TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kirshenbaum Bond

Media Kitchen Parts Ways with Pinkerton

pinkertonsmallDetails are somewhat vague at this point, but sources familiar with the matter confirm that Charles Pinkerton, who’s been with kbs+ and its media arm, Media Kitchen, for nearly a dozen years, is no longer with the agency. During his lengthy stay within the kbs+ fold, Pinkerton moved up from director of interactive media and marketing to partner/director of client services at Media Kitchen in 2006 to his most recent role as partner/director of communication insights at MK.

No word yet on if there are plans to replace Pinkerton, but during his career, the 25-year ad vet also worked as a planner at Campbell Mithun early on before serving in senior exec roles at the likes of Horizon, Ammirati Puris Lintas and The Martin Agency.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

72andSunny/Mother Alum Fitzmaurice Heads to kbs+

Kerry Fitzmaurice

 

After spending the last year as head of new business/comms at Mother New York, Kerry Fitzmaurice is joining up with MDC-owned kbs+ in the newly created position of chief marketing officer. It should be familiar territory for Fitzmaurice as she spent nearly three years at fellow MDC-owned agency 72andSunny, last serving as director of earned media prior to joining Mother. Regarding Fitzmaurice, who will officially assume the role of CMO on Dec. 2, kbs+ chairman/CEO Lori Senecal says, “We’ve hired Kerry to focus on positioning and marketing our brand as kbs+ continues to expand globally into markets in Europe and Asia and add additional inventive capabilities to our offering. Kerry’s drive and entrepreneurial spirit make her a great addition to our team as we continue to reinvent the modern agency network.”

Remember the Simmons Account that M|W Resigned? It’s Now at KBS+

Just over five months after Minneapolis-based, Omnicom-owned “brand activism” agency Martin|Williams cut ties with bedding brand Simmons, the latter has found a new ad partner in Kirshenbaum Bond Senecal + Partners.  Regarding the AOR appointment of the MDC-owned, NYC-based agency, Simmons EVP of marketing Jeff Willard says, “As we continue the transformation of our Beautyrest brand, it is critical to us that we bring the best creative and strategic resources in the world to support this effort. After an extensive search, we believe we have found that with kbs+. Their creativity and understanding of our brand stood out, and we were impressed by their track record for demonstrating the measurable impact of their work. We look forward to working together to create communication that is as compelling and inventive as the beds we make.”

 Let’s just hope that Simmons has figured out how to solve the problem of the “revolving door” of marketing decision-makers at its company that caused Martin|Williams to bounce in the first place. Anyhow, KBS+, which beat out the likes of Martin Agency and McKinney in the pitch, will handle creative, digital, social and public relations responsibilities for Simmons.

Craven Has Also Resigned from KBS+

Well, we tried to put two and two together when we reported last week about DJ Pierce resigning from his position as executive creative director on the BMW account at KBS+. But alas, we unfortunately failed to mention what the status was with his partner-in-crime and fellow ECD on BMW, Michael Craven, who joined up with Pierce 15 months ago to work on the account. We’ve now received confirmation that Pierce and Craven actually resigned together, though no word yet on what either person’s next move is yet (we’re checking). Prior to KBS+, Craven served as a VP/creative director at CP+B and has also published a couple of novels along the way.

As has been reported, the pair was essentially replaced at KBS+ by Paul Renner, who has taken over as ECD on said automaker’s account.

Pierce Parts Ways with KBS+

After seeing the reports ast week that Paul Renner was assuming the position of executive creative director on BMW at KBS+, one had to wonder what the status was with DJ Pierce, who rejoined said agency two years ago to take on the same role. Well, it does appear that Renner has succeeded Pierce more or less as sources familiar with the matter have confirmed that the latter has indeed turned in his resignation. From what sources in the know tell us, Pierce will part ways with KBS+ on June 1 and spies add that he’ll then turn his attention to his own projects, whatever they may be.

Pierce rejoined KBS+ after spending four years at CP+B, where he eventually moved up to creative director and was involved on projects including Best Buy’s Titanium Grand Prix-winning”Twelpforce” as well as with other accounts including AmEx small business along the way.

KBS+ Employees Make a Social Plea for Google Glass

In case you haven’t heard, smartphones are now officially ‘emasculating’ according to Google co-founder Sergey Brin. In other words, you need to get your Google Glass right away, as your masculinity is at risk of being publicly revoked.

To spur interest in Google Glass, Google has started a Twitter contest using the hashtag #IfIHadGlass, where tweeters have to opportunity to receive Google’s sexy new product should their reasons for obtaining it please the tech giant. KBS+ is using this as a platform to showcase their digital thinking, with more than 70 of their employees making short videos explaining what they would do with Glass.

Videos will be posted throughout the day on KBS+ social media channels, with the whole gallery available at the agency’s Tumblr. Sure, it seems like an awful lot of work, but if they actually score Google Glass early, it will be hard to say it wasn’t all worth it.

KBS+ Angles Web Design for Skateboarding Doc

Waiting for Lightning, a new documentary about longtime skateboarder Danny Way, did not get good reviews. However, in an effort to drum up some needed publicity, the film’s producers called on N.Y. agency kbs+ to design a gnarly website that will get the 40-year-old stoners who remember Way in his prime to spend their cash on an iTunes download. The endeavor may be futile since 40-year-old extreme sports stoners probably don’t care much for web design, but kbs+ created a unique site with “60-degree diagonal parallax scrolling” where users can navigate the site’s pages on a diagonal axis, mirroring the motion of a board rolling down a vert ramp.

On the site, you can check out backstory for Way and related content about the history of extreme sports in the 90s. Cast and crew notes are also available, but most viewers will find themselves drawn to the athlete interviews in the “Cult of Gnarly” section (which is a phrase most of us can only say in our heads for fear of ridicule). I still have no intention of seeing the movie, but cutting across the computer screen diagonally does have some brief novelty appeal. Credits after the jump.

Read more

Weiss Leaving KBS+ for Havas

It took a few weeks to get confirmation on this, but we now have word from sources familiar with the matter that Matt Weiss is indeed leaving KBS+P (or KBS+ as the kids call it nowadays). Weiss has spent the last two-and-a-half years as chief of staff at the MDC-owned, New York-based agency, but from what sources tell us, he is parting ways with KBS+ for a gig at Havas. Our sources add, though, that Weiss won’t officially join the latter agency until Feb. 1 (no word yet on what his new position will be).

Prior to KBS+, Weiss spent nearly 15 years at McCann Worldgroup, last serving as EVP/chief growth officer. During his lengthy stint at the latter network,the exec held senior level positions including group account director for Coca-Cola North America and worldwide account director for MasterCard.

In other KBS+ news, the agency has recently welcomed Michael Dory to the fold as executive director of technology, a position that also calls for him to lead the engineering practice of the Spies & Assassins unit. In addition to Dory’s hiring, KBS+ also promoted Christine Prins to head of business development.

MDC/KBS+P, Faris Yakob Are Indeed Parting Ways

Well, looks like the Adweek report from earlier this afternoon was true, though our sources stop short of confirming anything related to contract renewals, etc. But yes, we have received confirmation from those in the know that MDC/KBS+P chief innovation officer Faris Yakob is indeed leaving the agency. No timetable has been set for his departure, but Yakob’s duties will be absorbed by the management team. From what sources familiar with the matter tell us, Yakob’s departure marks a new phase at MDC/KBS+P, which now believes it’s everyone’s job at the agency to “drive the culture of innovation.”

During his time within the MDC/KBS+P fold, Yakob also founded its in-house creative technology boutique, Spies & Assassins.  Prior to his most recent gig, the departing exec/regular speaker served as EVP, chief technology strategist at McCann and has worked at the likes of OMD and Naked during his career.

Bloom Takes Over as KBS+P CSO

Just over a year after officially joining KBS+P as content strategy lead, my old Crain colleague Jonah Bloom has moved up the ranks, taking on the role of chief strategy officer at the New York-based MDC agency. Bloom (pictured) replaces Mick McCabe, who had spent the last two-and-a-half years as CSO at KBS+P but is moving on to a new opportunity (sources tell us that he didn’t apprise KBS+P of his next destination).

Explaining Bloom’s new role, KBS+ CEO Lori Senecal says, “”Consumers’ digital and social behaviors cannot be considered in isolation from their other behaviors. This is particularly true as mobile devices blur the lines between online and offline behavior. It’s important to recognize that and reflect it in the way we think about brands and their connections with consumers. That’s why we are integrating all of our strategic planning into one group, under Jonah’s direction.”

As Senecal mentioned, Bloom’s move up signifies a reorganization of KBS+P’s strategy offering, which will now incorporate digital, content and social as well as brand strategy.

NEXT PAGE >>