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McCann

Commonwealth//McCann Stokes Manchester United Pride for Chevy

A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.

Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. Read more

McCann XBC Appoints New President, Chairman

Devika

Today brings a couple of top-level shifts at McCann XBC (that’s EXTRABOLD CONDENSED) unit: a new president and a new chairman.

Joyce King Thomas will be chairman and Devika Bulchandani will succeed her, effective immediately.

You may recall that Thomas, who spent 16 years at McCann and served as its CCO until 2010, returned to the agency at the end of 2012 to run the new all-things-MasterCard unit after stepping down and leaving to spend two years working as a freelance consultant and experimenting with long-form journalism at (the excellent) Longreads.

Bulchandani’s promotion is leading the headlines: as President, she will work with all McCann Worldgroup/Interpublic shops in XBC (MRM//McCann, R/GA, Octagon) in order to “ensure that the global Priceless platform works in new and ever more relevant ways”, or promote MasterCard around the world.

She’s been with McCann for more than 17 years, most recently rising to the level of Chief Strategy Officer in 2005.

Both Bulchandani and Thomas will work with MasterCard CMO Raja Rajamannar, who writes:

“I am confident under [Bulchandani's] leadership and Joyce’s creative direction that the MasterCard and McCann XBC partnership will be even stronger and the work even more contemporary and culturally relevant.”

Commonwealth/McCann Highlight Chevy’s Tech Cred

You’re almost certainly aware that General Motors is currently suffering through a scandal created by its lack of tech savvy. Yet, even as the terrible PR is somehow increasing sales numbers for the automaker, a new spot created by Commonwealth/McCann indicates that Chevrolet wants customers to know that it’s moving on. In fact, we might say that the brand has begun “a new journey.”

This spot is ostensibly all about the 4G Wi-Fi available in new models, but in a larger sense it’s about how Chevrolet is moving forward on all cylinders and bringing its customers along for the ride.

The July 4th debut was no accident, either: as Chevy’s VP of Marketing puts it, “What better time than the Fourth of July to celebrate the new independence that Chevrolet provides”…via working Wi-Fi.

In order to reinforce this point, the team at Commonwealth/McCann Detroit adroitly make the sort of “that was then, this is now” juxtapositions that one sees in many campaigns for products with tech components.

Credits after the jump.

Read more

McCann NY Takes Unique Approach to Gun Safety PSA

You might not associate a sex toy battle with gun safety, but McCann New York ties the two together in a new 30-second video entitled “Playthings” that (finally) takes a different approach to the familiar gun safety PSA, created for gun responsibility organization Evolve.

In the spot, a woman goes to pick up her son at a friend’s house and finds him locked in heated sex toy battle with his friend. The friend’s mother, of course, looks horrified, and just when you thought things couldn’t get any more awkward one of the kids turns on the vibration feature. Around this time the voiceover intones the message, “If they find it, they’ll play with it. So always lock up your guns.”

The humorous approach is a welcome departure from the typical gun safety PSAs — which we see a lot of. “Playthings” is a lot more memorable than those efforts, and a lot harder to ignore, which makes it more likely to effectively communicate its message and even reach people who might just tune out the more serious, stern warnings of other gun safety PSAs. Of course, some of those people will just find the suggestive humor packed on “liberal propaganda” that much more offensive. But then McCann and Evolve didn’t really have any hope of reaching them anyway. While this isn’t the first time Evolve has employed humor in its PSAs — Saatchi & Saatchi New York’s February effort “The Bill of Rights for Dumbasses” took a similarly lighthearted approach — it is definitely the most effective. “Playthings” has already generated a fair share of buzz, approaching one million views since being released Wednesday and eliciting mentions in myriad media outlets. Credits after the jump. Read more

McCann Promotes John Mescall to Global ECD

John Mescall McCannThis morning McCann Worldwide announced that John Mescall will be its newest Global Executive Creative Director.

Mescall, who currently serves as ECD at McCann Australia (but did not appear in this brilliant piece of satire), will relocate to New York “in the coming months” to join fellow GECDs James Dawson-Hollis and Bill Wright; the move is part of McCann Global Creative Chairman Rob Reilly‘s efforts to consolidate and strengthen the larger agency’s creative leadership.

Reilly had this to say about Mescall, who led independent Australian shop SMART before its 2011 acquisition by McCann:

“John’s all talent and no ego and he has helped lead McCann Australia to become one of the best agencies in the world.”

The new GECD himself writes:

“It’s a seriously exciting time at McCann. The opportunity to work closely with Rob was just too big not to take, and we’re very aligned on the kind of work we seek to do.”

Mescall has earned a plethora of awards throughout his career, most recently scoring 5 Grand Prix for Metro Trains’ 2014 “Dumb Ways to Die” PSA campaign (which is now being used to sell life insurance).

Xbox, twofifteenmccann Fly Interactive Fizzie Balloon at E3

Fizzie, a character in the upcoming game Sunset Overdrive from developer Insomniac Games, made an appearance at this year’s Electronic Entertainment Expo in the form of a large, interactive balloon flying in the lobby at the Los Angeles Convention Center from June 10th – June 12th.

Brought to life by Xbox and twofifteenmccann, Fizzie takes questions from the E3 crowd, offering up invariably sarcastic answers. In Sunset Overdrive, Fizzie “is a talking balloon that hovers over Sunset City and is the cheery face of the Fizzco Corporation while acting as the perfect corporate shill.” So what better place for Fizzie to make an appearance than the largest trade show in the video game industry, rife with event marketers attempting to woo customers and media alike. If you’re not lucky enough to make it to E3 this year, you can still keep up with Fizzie’s antics on Twitter via the hashtag #FizzieSays. For footage of Fizzie in action, check out the video above, and stick around after the jump for credits. Read more

McCann Erickson Wins Cigna Account

Today we can confirm that McCann Erickson won the Cigna account this week. As AdWeek noted back in March, the finalists in the extended review were McCann, Grey and DDB.

Hill Holiday led the account since early 2011; here’s the spot you might remember.

The company spent $25 million on that campaign in order to promote “a segment that is set to expand substantially under the health-overhaul law”, and its spend looks to exceed that number for 2014.

McCann NY, Lucky Charms Embrace the Rainbow

McCann New York and Lucky Charms have embraced the rainbow with a new social campaign for LGBT Pride Month.

The feel-good campaign, entitled “#LuckyToBe,” encourages people to use that hashtag to share what makes them unique and what makes them feel lucky. McCann’s accompanying video (featured above) introduces the hashtag while celebrating diversity. “We don’t all look the same, believe the same things, or love the same people. And that’s a good thing,” appears on screen in white text, accompanied by Lucky Charm’s colorful marshmallows. It’s a positive message, and people seem to be responding — including GLAAD, who posted about the campaign on their blog. You can see what people are saying using the #LuckyToBe hashtag on the campaign landing site, and stick around for credits after the jump. Read more

McCann Adds Pair of Global ECDs

(Left to right: James Dawson-Hollis, Rob Reilly, Bill Wright)

(Left to right: James Dawson-Hollis, Rob Reilly, Bill Wright)

Today McCann announced the addition of James Dawson-Hollis and Bill Wright as global executive creative directors, strengthening the leadership team under global creative chairman Rob Reilly.

Dawson-Hollis and Wright join McCann from Ogilvy West in Los Angeles, where the pair served as co-chief creative officers, working on accounts such as Qualcomm, HTC, Nesquik, and Arco gasoline.

Prior to Ogilvy, Wright helped turn Crispin and Porter from a small Miami agency into “one of the world’s most talked-about advertising agencies.” While there, he worked on accounts including Burger King, Miller, IKEA, Coke Zero, Virgin Atlantic Airways, Slim Jim, Molson Canadian, Reddi Whip, and MINI Cooper.

Read more

McCann NY Gets Loopy for Chex Mix

McCann New York has a new campaign for Chex Mix that attempts to bring attention to the lesser-known flavor variations of General Mill’s popular snack.

The integrated broadcast and social media campaign is rolling out now on national cable and YouTube, and will soon have Tumblr and Vine components. In the 30-second TV spot (above) roommates try to one up each other with DIY combo packs. The first roommate combines cheddar and honey nut flavors, while the second makes a belt with traditional, bold, and peanut butter. A third roommate goes the extra mile, however, and has them both beat with an over-the-top setup. The spot concludes with looping GIFs of the individual flavors. The GIFs will be hosted on a new Chex Tumblr site, and feature into a Vine-based game show called “Wheel of Variety,” which will “will offer hungry social media snackers who retweet Chex Mix tweets the opportunity to spin the wheel for the chance to be introduced to a Chex Mix flavor.” Stick around for credits and a closer look at the GIF loop. Read more

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