PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat


Corona Light/Modelo Leaving GS&P

corona light

Yes, our Wednesday post on rumors that some portion of the Corona business would be up for review was extremely vague. But we were correct: the beer’s parent company just announced that it will no longer be working with GS&P.

Our sources told us nothing about which parts of the business would be changing hands, but both GS&P and Constellation, which owns Corona and Modelo among other brands, told AdAge this afternoon that they had “mutually agreed to end their relationship.”

So Corona Light/Modelo has launched an agency review.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

Friday Odds and Ends

-The Father Bob Foundation’s “Win Happiness” competition (video above) has an unusual grand prize.

-Content-driven ad network OneSpot has partnered with Time Inc. and Meredith’s branded content studios, among others.

-ShurTech Brands LLC, best known for its Duck Tape brand duct tape has contracted with Pittsburgh agency Brunner for digital marketing assignments on a project basis, following a two month review.

-Healthcare communications company LNNS announced the appointment of Ellen Fields as its first Chief Sharing Officer, tasked with leveraging “the principles of the sharing/collaborative economy to get ahead of the rapidly changing needs of pharma clients.”

-Adweek keeps you in the loop on “Accounts in Review.”

-Uber’s latest scandal has made a dent in its brand.

-WCRS launched a global campaign for King’s Candy Crush Soda Saga.

VICE Media Insiders Defend Outgoing Creative Director

VICE-logoVice Media may not be a traditional agency, but it does have a lot of clients and, depending on who you ask, some quality creative talent.

Holding companies are certainly interested: you may recall that Sir Martin and WPP bought a stake in the still-growing company in 2012 before Rupert Murdoch could climb on board.

Vice also acquired Carrot Creative back in 2013, and Carrot CEO Mike Germano assumed the chief digital officer position.

There’s no denying that Vice Media does real work: in July we posted on in-house creative studio Virtue’s Spanglish-flavored campaign for AT&T. Based on what we hear from both an inside source and a report in this morning’s New York Post, the company seems to have all the interpersonal drama of a traditional ad agency as well.

Read more

Friday Morning Stir

-Agency OSJL launched a holiday campaign for a Rhode Island based chain store called Ocean State Job Lot that is a little…odd (video above).

-Google launched Contributor yesterday, a tool which “lets readers pay their favorite publishers in lieu of seeing ads.”

-What to expect from Twitter in 2015.

-Native ad spending continues to grow.

-Domain registration site created The Hipster Business Name Generator.

-TNS announced the appointment of Will Galgey as CEO for TNS UK, effective mid-January 2015.

-VCCP created this O2 ad featuring Ed Sheeran.

Thursday Odds and Ends

-Y&R created this spot for the BBC (video above).

-The blog Freelance Is Good profiles freelance creatives looking for agency work.

-Novartis’ Tasigna brand named The Marketing Arm as its consumer agency of record.

-Campaign talked with three ECDs in China.

-Independent editorial company Cutters announced the promotion of Aaron Kiser to editor.

-PSFK sat down for a Q&A with Papa John’s CMO Bob Kraut.

-Smith Brothers Agency announced the additions of Dave DiNuzzo and Noah Purdy as social content creators.

-Global footwear company Vibram appointed Resource/Ammirati as its global ecommerce and social media agency of record.

Sonic Signs Kevin Durant in Brand’s First Sports Endorsement Deal


Sonic has signed a multi-year endorsement deal with Oklahoma City Thunder forward Kevin Durant, the brand’s first sports endorsement deal, Adweek reports.

As part of the deal, Durant will star alongside Sonic’s “Two Guys” in a national broadcast campaign expected this summer. The “Two Guys” in question, New York-based former The Colbert Report writer Peter Grosz and Chicago-based improv comedian T.J. Jagodowski, have been a staple of the brand’s advertising since being brought back by GSP+P in early 2012, two years after being phased out after their initial run with Kansas City-based agency Barkley. Durant will also be involved with Sonic educational charity Limeades for Learning and will help brainstorm new menu items.

Durant achieved instant-celebrity with his emotional acceptance speech for the NBA MVP award, which, coupled with his connection to Sonic’s hometown of Oklahoma City, attracted the attention of CMO Todd Smith. “What really happened was the MVP speech that he made last year really pushed him into a national presence more, but also, his likability is off the charts,” Smith told Adweek. “For us, we wanted someone who has a hometown feel with a national presence because that’s the type of brand we are.”

Publicis Groupe’s Level Studios Has a New CEO


Publicis Groupe’s Level Studios has announced the appointment of Dan Connolly as CEO, MediaPost reports. He fills a role left vacant by the departure of Tom Adamski, now CEO of Razorfish Global, for Rosetta in April of 2013.

Connolly, who over the past sixteen months has risen from partner, to president and now CEO, will be responsible for overseeing all business units across the agency’s U.S. and European locations and will also act as a member of the Brand Leadership team for Level Studios’ parent network, Razorfish Global. He will operate primarily out of San Luis Obispo, California but will travel between Level’s offices and clients as part of his expanded role, with an emphasis on the Bay Area and New York. Connoly told MediaPost his objectives in the new role are to complete building “Level’s executive leadership team, align talent across existing and new offices, and to work closely with the newly formed Razorfish Global and Brand leadership teams.” Read more

Thursday Morning Stir

-Carmichael Lynch bangs the “Backyard Gong” for SteaknShake (video above).

-Twitter gives “Buy” button its first holiday promotion.

-MTV’s Staying Alive Foundation and Durex teamed up with celebrities, including Enrique Iglesias and David Hasselhoff, for the social campaign “Someone Like Me, ” promoting “safe sex and better sex education across social media.”

-Sprint CEO Marcelo Claure stars in Spanish-language commercial premiering during the Latin Grammys.

-Havas Worldwide New York announced the appointment of Sami Viitamäki as executive director of digital.

-Hometown London brings back Chad Strider in new ad for the Ground Miles app.

-People now spend more time looking at their smart phones than the television.

-Econsultancy looks at the “20 most shared ads of 2014.”

Wednesday Odds and Ends

-Celebrities call for action in “Waiting” Ebola PSA (video above) for ONE.

-Droga5 announced the promotions of Sarah Thompson and Jonny Bauer to the roles of global CEO and global CSO, respectively.

-Wonka Ice Cream named Smith Brothers as its new digital agency of record.

-Digiday examines The Huffington Post‘s video strategy.

-Cheil UK outdoor campaign for Samsung features giant replicas of Curved UHD TVs.

-BFG Communications announced the addition of Richard Leslie as chief strategy officer.

-Brand experts predict Uber will ride out latest scandals.

-Team One is hosting a consumer insights event in Shanghai, China on Thursday, November 20 to support its current research initiative, the Global Affluent Tribe (GAT) study.

Wednesday Morning Stir

-BMF celebrates the “Perfect Aussie Christmas” for Aldi (video above).

-Martin Sorrell said he would like WPP’s payout ratio increase from 45 to 50 percent.

-The New York Times is running its first print native ad.

-Data shows that the family cliches found in a lot of advertising are less true than ever.

-Pizza Hut rolls out new menu offerings as Deutsch L.A. prepares to debut first campaign for the brand.

-Samsung launches mobile video service Milk Video.

-India played a large role in Publicis’ Sapient deal.