After spending the last two years at McCann WorldGroup, specifically serving as head of its global creative unit Craft (formerly known as EXP), Fred Schuster is out at the agency, according to sources familiar with the matter. You might remember Schuster from his time at Ogilvy and CEO of its global creative production unit, RedWorks. No word yet if there are plans to replace, but we’ll keep you posted.
To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copy editing class taught by the chief copy of Seventeen magazine, to an intro course for Excel. Hurry – offer expires 12/24! Browse our upcoming courses.
The Toronto Maple Leafs and Montreal Canadiens have the oldest, and arguably fiercest, rivalry in the NHL. So to celebrate the two teams meeting in the NHL season opener this year, MacLaren McCann and Mastercard invited fans to submit their best heckles on Twitter, Facebook and YouTube. They then took these messages and delivered them, via barbershop quartet.
During opening night on October 1st, over the course of eight hours, 56 heckling videos were shared, each dedicated to the user who submitted the message. The campaign was a hit, with over 4.3 million Twitter impressions and over 17,000 social engagements. While the idea behind the campaign is kind of interesting in theory, the execution suffers from a loose definition of “heckling.” Case in point can be viewed in the above video: “OMG, can’t sit down to study. So pumped for tonight.” is decidedly not a heckle. The problem with this idea is that its entertainment value increases with the meanness of the heckling. But for obvious reasons, Mastercard and MacLaren McCann wanted to keep things family friendly. What we’re left with too often is a barbershop cheerleading squad, considerably lamer than a heckling barbershop quartet. It almost feels like a bait-and-switch. Check out a couple of our favorites, along with credits, after the jump. And feel free to chime in with your thoughts in the comments section. Read more
Have a tattoo that you regret? Maybe that Alex Rodriguez ink seemed like a good idea at the time. Maybe you thought you’d always love 98 Degrees as much as you did in 1999. But getting a tattoo removed is hard, right?
McCann, Toronto is working on dispelling that conception with their new work for laser removal center Fading Fast. They’ve created an outdoor campaign featuring billboards of tatted-out individuals. The catch? The tattoos can be peeled off to reveal that they are, in fact, coupons for 50% off tattoo laser removal at Fading Fast. McCann’s video for the campaign, featured above, shows people interacting with the posters and gradually removing all the tattoos. Bonus points go to the agency for featuring the music of The Ramones.
The campaign is a clever way of making tattoo removal seem easy, while also giving those who might be interested in removal incentive to go directly to Fading Fast. We suggest Chris Brown avail himself of their services if he’s in Toronto any time soon. Credits after the jump. Read more
The new spots follow in the footsteps of the eight part, award-winning campaign with George Clooney, who’s been the face of Nespresso–especially outside of the U.S.–since 2006. In this latest effort, “Nespresso: In the Name of Pleasure,” (featured above), Clooney is snubbed by an attractive female, which is supposed to be funny because he’s George Clooney. In the cheesy, not surprising “twist,” the woman tells a crowd “George Clooney’s inside,” causing a stampede.
In the shorter complement to the main Nespresso “Pleasure” ad, Clooney runs into his Hollywood colleague and informs everyone of the latter’s presence, causing a similar stampede. If you like the gimmick, or love the talent enough not to care either way, you’ll fall for it. Otherwise, you may be wondering what the appeal is (like me). Check out the Damon follow-up as well as credits after the jump. Read more
You may have thought the word “ejaculate” was a little strong for this spot for the Sony Bravia from McCann London. Then you watched the spot and realized, “Nope, that’s what actually happens. A mountain or volcano or something blows its flowery wad all over a city.” See? I wasn’t being hyperbolic.
Now, as I’m a bit of an urban, indoor being, I honestly can’t tell you if what I’m seeing occur in this spot possibly happens in real life. I would assume it doesn’t, as a mountainside town taking a big old rose-y facial would seem to be a newsworthy story. But, now I notice McCann London sent a three-minute behind-the-scenes video along with this spot, so I’ve embedded it below.
Huh, looks like they spent a lot of money getting that volcano to blow its 8-million petal load. If you buy an expensive new Sony 4k TV, it will all be worth it. Credits after the jump.
Jose Cuervo is introducing its new Cuervo Cinge — “Cuervo with a cinnamon sting” – with a new animated spot by McCann NY and Elastic.
Directed by Andy Hall, “Get Stung” is pure eye-candy. The spot is well-animated, with a very appropriate red-tinted effect throughout (because cinnamon, get it?). There’s not a whole lot to the 30-second spot: scorpion walks into a bar, drinks tequila, sets bar on fire. But then there doesn’t have to be. Why the bartender serves tequila to a scorpion is never really explained, but suspension of disbelief, right?
As an introduction to a new product, the spot works well. If you like the idea of cinnamon-flavored tequila, this ad will make you excited to try it. If not, you can still appreciate the artistry that went into animating it. I’m rarely going to have something negative to say about a simple, well animated spot about liquor. I wasn’t crazy about the “Get Stung” tagline at first, but they make it work with the whole “sting of cinnamon” description and it serves its function as a way to help people remember the product.
It’s a departure from McCann’s “Have a Story” opus starring Kiefer Sutherland, and a welcome one. Perhaps the “be more interesting, be different…” approach typified by certain Dos Equis ads is finally on its way out. Hopefully this simple, elegantly animated approach from McCann spreads beyond their other work for Cuervo and starts a new trend in boozey advertising. Credits after the jump. Read more
Details are a bit vague at the moment on this, but yesterday, we received a tip that McCann was awarded integrated ad duties for Lockheed Martin. We inquired throughout the day and were left in the dark until last night when we finally received this reply from a Lockheed spokesperson that confirms the integrated win: “We recently conducted a review of our advertising and media agencies and selected McCann to be our agency of record beginning in early 2014.” No word from Lockheed on who the incumbent was (if there was one, though we’re digging) but we’re hearing that the Bethesda, MD-based defense contractor, which is also furloughing approximately 20 percent less workers than planned due to the government shutdown, actually made its decision last week.
By our count, this marks the third notable account win for McCann in the last six months following the USPS and Cuervo. We’ll keep you posted if and when we find out more about its latest.
Update: Well, to fill in the blanks a bit, folks on the Spy tell us CT-based Keiler & Company was the incumbent on Lockheed. As for the review, we’re being told other agency finalists included Arnold and Doremus.
Details are foggy at this point, but sources familiar with the matter that McCann Erickson New York has won the U.S. biz for Zurich Insurance following a pitch. From what we’re hearing, the brand has worked with a few U.S. agencies in the past including a pretty familiar incumbent but has now solidified a U.S. agency. There have been some names thrown into the mix including a few outside of the IPG network. We’re checking with Zurich on the matter for clarification/comment.
Kiefer Sutherland’s voice is somehow simultaneously soothing and forceful. His gravelly intonation, coupled with his beautifully weathered face, is completely convincing regardless of the words involved. In this Jose Cuervo spot created by McCann Erickson New York, Sutherland’s ultimate message is, “Have a Story.” He pushes a shot across the bar to us and then we follow him for an impromptu concert, a spontaneous tattoo, a brief lover’s brawl, and some bonsai clipping.
It’s not the first time Sutherland’s channeled his 24 character, Jack Bauer, though Cuervo’s spot is a subtle representation. For Acer of course, he got jazzed about a new Dynamite Cupcakes business, obviously involving explosions and suspense.
Studiosus, a German “culture lover’s travel guide,” wanted to pay homage to extinct cultures of the world while publicizing their unique approach to travel. So they partnered with Clément Briend, a French artist who creates large scale projections, sometimes on the Arc de Triomphe, other times on anonymous city walls. For this project, he made 3D representations of ancient faces and projected them onto trees in Dusseldorf’s Hofgarten Park. Next to each shining work, an old-looking stone slab read, “Discover the World’s Faces – Studiosus.”
“The works of Clément Briend and the travels of Studiosus have a lot in common,” said Bill Biancoli, COO of MacCann Germany. “Both send the viewer on a journey. When looking at Clément’s projections, the viewer goes on an internal journey. With Studiosus, the outside journey with its varied impressions influences our inside, thus creating a fascinating and unique view of our world.“
Briend agreed on the multifaceted nature of his work (something that inevitably coincides with a travel brand like Studiosus): “Everyone can find his own point of view in my works,” he said. “Because reality presents itself in different perspectives. Some like my art, some are frightened by it. My photo-projections are a mirror of the viewer’s mind. They project the images they bear inside.” Are YOU afraid of the dark?
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