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Monday Morning Stir

-Hot Wheels created a Darth Vader car and brought it to Comic-Con to promote the brand’s new Star Wars-themed character cars (video above). link

-Amazon aims to turn casual viewing into a shopping opportunity with new Video Shorts site. link

-How Specsavers turned Suarez’s World Cup bite into a viral ad. link

-Apple’s Beats acquisition receives approval from European Commission. link

-Agency vets are going back to school to learn digital. link

-BBH China launches new strategy blog. link

-Outside spending drives an explosion of political ads. link

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Friday Odds and Ends

-Paris Hilton pretends to eat some fries and tries desperately to prove that she’s still relevant in this 72andSunny spot for Carl’s Jr. (which we call Hardee’s).

- A recently departed Saatchi & Saatchi LA CD might just be the guy behind ”Brutha Ray.

-Cisco Systems named MRM//McCann its global demand generation AOR.

-Google bought streaming service Twitch for a billion bucks, giving even more people new ways to skip your ads.

-How do agency bosses respond to students’ requests for internships? Fairly well (in the UK, at least).

-”Is it just me, or is native shit?” No, it’s not just you.

-”Global innovator and technology solutions leader” Infusion named Alexander Liss its director of analytics and insights. Liss previously worked in similar roles at GfK, Brand Union, and Droga5.

-Digital marketing services firm MediaMath opened a new office in Paris.

-How do agency trading desks work, again?

Most Popular Posts from the Past 7 Days

Friday Morning Stir


-Leo Burnett Always spot hits #1 on Campaign Live’s viral chart again; this stunt “keep your eyes on the road” PSA for Volkswagen by Ogilvy Beijing was #3 (and it has 26 million views since June).

-Muhtayzik Hoffer and Heat took top honors at the AdAge Small Agency Awards.

-Brands will spend millions to reach the nerds at Comic-Con.

-BBR Saatchi & Saatchi plays on the classic Hermann Grid illusion in this Ford print ad, which allows viewers to “virtually” park a car.

-Send your best side selfies to DDB Budapest’s “Kiss Against Homophobia” for Amnesty International.

-Charge your phone with…a potato? Microsoft and Carphone Warehouse made it happen in this outdoor campaign.

-UK’s Premier Foods picked McCann London to reinvent bowler-hat wearing Homepride Beef mascot Fred without a pitch.

-French vacation brand Club Med picked London-based Initials Marketing to lead its “global below-the-line account” after a five-way pitch.

-Pity the poor CMO: most feel underpaid.

Thursday Odds and Ends


-Expedia goes retro in “Thrownback Thursdays” spot by 180LA.

-Dog food fight! Purina sued Blue Buffalo (founded by old-school ad guy Bill Bishop) for false advertising.

-DDB won Mars Brand Royal Canin without a review.

-Advertising is shit: “Copyranter” Mark Duffy compiled a bunch of poop-related ads.

-We Are Social is helping fans of Tullamore D.E.W. Irish Whiskey win a trip to The Emerald Isle.

-Ad/marketing veteran Jack Spilberg joined San Diego-based interactive studio Metajive as VP of client solutions.

-UK agency WDMP hired the creative duo of  Jorge Oliveira and Valentina Lauro from OgilvyOne; the pair previously worked on social media for Ogilvy clients Nescafe and Phillips.

-Baltimore’s Warschawski hired former freelancer Allison Beers as a full-time designer.

We Hear: IPG Wins Chrysler Social Media Account; Activists Invest in Interpublic

IPG_MEDIABRANDS_Black_LargeWhile we can’t confirm this report, we hear from several sources that Chrysler–which signed Ignite to handle its social media in 2011 after experiencing an unfortunate misstep involving the f-bomb that led the company to dump its agency–has awarded that account to Interpublic’s IPG Media Brands.

Chrysler did not announce an official review; updates as they arrive.

Another piece of Interpublic news is definitely accurate: this morning, the New York hedge fund Elliott Management confirmed, via SEC filing, that it had acquired a 6.7 percent interest in the larger holding group. This news follows earlier speculation that Elliott aimed to play the role of “activist investor” by scooping up a stake in the group (which includes McCann, Weber Shandwick and FCB among “almost 100 different firms”).

What does the shift mean for the agencies under the Interpublic umbrella? From The Wall Street Journal:

“Elliott’s confirmation of its interest will put pressure on Interpublic Chief Executive Michael Roth…One reason an activist may want to shake up Interpublic is that the company has failed to meet its margin targets over the last two years…Results have been hampered by the poor performance of some of its largest agencies, such as McCann Worldgroup, the biggest unit by revenue…Still, over the past year, McCann has begun to rebound under new leadership, winning new business from companies such as GM and Microsoft.”

Something of a mixed message.

Thursday Morning Stir

-ESPN Films’ latest entry in the 30 for 30 Shorts series, “The High Five,” debuted on Grantland yesterday (trailer above). link

-Rent-A-Center opted to retain Mindshare Chicago as its media AOR following a competitive review. link

-Advertising technology company Tremor Video announced the hiring of Jay Baum as vice president, agency business development. link

-Brand consultancy Interbrand announced the appointment of Josh Feldmeth as CEO of Interbrand, North America. link

-Zulu Alpha Kilo promotes the Collingwood Elvis Festival. link

-NowThis News moves toward 15-second videos, rebrands as NowThis. link

-Nike launches “Chase Summer” campaign targeting women. link

-Why your social media strategy sucks. link

-Mobile ads fuel soaring Facebook profits. link

Wednesday Odds and Ends

-This promo for FXX’s marathon of The Simpsons imagines apocalyptic ramifications for the event (video above). link

-Deep Focus promoted Ken Kraemer to chief creative officer and Matt Steinwald to group creative director. link

-Chicago-based hybrid advertising and entertainment shop Super Genius produced a new TV show called “Garage Squad,” which premieres August 1st on The Velocity Channel.

-Foursquare unveils new logo. link

-McDonald’s focuses on digital initiatives with an “aggressive sense of urgency.” link

-Survey shows CMO compensation tied to C-suite alliances. link

Is Arnold Really Selling Its Emmy?

00808_aRwEs3IZ6bY_600x450It appears from a Craigslist post that Boston-based agency Arnold is selling its Emmy Award as part of the agency’s moving sale.

If the post, which points out the award is the real deal and “not a crappy Daytime one” is not a joke, the agency is looking “to place every item in the Arnold Moving Sale with a home that truly wants it” and that includes their Emmy Award. If you’re interested in picking up an Emmy, Arnold suggests you “send us a photo of the perfect spot for it, write us a vaguely threatening email — do whatever you want to show us that you and it were meant to be together. If you’re lucky, we’ll agree with you.”

The way they’re treating the award, you’d think it was a Grammy.

Pinterest Hires Unilever Marketer as Head of Brand

149dfb4Pinterest has hired David Rubin as the company’s new head of brand, Adweek reports. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the company said yesterday.

Rubin arrives at Pinterest from Unilever, where he has worked since 1999. He most recently served as vice president in charge of marketing hair care products and is most well-known for his work on Axe.

The move is just the latest from Pinterest as the company attempts grow its marketing business to compete with other social services like Twitter and Facebook. Pinterest recently added promoted pins, allowing brands a kind of DIY advertising platform through the social service. They’ve also beefed up their measurement tools and back in May hired Twitter veteran Lisa Manowitz as head of partnerships. The leap to effective marketing has proven a difficult one for social media sites, and Rubin will have his work cut out for him with competition from major players like Facebook and Twitter.

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