PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Moving Pictcha

BBDO NY Looks at ‘Monsters Under the Bed’ for Sandy Hook Promise

With the anniversary of the Sandy Hook Elementary School shooting coming up this Sunday, BBDO New York crafted a PSA campaign for Sandy Hook Promise, an gun violence prevention organization formed in the wake of that tragedy.

In the three-minute video “Monsters Under the Bed,” an interviewer has children draw pictures of monsters and then interviews parents asking them what they do to protect their children from these imaginary creatures, with parents offering up a range of responses. Then the interviewer changes the conversation, asking, “How do you protect them from gun violence?” Most of the parents just sit silently with a pained expression, and not one is able to offer a satisfying answer. BBDO New York drives the message home when text appears onscreen reading, “Last year, zero kids were killed by monsters under the bed. Let’s protect our kids from the real threats…so they can continue being afraid of the imaginary ones.”

The video ends by directing viewers to SandyHookPromise.org, where the organization offers parents, students and teachers tools and programs to prevent future gun violence, including mental wellness, social development and gun safety approaches.”Monsters Under the Bed” is being promoted on social channels including Facebook, Tumblr, YouTube, and Twitter.

Additionally, BBDO New York worked with director Tarik Karam and executive producer Stephen Daldry to create a short documentary film called What They Left Behind. The documentary tells the story of three children who lost their lives to gun-related violence: “from a 17–year-old girl who committed suicide with her father’s gun; to an argument among young teenage boys in Iowa that  ended in bloodshed; to the Barden family who lost their 7-year-old son in the Sandy Hook Elementary School shooting.”

“In the two years since I lost my son, I have been speaking with communities across the country to better understand the causes of gun violence,” said Nicole Hockley, communications director for Sandy Hook Promise and mother of six-year-old Sandy Hook victim Dylan. “What we have learned is that, as a nation, we can help to prevent tens of thousands of gun deaths, by first learning the warning signs of violent behavior and focusing on community-based programs to help and heal those most at risk.”

Stick around for the 35-minute What They Left Behind, along with credits, after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

North Kingdom Crafts ‘A Journey Through Middle-Earth’ Digital Experience

North Kingdom collaborated with Google and Warner Brothers to create a digital interactive experience entitled “A Journey Through Middle-Earth,” promoting The Hobbit: The Battle of the Five Armies, the final film in Peter Jackson’s The Hobbit trilogy.

The project is the conclusion of a two year partnership between the parties and the result of eight months of work. Built around an interactive map of Middle-Earth, fans can then explore 21 new locations from the world of The Hobbit and Lord of the Rings, and the updated map contains “3D animations, highlighting the paths of eight key characters in the films, including Bilbo Baggins, Gandalf and Aragorn.” North Kingdom also created “‘Hero’s Journeys’, an area of the platform that will allow people to relive all of their epic Middle-earth adventures, from Frodo’s journey to Mount Doom in The Lord of the Rings to Bilbo’s final battle in The Hobbit: The Battle of the Five Armies.” There’s also a new, peer-to-peer social battle experience allowing visitors to challenge their friends.

“This was an overwhelmingly exciting project for us here at North Kingdom,” said David Eriksson, chief creative officer. “Our challenge was to really push the boundaries of what is possible in a digital experience, drawing inspiration from the world of Tolkien and the drama world that has been built up throughout 14 years of epic films.”

You can watch a trailer for “A Journey Through Middle-Earth” above and head to the site for the full experience. Read more

CP+B Channels Rushmore in Best Buy Back-to-School Ad

The inspiration for CP+B’s new back-to-school ad is pretty clear: the 1998 film Rushmore by Wes Anderson (who is no stranger to advertising), which happens to be my personal favorite from the director.

Like Jason Schwartzman‘s Max Fischer character in that film, the protagonist of the 30-second “Part Time Everythingers” tackles just about every extracurricular activity imaginable, from a school play to fencing (both clear nods to Rushmore). The comparison is made even more obvious by the use of The Creation’s classic 1967 song “Making Time,” also used in the opening credits of the film (as well as its trailer).

When asked by AdFreak if the spot was a literal homage to Rushmore, a BestBuy rep seemingly side-stepped the question, saying, “Any time you’re compared to an Academy Award-nominated director, that’s a good thing. And to be honest, better to channel Wes Anderson than Wes Craven.”

While it may lack originality, the choice of homage makes perfect sense in context and, more importantly, makes for a very watchable spot. Stick around for a more complete look at Max Fischer’s extracurricular activities (set, of course, to “Making Time”) after the jump. Read more

mcgarrybowen Brings Together TMNT, Pizza Hut

mcgarrybowen teamed up with production company Bullitt Branded (a new branded content company from the Russo Brothers) to combine the re-launch of Teenage Mutant Ninja Turtles and the re-launch of Pizza Hut’s “Cheesy Bites” in a new spot entitled “Sneaky Turtles.”

The 30-second cross-promotional spot keeps things pretty simple, relying on the appeal of the Teenage Mutant Ninja Turtles. Said “Sneaky Turtles” break into a Pizza Hut test kitchen while no one is around and whip up a batch of “Cheesy Bites” — while making a complete mess. When the test kitchen chef returns, he’s pleased to discover the “Cheesy Bites” and eagerly digs in. The cross-promotion makes a lot of sense for Pizza Hut, given the Teenage Mutant Ninja Turtles’ well-known love of pizza, and using the re-launch of the Turtles on the big screen to re-launch a menu item is a nice touch, but we can’t help but feel like something’s missing. Stick around for credits after the jump. Read more

Ivan Cash, L’Oreal Draw ‘Inspiration’ from Streets of San Francisco

“If you could give one piece of advice to your childhood self, what would it be?” That’s one of the prevalent question being asked by artist/filmmaker Ivan Cash and his crew at Cash Studios, who were commissioned by cosmetics giant L’Oreal of all brands to make “a film about inspiration.” Rather than create an actual original film, though, Cash, the man who once told us that “reality is malleable,” to “stop making ads” and who was also a collaborator on the Couchella project from last year , turned his lens on the citizens of San Francisco to see what inspires them. As you’d expect, the four-minute film above features random strangers ranging from street musicians to former basketball coaches in SF sharing their thoughts on the aforementioned question or others like “What’s your greatest struggle?” and “what does inspiration mean to you?”

The New Age-y music combined with the people of San Francisco and the city scenery make for a very “Deep Thoughts by Jack Handey”-esque effort, but what the hell, we could all perhaps use a little life-affirming insight from time to time. Of course, this type of project where Cash turns his camera on the people is nothing new for the man, as this SF project follows up his film from last year in NYC, where he asked people what the “Last Photo” on their phone was. While different in concept and tone  of course, Cash’s two efforts on two coasts follow the same basic template and leave us wondering if his next short film will do the same and take somewhere in between. Guess we’ll have to wait and see. Credits after the jump.

Read more

The Richards Group, MPC’s ‘Godzilla’ FIAT Spot Goes Viral

The Richards Group teamed up with production house MPC Creative for a new FIAT campaign featuring the King of Monsters, Godzilla.

The 45-second spot utilizes the film asset of the CG Godzilla crafted by MPC Film Warner Bros. for the Godzilla reboot (which couldn’t possibly be worse than the last attempt at rebooting the franchise) hitting theaters today, with CG of Godzilla crafted by MPC Film. In the spot, Godzilla eyes a FIAT, shoves it in his mouth and then spits it out, which prompts the “It’s a lot bigger than you think” tagline. The spot has proven a huge success, racking up over 5 million views since its debut less than 2 weeks ago. That’s not too surprising, as it’s a pretty fun tie-in that manages to balance promoting Godzilla and FIAT pretty well. Stay tuned for credits after the jump. Read more

Toronto Shop Bemoans ‘Stupidification of Society’ in Short Films for TED Event

We here at the Spy couldn’t help but be reminded of Mike Judge‘s highly underrated 2006 film, Idiocracy, when checking out these shorts from Toronto-based agency, Capital C. The shop paints a bleak portrait of a social media-addled future hinged on 6-second sound bites versus long-form content and one which lacks any thought-provoking communique. Yes folks, behold the “Stupidification of Society,” which Capital C created pro-bono for the  TEDxColumbiaSIPA conference that took place in New York on May 8. According to the agency’s chief creative officer, Gary Watson, the films “The Vine Effect” (above) and “The Glass Era” (below) “…very much play into cultural and digital trends. Shortened attention spans. Technology overload. Things that get in the way of spending time with inspirational content that ultimately makes a difference in our lives.”

Short films lamenting the loss of longer-form content? Oh, the irony, but perhaps that’s the point of all this to begin with. Full credits after the jump.

Read more

Logan Expands Into Film and Television

lpCreative studio and production company Logan is expanding, with a new content development arm called Logan Pictures.

Logan Pictures is launching with “a diverse slate of film, television, and new media projects,” including the company’s first feature film, A Girl Walks Home Alone at Night. Written and directed by Ana Lily Amirpour, the film was met with critical acclaim at Sundance Film Festival 2014 and kicked off the 2014 New Directors/New Films Festival at the Museum of Modern Art in New York. Logan Pictures will be led by producer Nick Moceri with oversight from Logan founders Ben Conrad and Alexei Tylevich.

“Logan Pictures gives us the opportunity to explore an entire new spectrum of production,” said Conrad. “With a festival-favorite already under our belt, it’s clear that our team harnesses the talent and vision to produce visually-appealing and emotionally-captivating film concepts in a new era of truly innovative feature films and avant-garde artistry.”

Wing Showcases Power of Film for Havana Film Festival

This weekend, Wing (once again: not that Wing) created a new campaign for the Havana Film Festival, taking place April 3-11 in New York.

Wing’s goal for the campaign was to “show that the films developed at the Havana Film Festival showcase authentic stories and characters — so much so that its storylines stick and resonate with audiences beyond the time spent in the theatre.” To accomplish, they created a pair of television spots in both 30 and 15 second formats, in addition to full-length versions on Havana Film Festival’s website. These spots attempt to show the staying power of the Havana Film Festival’s movies, showing a couple of individuals projecting stories from the films they saw onto people in their day to day life. For example, a hairdresser doles out sympathy (and extra highlights) for her customer, because, she says, “I know the nightmare you are living.”

The second spot, “Office,” gives a similar treatment to the work environment. The results are a bit over the top, as the premise spills perhaps a bit too far into the absurd. It appears the spots reference real films in the festival, though, leaving viewers to wonder how the story ends, which is a nice touch. Both versions of each TV spot will air in the tri-state area in both English and Spanish until the end of the festival on April 11th. You can watch the full-length version of “Beauty Parlor” above, and stick around for “Office,” along with credits, after the jump. Read more

72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s

72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. Read more

NEXT PAGE >>