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Media Beat

Chuck Porter on the Key to Advertising Success: ‘Don’t Do It Unless You Love It’

Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”

 

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Part II | Tuesday: Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

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Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s, which began its turnaround with the help of CP+B nearly three years ago, was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

As we teased a month ago, we had the chance to sit down and chat with MDC Partners chief strategist/Crispin Porter + Bogusky chairman Chuck Porter, who discussed everything from his beginnings as a creative to recruiting to his most recent activities within the MDC fold. In part I of our Media Beat interview with Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal. According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

Translation’s Steve Stoute on Jay-Z, the Brooklyn Nets and Why ‘Advertising is the Hip-Hop Business’

Alas, our Media Beat conversation with Translation founder/CEO Steve Stoute has drawn to a close. In our third and final installment, the executive reflects on his early days in the music industry, his 15-year relationship with Jay-Z,  the pair’s collaboration on the look and feel of the new Brooklyn Nets and the inspiration for naming his agency. In his own words, Stoute reveals that the idea behind Translation was about “translating culture for Fortune 500 companies.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Part II | Tuesday: Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in advertising as Stoute touches on the controversial Mother NY-created, Mary J. Blige-starring Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher‘s Popchips ad that was subsequently pulled. Stoute’s suggestion for ad agencies? Understand the nuances and perhaps have Mary J. “sell a salad.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

As we teased a few weeks ago, we recently had a chance to chat at length with Translation founder/CEO Steve Stoute, who discussed everything from his agency’s growing relationship with AB-InBev/Budweiser, racial issues in advertising Translation’s ties to the Brooklyn Nets. In Part I of our Media Beat interview with the record-turned-advertising exec, meanwhile, Stoute reflects on, among other things, winning the Bud Light business (which Translation took sole control of a month ago) and launching the Made in America festival that took place in Philly during Labor Day weekend.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Stoute tomorrow and Wednesday, respectively.

Media Beat Teaser: Steve Stoute on the ‘King of Beers’

Well, we have to say the timing couldn’t be better. Now that the word is out about the grandiose plans for Budweiser’s “Made in America” concert in Philly over Labor Day weekend, we figured we’d post a quick clip from our recent Media Beat interview with Translation founder/CEO Steve Stoute.

Stoute’s agency, of course, has expanded its relationship with A-B InBev in recent weeks as it’s taken over full creative responsibilities for Bud Light. The pair is getting even cozier now that the “Made in America” fest is being turned into a movie directed by Ron Howard, produced by his longtime cohort Brian Grazer and executive produced by A-B InBev U.S. marketing VP Paul Chibe and Jay-Z.

Stoute, who is serving as producer on the project, spent about 45 minutes in our studio a few weeks back (and just days before Translation fully took over Bud Light). Here’s a quick minute clip from our lengthy chat that seems to fit in the context of this week’s news. Look for the full Media Beat interview with the exec to roll out in mid-September.

Adam Richman on His New Show and What Makes a Great Sandwich

In the third and final part of our Media Beat interview with Adam Richman, the man behind Man vs. Food talks about his latest Travel Channel project, Adam Richman’s Best Sandwich in America. Instead of taking on food challenges, this time, our host travels the nation region by region (10 in all) and narrows down the best sandwiches in each based on what he calls his “BITE” system. Like March Madness itself, there can only be one winner in the end.

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Part II | Tuesday: Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

In Part II of our Media Beat interview with Adam Richman, the Travel Channel star discusses the lengths he went to in order to land the hosting gig for his staple show, Man vs. Food, and how he kept healthy and in shape during its run. One interesting tidbit Richman reveals is that he has it in his contract that there must be a gym in every hotel he stays at. View the rest of our one-one-chat below.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Richman tomorrow.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Travel Channel’s Adam Richman, the man behind Man vs. Food, its spinoff show Man vs. Food Nation and now Adam Richman’s Best Sandwich in America, recently sat down with us for an enlightening chat about his background, MvF and his new show among other things. In Part I of our Media Beat interview with him, Richman discusses New York City mayor Michael Bloomberg‘s proposal to ban extra-large sodas in the Big Apple.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Also, be sure to check out Part II and III of our chat with Richman tomorrow and Wednesday, respectively.

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