TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Online

Mekanism Gets Fired Up for Jim Beam’s Kentucky Fire

Mekanism has a new digital campaign for Jim Beam’s cinnamon-infused Kentucky Fire, entitled “#FiredUp.”

Made up of 15-second spots, Mekanism employs tongue-in-cheek humor to help introduce the new product with advice on how to enjoy it. In “The Slow Burn” for example, step one for “How to get #FiredUp” is to prepare your palette. Step two is to “take it slow,” as the spot shows a group of friends bringing a shot of Kentucky Fire to their mouths in slow motion. “The Kentucky Standard” makes things even simpler ( Step One: Order a round of Kentucky Fire; Step Two: Drink it), while “The Kentucky Tycoon” takes generosity to the next level. The ads will run on Jim Beam’s social channels, and “various online, mobile, social and experiential channels such as ESPNAOL, KargoViacom, and NBCUniversal” through early November. Read more

Ant Farm Teams Up With Childish Gambino for Far Cry 4

DDB-owned agency Ant Farm teamed up with rapper Childish Gambino for a new Far Cry 4 gameplay trailer set to the Gambino track “Crawl.”

In a lead-in to the gameplay footage, Gambino discusses his choice of “Crawl” for the trailer while hanging out with friends playing the game. The Ubisoft logo then appears onscreen, and a variety of in-game action plays out to the track for the remainder of the ad. It does a good job of mixing a variation of game footage — from what appear to be cut scenes to actual gameplay — to keep things from getting monotonous, and the footage does seem carefully tailored and edited to fit the song.

“Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups” said Ant Farm  VP/Creative Director Scott Cookson. “The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand.”
Read more

The Richards Group Gives Fiat the Blue Pill

So how did Fiat make the new 500X? According to this spot from The Richard Group the answer is a certain blue pill.

The ad opens on a woman making amorous advances on an elderly gentlemen. He tells her he will be back in a minute, rushes to the bathroom, gets out a bottle of erectile dysfunction pills (presumably) and goes to take the very last one. But he misses his mouth and the pill falls out the window, slowly, and improbably, making its way into the gas tank of a nearby Fiat, which transforms the car into the new Fiat 500X.

And that has to be one of the most ridiculous premises for an ad to come across our desks in some time. The spot is beautifully shot, — in Pitigliano, Tuscany, according to Adweek, — but it doesn’t do a whole lot to sell the Fiat 500X, amorous glances of women following its transformation aside. Plus, if the Fiat 500X is the result of a Fiat on a certain impotence-treating drug, what does that say about the rest of Fiat’s vehicles?

DDB, Doremus Tout Benefits of Glass for O-I

Doremus and DDB Colombia have released a new campaign for O-I, the largest manufacturer of glass packaging in the world, touting the benefits of glass over cans and plastic.

While a campaign for glass bottles may sound like a pretty boring proposition, the agencies do a good job at keeping things entertaining. In the above spot, probably the best of the bunch, a group of friends get glass envy when they realize the shortcomings of clunking beer cans together. In other spots a man stranded on an island has poor luck sending a distress signal with a plastic bottle and a guy’s cardboard box of whiskey ruins his chances with a lady. While the spots vary in effectiveness and entertainment value they largely do a good job at showing the benefits of glass over other options in inventive ways. The ads broke online earlier this month and will extend to television in Colombia and Peru later this week. Read more

Eleven Gets Strange, Creepy in Marathon Effort for Virgin America

San Francisco agency Eleven has a strange new campaign for Virgin America centered around an extremely long online video.

The ad, entitled “Have you been flying BLAH Airlines?” depicts, in real time, a flight on the imagined rival airline from Newark to San Francisco: a five hour and forty-five minute flight. If that sounds boring, well, that’s the point. It’s also a bit strange and creepy, since the passengers are all mannequins. There are long shots of the mannequins doing absolutely nothing in their cramped seats, punctuated by occasional “action” such as a woman devouring some ribs.

“There’s a very distinct odor coming from somewhere nearby,” says a man on the flight, while the woman goes on and on about the ribs she’s eating. And that’s about as much action you can expect as you (inevitably) skip around. Still, there’s actually a kind of strange charm to the ad and its surreal humor when taken in small doses, and you kind of have to appreciate the great lengths Eleven went to to make its point.

“The passengers have no choice but to be on ‘autopilot’ to get through the tedious journey,” Virgin told Adweek. “Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?”

Read more

RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit

RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver.

The series, directed by Fred Savage (Modern Family, It’s Always Sunny in Philadelphia), shows Thune (in character as Brad) “maintaining a good vibe” while yelling obnoxiously out the window, rehearsing soap opera scenes with passengers, and creating creepy personalized mix tapes. While the antics can be amusing in small doses, the video stretches well past the three minute mark, overstaying its welcome a bit in the process.

As part of its “Fit For You” campaign, RPA is also teaming up with Vine stars Jordan Burt, KC James, Cody Johns and David Lopez for a series of Vine videos with each utilizing the Honda Fit in a video showcasing their individual style. Read more

EVB Introduces Feline to Wearable Tech for 9Lives

EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.

In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site. Read more

VML Brings BBQ to the People for Wendy’s

VML recently launched a digital campaign for Wendy’s new barbecue offerings, entitled “#BBQ4Merica.”

The online campaign debuted with a kind of mock PSA, introducing Wendy’s new menu items as tackling the issue of “barbecue inaccessiblity” for people in places like Miami Beach, Cape Cop and Malibu. “Hi I’m a celebrity, and these are just a few of the geographically underprivileged places where millions of Americans don’t have easy access to quality barbecue,” says a solemn Carlton Alfonso Ribeiro in the ad. He’s joined by Ralph Macchio and Steve Austin for the effort, and the trio appear individually in a series of other videos for the campaign (stick around for a couple after the break).

In addition to the online videos, the digital effort includes a call to make barbecue the “National Dish of America” and an invitation to “sponsor” friends by tagging them on social channels using the hashtag “#BBQ4Merica” There was also a recent 24-hour tweet-a-thon event hosted by Ribeiro, in which participants helped unlock content and win swag. Read more

Goodby Silverstein & Partners Launches ‘Shop the World’ for eBay

Goodby Silverstein & Partners is launching the first ever global campaign for eBay, entitled “Shop the World.”

As you may remember, eBay began searching for an agency to help revamp its image earlier this year, settling on Goodby Silverstein & Partners to handle creative and WPP’s MediaCom for media in July. This campaign, which launches on October 13th, timed to coincide with a revamped homepage, is based on an idea the agency pitched during the review.

A 60-second television spot (featured above) will launch Monday, with social components rolling out just prior to that. The spot entices viewers to “shop the world,” reminding them that, through eBay, anything they see from women’s running shoes to guitars is “instantly shopable” by zooming in on purchasable items with a white box. Items featured in the ad will also run as part of the revamped homepage’s curated “Collections” section.

“We’ve never gone out to the customer with one single message at the same time. All of the creative across markets is the same creative concept, the same key message,” eBay CMO Richelle Parham told AdAge. “This is the tightest connection [we've had] from marketing efforts to the product experience.”

180 Amsterdam Puts Replay’s Hyperflex Jeans to the Test

180 Amsterdam puts Replay’s Hyperflex jeans to the test in a new online video demonstrating the elasticity of the brand’s newest offering.

In the ad, which stars Brazilian supermodel Alessandra Ambrosio and features FC Barcelona players (including Neymar), Ambrosio’s alter ego — Doctor Ambrosio — conducts a series of tests designed to highlight the Hyperflex’s elasticity. The pants are put through such “modern lifestyle tests” as twerking, playing soccer, hip hop dancing, and some more twerking for good measure, ending with the tagline “Stretch your limits.” The 90-second online spot is certainly on the goofy side, but it does demonstrate the Hyperflex’s stretching capacity well, and it has the star power to generate a lot of views. In addition to the online spot, the campaign also includes print and OOH components.

“Replay’s Hyperflex is a revolution in denim,” said Al Moseley, president and chief creative officer, 180 Amsterdam. “Our task was to stretch it to the limits. The tests we put it through were extraordinary. The outcome, as people will see, is truly remarkable.” Read more

<< PREVIOUS PAGENEXT PAGE >>