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News

Tuesday Morning Stir

-Australian digital director creates slick ad to sell his 1999 Holden Barina (video above). link

-More CEOs demand monthly numbers on ad effectiveness. link

-Jack Daniels revamps ready-to-drink packaging in Australia. link

-Ad tech CEO: “Agencies have us work our ass off and take all the credit.” link

-JDate teamed up with Rainn Wilson‘s production company, SoulPancake, on a crowdsourced rebranding effort. link

-Ten brands that will disappear in 2015. link

-Time Warner seeks NBA renewal. link

Monday Odds and Ends

-DDB Vancouver imagines a proposal via vague movie reference for Netflix (video above). link

-Hybrid production/post-production company Humble adds Marc Wilkins to its directorial roster. link

-Agencies help social media stars turn “likes” into careers. link

-LG teams up with Dude Perfect for content marketing campaign. link

-Facebook, Twitter broaden their ad revenue horizons. link

-Hulu gains exclusive South Park streaming rights. link

-RPA Executive Vice President and Chief Creative Officer Joe Baratelli joins the Board of Directors of Picture Alternatives, “an L.A.-based nonprofit organization that uses creative media to combat violence.”

Monday Morning Stir

-W+K, Nike tip their caps to Derek Jeter (video above). link

-Vote for the best campaign to cheer up Brazil. link

-Philip Morris International is looking for a social media agency. link

-AARP tells marketers to go where the money is (SPOILER: the Boomers). link

-Tim Howard may be the perfect brand partner. link

-Adidas was the “most talked about” brand at the World Cup. link

-Advertising and interactive agency Barker has announced the acquisition of New York-based digital agency BrandWire.

Friday Odds and Ends


-Apple’s “Pride” video features the company’s employees and family members marching in San Francisco’s Pride Parade (video above). link

-Media companies are building in-house creative shops to offer marketers. link

-Rap Genius raises $40 million, rebrands as Genius. link

-Brands react to LeBron James‘ return to the Cavs. link

-Twitter to brands: “Come to us if you want to reach fans freely.” link

-LeBron’s “good guy” brand makeover. link

Most Popular Posts from the Past 7 Days

Pereira & O’Dell New York Adds New Head of Production

Tennille TeaguePereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

Friday Morning Stir

-”First Kiss” director Tatia Pilieva asked strangers to undress each other for this promo for Showtime’s Masters of Sex (video above). link

-Departing Karmarama founder Dave Buonaguidi on “Mad Men culture, professional creatives and awards obsession.” link

-Walmart to buy media for suppliers. link

-Agencies are increasingly focusing on cause marketing. link

-Ten revealing digital marketing stats. link

-”Portrait of a Creative” gives an inside look into the lives of agency creatives. link

-Doritos Roulette bags feature a few extremely spicy chips. link

Thursday Odds and Ends

-Commercial director Nickolas Duarte created the spot “Brothers” for Western Union, starring two young non-actors (video above). link

-Production company and animation studio Not To Scale collaborated with luxury shoe brand John Lobb to write, design, direct, and produce “Time’s The Charm.” link

-Mercedes-Benz is using Instagram to sell cars to millenials. link

-Boys II Men think pretzel buns are sexy. link

-Spirit Airlines is encouraging angry customers to “Hate on us.” link

-Click 3X has announced the addition of Senior Digital Producers Jie Chen and Shelley Russell. link

-Baltimore-based agency MGH “has been selected by Benari Jewelers and Medifast Weight Control Centers in the Washington, D.C., area to provide a variety of advertising and marketing services” and is also expanding its relationship with Old Bay, for whom the agency will now provide social media marketing.

Mullen Names New Top Creative in LA

353606cMullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. Read more

BETC Welcomes New Senior Creative Team

downloadBETC has welcomed a new senior creative team in art director Stéphanie Thomasson and copywriter Marc Platet. The pair will work with BETC Creative Director Manoëlle Van der Vaeren.

Thomasson arrives at BETC from Leo Burnett where she developed campaigns for clients including Charal, Fiat, Jeep and the Mimi Foundation. Her “If Only For a Second” integrated campaign for the Mimi Foundation recently received several awards, including one D&AD and nine Cannes Lions. Prior to TBWA, she was an art director for TBWA, where she worked on work for Playstation, SNCF, McDonald’s, Nissan, and Aides, and Amnesty International. She won a Gold Lion for the “Signatures” video for Amnesty.

Platet comes to BETC from McCann, where he worked on the Nespresso, INPES, Mastercard, Na! and Terre d’Asile accounts. Prior to McCann, he was a copywriter at TBWA, where he worked on campaigns for clients including BMW, MINI, Absolut Vodka, and Martell.

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