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ROKKAN, WellPoint Launch ‘The ABCs of Disease’

In what may be the cutest advertisement you see today, ROKKAN teamed up with healthcare giant WellPoint to create “The ABCs of Disease,” “a creative extension of WellPoint’s Real Health campaign, a full scale digital & social initiative aimed at simplifying and educating Americans around the often complex landscape of healthcare and insurance.”

“The ABCs of Disease” is a fun video in which Forrest Kline, of powerpop band HelloGoodbye, leads a group from the imagined Florence Nightingale Middle School through a pageant depicting “26 reasons to protect your health” from A-Z. It’s an infectious little number that ROKKAN and WellPoint hopes will catch on and convince viewers of the need for health insurance. “The ABCs of Disease” features an original song, handmade costumes and adorable cast of characters from asthma to bacteria to narcolepsy. In addition to the long-form video, the campaign also includes “a range of elements from short form pre-roll spots and bite-sized video content to the website, which serves as the digital conversation hub.” You can check out the full length video above, and stick around for “The ABCs of Disease: Catch it Now!” after the jump. Read more

Stella Artois Presents, ‘The Chalice Symphony’

In one of the more intriguing and unusual projects we’ve seen lately, Stella Artois teamed up with “musical craftsman” Andy Cavatorta (who has collaborated with Bjork, among others) and indie rock band Cold War Kids to create “The Chalice Symphony.”

As you may imagine, “The Chalice Symphony” was created using Stella Artois chalices as instruments. As you may not have imagined, Cavatorta worked with Stella Artois to create four distinct instruments out of their chalices: the Pyrophone, the Star Harp, the Violina, and the Hive. Stella Artois have released videos documenting the creation of each of these distinct instruments. The Hive, for example, plays chalices with tiny piano hammers, while the Pyrophone “works a lot like a church organ, except it uses flame.” The Star Harp “plays itself, with graceful, mechanical planetary motion of its arms,” while the Violina bows the gold rim of the chalice for a violin-like sound.

“The Chalice Symphony” project from Stella Artois, Andy Cavatorta and Cold War Kids is a year in the making. In addition to crafting the instruments themselves, they also composed and recorded a song, and then filmed a music video to “share that song with the world.” Keep your eyes out for that music video in the near future, and, in the meantime, check out Stella’s “Meet Andy Cavatorta” video after the jump for more from this fascinating campaign. Cheers. Read more

Arnold Worldwide Launches ‘Sinatra Select’ for Jack Daniel’s

Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel’s new “Sinatra Select,” a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a stronger make of whiskey (90 proof to Jack Daniel’s normal 80 proof) with “more oak and spice notes.” It will be rolled out in some of Ol’ Blue Eyes’ favorite haunts: New York, Chicago, San Francisco, Miami, and Las Vegas.

At the center of the campaign is the 30-second spot, “Frank The Man,” celebrating Frank Sinatra and his favorite drink. The spot ends with Sinatra’s “That’s the nectar of the gods, baby,” quote. Jack Daniel’s in an enviable position as the preferred drink of such a historical celebrity; the new product, and Arnold’s campaign, seem like a no-brainer. As you may remember, Sinatra got a shout out in Jack Daniel’s “Legend” spot from last year, so it was only a matter of time until he got the spotlight. The media buy for “Frank The Man” includes “ABC’s Jimmy Kimmel Live and NBC’s The Tonight Show as well as cable outlets including ESPN, FX, Discovery and Comedy Central so this should reach a wide array of eyeballs as the product rolls out in its select markets.

As you might expect, the premium whiskey is a bit more glamorous than Jack Daniel’s standard offering, and the price tag ($150) is indicative of that. Sinatra Select also comes with packaging that “includes a commemorative gift box and a booklet detailing Mr. Sinatra’s history with Jack,” so folks will be paying for more than just the whiskey itself. The timing behind this campaign and product rollout is deliberate, coming in anticipation of the 100th anniversary of Ol’ Blue Eyes’ birth on Dec. 15, 1915. Credits after the jump. Read more

Division of Labor Trains Rodents, Smashes Instruments for Live Nation

Division of Labor created a pair of fun, short videos for Live Nation, which are shown as pre-show entertainment at venues such as Shoreline, The Palladium and Roseland Ballroom to show off the capabilities of their digital screen network.

The above “Rodents on Turntables” is…well, exactly what it sounds like. Professionally trained rodents run on turntables playing several different types of music. The rodents, and their names, are tailored for the different genres: “Chunk” for hip-hop, “Sergio” for mariachi, “Herzog” for metal. “Rodents on Turntables” ends with the warning, “…Animals were trained and handled by professional animal trainers. Please do not try this at home.” So, while it may seem like a good idea, don’t put your hamster on your turntable — it will end badly.

“No critters were harmed in the making of either film, which is more than can be said for musical instruments,” says DOL partner/creative director, Josh Denberg, who co-directed the films with fellow Division of Labor Partner and Creative Director Paul Hirsch.

“Ode to Pete,” as you may have gathered, is a tribute to Pete Townsend and his habit of destroying his guitar at the end of shows. In the video, musicians of all stripes destroy their respective instruments in slow motion while surprisingly soothing music by Tonefarmer plays in the background. It’s a lot of fun, and if you’ve ever wanted to see a mariachi smash his guitarron, or a viola get the Townshend treatment, now’s your chance. Stick around for “Ode to Pete,” along with credits, after the jump. Read more

Sub Rosa Creative Co-Directs Phantogram’s New Music Video

Joshua Davis, media arts director at NYC/London experience design firm, Sub Rosa, co-directed the new music video for fellow New Yorkers Phantogram’s “Fall In Love.” Davis also produced all the graphics for the video, which debuted last week in anticipation of their new album Voices, which was released yesterday.

The music video, directed by Timothy Saccenti, “blends digital and physical experiences created via a series of randomly generated graphics that are projected through software in real time.” Davis created the graphics using 55 different JAVA programs that each “had a unique composition and animation.” For the video, the team narrowed it down to 12 programs, and projected the animations onto the band and dancers live while filming. Phantogram (Sarah Barthel and Josh Carter), which just released their second full-length, Voices, and are described with little accuracy as an “American hazy dream-pop duo,” are not bad. Blending elements of trip-hop, dance pop and R&B in the song, the video above fits their style well. Stick around for credits after the jump. Read more

Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.

The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.

The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:

If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump. Read more

The ‘Good Day Blimp’ Project Comes to Fruition

Last month, we brought you news of four creatives — Jon Barco, Andy Dao, Bryan Denman, and Michael Lopez — who launched a campaign to make the “Ice Cube’s A Pimp” Goodyear blimp of Ice Cube‘s classic “It Was A Good Day” a reality on National Good Day Day, January 20th, while raising money for the South Central charity A Place Called Home. The campaign went viral, and Goodyear took notice. While they were reluctant to fly that particular message, Goodyear did indeed commemorate January 20th with a “Good Day Blimp,” and even offered the kids of A Place Called Home a ride-along on the blimp.

Tool’s Jason Zada, who you may remember from the award-winning and creepy “Take This Lollipop,” was there to document the process. Ice Cube was on hand, thrilled to help out A Place Called Home, and the Good Day Blimp crowdfunding crew couldn’t have been happier (well, except maybe if Goodyear had run with the original message). If you’ve been following this story at all, it’s well worth the four minutes to see this charitable campaign come to fruition, and to hear Ice Cube‘s thoughts on the matter. Here’s hoping you all have a good day.

Draftfcb NY Soundtracks Jamaican Bobsled Team

Yesterday we brought news of Draftfcb New York’s case study for the Jamaica Tourist Board. Well, that agency is feelin’ the rhythm and has just released a song for the Jamaican bobsled team, called, appropriately enough, “The Bobsled Song.”

The song was written by Sidney Mills and Jon Notar, “according to the shape and length of the actual race track” at Sochi, in order to act as a soundtrack to Jamaica’s run. What’s more, the song’s lyrics sync up perfectly with the lefts, rights, and straightaways of the course. This is best illustrated in the fun, mostly 8-bit video game style music video above. (Anyone else wish this game was real?) Everybody loves Jamaica’s bobsled team, thanks to Cool Runnings, and now there’s one more reason to watch Jamaica compete at Sochi. This Sunday, head on over to bobsledsong.com, tune in for the first heat at 11:15 AM, and the second heat at 12:45 PM, and play “The Bobsled Song” when Jamaica starts their run. Or follow @VisitJamaicaNow on Twitter for updates on when team Jamaica runs. It’s bobsled time. Stick around for credits after the jump. Read more

Samsung, Telefonica/Vivo Pay Homage to Brazilian Rocker, Raul Seixas

Samsung and Telefonica/Vivo join forces to show some love for  Raul Seixas, a legend in Brazilian rock circles, by creating the first ever music video for his tune, ““Metamorfose Ambulante.”

The song, which translates as “Walking Metamorphosis,” was composed about 40 years and helped launch Seixas to stardom in his home country. Samsung and Telefonica/Vivo’s music video is a loving homage to Seixas that simultaneously shows “how technology changes people’s lives and how the power of connections can transform human beings.” Seixas’ family “participated in each stage of development” for the project. The large-scale film production was “shot by a team of 75 professionals in Argentina’s Sierra de la Ventana,” an ideal location for the music video’s Stone Age setting.

An app is available in addition to the film, which allows users to upload their photos and transform them into a characterization of Seixas, likely inspired by the hundreds of Seixas impersonators who transform themselves for an annual parade in downtown São Paulo celebrating Seixas’ birthday. The app and music video are both part of a new branded content campaign for Telefonica/Vivo from the agency Africa. Stick around for credits after the jump. Read more

Seiden Connects to Spotify for ‘Songs to Save a Life to’ CPR Initiative

Seiden has launched a new CPR initiative for New York Presbyterian Hospital called “Songs to Save a Life to.” Inspired by the story of Michael Kiernan (see above) and the frightening statistic that “89 percent of people who experience cardiac arrest at home, at work or in public die because they don’t receive immediate treatment,” the campaign aims to dispel the idea that only trained medical professionals can save lives.

The “Songs to Save a Life to” site teaches you how to perform hands-only CPR, a procedure that can “double or even triple a victim’s chance of survival.” Since the procedure calls for 100 chest compressions per minute and most people have no idea what 100 beats per minute is, Seiden came up with the ingenious idea of creating a Spotify playlist called “Songs to Save a Life to,” comprised entirely of songs that are 100 BPM. Even if you can’t get to the Spotify playlist during an emergency situation, the playlist should still be helpful: just take a minute to peruse the list and pick a song you know by heart to use if you ever need to perform CPR. It just may save somebody’s life someday.

The playlist contains such CPR-appropriate songs as “Stayin’ Alive” by the Bee Gees (the classic example of 100BPM used to teach CPR) and Gloria Gaynor’s “I Will Survive” — although we have to wonder about the inclusion of Queen’s classic “Another One Bites The Dust.” It’s a great tool for those of us who aren’t EMT trained, although you should keep in mind that if you save someone’s life and the first thing they here when they come to is Hanson’s “MMMBop,” they may wish they (or you) were dead. Stick around for an official 2012 hands-only CPR instructional video after the jump.  Read more

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