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McCann Rolls Out More ‘Priceless Surprises’ with Justin Timberlake for Mastercard

McCann has rolled out the latest extension of the “Priceless Surprises” campaign for Mastercard featuring Justin Timberlake surprising card-holding fans, which debuted back in January for the Grammys.

The latest iteration of the campaign comes via an online spot for MasterCard Canada, courtesy of MacLaren McCann, Toronto. In the spot, a fan describes her ideal day with Timberlake, which features mini golf, beer and nachos. Timberlake was taken with her laid-back plans, which he says came across as “really genuine” and decided “I want to hang out with that chick.” So he surprises her while she’s playing mini golf with a friend. The trio finish their round and find a reserved table with beer and nachos. While it’s basically more of the same for the campaign, Canadian fans of Timberlake should get a kick out of it and JT provides the kind of star presence that’s hard to argue with. Read more

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TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade

TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990.

While there has been no shortage of fanfare surrounding Jeter’s exit from baseball at the quickly approaching end to the season (including a somewhat excessive display at the All Star game), TBWA\Chiat\Day’s farewell for Gatorade, which Jeter collaborated on, manages to charm. Back in July (when it still looked like the Yankees had a shot at the postseason), TBWA\Chiat\Day and Gatorade roped off a few blocks before a home game in the Bronx and, in the words of Molly Carter, Gatorade’s senior director of consumer engagement, “just kind of let Jeter go.”

Jeter is seen interacting with some very surprised and excited fans, signing autographs and even dropping in to Stan’s Sports Bar. Most of the spot’s charm comes from the authentic reactions of the fans, delighted by the opportunity to meet the star player.

Jeter’s collaboration for the ad also extended to the soundtrack, with the shortstop choosing Frank Sinatra’s “My Way” as the song that summed up his career. “It was a true collaboration between Derek and Gatorade,” Carter told Adweek.

The spot breaks online today, followed by a broadcast premiere this Saturday on the YES Network and Fox, when it’s sure to make more than a few Yankees fans teary-eyed. Gatorade will follow this with a full-page ad, written by Jeter, in the New York Daily News and Sports Illustrated on Sept. 28-29. Addressed to New York, the ad will see Jeter thanking fans for their years of support, opening, “From my first at bat until my final out, you helped make me who I am.” The print ad is timed to coincide with Jeter’s final game on September 28th (unless the team makes the playoffs, which they won’t). Read more

Samsung Gets Cute with Kristen Bell, Dax Shepard

Samsung finally lets up on Apple in its latest spot, instead getting cozy with cute real-life couple Kristen Bell and Dax Shepard.

In the 90-second spot, the couple continuously ditch other plans in favor of staying in and entertaining themselves with the Samsung Galaxy Tab S. It’s a clever idea, and both the execution and the decision to go with an actual couple lend it an air of believability.

The spot begins with Shepard marveling at Bell’s tiny fingers. “How do you even hold things with these little guys?” he asks. This gives an indication of the tone for the rest of the spot, which may spell cuteness overload for some but has already picked up over 5 million views on YouTube in three days. “Hey, we promised we’d hike,” he then reminds her, only for the couple to spend the rest of the day on the Galaxy Tab S wasting time. (The only time either ventures outside the house is when Shepard picks up food to satisfy Bell’s pregnancy cravings.) At one point the couple dress up for an event, but get distracted and soon realize it ended hours ago.

It’s a refreshing approach for Samsung, and a welcome departure from what has become routine Apple-bashing. No word yet on whether this was created by Samsung’s agency of record 72andSunny or in-house, but we will update with that information when we receive it.

Update: We’ve received word that the spot was in fact created by McKinney.

VEEV Wants You to ‘Cheat on Your Vodka’

Zambezi has a new campaign for VEEV, “the world’s first Acai berry spirit,” asking you to “Cheat on your vodka.” As you may recall, this comes on the heels of Nail’s “Cheat on Greek” campaign for Stonyfiueld Organic, so it would appear that figurative adultery with food and beverages is popular at the moment.

For “Cheat on your vodka,” Zambezi imagines vodka as a grotesque older woman who has apparently been peeling potatoes (you know, because vodka is made from potatoes), questioning a man who she believes is cheating on her. She asks if she’s “too boring” and if she doesn’t “mix as well,” claiming she can smell betrayal on him. He’s pretty quick to relent, admitting his betrayal of vodka for VEEV without much pressure. The ad will run in 60 and 30 second formats online as both pre-roll and in-ad placements. It marks the first marketing campaign for VEEV since its 2007 inception. Read more

McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

TPS Brings Together Richard Sherman, Llama for Neff

Los Angeles-based production company Three Point Stance (TPS) brings together Seahawks star cornerback Richard Sherman and a llama named Spartacus in a new campaign for Neff’s Brodie sunglasses collection.

“We wanted to connect with the Neff core audience and what better way to do that than to bring together one of the biggest names in the NFL and a llama?  What started as several creatives in a room laughing at the idea of a llama and Richard morphed into an entire campaign when Shaun (Neff) and Richard (Sherman) believed in it,” said Three Point Stance founder Erick Peyton, who co-directed the spots along with Michael Koerbel.

The campaign includes seven videos, ranging in length from 15 seconds to almost a minute. Each spot employs some pretty ridiculous humor, imagining Sherman and Spartacus as inseparable buddies in various scenarios, such as hosting a cooking show and appearing together at a press conference. TPS hopes that the lighthearted approach and Sherman’s popularity will appeal to Neff’s young target demographic, and get shared on social channels. Neff founder Shaun Neff was excited to work with Sherman, stating, “Such an amazing experience to work with one of the most animated, nicest and top athletes in the NFL, it’s truly a dream come true.” Read more

Young & Laramore Launches ‘The Keyless Era’ for Schlage

Indianapolis-based agency Young & Laramore has launched a new social campaign for Schlage today, entitled “The Keyless Era.”

The campaign debuted yesterday with a teaser (video above), promoting the company’s keyless electronic locks. Young & Laramore will roll out the rest of the campaign on October 1st, with a product launch video and eight pieces of video content exclusive to Schlage’s social media channels. The videos take a humorous approach, employing improvisational comedy captured over the course of one day, exploring themes like what people will lose in a “Keyless Era” and how mayors will have to award something other than “the keys to the city.” We’ve included a couple of these social videos (along with credits) after the jump. Read more

CP+B Gets MetLife Customers to Share ‘Who I Live For’

In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for.

They then shared the results in a series of two online videos, called “Who I Live For” in an attempt to show the positive, human side of life insurance. The videos, as you might expect, attempt to pull on the heartstrings as people share photos of their children, grandchildren and significant others. Mixed in with the more predictable answers are a couple who share their love for their bulldog, Huey. Both spots end by inviting viewers to share who they live for with the hashtag #WhoILiveFor, as a social extension of the campaign.  “Who I Live For”  puts a premium on spontaneity, with seemingly unscripted responses from those interviewed and in the longer of the spots (featured above), one respondent offering up a seemingly improvised song as a soundtrack. Read more

Blast Radius Celebrates Amsterdam for Onitsuka Tiger

Blast Radius continues its “My Town My Tracks” campaign for ASICS’ Onitsuka Tiger, promoting the Harandia MT,  “a sneaker-boot inspired by winter running and crafted for the colder months in an urban environment.”

In the last installment of “My Town My Tracks,” Blast Radius focused on Erik Garbo, a student of Italian and Japanese descent living in Milan. This time, Blast Radius focuses on its own city, Amsterdam, and Tosao, a young entrepreneur of Japanese and Dutch descent. As in previous installments of the campaign, Tosao takes viewers on a tour of his neighborhood — De Jordaan, in the northwest section of the city — while introducing his friends and favorite hangouts.

“Onitsuka Tiger is a brand for all seasons and this is evident in our AW14 models,” said Lisa Hogg, Onitsuka Tiger’s head of brand management. “We present our new collection in Amsterdam, a city of cultural secrets where every street, canal and courtyard has a story. Tosao’s My Town My Tracks through De Jordaan reflects our brand values and belief in individuality and urban culture.”

In addition to the video, the campaign also includes print elements, with stills captured by photographer Fleur Bolt, and social components on Twitter and Instagram. Read more

GSD&M Brings Back ‘Aim High’ for the Air Force

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” Read more

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