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Tegethoff Leaves Universal McCann for OMD

Blink and you might have missed it, but IPG vet Scott Tegethoff has left vacated his executive vice-president/managing partner role at Universal McCann to join Omnicom’s OMD as, wait for it, executive director/global accounts, managing partner transformation. Tegethoff initially joined UM as executive on its L’Oreal business back in 2004, eventually working as CMO on its global Coca-Cola and ExxonMobil business. During his career, Tegethoff has worked on the planning/comms side at the likes of Leo Burnett, Starcom MediaVest Group and Saatchi & Saatchi.

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Did a Mindshare Press Release Spawn a ‘PR Ethics Battle?’

So, to help fuel your Friday as we watch the clock incessantly in anticipation of the weekend, let’s bring you this interesting tip that came to us overnight. Perhaps someone at OMD might be a little peeved, see below verbatim.


“Seems like a run of the mill story about a ranking has become an PR ethics battle.

Take a look at this release from Mindshare —  hey, we all like spin, but this headline crosses the line between spin and BS.  Mindshare broke the Gunn embargo, putting this out on Wednesday to try and put their spin on it. So far the response from legit media has been underwhelming.

3/2/12 7:11 AM
Mindshare wins creativity battle in Gunn Report for Media 2011 results @GroupMWorldwide

Gee, this is gonna be a surprise to the folks at Gunn  who put out a very different story yesterday.

Not surprisingly, the release  is just on their website – they would never have gotten this past PR Newswire.

And for the record not only is the headline wrong but the math is too –   here are the numbers from released this week and Feb 2010.


1 OMD | 176 points
2 Mindshare | 161 points
3 Starcom | 142 points
4 MediaCom | 87 points
5 Ogilvy & Mather | 83 points


1.OMD/155 pts
2. MindShare/131 pts
3. BBDO/131 pts
4. Leo Burnett/91 pts
5.Mediacom/89 pts

Mindshare wins creativity battle in Gunn Report for Media 2011 results
2 March, 2012

Mindshare, the global media network, has seen its Gunn Report for Media ‘media creativity index’ rise by 46% over the past three reports ( covering 2007 – present and released in April 2008, February 2010 and February 2012), scoring 161 in the 2011 results, with OMD’s ‘creativity index’ falling by 25% over the same period.

Mindshare is now the fastest growing of the two big agencies at the top of the report in terms of media creativity.

In addition to Mindshare’s impressive creative showing, WPP also had a strong result with GroupM topping the Holding Company of the Year tables with 513 points, ahead of Omnicom Media Group and Publicis Groupe Media.”

OMD Chi, LA, NYC: Take a Week Off, If You Please


Employees working at any of these OMD US locations, Chicago, LA or NYC, can take a week off without pay. According to an Omnicom representative, OMD has offered an optional week off for employees who are willing to take the unpaid leave &#151 a move that’s hoped to stave off layoffs.

So far it seems like people are open to the idea, says the rep. Staff have from August through December of this year to take advantage of the offer, though without pay it’s not all that lucrative. Nonetheless, staff who “take one for the team” could, you know, try to find something good to do with that week. Stay positive, OMDers.

Contrary to what some of you may believe, this offer does not extend beyond OMD across Omnicom. It is specifically set up for OMD and, we’re told, OMD only &#151 the US offices, as mentioned. Omnicom Media group is not included either.

More:Breaking: Ernie Simon Is Leaving Mindshare

Breaking: Ernie Simon Is Leaving Mindshare


Ernie Simon is getting ready to jump a pay grade and not within his agency, Mindshare. Simon is moving to OMD where he will be named the Chief Strategy Officer. According to the agency, Simon will begin in April.

“As OMD evolves its product and services to meet the needs of a difficult economy and complicated media landscape, it has become apparent that this new role is an essential addition to our outstanding management team,” said Alan Cohen, U.S. CEO, OMD.

Simon has been with Mindshare since it’s founding in 1999. He made the leap to what Mindshare calls, Office of the President, in 2005 when he was named President of Strategic Planning. Simon replaced Ray Simko who took early retirement from the WPP owned agency and was involved in the trial of the infamous Shona Seifert who was found guilty of falsifying time sheets on the White House’s anti-drug media campaign run by the federal Office of National Drug Control Policy. Simko was eventually brought up on related charges, and pleaded guilty before the trial was over. Beejesus. Those were the days.

More: Fake Media Buying Messes With Agencies Like Posner, FBI Involved

OMD (apparently) Doesn’t Rock to the Oldies


We hear that if you’re not young and hip, you aren’t long for the OMD world. At least one person within the agency believes that OMD is clearing out people aged around 50 years.

In an economy where young people are cheaper to pay for, age discrimination toward those who warrant higher pay (plus benefits) has been an issue for more than a few companies. This rumor likely comes from a disgruntled ex-OMDer. Check out the other recent stories on this issue.

The first is about a 63 year-old woman in Michigan who claims she didn’t get a job with American Association of Retired Persons (AARP) due to her age. The second refers to talent agency ICM, which was accused by 150 television writers of the same. An LA Times report today said the agency settled.

“The agency and insurers agreed to put $4.5 million into a settlement fund against which eligible writers would be able to make claims. Without admitting any wrongdoing, the agency also agreed to establish an independent task force to examine its representation practices.”

Update: “OMD wants only 20 year old college kids. They’re cheap & easier to manipulate into long working hours. I’m (older than 20)…and after many years of service (I) was given the pinkslip. Age districrimination? You bet! They bully you into signing away your legal rights in exchange for your severance!”

Bob Garfield’s Open Letter to Omnicom President-CEO John Wren: Stop the Homophobia

Oddly enough, Bob Garfield‘s letter begins, “Dear John.” That seemed funny to me since the letter’s subject is homophobia and Garfield basically riffs on OMD President John Wren‘s inadequacies, sans the “it’s not you, it’s me.”

Garfield brings to light three campaign pieces (possibly produced below Wren’s radar) that carry implicitly homophobic messages.

“…From BBDO, Detroit, came the spot for the macho subcompact Dodge Caliber. It featured a burly tough guy snorting the words ‘silly little fairy at a Tinkerbell-like pixie, only to be magic-wanded into a mincing, sweater-draped girly man…”

More after the jump.

Read more

OMD Getting Ahead of Themselves?


An AgencySpy tipster has mentioned that OMD has so many available positions listed in the wake of their recent layoffs because, “they post all the openings, especially for the senior level positions, and they don’t get permission to hire from the budget overlords”. Why get people’s hopes up in such a difficult job market OMD? Everyone is grasping at straws and it’s heartbreaking to learn that the odds of finding a new job are worst than they seem.

Tsk, Tsk OMD. Tsk, Tsk.

Overheard in the Unemployment Line


We hear that there have been 30 layoffs at OMD in the past two weeks. I’m losing count on who is laying folks off. That’s pretty surprising since I recently heard that OMD was doing pretty well. Maybe they’re just making room? OMD did just recently post these available positions:

*Associate Media Director–Digital (LA)
*Business Intelligence DBA & Data Modeler (NY)
*Business Inteligence Developer/Analyst (NY)
*Media Supervisor – Digital (SF)
*Client Budget Project Manager (NY, SF)
*Traffic/Project Manager (NY)
*Group Director (Hispanic Expertise) (NY)
*Media Buyer / Negotiator (LA)
*Media Reconciliation Specialist (NY)
*Assistant Media Planner/Strategist (NY)
*Assistant Media Planner (LA)

So, good luck if you’re looking for a new gig. I hear lots of people are. It’s getting pretty sad to have to keep talking about layoffs. I’m gonna start posting who is hiring. Matt told you about Grey’s available position. Who else is hiring?

OMD has a new US Chief


No — not that OMD — the other one.

OMD, the Omnicom media company — and been without a US Chief Executive since Joe Uva bailed out last year to become CEO at Univision, has finally found a replacement.

The “winner” — Alan Cohen, who used to work at IPG, will become the Chief Executive of the US. Cohen will report to North American chief executive Page Thompson. The agency is still without a worldwide chief executive though — and is still looking to fill that gig with a warm body.

Daryl Simm, head of Omnicom Media Group has been running OMD on a global basis on an interim basis.

Cohen’s appointment follows a number of changes at the media agency including the appointment of John Raj from Visa to head up the agency’s digital operations and Scott Hagedorn who was appointed as the agency’s East Coast boss recently.

Cohen, who is currently president of Initiative’s western region, has previously held positions at ABC, NBC and 20th Century Fox.

Last week, Omnicom Group, which also owns BBDO Worldwide, DDB Worldwide and PHD, posted a 14 per cent lift in net income to $208.7 million (£104.8m) year-on-year.

OMD This, Jon Raj That


Good morning! More news coming out of OMD about its restructuring to stay a lean mean, fighting machine. Jon Raj has been named chief digital officer of OMD USA, replacing that hot 40-under-40 Scott Hagedorn, was recently named managing director of OMD’s East Coast region. AdWeak reports that previously, Raj was VP, advertising and emerging platforms at Visa, an OMD client, but prior to that he pulled stints at Saatchi & Saatchi, Ketchum, CKS and Tonic360. Welcome back, Raj! You know its more fun on the advertising side of the pond. The ad biz is, you kno, it’s more creative, possibly even more free, as you get to work on more brands than the one, get your hands dirty.

Anyway, Raj is going to take up the charge of integrating OMD’s digital units.

“As part of that integration, a digital specialist now sits on every account team and employee training is being implemented to instill new technologies as a core competency among all team members.”

How long do you think that will take and what technologies do you think they’re talking about? Sigh. Why doesn’t AdWeak ask these questions upon follow-up of receiving the press release rather just printing that shit verbatim. Why?