Ted Williams, the homeless man with the “golden voice,” captured the collective heart of the internet. It’s also nice to see that CP+B and Kraft are still getting some mileage off of the Macaroni and Cheese spokesperson, including Williams in a Valentine’s Day social media campaign aptly titled “The Golden Voice of Love.” With Barry White and Issac Hayes both in the grave, could Williams ascend to the throne as America’s new voice of romance?

“The Golden Voice of Love” is basically the same exact thing as W+K’s award-winning “Responses” campaign for Old Spice. Tweets featuring the #voiceoflove hashtag will be eligible for a reading by Williams through Feb. 14, which will then be posted to Kraft Mac and Cheese’s YouTube page. The main distinction between “The Golden Voice of Love” and “Responses” is the former’s charitable twist. For each tweet featuring the #voiceoflove hashtag, Kraft will donate 100 boxes of Mac and Cheese (up to 100,000 total) to Feeding America, an organization that Williams says is “very near and dear to my heart.”

So, if Isaiah Mustafa ignored your tweets during “Responses,” here’s your second chance to get your social media witticisms read aloud by an Internet celebrity. And, this time around, your tweet is supporting a good cause. Learn more about Feeding America here.

Another year, another intern-wrangling effort from Minneapolis-based operation Campbell Mithun, which is seeking a new set of “Lucky 13″ interns. Since today is Friday the 13th and all, seems appropo that the agency would roll out its roll call for a new set of agency potentials, which is determined by the set of guidelines below:

1.      January 13, 2012: Registration opens on www.lucky13internship.com.  Eligibility: Applicants MUST be a college student with a graduation date between fall 2011 and summer 2013.

2.      February 13-25, 2012: Candidates submit application in the form of 13 tweets.  Each tweet must include boththe primary #L13 hashtag and a secondary hashtag to indicate their discipline of interest:

• Account Management: #CMam
• Account Planning: #CMap
• Media: #CMcpm
• Creative: #CMcr8
• Technology: #CMt3ch

 

3.      March / early April:  finalists will be interviewed; internship offers will be made.
In conjunction with the “Lucky 13,” Campbell Mithun is soliciting 13 non-profit Greater Twin Cities United Way agency partners to compete via social-media vote to become the pro bono summer project that the interns will take on. The “13 Tweet/13 Causes” movement makes us all that more superstitious, but best of luck to those who want to give it a go.

 

This could be the case according to a diligent spy, who sent us detailed info that outlines Twitter’s plans to spend $25 million in advertising this year across all channels. The “2012 Media Concept Plan” includes a handful of options and each one is broken down into tiers. Tier one, for example, includes two :30 spots (one for national broadcast TV, one for national broadcast and cable TV), national digital/mobile efforts such as roadblocks and preroll on key affinity sites (NYTimes, People, etc.), event advertising and of course, print including “premium placement spreads [and] editorial integrations.”

Our source says that the microblogging service will hold a meeting around the last week of this month with the board of directors and a final decision will be made. While the hopes are to launch the marketing effort in conjunction with the Academy Awards, given time constraints, it appears that March Madness could be a more likely launch pad. Our sources adds that Twitter’s plan “is to culminate with over $10MM in spend around the Olympics.” We’re of course checking with the company to see what’s panning out, and who its agency partners will be if any should this 2012 campaign get the green light.