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Interpublic

Will Advertising Lead Detroit’s Renaissance?

LCE Detroit InsideDetroit.

It’s the nation’s No. 11 media market, No. 9 African-American market, No 15 Asian-American market, and No. 43 U.S. Hispanic market. It’s a sports mecca, the birthplace of Motown and the American automobile, home to Belle Isle and host to some of the coolest art-deco in the country.

It is also a city currently $18 billion in debt, relying on casino cash to survive, and losing residents by the GM truckload. The marketplace surrounding Ford Field, which included a barren historic complex and the J.L. Hudson Warehouse (also completely empty), was supposed to be the spark to light that phoenix ablaze.

And then Lowe Campbell Ewald moved in.

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Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Ad Spending Surpasses Pre-Recession Numbers of $109B

ad on a budget

When the recession hit America with a huge thud, big business began to reconsider its residual income and closed up the budgets. Of course this hurt advertising agencies in a big way and many experts thought they would never recover, but this article from AdAge seems to contradict the naysayers once and for all.

Total spending among the 100 Leading National Advertisers (LNA) reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.

Quick, call your clients…

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Publicis & Hal Riney Go to the Dogs with Purina

beneful

Last year was a good year for Purina’s Beneful dog food, which spent more than $52 million in measured media advertising. Fallon was at the helm of those buys, as they were with Purina One for more than 25 years.

Today, Fallon has neither brand.

Interpublic Group’s Avrett Free Ginsberg scored Purina One, and now Publicis & Hal Riney have won the creative for Beneful. While no one of note at Publicis & Riney could be reached for comment, Fallon was happy to say this about its quarter-century shaggy-dog story:

Agency CEO Mike Buchner said of the brand’s departure: “It has been an honor for Fallon to have represented Purina’s core dog food brands for over a quarter of a century. We are proud of the brands we’ve built together and the work we’ve created that has helped drive their business forward for decades.”

It’s a Four-Shop Race to Fill Honda’s Digital Needs

civic

American Honda Motor Company works hard to keep up with the competition but hasn’t been quite so successful in the hybrid space. Honda’s Prius equivalent may have been called The Insight, but the company recently pitted all three major holding companies against one another in the search for a bit more of that key noun.

Other campaigns have gone viral (shout out to Michael Bolton) and, according to AdWeek, Honda spends approximately $50 million on digital advertising each year.

Now who’s competing for that money?

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Microsoft Goes with IPG, Dentsu Aegis

Microsoft-Logo-square

Microsoft’s nearly four-month long agency review process is over.

Today brings news that the company chose IPG for ads and Dentsu Aegis for media. The release reads:

“At Interpublic Group, creative, localization and deployment will be handled by various agency teams throughout IPG’s global network.”

…which means a lot of work for a lot of people since Microsoft’s annual media spend totals more than $1 billion.

Last month the company’s RFP told the agencies involved in the review that they should be “open to change”, and VP/CMO Chris Capossela writes that both new parties fit that bill:

“We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.”

The company reportedly stuck with former Bill Clinton flack Mark Penn to handle the big decision. We can only hope its “Scroogled” campaign doesn’t have quite as many lives.

Secret Weapon CD on Deutsch McDonald’s Campaign: ‘Flattering’ but ‘Annoying’

Anyone notice that the recent Taco Bell “Ronald McDonald” spot bears a very slight resemblance to this 2002 Secret Weapon ad for Jack in the Box?

Secret Weapon founder/creative director Richard Sittig did–and he told Felix Gilette of Bloomberg Businessweek all about it today.

You know you want some key quotes after the jump.

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IPG Launches New Pharma-Focused Agency ID Health

IDHIPG’s ID Media hopes to own an unfilled niche with the launch of ID Health, an agency specializing in healthcare and pharmaceutical clients.

Michael Maher, former SVP of marketing for Digitas Health, will run the new agency as president reporting to ID Media CEO Lynn Fantom.

The idea summarized in the release holds that customers navigating a changing healthcare industry demand more accountability from the brands involved–and that these companies in turn need an agency that can “[reach and engage] more targeted patient populations.”

There’s more talk of “tightened budget[s]“, “tighter budgets and tougher-to-reach targets” and “extend[ing] the value of [the] marketing dollar” than usual in this release, so we’ll assume that price will be ID Health’s key differentiator.

Maher was a natural choice to lead the new agency, with a portfolio including some of the biggest names in the field: Sanofi, Bristol-Myers Squibb, Pfizer and Novartis.

IPG Media Lab Loses Verkruyse

Well, our sources were correct in informing us that Emily Verkruyse, who spent a year-plus as engagement director at IPG Media Lab, has joined up with recently formed shop, Anvil + Gear. A+G, if you didn’t know was formed a year ago by Brian Lio and James Genero, who left positions at DDB (where they served as technical Director and UX director, respectively) to start a new agency solely dedicated to UX and experience design.

Verkuyse, who served as account manager at BBDO prior to joining Anvil + Gear, marks one of a few notable departures from IPG Media Lab along with Lesley Melincoff, formerly a project manager at said shop before joining up with Big Spaceship as a producer in June. During her career, Verkruyse has also worked at the likes of Night Agency.

Lynn, Himmelsbach Indeed Land at IPG Mediabrands, Which Just Launched Publishing Unit

Another day, another IPG memo obtained. One thing we can confirm according the note sent to staff this morning from Jacki Kelley, North American CEO/president, global clients for IPG Mediabrands, is that the agency has welcomed Teddy Lynn and Mark Himmelsbach to the fold.

As our ever-reliable tipsters hinted at a couple of weeks ago, the pair, who recently left BBDO NY, will be working together once again as they’re now serving as CCO and COO, respectively, of a new Mediabrands unit called Mediabrands Publishing. This actually marks Lynn’s second stint within the IPG umbrella as he last served as ECD/content & experiences at UM for nearly three before joining BBDO. During their time at the latter agency, Lynn and Himmelsbach held the titles of EVP/director of content and EVP/director of digital strategy, North America, respectively.

Anyhow, you can read Kelley’s memo after the jump to explain what Mediabrands Publishing entails.

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IPG Top Brass Weighs in on Publicis-Omnicom Alliance

And so it continues with the industry reaction to Publicom Omnicis Prime or whatever the new entity is called nowadays. We’ve just obtained separate memos to staff sent this morning from IPG chairman/CEO Michael Roth and IPG Mediabrands CEO Matt Seiler regarding their competitors’ merger. The former prefaces his lengthy note with the headline “Too Big to Fail?” while the latter offers a few reasons why IPG is dandy along with a little hint of some good news to come very soon on the UM front. We’ll just leave you with this Seiler tidbit below and let you read Roth’s perspective after the jump.

Says the Mediabrands chief exec, “Later today, we will announce another new business win, this time for UM.  In the words of the newest IPG Mediabrands client, ‘scale matters, up to a point’…IPGMB is ‘big enough’  & then it’s about tailored service, which is where you rise above the rest.…”I think that says it all.” Read on what Roth has to say including IPG’s thoughts on major M&A efforts. We say it’s an interesting read.

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