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Friday Odds and Ends


-SKYY Vodka launched the latest spot in its “West of Expected Series” created by Venables Bell & Partners (above).

-Deutsch LA, R/GA LA and Innocean wrapped up their pitches for smartphone case maker Mophie this week.

-Brown-Foreman, maker of liquors like Jack Daniels and Southern Comfort, just launched a media agency review.

-Zach Pentel, Director of Digital Strategy for BBDO NY, has left the agency. Rebecca Nadillo will now lead its strategy efforts.

-Randy Duax, former VP of executive recruitment at WPP New York, will be moving to Singapore to oversee recruiting in that country as well as Shanghai, Tokyo and Sydney. Does this move portend WPP’s further expansion into the Asia Pacific region?

-Edward Stojakovic joined FCB Chicago as vice president, director of user experience planning.

-Business Insider posted its “36 Most Creative Women in Advertising Right Now” list this week. But you already knew that, didn’t you?

Friday Morning Stir


-New York studio Partners & Spade created an incredibly odd mini-sci fi film for headphone maker Normal.

-Global ad spending will climb back to its pre-crisis peak this year.

-The dude who invented pop-up ads is so very, very sorry.

-Art director creates soccer uniforms for ad agencies.

-The New York Times adds audience development position to masthead.

-Microsoft debated rebranding Internet Explorer.

-Tom Wong leaves role as development director at TBWA\London to become managing partner in charge of developing new business at McCann London.

-Cultivator Advertising & Design of Denver has hired Amanda Ringel and Micah Schmiedeskamp as art director/designers.

-Flipboard will introduce video ads next month; its first partner is Chanel.

Thursday Odds and Ends

-Saatchi & Saatchi handed out wristbands measuring emotional response to attendees at their New Directors’ Showcase (video above).

-Instagram hires new global head of business and brand development. link

-M&S launches digital campaign for cup sizes DD and above. link

-Fallon partners with Indiegogo in bid for Minneapolis to host the 2023 World’s Fair. link

-Boston advertising agency PJA and College Bound Dorchester launched 3-Syllable, “a series of Boston-centric pictogram puzzles to promote fun, optimism and goodwill citywide.” link

-The Economist Group is expanding its content marketing capability with the expansion of London-based TVC Group into New York.

-Chemistry Club (formerly Engine Company 1) wrapped five Bay Area Rapid Transit (BART) train cars in tentacles for the Monterey Bay Aquarium. link

-A look behind the scenes of North Lake Tahoe. link

Thursday Morning Stir


-This Kenco spot from JWT London is unlike any coffee ad you’ve ever seen (video above). link

-Ex-McCann creatives and Kitchen Creative photographer Nick Bowers launched a photographic series called “Scary Scientists.” link

-Why brands should turn to journalists for content marketing. link

-New measurement helps advertisers attribute sales to Facebook ads. link

-Tribal Worldwide promotes Amy Elkins to head of client services for its New York City office. link

-JWT São Paulo crafts “Fairy Tale” for Ford. link

-More marketers are turning to promoted tweets. link

-Five things UX and UI designers could learn from Wes Anderson. link

-J.C. Penney launches Liz Claiborne campaign. link

Wednesday Odds and Ends


-Kentucky for Kentucky made this strange case study video for their strange “Gold Kentucky Fried Chicken Bone Necklaces” initiative (video above). link

-A look at Robin Williams‘ legacy in advertising. link

-Collective Digital Studio (CDS), announced the hiring of Scott Weller as its chief revenue officer.

-Everything you need to know about the millenial consumer. link

-Miami Ad School students Jesse Brown and Derek Taylor created this print ad for Tesla. link

-Amsterdam-based agency, WE ARE Pi, has been awarded the Global Kipling advertising business. link

-GSD&M announced today that Mark Durein has joined the agency as vice president/account director for the agency’s newest client, Northwestern Mutual.

Wednesday Morning Stir

-TBWA/London, Nissan invite you to “Race for the Plane to Rio” (video above). link

-Twitter introduces Promoted Video ads in beta. link

-How brands are using Snapchat. link

-How Shark Week has evolved over the years. link

-This new ad for Citroën highlights the brand’s Xenon LED ‘Light Signature’ beams. link

-16 creepiest targeted Facebook ads. link

-DigitasLBi was named MAIP Agency of the Year. link

Tuesday Odds and Ends

-Creative strategic design agency eyeball visualized sound in a recent brand video for luxury headphone brand Master & Dynamic (video above).

-The truth behind Discovery’s Shark Week. link

-Sweden’s youngest advertising agency is made up entirely of teenagers. link

-Steven Amato, founder and chief executive officer, today announced the launch of Contend, “a collective of data driven content creators” based in Los Angeles “with a mission to innovate, disrupt and produce short and long format content for multiple distribution channels and networks.” link

-Criteo has named Eric Eichmann as president and chief operating officer. link

-Audience-targeted television advertising company Simulmedia today announced the promotion of Julie Nolan to the newly created position of chief people officer. link

-San Francisco-based integrated brand experience agency Cibo announced the arrival of Satish Tallapaka as vice president of technology.

-Manifest Digital has been named agency of record for Dymatize Nutrition.

Tuesday Morning Stir

-Ben & Jerry’s teamed up with Miami Ad School to launch “Ice Cream for Change” (video above). link

-Media and marketing buzzwords that must die. link

-Cheil UK Head of Innovation Daniele Fiandaca is leaving to focus on personal projects. link

-Buzzfeed outlines expansion plans after raising $50 million. link

-Sony targets influencers’ real-life friends. link

-TV ads best for engagement according to City Numbers research. link

-The state of agency hiring in five charts. link

-Why branded short films rope in celebrities. link

Monday Odds and Ends

-Mother London introduces “Epic Elephunk” for MoneySuperMarket (video above). link

-BBDO is reportedly working with Carnival on a Super Bowl spot.

-Adweek announces 2014 Brand Genius Awards winners. link

-The Los Angeles Tourism & Convention Board has chosen Mediaocean’s media planning and buying division, MBuy, to partner with its creative agency, HEILBrice to reach international visitors through digital marketing.

-Haberman of Minneapolis has been chosen to handle creative, PR, social and media buying duties for California-based herbal tea company Traditional Medicinals. link

-RTO+P created a short video introducing its new hires. link

-Four Seasons launches global creative review. link

-Media communications agency Starcom USA announced today the hire of Dan Mitz as vice president, director of Deliver practice.

-Connectivity Media Agency was tasked with media strategy, planning and placement AOR responsibilities for Pabst Brewing Company’s Ballantine Beer multi-state launch.

MDC Partner Network Names Lori Senecal President, CEO

055dfaeMDC Partner Network has named Lori Senecal as president and chief executive officer, Adweek reports. Senecal arrives at MDC from Kirshenbaum Bond Senecal + Partners (kbs+), where Ed Brojerdi will inherit her role as chief executive officer. Senecal will begin the position in September, working closely with MDC Partner Network CFO/COO Andre Costereporting and reporting directly to MDC CEO Miles Nadal.

In the position, a new role for the division, launched last year to house MDC agency operations and corporate strategic resources, Senecal will “provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.” Senecal will also join the board of directors for the holding company.

Before joining kbs+ back in 2009, Senecal served as president of McCann Erickson New York, while working on global accounts such as Coca-Cola and Nestlé. Before that she served as global chief innovation officer at McCann Worldgroup and co-founded TAG Ideation at McCann Erickson.

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