Apparently, the Twitterati didn’t take too kindly to the LMFAO-starring Budweiser holiday spot (above), which we’ve been told was crafted by A-B InBev’s St. Louis agency, Cannonball (the shop was responsible for some well-received Super Bowl spots as well). So we guess they didn’t see that awful Hyundai work below, which almost makes us wish for a Pomplamoose revival…almost. What say you, readers? Is this the worst holiday ad of last year or is there something more deserving? After the jump, you can check out the Twitter reaction to the Budweiser spot.
You might remember Brian Thompson, aka @AskACopywriter, as the man who formerly starred as, you guessed it, a copywriter at the Concept Farm before being asked by the agency to find a substitute when they found out he was leaving for T3. Anyhow, Thompson has now unveiled “Resolution Setter,” which happens to coincide with BBH’s launch of “Resolutionizer.” We know that absolutely no one will stick to their guns anyway, but which one do you prefer?
We’re not sure what purpose this serves but MRM has launched its own gossip-y Twitter page called “Lobby Laundry.” Maybe they were just sick of commenters here giving them shit. Anyhow, they’ve racked up 42 followers and have tweeted 182 times and counting. As you can see above, the scoops are scintillating. What the hell, we’re curious so maybe we’ll follow…as long as we get another holiday card this year.
With nearly 20,400 followers as we speak, it seems like @leeclowsbeard has quite the presence on Twitter, but apparently there are some who aren’t too happy with this person, who, for those of you who are completely oblivious, is obviously NOT the real Lee Clow. Anyhow, a @leeclowsbeard antagonist popped up last week on the microblogging service who goes by the handle @leeclowspubes (don’t ask) and is taking issue with his/her foe because they’re allegedly publishing the work of others on their personal portfolio site (read more here). The ultimate goal of @leeclowspubes is to expose the identity of @leeclowsbeard, but there’s a catch. A tipster sent us this note below:
“I worked with the person who is actually the @leeclowsbeard twitter identity everyone blindly follows, but isn’t Lee Clow himself. If you knew how much of a hack this guy was, no one would follow him, period. One of my other former work buddies created an alt twitter ID called @leeclowspubes to attack him by any means necessary. Anyways, he will expose the guy who is behind the beard if he gets to 500 followers on Twitter.” From the looks of it, Mr./Mrs./Ms. Pubes is almost on their way to unmasking the alleged villain ala Scooby-Doo. See the last update below:
If there ever was a 21st century problem, it would be have to be the difficulty of conveying sarcasm on the internet. Hey, it’s hard to tell when someone’s being snarky in type at times, and following up sentences with (sarcasm) is just a little cumbersome. Luckily, BBH has interns to help solve the world’s virtual problems.
“Sartalics” are just like italics but leaning left, and they’re an easy font solution to denoting sarcasm while typing. But, of course, there is no standard computer operation that makes it functionally possible, and it would have to be in widespread use from technology companies first in order for consumers to catch on worldwide. To make their campaign known, the fearless interns are gathering together a Twitter mob of 10,000 strong to simultaneously tweet at tech giants Yahoo, Google, Twitter, Facebook, Microsoft, Tumblr, YouTube and Apple, “@(company name and person in charge of decisions at said company here) needs a sarcasm font style option way more than another layout update! #nosarcasm.” By signing up for the app, your message to the tech giants will be sent out exactly when the campaign hits 10,000 participants.
Unfortunately, the Sartalics website has no virtual counter, and its Twitter account only has a little over 200 followers, so this campaign has a long way to go before hitting that magic 10K. Good luck though, interns. If it works, you’ll probably get hired at BBH for a huge salary (sarcasm).
A few folks at AKQA felt bad for San Francisco Giants catcher Buster Posey, whose season came to an end after a gruesome home plate collision back in May, so they decided to send their hometown hero some well-wishes. And since there’s no better way to show compassion than creating a Twitter profile, @Poseyscast was set up right after the player’s foot injury occurred and since its launch, has lured hundreds of people to “sign his cast” via tweet. The case study above explains it all and the end result of this effort was a physical card featuring the five best tweets that was mailed to Posey himself. Hope it helped somewhat.
From the good folks at the Barbarian Group comes “Tweetcracker,” an opportunity to use Twitter and cunning to grab $10,000 (in gold for some reason), a Samsung Series 9 notebook. And, as the Barbarian Group says in a blog post, “Should someone win the contents of the safe, we’re going to refill it with another laptop and two, around the world plane tickets.”
Created for Samsung and Intel, “Tweetcracker” allows users three guesses per day through August 17 to crack the 10-digit safe code, dissolve the laser beams and get the prizes. The guesses will then be broadcasted in the form of tweets from the user’s account along with the hashtag #tweetcracker. Over the six weeks the contest is running, clues will be broadcasted from Samsung’s Boosted Facebook and Twitter pages. As someone close to the matter says, the campaign could be seen as “armchair cryptography meets social media.” Uh, okay then. You can read the digital shop’s take on the effort on their blog here.
Greenpeace is taking its protests to social media, with Nike and Adidas in its crosshairs.
In May, the independent organization that campaigns for environmental protection and world peace targeted Facebook’s giant coal burning plant in Oregon. This time around, Greenpeace is using Twitter to combat Nike and Adidas’ use of toxic chemicals in their clothing supply chains, thereby “detoxing” Chinese rivers where these chemicals are poured into. Inspired by Wonder Years’ “Twitter Job Hustle” video (below), Greenpeace is encouraging people to join their online protests by spelling out D-E-T-O-X on the Twitter accounts for Nike Soccer, the Nike Store and Adidas.
Of course, a “digital redesign” feat of this magnitude requires some coordination and four friends who enjoy bugging major sports apparel brands, so Greenpeace has laid out instructions for making this protest come to life. Will Twitter pranks lead these companies to change their evil ways?
And, for those wondering, Dr. Dre’s third and reportedly final album Detox is still without an official release date though it’s slated to drop later this year.
Interested in going to the Making Digital Work event but don’t want to spend the $2,000 for a seat? Well, our pals over at the Denver Egotist have teamed up with Boulder Digital Works to give away one seat a week until registration closes on August 1 (the actual event will take place August 3-4 in Boulder). All you need to do is tweet to the world why you’re worthy a ticket. No pressure there, whatsoever. Get your full event details here.
By now, you would think most brands would have wised up to using automatic tweets. Apparently, no one gave baked goods giant Entenmann’s the memo after the above tweet hit The Daily What Tumblr rounds shortly after the Casey Anthony trial ended in a not guilty verdict. Of course, we nominate Ms. Kim Kardashian for a runner-up prize on this day of social media uproar.
Update: That was quick. @EntenmannsPR has already launched on Twitter spoofing the poor-tasting tweet.
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