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Memorial Day! Since it’s probably going to rain all over your weekend, here’s some sort-of-ad-related videos to entertain you. Or, more likely, to help you waste time before the bell tolls marking the end of this gods damned week. Videos, mofo, in yo face. This week, The Gatsby is greater than we remember he was in grade school, people get it on in Australia and some late week dubstep that will remind you of your childhood.

9. Fruit! It’s delicious and nutritious. Now that the word play part of this blurb is done, here’s the part where I describe how a juice company convinced some fruits to grow themselves in the shape of juice boxes. I’d like to try this technique on my gut, and somehow convince it to grow into David Beckham‘s abs. But then I’d still have these man boobs, so what’s the point.

8. You remember most of 7th grade, right? The random, uncontrollable erections, lack of body hair and more to the point, the shift from books like Goosebumps to actual books like The Things They Carried and The Great Gatsby. The latter was a bit hard for this writer’s 7th grade brain to comprehend (what with all those naked ladies floating around in there), which is best exampled through this trailer for the Great Gatsby. Old Gats seems like a cool guy with a cool car and superfluous shirts. My memory doesn’t recall any of those factors, but apparently they happened.

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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

We’ll guesstimate that around six months ago we told you the saga of one Justin Gignac, a self-described “New York City artist, entrepreneur and recovering advertising art director,” who teamed up with current Draftfcb Orange County creative director Adam Tompkins and decided to hook up freelancers with potential employers called “Working Not Working.” Now, after several months in beta, the man behind a few other interesting projects tells us that WNW is now a “curated community of over 700 top freelance creatives and more than 200 hirers signed up, we’re ready.” Ok kids, let the video above explain and go forth here.

If you don’t know who “Scumbag Steve” is, he’s a brah who has provoked a wellspring of memes in recent times (you can view a pretty comprehensive list here) and was popular enough to be the centerpiece of a new campaign celebrating the partnership between Pepsi’s Brisk iced tea brand and image-sharing service, Imgur. Brisk’s ad agency Mekanism is behind the campaign, which will feature this “promoted image” ad across social and on Imgur galleries to promote the product. Even Scumbag Steve–aka Blake Boston–is taking part in the effort as it does leverage his name and image after all. Anyhow, we’re being told this particular meme’s in the experimental beta stage, but it seems to fit the “Scumbag” tone properly enough.

It’s that time again, when we fill the remainder of your day with ad-related videos. Huzzah and you’re welcome. This week, get down with the People’s Car project and, if you dare, take flight in this new hover craft thing. But wait! There’s more: MasterLock got some ‘splainin to do after a 5 year old picked their shit faster than you can say “today, i watched a video where a 5 year old picked a Master Lock…I am useless both because I can’t pick a lock and I spend my time watching videos of children who are more talented than myself.” Say it with me! Enjoy the weekend.

 

5. Universal Hovercraft! This is a machine that can literally go anywhere. Being enamored with this kind of thing isn’t weird so stop judging.

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Ben Silverman and Tyler Durden–sorry, Edward Norton–were among the judges for this year’s Firefox Flicks competition, which of course is brought to you by Mozilla, which announced the winners during the Cannes Film Festival. The jury including Mozilla staff, film industry folks and more picked six top entrants, whose work will eventually be incorporated into global marketing campaigns for the browser. Without further ado, see the showreel above and check out more info on Mozilla’s blog here.

“Circulo Creativo Latino de Estados Unidos” is an organization that seeks to increase and foster interaction between US-based Hispanic creatives. This year, the CCLEU held a competition that asked young creatives to create a PSA of sorts encouraging eligible members to join the organization, with the winning entry earning its creators an all-expenses paid trip to the Cannes Lions Festival.

The winning entry (above) comes from art director Said Fayad and copywriter Marc Duran, two employees at Wing, a WPP-owned subsidiary of Grey that specializes in work that targets a Latino audience. “We’re Better Together” is a phrase contrasted with probably the worse piece of three-word advice any movie character can take, the infamous “let’s split up.” Maybe best made fun of in Joss Whedon‘s recent horror/satire Cabin in the Woods, “let’s split up” never works out for the would-be victims of film.

Sure, one could argue that Fayad’s and Duran’s spot’s effectiveness relies on borrowed interest from the various films and TV shows it features. But, for pop-culture and horror movie buffs (I’m looking at you, Kiran), identifying where each clip originates is what makes “We’re Better Together” so much fun.

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?

The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

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Perhaps James Joyce would be proud from the ether. Minneapolis-based ale brand Finnegans, which has been around since 2000 we’ve been told, has teamed up with fellow Twin Cities op Martin Williams to launch its own “confessional” of sorts on Facebook. Who needs a priest when an algorithm can play judge & jury and provide you with penance in the form of Irish Amber brew? We don’t know if you want to go all Michael Corleone and confess your deepest, darkest sins, but however you play, there’s brew involved as well as your Facebook friends. Feel free to give it a go, whether Catholic or not.

 

This person has been pinging us on Facebook for the last week or so, and it took another friend to remind us of their site, where this so-called “Depressed Copywriter” takes it upon themselves to add their own copy to random ads. Ah yes, the beauty of Tumblr is alive and well, but we’re almost feeling worried for this scribe, who plays cynic, curmudgeon, maybe even nihilist, what have you and just tells us, “Life is flawed. I hope you agree.” Anyhow, not to bring you all down on a Friday, but feel free to empathize with this person on Facebook or the web link above.

For those who don’t know, Richard Exon and Damon Collins, who served as CEO and ECD, respectively, at London’s Rainey Kelly Campbell Roalfe/Y&R, left said agency last fall to launch their own startup. The only problem is that they still haven’t come up with a name for their new venture, so now the dynamic duo is asking for the public’s help via a new site they’re dubbing appropriately enough the “Startup Name Chooser.” Though they’ve already come up with 100+ names with ready-to-go logos, Exon and Collins are still soliciting feedback from users, whether they tweet the pair their favorites or come up with suggestions of their own. Let the crowdsourcing commence.