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Thursday Morning Stir

-Will Ferrell plays video games for charities (video above). link

-Airbnb names Starcom its global media agency. link

-Attempts to game Facebook’s algorithm are becoming popular. link

-McDonald’s applied to trademark “McBrunch.” link

-Ben Callis moves from SapientNitro to digital agency Huge London as group creative director. link

-The iPhone6′s larger screen could lead to even more mobile video consumption. link

-Apple has hired Marcela Aguilar, senior global director-marketing communications at Gap, as director-global marketing communications. link

-Facebook debuts view counter for videos. link

Wednesday Odds and Ends

-Ralph Lauren created “a cinematic 4D experience” to introduce its Polo for Spring ’15 collection (video above).

-Ad spending in North America could top pre-recession levels by the end of the year. link

-Mercury Media named Andrew McLean chief executive officer. link

-160over90 promotes Creative Director Sig Gross (formerly with Arnold, Hill Holliday) to senior executive creative director. link

-Minneapolis-based experiential agency Modern Climate announced the promotion of Shane Mechelke to vice president, Technology. link

-Executive Vice President Elaine Eisen steps down at Omnicom’s CAHG via a note on her LinkedIn page. link

-Station Films has added Eli Sverdlov to its directorial roster. link

-AnalogFolk New York has appointed David Fausel in the newly-created role of managing director and Zach Pentel as strategy director. link

Ogilvy Celebrates Coke Zero, Wins Kimberly-Clark Baby

Ogilvy

This morning we have an update and some breaking news regarding Ogilvy: the agency made its Coke Zero win official and won new business from client Kimberly-Clark.

On the Coke front, a source tells us that an internal memo regarding the win (which we broke last month) recently circulated around the agency’s offices. The source noted that this is the first major agency move made by top marketer Wendy Clark since she assumed leadership of Coca-Cola North America in May.

The following tweet from Ogilvy CMO Lauren Crampsie seems to confirm that the party started last week…

Read more

Wednesday Morning Stir

-BBH London depicts a lunch break wedding for KFC (video above). link

-How a Twitter algorithm could affect brands, publishers. link

-Kraft claims its content gets four times the ROI of its ads. link

-Digital video consumption in five charts. link

-PageFair claims ad-blocking software is “the Napster of the advertising industry.” link

-UK advertising market outperforms predictions. link

-The NFL needs to work hard to restore brand with women following the Ray Rice fiasco. link

-OK Go claims Apple ripped off their music video. link

Tuesday Odds and Ends

-PayPal gets kind of freaky with “Voices” spot (video above).

-Film and commercial VFX Supervisor Ben Gibbs, VFX Supervisor and Lead Flame Artist Jan Cilliers and Executive Producer Celest Gilbert launched a new creative studio called Girl Overboard. link

-International visual effects and design company Smoke & Mirrors has named as Andrea Scaglione creative director of its New York office.

-Colorist Oscar Oboza launches Nice Shoes Minneapolis out of Volt studios. link

-Momentum Worldwide Chief Strategy and Innovation Officer Jon Hamm has left the agency (where he has been since 2010) to move back to London.

-Whitehouse Post announced the addition of editor Mark Burnett to its roster. link

-Mobile app Pitcher offers “an A-grade long list of the finest agencies in Amsterdam” to brands. link

-Apple celebrates the surprise release of U2′s new album for free on iTunes. link

Grey NY Lands Lean Cuisine

lean-cuisine-220Nestlé brand Stouffer’s Lean Cuisine is handing off its creative business to Grey New York, following a review that also included 360i, Santo and incumbent agency JWT New York, Adweek reports. According to Kantar Media, the brand spent $30 million on measured media last year, down from $33 million in 2012.

JWT New York won creative duties on Lean Cuisine back in 2011, following its split with Havas Worldwide (then Euro RSCG) in late 2010, after over ten years with the agency. Adweek initially reported the review back in June. The review was just the latest shake up for Nestlé, which is also in the process of searching for an agency for a new corporate image effort, as well as conducting a digital review, as the company attempts to shift to a perception as a “health and wellness” company. It also follows the company’s decision to award its U.S. media and planning business to WPP’s GroupM media group last year. Both Grey New York and Nestlé declined comment to Adweek on the agency’s appointment.

Panera Names Anomaly Lead Creative Agency

panera-logo-jpgPanera Bread has named Anomaly as its new lead creative agency following a review that included two other agencies which the casual dining chain declined to identify, Adweek reports. Spending on the assignment is estimated at $90 million, according to that publication, and the review did not include media buying and spending, which will remain at Maxus.

As you may recall, Anomaly succeeds Cramer-Krasselt, who ended its relationship with the brand back in June. Cramer-Krasselt CEO Peter Krivkovich announced the agency’s resignation from the account via an internal memo, citing creative differences which he called “too much even in this crazy business.” Panera Bread Chief Marketing Officer Michael Simon responded by claiming the brand had issued a creative review, which Cramer-Krasselt opted out of.

Simon told Adweek that Anomaly’s recent work for brands including Budweiser (for whom the agency crafted World Cup and Super Bowl campaigns) and Dick’s Sporting Goods landed them on Panera list of agencies for initial consideration, and that “its strategic thinking and ability to deliver more than just advertising (content, new product ideas, etc.)…set it apart from other contenders.”

An idea the agency pitched in the review is currently being refined into a new campaign, which is expected to debut early next year. Read more

Tuesday Morning Stir

-Story Manufacturing Co. mocks wine culture, introduces canned wine for Union Wine Company. link

-IMAX launches first branding campaign. link

-Why everyone in advertising wants to work in media. link

-The Webby Awards announces its 19th annual call for entries. link

-Social media spending to surge 128 percent in next five years, yet most CMOs can’t confidently measure its effectiveness. link

-Insurance provider Tokio Marine Asia names Havas Worldwide Singapore its agency for the Southeast Asia region. link

-Sid Lee partner Philippe Meunier was named the president of the Art Director’s Club board of directors. link

-Liz Ross, North American president of BPN, has been appointed in the new position of global CMO of IPG Mediabrands. link

Monday Odds and Ends

-Ogilvy Italy crafted this four-minute long ad for telecommunications company Wind (video above).

-Full-service agency Pitch announced the hiring of Sara Bamossy as chief strategy officer. link

-The North American Effie Awards has announced a call for entries for its 2015 competition. link

-Massachusetts-based brand development and marketing services agency Mechanic has been named Saucony’s new AOR for all US work.

-HUSH announces the addition of designers John Soat and David Lehman. link

-Click 3X has added Manny Bernardez to its directorial roster.

-Independent agency Moroch Partners announced the appointment of Doug Martin in the new role of chief client service and development officer. link

-CollegeInvest, Denver, has named Cultivator Advertising & Design, Denver, as its agency of record and lead creative agency.

TBWA Wins Airbnb, Buffalo Wild Wings

airbnb_horizontal_lockup_print

Today TBWA added two new clients to its roster: apartment sharing “startup” Airbnb and casual dining chain Buffalo Wild Wings. While the former already scored a writeup in AdAge, neither client nor agency has formally announced the latter.

In the case of Airbnb, the agency’s Los Angeles office led the pitch with assistance from Paris, London, Brazil and Singapore. You may recall that Pereira & O’Dell created Airbnb’s first TV ad back in May, but TBWA is now the company’s global AOR.

BWW signed Fallon in 2012 without a review after spending nearly eight years with 22squared (nee WestWayne). This time around, the company appears to have kept the process under wraps as we cannot confirm which agencies competed for the account (which now belongs to TBWA\Chiat\Day LA).

Airbnb’s first full campaign should launch during the 2014 holiday season.

UPDATE: Pereira O’Dell was not involved in the Airbnb review, but the agency remains on the client’s roster.

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