The Barn at BBH, “a training program for emerging advertising talents” has a new social campaign hijacking popular dating app Tinder for Social Tees Animal Rescue, a non-profit animal charity that rescues animals from kill shelters and “provides them with a safe haven and veterinary care until they are placed in a proper home.”
Social Tees Animal Rescue and The Barn at BBH hope that some of the 10 million users browsing through Tinder daily looking for love will love fall in love with their dogs’ profiles instead and bring one home for adoption. Since some Tinder users are not into the whole commitment thing, BBH has set up “the option to foster an animal for two weeks or to adopt for good.” It’s a cute idea, and it has already proven successful.
The Barn at BBH began populating Tinder with animal adoption profiles on July 31st and received over 1,500 matches in the first 24 hours. The goal of the campaign is to raise awareness about pet adoption and the 7.6 million dogs sent to animal shelters yearly in the U.S., in addition to finding individual homes for the pets involved. Check out the video above for a better look at the campaign, and stick around for credits after the jump. Read more