With the upcoming launch of Fox Sports’ potential ESPN rival Fox Sports 1 on August 17, the brand has chosen Pereira & O’Dell New York as lead creative agency for its 24-hour sports network. This move expands a relationship that began in the spring as P&O’D had already been working on a project basis on 1-2 assignments for Fox Sports 1. In a statement, Fox Sports EVP/head of marketing Robert Gottlieb says, “We’ve never brought in an outside creative agency on a continuous basis as we have significant in-house capabilities. With Pereira & O’Dell  we have found a great partner who  can operate as a creative think-tank as we enter the market with Fox Sports 1. We’re thrilled with their  initial work and look forward to what’s    coming down the pipeline.”

What’s coming down the pipeline includes not only work for upcoming Fox Sports 1 shows like Fox Sports Live, Fox Football Daily and Crowd Goes Wild but a big campaign supporting Super Bowl XLVIII, which will take place in New York. While Pereira & O’Dell gets down to work, its newest client is still trying to iron out deals with Time Warner Cable, DirecTV and Dish.

-TDA_Boulder continues with more outdoor hijinks for FirstBank in a new campaign that emphasizes the word “free” while making folks wonder, “so, what’s the catch?” (above)

-Devin Brook has taken the helm as managing partner of Brand New School’s L.A. and New York studios.

-Apple is set to unveil the next iPhone on Sept. 10. link

-Vulture asks Breaking Bad‘s Bob Odenkirk to analyze actual lawyer ads. link

-Forgot to mention this on Friday, but if you haven’t heard, Y&R has been tapped as the first global agency of record for the Special Olympics, which will hold its World Summer Games in Los Angeles from July 25-August 2, 2015. Ad duties will be handled out of Y&R’s New York office.

-Blind Item: SF Management Supervisor Crowdsourcing Love

-Jason Sudeikis Confuses American Football with Soccer for NBC Sports

-Ogilvy Cuts More Staff in Chicago

-Mark Taylor Leaves CP+B…Again

-McGarryBowen Parts Ways with ECD, CFO

-Coca-Cola Makes Personalized Billboards with Geofence Technology

-Mackler, TBWA C\D NY Part Ways

-President/creative director Rick Colby and CEO Andrew Orci have officially launched Santa Monica-based shop COR, which we’ve been told is “dedicated to serving the new general market.” Oh yeah, COR, which works with brands including Sutter Home and Cox Cable, will also be appearing on this season of AMC’s The Pitch. link

-Arnoldnyc has unveiled the first national TV spot for “personal genetics” company, 23andMe (above).

-A VentureBeat writer wonders what’s wrong with mobile ads. link

-Victors & Spoils CEO John Winsor tells us why agencies are to blame for deferred payments.

-Facebook is proceeding with caution when it comes video ads because Mark Zuckerberg apparently doesn’t want to annoy the social network’s one-billion-plus members. link

-Two months after taking over lead creative duties on Cadillac, Boston-based IPG agency Hill Holliday has found a new chief strategy officer in Graham Ritchie, who heads to the States after serving as managing partner of Publicis Mojo, Australia and New Zealand.

-TBWA\Chiat\Day LA has appointed Peter Ravailhe as managing director of its Gatorade account.

-Fresh fruit arrangement specialist Edible Arrangements has appointed The Richards Group and Horizon Media as its creative and media AOR, respectively.

-Canadian-based Scotiabank has enlisted a variety of odd characters to support its 2013 AIDS Walk for Life, which will take place Sept. 14-22 (above). link

-Whitehouse Post has welcomed editor/Spot Welders alum Lucas Spaulding to its Los Angeles office.

-YouTube founders Chad Hurley and Steve Chen are back with a new, free mobile app called MixBit. link

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

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-GroupM EMEA chief digital officer Ruud Wanck has now assumed the newly created dual role of global COO for GroupM Interaction.

-ZenithOptimedia and Initiative are out and Carat is now in to handle global media buying/planning duties for British Airways and Iberia-owner International Airlines Group. link

-Forgot to mention this earlier in the week, but still worth doing so as DDB New York and Water is Life have followed up last year’s well-received”Hashtag Killer” campaign with “A 4-Year-Old’s Bucket List” (above).

-Brand strategy/marketing firm Cimarron Group has restructured amid rumors that some contractors haven’t been paid for some time. link

-Want to spend “Three Minutes in Italy”–well, at least via a robotic Facebook app that is? San Pellegrino is here to help. link

A bit of quick people news to start the morning off as CP+B has welcomed three new creative directors to its Boulder hub, namely Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley arrives from AKQA, where he spent nearly a year as creative director in the agency’s San Francisco office working on its Anheuser-Busch biz. Prior to AKQA, Moodley has had a variety of global stints, spending several years as a senior creative at the Sydney offices of both Leo Burnett and Lowe and as a CD at Naked Communications.

Elhardt, a 20-year industry vet, has freelanced as a variety of agencies ranging from TBWA\MAL to W+K but has also served as a CD proper at TBWA\Chiat\Day itself as well as Carmichael Lynch and 180LA. Finally, Pinchevsky arrives from DDB South Africa, where she spent the last 18 months or so as creative director on McDonald’s. During her career, she’s also served as an ACD at BBDO New York and as a copywriter at Y&R Tel Aviv.

The new hires will all work across accounts in their roles at CP+B.

-The IAB has announced the finalists of its 2013 MIXX Awards, which will be hosted by John “PC” Hodgman. link

-RPA continues in its Vine Day social effort for Honda (above). Here are the results from the first installment, which debuted July 15.

-NYC-based strategic/advertising boutique The Terri & Sandi Solution has been named AOR for Goldenberg’s Peanut Chews.

-Here’s the latest purple logo design from the “30 Days of Yahoo” countdown. link

-AOL has forked over $405 million for online ad platform, Adap.tv. link

-Brooklyn-based design agency HUSH has added Gabe Banner and Dan Rodriguez as director or production and director of engagement, respectively. link

It’s gonna be a day. After the usual “competitive pitch process,” wine staple Kendall-Jackson has awarded agency of record duties to Heat, the San Francisco-based shop perhaps best known for their various EA Sports efforts (or, yeah, this). Regarding the appointment of Heat, Caroline Shaw, chief communications & marketing officer for K-J, offers the textbook explanation, saying, “We’re so pleased to engage Heat for Kendall-Jackson. Their strong mix of strategy, creative thinking and clever writing demonstrated they would bring big ideas and solid execution to our business.” Heat will handle all new ad initiatives for the including digital, experiential installations. print and POP for the wine brand, which the parties involved say is trying to reach a younger audience.

Kendall-Jackson’s previous AOR was GlobalWorks Group, which handled the account for approximately a year.