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Mobile

Verizon Wireless Capitalizes on Consumers’ Rights to FREE Stuff

mobile phone privacy verizonWhile Americans are known to value their privacy (it’s an essential freedom guaranteed in the Bill of Rights!), there’s something we value more: free sh*t.

It’s in this spirit that Verizon Wireless launched a nationwide loyalty program that will offer its 100 million wireless subscribers rewards in exchange for information about their location and Web browsing (among other things).

It’s a “new way to make marketing work for YOU,” explains a friendly male voice on a video Verizon put out on its website about the Verizon Selects program.

And, hey—they make a good pitch…which is not embeddable, so you have to click the link above to watch it. Read more

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Erwin Penland Remixes Classic Atari Games for Denny’s

Erwin Penland has a fun new campaign remixing classic Atari games promoting Denny’s “Greatest Hits Remixed” menu.

The agency worked with Atari on remixed mobile versions of the games Asteroids, Centipede, and Breakout. All three were reimagined to feature breakfast items, and reborn as Hashteroids, Centipup and Take-Out. The games come complete with bizarre, breakfast-related storylines, such as this one for Centipup, as related by Joystiq: “Once upon a time, a young boy named Danny came across a bottle of syrup and with just a slight squeeze the bottle’s sticky contents had the power to turn anyone or anything into a fried egg.”

The campaign aims to capitalize on the nostalgia of Gen-Xers, an oft-overlooked demographic as advertisers focus more and more energy on appealing to Millenials. It also marks the first partnership for Atari since filing for bankruptcy early last year. “We are excited to be partnering with Denny’s on this partnership,” said Atari CEO Fred Chesnais in Marketing Land. “Transforming our classic and beloved games into a retro, remixed promotion will be a natural way to expose our brand to a new generation and resonate with our long-time fans in a fun and unique way.”

You can check out a trailer for the games, which are available for iOS and Android devices, above.

Shazam and SoundHound Make Beautiful Phone Together at The Movies

screenvisionIn a move that will have avid moviegoers pulling their multicolored hair out at the root, one movie theater advertising company is now going to encourage people to turn their phones on when they sit down.

I know, right?

Musical discovery apps Shazam and SoundHound have partnered with National CineMedia and Screenvision (which merged with NCM earlier this year) to encourage the use of second screen advertising before the trailers begin. The goal is to allow movie advertisers to tie audio-recognition features into preshow promotions on consumers’ devices.

Just what you wanted.

Read more

MRY Launches ‘JägerBonds’ App for Jägermeister

Speaking of MRY today, the agency has teamed up with Jägermeister to create the new app, “JägerBonds.”

The new app “transforms images and videos from multiple users’ social media posts into a video highlight reel of a group’s night out with Jägermeister” — kind of a cool idea, and one that should appeal to the young folks who comprise Jägermeister’s target demographic. Since the app is free, and easy to use, it could catch on with the right crowd. It’s a good example of a social campaign that offers people a service tied to the brand rather than just trying to sell them something.

“When the average Jägermeister consumer goes out, they typically have a drink in one hand and a mobile phone in the other,” says Heather Kozera, director of digital marketing for Sidney Frank Importing Company, Inc. “The JägerBonds app puts Jägermeister in both hands of the consumer, creating a useful and meaningful connection between a great night out and this iconic brand.”

The JägerBonds app is available to download for free at the iTunes and Google Play stores. Users simply connect the app to their social media accounts and invite friends to join along with coded “Bonds.” Then, when everyone posts to social media during their night out, JägerBonds compiles the posts and pairs them with music to document the event.

MRY, which was named the brand’s digital agency of record last October, managed all promotions, in addition to designing and developing the app. Supporting executions include “online and mobile engagements, as well as Out of Home elements in close to a dozen target markets.” MRY described the campaign’s strategy as being “to evolve the way Millennials think of Jägermeister by making the brand name synonymous with ‘uncommonly great nights.’” Check out the video above to see the app in action.

 

Virgin Mobile Has its Own ‘Obvious’ Campaign

Well, earlier this week we introduced you to Hotels.com’s obnoxious Captain Obvious character, and now we have another “obvious” related spot, this time for Virgin Mobile (which actually premiered a few days before CP+B’s spot), entitled “An Obvious Deal.” Are we sensing a theme?

“An Obvious Deal,” presumably created by Mother NY (we’re checking),  focuses on Virgin’s “obviously amazing” unlimited data and messaging for $35 per month deal. A spokesman laments that some people are missing out and says “Maybe we need to be more obvious” while drinking out of a mug advertising the deal. A bunch of obvious, over-the-top messages follow as the spokesman decides that a deal this obvious needs to be stated obviously. If you’re getting tired of reading “obvious” and “obviously” you probably shouldn’t watch the 30 second spot (featured above), which uses the word at least every 3 seconds. The similarities to CP+B’s spot are, well, obvious (sorry), with the closing “This is obviously our website” quite reminiscent of the “All these words are spelled correctly” line that closes “Captain Obvious.” Now let’s retire this whole direction before it’s completely milked dry.

 

Threshold Interactive Seeks to Stop Excessive Hashtags with New App

John Montgomery (chief innovation officer) and the folks over at Threshold Interactive want to rid the Internet of its biggest problem: over-hashtagging. So they’ve developed a free app called Hash Snag that “rids the world of useless, meaningless hashtags by replacing, clarifying or deleting them altogether.”

Hash Snag is pretty simple: you simply enter your message and/or hashtags, see if your hashtags get “hash snagged,” and then share your post, while learning a valuable life lesson about the responsible use of hashtags. We’re not sure what made Threshold the hashtag police, but someone had to do it, so we’re glad they took the initiative. So the next time you’re thinking about posting a hashtag filled tweet, make sure it clears Hash Snag first. The app is available for mobile devices or from Google Play.

Horror Channel Really Wants to Give You Nightmares

Been sleeping a little too well lately? Wish you could have some creepy nightmares instead of your usual, boring Angela Lansbury sex dreams? Horror Channel UK would like to help you out with that. They worked with Hamburg-based, BBDO Worldwide agency Interone to create “Night Terror,” a mobile app designed to give you nightmares.

Based on research showing that “the things we hear before we go to sleep and during the R.E.M phase affects our dreams,” the free app allows the user to choose from a list of horror stories, then place the phone next to their pillow and listen to the story as they fall asleep. When the phone detects that the user is in the R.E.M. phase of sleep (I’m not clear on how the app does this), “subtle story-related sound effects play to the subconscious,” presumably directing a nightmare in the user. Upon waking, the user can review his or her sleep cycle statistics, and share their experience across social media.

The app contains original stories as well as stories based on upcoming Horror Channel programming, so users of “Night Terror” can actually get a preview of future Horror Channel programming while asleep. The official launch date for “Night Terror” is scheduled for Feb. 28, at which time it will be available for free in both iPhone and Android formats. Credits after the jump. Read more

Zulu Alpha Kilo’s ‘Proof of Santa’ App Raises Money for Make-A-Wish Canada

If you’re looking for ways to “prove” to your young one that Santa is real, you should check out Zulu Alpha Kilo’s free “Kringl” app.

The app allows parents to create their own personal Christmas video scenes, which they can then share on YouTube, Facebook or Twitter. Users begin by selecting one of five Santa vignettes, then film a chosen location, and finally insert Santa, adjusting for lighting and size so that he fits seamlessly into the scene. They can then show their children Santa’s magical visit, dispelling any doubts the kids may feel about Saint Nick’s existence. The free app also collects donations for Make-A-Wish Canada, for those in the giving spirit. It’s a cute idea, and hopefully people will be pleased enough with the app that they’ll feel compelled to donate.

Check out the above video to see a preview of the app in action, along with a variety of adorable responses. Credits after the jump.  Read more

YouShouldTotallyMeet Attempts to Make Blind Dates A Little Less Awkward

YouShouldTotallyMeet, an online/mobile dating app built by four advertising workers from Toronto, is kind of like Tinder meets Linkedin’s endorse feature. Using Facebook networks, someone can get matched up with a date who is verified by mutual friends (or mutual friends of mutual friends). The goal is to take out some of the randomness, guesswork, and at times, flat out BS that spits out of big-name dating site algorithms. Even if the name is a few syllables too long, the idea seems to have some potential in the crowded dating-app ecosystem.

The creators are actively seeking $25,000 of funding on Indiegogo, and in a cool gesture of commitment to the project, one of the cofounders, Anne Ngo, is offering a date to anyone who donates $1,000 or more. There are other incentives, such as dinner vouchers, free premium access to the app when it’s operational, a professional photo shoot, etc., but at least you know the creators like their own product enough to use it themselves. And one person has already claimed a $1,000 contribution. Imagine if all ten $1,000 are filled by the end of the campaign. Plenty of dates for Anne. Are we sure this isn’t just an elaborate plan to fill up her dating card?

Ad Guys Just Talking, Part III: Some Thoughts on the Third Screen

Alas, the roundtable (well, minus table) chat between PSFK’s Piers Fawkes, Huge creative director Ross Maupin and MEC’s Scott Schwartz concludes with a discussion on, yes, mobile advertising, which we’re hearing would break through since at least 2005. But has it? Well, according to the IAB, brand marketer mobile budgets have skyrocketed 142 percent since 2011, so just maybe. Anyhow, now that they’ve discussed Advertising Week and Publicis-Omnicom, let’s let the lad wind things down with a little chat about the third screen (or is it fourth now?).

 

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