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McCann

McCann Hong Kong Channels Classic John Woo to Bid Adieu to Old Office

Chances are, this is literally the most gangsta advertising news you’ll read today. Employees at McCann Hong Kong paid tribute to their old office in a video that serves as an homage to  John Woo 1986 crime classic,  A Better Tomorrow.

The building, Sunning Plaza, has been McCann Hong Kong’s home for over thirty years, and its entrance was actually used as a location for Woo’s film. McCann was one of the very first tenants of Sunning Plaza following its construction and their heartfelt tribute makes it seem they will really miss their former home — and that they really know their Hong Kong gangster films. Sunning Plaza is being demolished for redevelopment, much to the dismay of its tenants (McCann and otherwise). McCann Hong Kong has already moved into its new office at Hysan Plaza, where they threw an office warming party last Friday. You can watch the tribute video above, in which McCann Hong Kong employees walk out of the building in much the same manner as characters in A Better Tomorrow, set to music from the film. These guys certainly know how to make an exit.

Lindner Assumes Newly Created Role of McCann Worldgroup Prez

lucalindnerJust over a year after taking on an expanded position as president of McCann Worldgroup Americas, adding to his existing role as president of Latin America, Africa and Middle East, Luca Lindner has now been elevated to the role of McCann Worldgroup president, proper. The nine-year McCann vet, as you may know, most recently served in a co-president role at Worldgroup alongside, with each leading their respective regions. Of course, Martinez left McCann to take on the role of global president of JWT, with the plan being to succeed the latter’s chairman/CEO Bob Jeffrey in 2015.  As a result, Lindner has been promoted to the newly created global role, overseeing all McCann Worldgroup operations and reporting to CEO, Harris Diamond. From what we’ve been told, there are no plans to replace Lindner’s former position at the agency.

Lindner, wh0 kicked off his ad career at TBWA\Paris, spent a handful of years as vice chairman of Leo Burnett EMEA and president of its Fiat Coordination Center.

Schuster Out at McCann

schuster1After spending the last two years at McCann WorldGroup, specifically serving as head of its global creative unit Craft (formerly known as EXP), Fred Schuster is out at the agency, according to sources familiar with the matter. You might remember Schuster from his time at Ogilvy and CEO of its global creative production unit,  RedWorks. No word yet if there are plans to replace, but we’ll keep you posted.

MacLaren McCann Delivers Barbershop Heckling for Mastercard

The Toronto Maple Leafs and Montreal Canadiens have the oldest, and arguably fiercest, rivalry in the NHL. So to celebrate the two teams meeting in the NHL season opener this year, MacLaren McCann and Mastercard invited fans to submit their best heckles on Twitter, Facebook and YouTube. They then took these messages and delivered them, via barbershop quartet.

During opening night on October 1st, over the course of eight hours, 56 heckling videos were shared, each dedicated to the user who submitted the message. The campaign was a hit, with over 4.3 million Twitter impressions and over 17,000 social engagements. While the idea behind the campaign is kind of interesting in theory, the execution suffers from a loose definition of “heckling.” Case in point can be viewed in the above video: “OMG, can’t sit down to study. So pumped for tonight.” is decidedly not a heckle. The problem with this idea is that its entertainment value increases with the meanness of the heckling. But for obvious reasons, Mastercard and MacLaren McCann wanted to keep things family friendly. What we’re left with too often is a barbershop cheerleading squad, considerably lamer than a heckling barbershop quartet. It almost feels like a bait-and-switch. Check out a couple of our favorites, along with credits, after the jump. And feel free to chime in with your thoughts in the comments section.  Read more

McCann Toronto’s Peel-Off Tattoo Posters Double as Fading Fast Coupons

Have a tattoo that you regret? Maybe that Alex Rodriguez ink seemed like a good idea at the time. Maybe you thought you’d always love 98 Degrees as much as you did in 1999. But getting a tattoo removed is hard, right?

McCann, Toronto is working on dispelling that conception with their new work for laser removal center Fading Fast. They’ve created an outdoor campaign featuring billboards of tatted-out individuals. The catch? The tattoos can be peeled off to reveal that they are, in fact, coupons for 50% off tattoo laser removal at Fading Fast. McCann’s video for the campaign, featured above, shows people interacting with the posters and gradually removing all the tattoos. Bonus points go to the agency for featuring the music of The Ramones.

The campaign is a clever way of making tattoo removal seem easy, while also giving those who might be interested in removal incentive to go directly to Fading Fast. We suggest Chris Brown avail himself of their services if he’s in Toronto any time soon. Credits after the jump. Read more

New Nespresso Campaign Relies on Combined Star Power of Clooney, Damon

McCann and Lowe have put together a new global integrated campaign for Nestle’s espresso line Nespresso featuring good pals/Oceans Eleven co-stars George Clooney and Matt Damon.

The new spots follow in the footsteps of the eight part, award-winning campaign with George Clooney, who’s been the face of Nespresso–especially outside of the U.S.–since 2006. In this latest effort, “Nespresso: In the Name of Pleasure,” (featured above), Clooney is snubbed by an attractive female, which is supposed to be funny because he’s George Clooney. In the cheesy, not surprising “twist,” the woman tells a crowd “George Clooney’s inside,” causing a stampede.

In the shorter complement to the main Nespresso “Pleasure” ad, Clooney runs into his Hollywood colleague and informs everyone of the latter’s presence, causing a similar stampede. If you like the gimmick, or love the talent enough not to care either way, you’ll fall for it. Otherwise, you may be wondering what the appeal is (like me). Check out the Damon follow-up as well as credits after the jump. Read more

Mountain Ejaculates Billions of Rose Petals Onto Unsuspecting Ghost Town for Sony

You may have thought the word “ejaculate” was a little strong for this spot for the Sony Bravia from McCann London. Then you watched the spot and realized, “Nope, that’s what actually happens. A mountain or volcano or something blows its flowery wad all over a city.” See? I wasn’t being hyperbolic.

Now, as I’m a bit of an urban, indoor being, I honestly can’t tell you if what I’m seeing occur in this spot possibly happens in real life. I would assume it doesn’t, as a mountainside town taking a big old rose-y facial would seem to be a newsworthy story. But, now I notice McCann London sent a three-minute behind-the-scenes video along with this spot, so I’ve embedded it below.

Huh, looks like they spent a lot of money getting that volcano to blow its 8-million petal load. If you buy an expensive new Sony 4k TV, it will all be worth it. Credits after the jump.

Read more

Jose Cuervo, McCann NY Want You to ‘Get Stung’

Jose Cuervo is introducing its new Cuervo Cinge — “Cuervo with a cinnamon sting”  – with a new animated spot by McCann NY and Elastic.

Directed by Andy Hall, “Get Stung” is pure eye-candy. The spot is well-animated, with a very appropriate red-tinted effect throughout (because cinnamon, get it?). There’s not a whole lot to the 30-second spot: scorpion walks into a bar, drinks tequila, sets bar on fire. But then there doesn’t have to be. Why the bartender serves tequila to a scorpion is never really explained, but suspension of disbelief, right?

As an introduction to a new product, the spot works well. If you like the idea of cinnamon-flavored tequila, this ad will make you excited to try it. If not, you can still appreciate the artistry that went into animating it. I’m rarely going to have something negative to say about a simple, well animated spot about liquor. I wasn’t crazy about the “Get Stung” tagline at first, but they make it work with the whole “sting of cinnamon” description and it serves its function as a way to help people remember the product.

It’s a departure from McCann’s “Have a Story” opus starring Kiefer Sutherland, and a welcome one. Perhaps the “be more interesting, be different…” approach typified by certain Dos Equis ads is finally on its way out. Hopefully this simple, elegantly animated approach from McCann spreads beyond their other work for Cuervo and starts a new trend in boozey advertising. Credits after the jump. Read more

McCann Nabs Lockheed Martin Biz

lockheedDetails are a bit vague at the moment on this, but yesterday, we received a tip that McCann was awarded integrated ad duties for Lockheed Martin. We inquired throughout the day and were left in the dark until last night when we finally received this reply from a Lockheed spokesperson that confirms the integrated win: “We recently conducted a review of our advertising and media agencies and selected McCann to be our agency of record beginning in early 2014.” No word from Lockheed on who the incumbent was (if there was one, though we’re digging) but we’re hearing that the Bethesda, MD-based defense contractor, which is also furloughing approximately 20 percent less workers than planned due to the government shutdown, actually made its decision last week.

By our count, this marks the third notable account win for McCann in the last six months following the USPS and Cuervo. We’ll keep you posted if and when we find out more about its latest.

Update: Well, to fill in the blanks a bit, folks on the Spy tell us CT-based Keiler & Company was the incumbent on Lockheed. As for the review, we’re being told other agency finalists included Arnold and Doremus.

Sources: McCann NY Nabs Zurich US Biz

Details are foggy at this point, but sources familiar with the matter that McCann Erickson New York has won the U.S. biz for Zurich Insurance following a pitch. From what we’re hearing, the brand has worked with a few U.S. agencies in the past including a pretty familiar incumbent but has now solidified a U.S. agency. There have been some names thrown into the mix including a few outside of the IPG network. We’re checking with Zurich on the matter for clarification/comment.

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