Mediabistro

The early bird rates for this year’s AllFacebook Marketing Conference end tomorrow, May 9.  Sign up now and save over $200 on passes that give you access to two full days of panels, discussions, presentations, and networking.

The conference features over 40 social media and digital marketing experts who will teach you proven solutions for building your brand and engaging prospective customers on Facebook.  This year’s program will focus on Facebook’s latest tools, apps, research, and marketing opportunities, and will take an in depth look at Facebook ads, pages, credits, pages, social video, search history, social data, ROI, and  F-Commerce.

Check out the full program here.

Tickets are only $579 when you register by tomorrow ($799 at the door). Sign up now!

You’re probably familiar with Marian Salzman, who has spent the last year-plus as CEO of Euro RSCG Worldwide PR, North America. Well, our mediabistro.com correspondent Amanda Ernst decided to pick the exec’s brain for a few as part of our “So What Do You Do?” series. Here’s a quick excerpt below, where Salzman discusses her transition from advertising to PR (you might remember she spent over years as EVP/CMO and EVP/chief strategy officer at both JWT and Euro, respectively, prior to heading into PR). Read the full Q+A here.

“How was making the transition from advertising to PR for you?
In advertising, you have very, very large budgets and you are very aesthetic. So, I was used to big budgets where there is a lot of room to experiment and things are very aesthetically pleasing and very visual. In PR, things are not as aesthetic; there’s not as much attention placed on how things look, and there was no margin for error because the numbers are so tight. Also, PR people tend to be afraid, and advertising people tend to be provocateurs. And so I had a very hard time… because I’ve grown up in a world of, ‘There’s no such thing as a mistake; there’s just a bigger challenge to repair.’ Because that’s the nature of the advertising industry: You’re only as big as your last failure.”

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28. You’ll get hands-on experience launching a complete Facebook marketing campaign in six-weeks. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started.

Speakers include:

Evan James Andrews Director of Analytics Current Media

Geoffrey Colon President of Social@Ogilvy Ogilvy & Mather

Brendan Irvine-Broque Content and Marketing Manager, Facebook Marketing Bible Inside Network

Emily Las Director of Digital Media Starworks Group

Amy Porterfield Author of Facebook Marketing All-In-One for Dummies

Clara Shih Author of The Facebook Era CEO of Hearsay Social Board Director of Starbucks

Kelly Winters Product Marketing Manager, Monetization Facebook

View full program details.

Check out what previous students are saying about our boot camp series.

Take advantage of our special early bird rate. Sign up now.

AllFacebook Marketing Conference is coming to San Francisco! On June 28-29, leaders will share their insights on Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. The event will include two days of panels, discussions, and networking around Facebook’s latest tools, apps, demographics, research and marketing opportunities.

If you’re considering attending AllFacebook Marketing Conference, take advantage of early registration pricing and sign up now. Tickets are available at an early bird rate of $399. This price will be good through tomorrow, March 14th only, so be sure to register now.

Who’s speaking?
There are 40 confirmed speakers for AllFacebook Marketing Conference including:

• Robert Scoble, Tech Evangelist, Blogger, Author and Starup Liaison Officer, Rackspace
• Christian Taylor, Founder & CEO, Payvment, Inc.
• Elaine Mesker-Garcia, Social Media Manager, Fuddruckers Restaurants, LLC
• Alex Dale, CMO, King.com
• Reid Spice, Director of Product Strategy, Kenshoo
• Heather Lutze, CEO, Findability Group
• Alex Peiniger, Founder & CEO, All Facebook Stats
• Brian Blond, Chief Revenue Officer, Vitrue
• Carla Bourque, SVP, Buddy Media
• Christ Cunningham, CEO, Appssawy
• Mark Curtis, Founder and President, Enter: New Media
• Seth Lieberman, CEO, Pangea Media

View the full program here.

Remember – early bird rates end tomorrow, March 14, so save your spot and register today!

Stepping in front of that Austin audience may not sound hard at first, but public speaking pros warn that being an engaging and helpful panelist takes planning.

“Many people think they can just wing it — I’ve seen it a hundred times — but it’s important to do your homework,” said frequent panelist Nicole Williams, founder and CEO of the career website WORKS by Nicole Williams.

South By Southwest organizer Christine Auten advised, “Look [the panelists] up on LinkedIn and see what groups and organizations they’re part of.” By reading up on interviews they’ve given in the past, you can glean clues as to what they’ll say again and how you can add to that perspective or counter it.

For more tips on wowing the South By crowd, read How to Be a Great Panelist at SXSW (or Any Other Conference). [sub req'd]

This Thursday, February 16, Mediabistro brings you Social Media Marketing Boot Camp, an online conference and hands-on workshop. Through keynote speeches with the biggest names in social media, practical how-to sessions, and strategic assignments, you’ll create a comprehensive social media marketing strategy and launch your campaign across various sites and platforms. By the end of the online conference and workshop, you’ll be monitoring, analyzing, and improving traffic, engagement, and conversion to sales.

The program includes:

Stephanie Agresta EVP, Managing Director of Social Media, Weber Shandwick

Megan Berry Founder, LiftFive

Leslie Bradshaw  President, COO, and Co-founder, JESS3

Danielle Brigida  Manager of Social Media, National Wildlife Federation

Michael Brito  SVP, Social Business Planning, Edelman Digital

Anthony DeRosa  Social Media Editor, Reuters

Tim Devane  Director of Sales and Business Development, bitly

Lauren Dugan  Co-editor, AllTwitter

Devon Glenn  Staff Writer, SocialTimes

Brendan Irvine-Broque  Content and Marketing Manager, Facebook Marketing Bible, Inside Network

Dave Kerpen  CEO, Likeable Media

Morin Oluwole  Strategic Partner Development, Facebook

Gretchen VanEsselstyn  Managing Producer, Education, Mediabistro

Leo Widrich Co-founder, Buffer

Baratunde Thurston  Director of Digital, The Onion

View full program details.

Check out what previous students are saying about the online event.

Don’t miss the chance to build your content strategy with social media experts and hundreds of innovators. Register now.

Planning Directors and Strategist from top agencies choose the winner and two runners up; the winner is then announced at the Jay Chiat Awards. This year, Rebecca Harris from TBWA/Chiat Day was a finalist for her insight into a mom’s role in her child’s athletic life for Gatorade. Mike Schmidt, from Gotham, was also a finalist for his Best Western brief that turned a perceived negative into a positive for the independent owners of Best Westerns across the country.

Unlike other competitions that award the winners shiny statuettes, the “Pick of the Litter“ can choose between a cuddly chocolate lab puppy or $2,500 in cold, hard cash. Since the competition started 11 years ago, only the first winner has picked the puppy. Keeping with tradition, this year’s winner James Thorpe, from Kirshenbaum Bond Senecal + Partners, chose the cash for his winning BMW ActiveE case study. We’re sure his landlord is happy. To view all the winning case studies, go to www.pickofthelitter.info.

Let us give a shout-out to the man for a second and let those of you agency folks who are posting job listings on mediabistro.com and want to promote said jobs to specific verticals (say, advertising) know that there’s a new add-on that includes all five of the items listed in the screenshot above (you’ll see it on the second page when you sign up). The cost, as you see, is $97, which is added on top of the cost of the regular job listing. Perhaps this will better help you find that special someone to fill a role at your wonderful agency. OK, transmission over.

Hey kids, here’s a little update on our sister site Semanticweb.com‘s Web Media Summit that will take place in NYC on September 14. You might have heard of this little publishing firm called Hearst, and now, Semantic Web has added Michael Dunn, VP/CTO of its Interactive Media division, to its roster of speakers that already includes folks from Razorfish, Getty Images and more. According to our mediabistro.com sibling, “Semantic Technolgies are changing the way media companies are approaching advanced media monitoring, analytics, publishing, ad targeting, content distribution, and SEO.” For the sake of avoiding further semantics, we’ll just direct you to Semantic Web’s update on the event here.

Yes, we have to pay the man from time to time so let us say that mediabistro.com is having a one-day sale on all its courses today.  It’s technically called the “Summer Starts Now!” sale and today, June 1, you can save 25 percent on any course with promo code SUMMER25.* You can select from over a hundred new media, writing and journalism courses today and today only. Did we mention it’s today? Check out two featured courses below and click here to view them all.

*This offer may not be applied to past purchases or combined with any other discounts or promotions. Not valid for Weekend Warrior: 2-Day Film School, Certificate Programs, Self-Paced Courses, or How-To Videos.