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Cubes: Check Out IPG’s CMO Desk of the Future

Now that we’ve covered a couple of WPP units in Grey and JWT, let’s move on to another holding company, shall we? In this episode of “Cubes,” we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG’s work includes the Geico Gecko and Volkswagen’s pint-sized Darth Vader.

The IPG headquarters is home to a cutting-edge media lab full of Minority Report-esque marketing technology, and the office includes a high-tech workspace dubbed “the desk of the future” and a skyway stretching over 32nd Street that was once used by the Gimbels department story, the building’s previous tenant.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Glenn Beck: My First Big Break


In the latest episode of mediabistroTV’s “My First Big Break,” we hear from radio personality, author, former Fox News host and GBTV founder Glenn Beck. While he has found tremendous success across many different forms of media, did you know that he almost left the business to go to cooking school? If it wasn’t for a heart-to-heart conversation with his father, he may never have found his professional voice.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Bonnie Fuller: My First Big Break


In the latest episode of mediabistroTV’s “My First Big Break,” we hear from HollywoodLife.com editor Bonnie Fuller. Fuller gained international acclaim as the editor of magazines such as Marie Claire, US Weekly and Cosmopolitan, but did you know that she started out as a beat reporter writing about sports clothes? Or that a friendship with an upcoming fashion designer named Tommy Hilfiger led to a meeting that would change her professional career? Watch below, as Fuller explains how she went from a young cub reporter, to one of the most powerful women in publishing.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Cubes: Take a Behind-the-Scenes Tour of The Knot

In this episode of “Cubes,” we tour the offices of XO Group Inc., the media company best known for every bride-to-be’s favorite site, The Knot.

The XO Group’s brand-new space in lower Manhattan boasts a fashion runway, a bar with a kegerator, a giant projection screen for playing Xbox Kinect, and a staircase inspired by the ones found in Apple stores. Oh, and it has really good feng shui.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

Deborah Norville: My First Big Break


In the latest episode of mediabistroTV’s “My First Big Break,” we talk to “Inside Edition” anchor Deborah Norville. Now everyone knows her as the face of the syndicated CBS news program, but before she got her shot nationally, she started in Georgia, working at CBS affiliate WAGA. As for her break, it came before she even graduated from college, and involved a little bit of luck, and former President Jimmy Carter.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Check Out the Posh Offices of PR Agency Lippe Taylor

In this episode of “Cubes,” we tour the offices of Lippe Taylor, an award-winning PR agency that specializes in marketing to women.

Located just off Manhattan’s Union Square, Lippe Taylor HQ has a plush, homey vibe. The loft-like space contains a paper note chandelier, a sample closet brimming with beauty products, an in-house art department, and a “PrivĂ©” room for private phone calls (and private romances), plus many more cool features.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

Dan Rather: My First Big Break


In the latest episode of mediabistroTV’s series “My First Big Break,” we speak to HDNet “Dan Rather Reports” anchor and former “CBS Evening News” anchor Dan Rather. Did you know that if it weren’t for a hurricane that struck near Galveston, Texas, he might never have had his shot at working in network news? That among other things, he had to deal with thousands of snakes in order to report on the story? That he helped create a weather-reporting graphic that has become ubiquitous on TV news? Below, Rather talks about the event that brought him to the attention of CBS in New York, and changed his professional life.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Cubes: VIP Office Tour of Seamless

In this episode of “Cubes,” we tour the Manhattan offices of Seamless, the popular online food delivery service.

The Seamless headquarters boasts an interactive Google Earth “weather wall,” blood pressure-lowering chairs, a game room with foosball and ping-pong, and a bunch of other cool features.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

Brian Williams: My First Big Break

MediabistroTV debuts a new series today, “My First Big Break” where we talk to media heavyweights about that break that got them to where they are today. Our first episode features Brian Williams, the anchor and managing editor of “NBC Nightly News.” You know what he’s doing now, and you may know a bit about his past. But did you know he maxed out his credit cards and finally went bankrupt? Williams then took a job in technical operations until that First Big Break came along. He tells us who gave it to him, and how it changed the course of his career.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

‘Cubes’ Takes a Behind-the-Scenes Tour of Audible

In this episode of “Cubes,” we take a behind-the-scenes tour of Audible.com. The Amazon-owned audiobook company is headquartered in the heart of Newark, NJ and its office has played host to Jeff Bezos and George R.R. Martin, among other literary luminaries, as well as a ton of top-flight voice actors who narrate Audible’s books in state-of-the-art studios.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

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