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Wednesday Odds and Ends


-Lululemon gets positive in its latest ad, which has broke one million views on YouTube (video above).

-The Martin Agency will be AOR for Kraft’s Sabra hummus brand.

-Post-production company Therapy Studios announced the addition of rep Michel Waxman of MBW Represents.

-Havas Chicago partners with Vine sensation BatDad for Reynolds Aluminum Foil.

-Fuckthis-shit.com offers a voicemail service for “People who love to rant, and the creepers who love to listen.”

-”Speechless,” the latest series of “No More” domestic violence and sexual assault awareness PSAs, featuring current and former NFL players, will debut during NFL broadcasts tomorrow.

-Half of Facebook users in the UK and US report they use the site less often than they used to, according to research from GlobalWebIndex.

-Twitter will begin tracking which apps you use.

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Mercedes-Benz to Create New European Unit; BBDO Wins China Business

Mercedes_benz_silverlogo

Today Mercedes-Benz announced its first major “global agency realignment” since 2006. The big winners appear to be BBDO, Merkley+Partners, and the custom team that will come from a “pooling” of creative talent in Europe.

The press release, in summary (thanks, Google Translate):

  • Mercedes-Benz has established a “new agency model” based around three creative hubs: Europe, USA and China
  • The company will create a new unit to handle its European creative after conducting “a screening of the European agency landscape”; efforts will be led by Kemper and Kroger in Berlin

Read more

McKinney Wins CarMax

Three weeks ago, we broke the news that CarMax, maker of Super Bowl ads featuring slow claps and puppies, would not be working with New York’s Silver+Partners for its next Big Game spot.

The ensuing review quickly turned into a competition between three southeastern agency offices, and yesterday Adweek reported that McKinney had won the account.

Sources told us that BBDO Atlanta was not the winner, but we didn’t receive responses from McKinney or CarMax before the Adweek post went live. Newly installed CMO Jim Lyski subsequently confirmed the win, writing that the company chose McKinney in order to “tell our unique story and connect the brand with consumers.”

Updates/official statements if we receive them. In the meantime: puppies.

Wednesday Morning Stir

-Richard Sherman and teammate Doug Baldwin criticized the NFL for hypocrisy while working in plugs for Campbell’s, Beats, Martinelli’s and Neff (video above).

-This Australian political campaign ad showing people helping ducks has been watched over 88 million times.

-The ASA banned several Oreo YouTube videos which they claimed were “not clearly identified as marketing communications.”

-BitTorrent launches its first original web series.

-Sony and Deutsch LA settled with the FTC over allegations of deceptive advertising in the PS Vita launch campaign.

-Weedmaps turns to content marketing on YouTube, since it can’t buy ad space on social media sites.

-Digiday shares “Reasons for agencies to give thanks.”

Tuesday Odds and Ends

-Toronto-based agency Smith made a fun video (above) from their launch party this past Thursday night.

-Totino’s turned terrible stock photos into a (crazy) digital campaign.

-Los Angeles studio The Mill announced the addition of Ryan Robertson as executive producer, design.

-Brands’ native ads on Twitter became a liability during the Ferguson controversy last night.

-New FDA labeling requirements could shake up menus at restaurant chains.

-Minneapolis agency Mithun rounds up its recent hires.

-TDA Boulder plans to interview the top candidate for its art director position over two days in Las Vegas.

Sid Lee Adds Four Creative Hires

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The New York office of Sid Lee announced today the addition of four creatives to its full-time team, effective immediately: Design Director Verena Michelitsch, Co-Creative Director Cecilia Azcarate, Senior Creative Andre Gidoin and Copywriter Dana Tiel.

Michelitsch arrives from boutique design agency RoAndCo, where she has served as a senior designer since January of 2013. She established herself as a founding member of Graz, Austria-based design studio En Garde before moving back to New York in 2011 to pursue freelance work for Sagmeister & Walsh and Pentagram Design, where she was responsible for “handling a variety of branding, illustration and art direction projects over the years.”

Azcarate arrives from M&C Saatchi, where she served as an associate creative director. Her work has been recognized with a variety of awards, including Webby Awards, D&AD, Eurobest and Epica. She has also held art director positions with Johannes Leonardo in New York, and Happiness Brussels and Anouk & Company in Belgium.

Gidoin joins Sid Lee from Leo Burnett New York, where he arrived in early 2013 as a senior art director. Prior to that he spent around four years serving as an interactive art director for Leo Burnett in Milan. A 2009 graduate of Oslo’s Westerdals School of Communication, Gidoin has been named to one of the top 16 young creatives in the world by Young Guns for two consecutive years.

Tiel joins Sid Lee from Grey New York, where she has served as a copywriter since arriving in 2012. She previously served as a copywriter at SapientNitro. A 2011 graduate of New York’s School of Visual Arts, she has earned a Cannes Young Lion Award, in addition to multiple One Show awards, a Clio, an international Andy and an ADC Young Gun Award.

Tuesday Morning Stir


-Leo Burnett created this spot for Freeview (video above).

-Marketing Land examines how Coke and Denny’s respond to real-time events on Twitter.

-Creative Review picks “Eight of the best Christmas window displays.”

-Ruffles went from spending around 29 percent of its ad budget on digital in 2013 to nearly 100 percent this year.

-Barilla names 360i as its first U.S. digital agency of record.

-United Colors of Benetton collaborates with the United Nations in support of the International Day for the Elimination of Violence Against Women.

-Adweek shares “5 Social Media Hacks Every Marketer Should Know.”

Monday Odds and Ends


-Austin-based agency McGarrah Jessee celebrated the arrival of its 100th employee (video above).

-Subway riders in New York can now shop on Amazon via digital OOH ads which run through December 23rd.

-Apple is teaming up with (Red) for a World AIDS Day campaign.

-Erika Nardini, AOL’s advertising chief marketing officer, is leaving the company.

-The MLB and NBA are both reviewing their advertising accounts.

-Razorfish CTO Ray Velez explains game changing retail tech.

-Snapchat introduces new ad format with Samsung-sponsored American Music Awards stream.

Monday Morning Stir

-London independent agency isobel launched this holiday spot for WestQuay (video above).

-Sony has pulled a controversial ad from its European PlayStation YouTube channel.

-GoDaddy’s lone Super Bowl commercial this year will feature Danica Patrick and a puppy.

-Here are the best ads of 2014, according to Wieden+Kennedy London managing director Neil Christie.

-Heineken promotes Bulmers Cider as a winter drink in a new social campaign.

-LinkedIn is the top social media network among advertisers, according to an Association of National Advertisers survey.

-McCann Worldgroup is launching a European cinema campaign for Zurich featuring snowmen.

-Sid Lee USA is joining the Movember Foundation in Culver City.

Corona Light/Modelo Leaving GS&P

corona light

Yes, our Wednesday post on rumors that some portion of the Corona business would be up for review was extremely vague. But we were correct: the beer’s parent company just announced that it will no longer be working with GS&P.

Our sources told us nothing about which parts of the business would be changing hands, but both GS&P and Constellation, which owns Corona and Modelo among other brands, told AdAge this afternoon that they had “mutually agreed to end their relationship.”

So Corona Light/Modelo has launched an agency review.

Read more

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