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Friday Odds and Ends


-TBWA Shanghai celebrates free expression for Adidas with “#thisisme” (video above).

-Ogilvy & Mather Paris appoints Baptiste Clinet as executive creative director. link

-How early brand adopters are using Instagram’s Hyperlapse. link

-The University of Texas at Austin is naming its new advertising and public relations school after The Richard Group founder and CEO Stan Richards. link

-Time Warner ends talks to buy stake in Vice Media. link

-Twitter tests desktop trends box. link

-Jimmy Fallon among Instagrammers rushing to hyperlapse. link

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GSD&M Named Hampton Inn’s Creative Agency

hampton-logoHampton Inn has named Austin-based agency GSD&M as its new creative agency, following a review, AdAge reports.

The three finalists in the review were revealed to be GSD&M, Chicago-based Cramer-Krasselt and Los Angeles-based David & Goliath. Incumbent agency Y&R Chicago participated in the initial stages of the review, which included six agencies but was not selected as a finalist, Hilton Garden Inn & Hampton Hotels Vice President, Global Brand Marketing Judy Christa-Cathey told AdAge. Y&R Chicago remains on the Hilton roster, however, via its recently-won DoubleTree duties.

Christa-Cathey explained that the brand chose GSD&M because it “wanted an agency that had a clear understanding of the Hampton Inn brand and what makes it special,” also citing the agency’s “strong consumer insights and strategy, fresh creative and problem-solving skills.”

A new campaign is expected in early 2015, which will be aimed at millenials and “celebrating Hampton’s culture and hospitality.” Hampton Inn spent approximately $23 million on national measured media last year, according to Kantar Media.

Most Popular Posts from the Past 7 Days

Friday Morning Stir

-Parents talk about back-to-school for Canadian Tire (video above). link

-Y&R, VML create talking water fountain for Drink Up initiative. link

-Former content strategy leader at J. Walter Thompson and Hill Holliday, director of branded content at Condé Nast becomes Travel + Leisure‘s new editor. link

-The Samsung Note ad featuring designer Mark Hunter accused of sexism has been removed from YouTube. link

-Avoid these seven sins of social media marketing. link

-Abercrombie & Fitch is dropping the logo from its clothing. link

Thursday Odds and Ends

-F/Nazca Saatchi & Saatchi creates this spot promoting the Mizuno UpHill Marathon in Serra do Rio Rastro, Brazil (video above).

-Saatchi & Saatchi South China has added Ringo Fai as digital planning director and Steven Yip as digital senior project manager. link

-Vice Director of Global Marketing Jonathan Hunt leaves to become global vice president, marketing and partnerships at Vox Media. link

-How Facebook plays content gatekeeper. link

-Paul Roebuck returns to BBDO as executive vice president, worldwide senior business director on Johnson & Johnson. link

-Executive Creative Producer Luis Aguiluz is leaving Deutsch LA after three and a half years to join the ACNE production house.

Deb Boyda Appointed as Razorfish’s Central Region President

3d4fe0dRazorfish has appointed Deb Boyda as president of its central region, based in Chicago, MediaPost reports.

Boyda will report directly to Razorfish North America CEO Shannon Denton in her new role, effective September 2nd. She will be responsible for overseeing profitablity and growth in the Chicago and Austin offices, as well as directing the region’s client base, which includes Kraft, Citi Retail Services and Car2Go.

Boyda arrives at Razorfish from Beam Global Spirits & Wine, where she served as vice president and general manager. During her three year stint at the company, she was responsible for marketing top Beam brands, including Skinnygirl, Courvoisier and Pinnacle. Prior to Beam, she served as president of brand group Interplay Ideas for almost four years and vice president, content for Miller Brewing Company for two. She last worked on the agency side as a managing partner of Ogivly & Mather from 2004-2006, where she led the team on Dove’s award-winning “Real Beauty” campaign. The Harvard graduate began her career at Euro RSCG, where she stayed for 13 years and worked her way up to managing partner before leaving to become senior vice president at Leo Burnett. Read more

Intel Begins Creative Review

intel-logo-blue1Intel has just launched a creative review, which is being held internally, AdAge reports.

Sources close to the matter told the publication that Intel, “reached out to a small number of agencies.” While incumbent agency Venables Bell & Partners is believed to be participating in the review, the agency declined to comment. VB+P was named Intel’s lead global agency back in 2009, although Intel has worked with a number of agencies since then. Last summer, VB+P was once again named Intel’s lead agency, and launched the “Look Inside” campaign for the brand earlier this year.

The review follows the appointment of a new chief marketing officer, Steven Fund, in May. While it’s unclear whether Intel’s other agency relationships will be changed, one executive suggested to AdAge that other reviews could be forthcoming. Intel spent $85 million on measured media last year, according to Kantar Media, and has already spent $44 million in the first half of 2014.

Thursday Morning Stir

-Brothers and Sisters introduces “The Dudes” for Betfred (video above). link

-Twitter opens analytics dashboard to all users. link

-DDB Stockholm launches Swedish campaign letting customers pay for McDonald’s with recycled cans. link

-GE now considers itself a “diversified media company.” link

-World Animal Protection created a 3D-printed elephant that also acts as a petition for a campaign coinciding with World Elephant Day. link

-Anti-littering ads mash up discarded items to form messages to litterbugs. link

-Five agencies that are trying their hands at publishing. link

Wednesday Odds and Ends

-Halle Berry promotes her fragrance line, Wild Essence, in new ad (video above). link

-McCann’s Rob Reilly to DigiDay: “I don’t claim to be incredibly smart, but I certainly outwork people.” link

-Chicago-based design-driven production company Sarofsky Corp announced the addition of Steven Anderson as executive producer. link

-H&M chooses Tony Bennett and Lady Gaga for winter campaign. link

-Dentsu Aegis Network announced that Aegis Lifestyle, Inc. has acquired New York-based full-service lifestyle marketing agency MKTG, Inc.

-RealMassive named Craig Negoescu as the company’s first vice president of creative and design, in order to “further merge user needs, business vision and technical requirements into the architecture and design of the RealMassive search platform and application.” link

-Traditional publishers are better at reaching millenials than you might think. link

-Independent Austin-based agency T3 today announced the addition of Hawk Thompson as content strategy director and Oscar Llarena as head of its new user experience department.

Wednesday Morning Stir

-This new Life Alert ad is pretty disturbing (video above). link

-The cast of Toy Story reunited (again) for a new Sky Broadband television spot by WCRS. link

-Guitar Center has awarded the Los Angeles office of Starcom media duties, following a review. link

-Design studio Intridea advertised directly to Ogilvy with a billboard across the street from the agency. link

-Here are some creative agency side projects. link

-Apple’s Beats acquisition causes R/GA to open conflict shop in Los Angeles. link

-Grey London ECD Nils Leonard, and William Fowler, creative director at Headspace and Creative Review columnist discuss whether advertising can really do good. link

-WPP transitions to audience buying model. link

-R/GA Stockholm launches Volvo Next Generation Digital Experience. link

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