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Organic

Organic Appoints First-Ever CMO

tracyrichards1It’s kind of surprising, we suppose, that Organic has never had a chief marketing officer up to this point, but the Omnicom-owned agency has now filled the newly created role with the promotion of Tracy Richards, who works out of the New York office. The 13-year Organic vet most recently served as group director/global business development. Richards’ CMO appointment comes as part of a “restructuring” of Organic’s biz dev efforts that’s being led by the agency’s CEO, David Shulman.

Along with the Richards promotion, sources familiar with the matter tell us that Organic has also won Kohler, KC Professional (adding to the agency’s portfolio of KC brands), and another, yet-to-be disclosed new business win on the West Coast that the agency just won in “a competitive pitch” with Razorfish. We’ll keep you posted when we find out what the new biz actually is.

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Organic Makes Creative Leadership Changes

organicccoWe’ve received confirmation that David Bryant, who joined Organic 15 months ago as chief creative officer Conor Brady, who left at the time for Huge, is no longer with the agency. Word is that Chris Kelly, ECD of Organic NY and Duane  Raupp, Detroit ECD, will take the lead on creative duties across network at the Omnicom-owned agency. Prior to Organic, Bryant served as ECD/digital at the likes of StrawberryFrog and Publicis. As for the new incoming creative leadership, Kelly spent the last 15 months as creative director at Wunderman prior to joining Organic as GCD while Raupp has had a few stints at the agency, last serving as VP/ECD out of its Detroit office.

Here’s a quick statement from Organic CEO, David Shulman: “Kelly and Raupp are exceptional digital creative leaders who both complement and collaborate naturally in their leadership of our clients and staff.  They drive spectacular work and impressive innovation, and both are recognized as outstanding mentors in developing talent. Together they are a powerful team to lead Organic creative.”

Organic Makes Some Strategic Changes

organicSources familiar with the matter confirm that Organic has parted ways with both Anna Banks, VP/strategy and planning, VP/marketing intelligence, Tom Thomas. No word yet on if there are plans to replace, but from what sources tell us, Omnicom-owned Organic is in the process of “restructuring.” Prior to her five-year stint at Organic, Banks served as VP/digital strategy and innovation at Organic while Thomas has worked on the client side at the likes of Sprint and Oracle before his stint at the agency.

Organic Cuts 3%

To expand and clarify upon tipsters’ quotes from earlier this week, we’ve received confirmation from sources familiar with the matter say that the agency has cut approximately three percent of staff ACROSS network–not just in San Francisco–including a couple of creatives. From what we’ve been told, this is part of the Omnicom-owned agency’s CEO David Shulman‘s assessment of talent based on, you guessed it, client needs. But, on a positive note, our sources add that Organic is hiring, and if you recall, has brought on staffers including CSO Monik Sanghvi, appointed Audrey Melofchik as New York GM and of course, most recently, has welcomed Digitas alum Sarah Montague in the same latter role in San Francisco.

Organic SF Officially Welcomes Montague as New GM

It took a couple of weeks, but as per usual, our sources were spot-on as Organic has confirmed that Sarah Montague has taken over as SVP/general manager of its San Francisco office. Montague essentially replaces Alle Aufderhaar, who left for the client side a few months ago. The new Organic SF GM arrives from Digitas, where she spent the last two years as SVP/marketing, first in Chicago on Kraft and Kaiser Permanente before helping open the latter agency’s Bay Area branch, where she helped secure digital AOR duties for the likes of eBay and Taco Bell.

Now at Organic SF, Montague will not only oversee staff as is expected, but a client roster that includes Nike, Quaker and Nature’s Way. During her career, the exec also had a stint at SVP/group management director at Draftfcb, where she handled CRM/multi-channel efforts for VW.

Montague Taking Over as Organic SF MD?

Details are still hazy on this one, but word from sources in the know is that Sarah Montague, who’s spent the last two years serving as SVP, marketing at Digitas, is assuming the role of managing director at Organic San Francisco. The latter, Omnicom-owned agency is keeping schtum on the matter for now, but Montague’s impending arrival ends a two-month search for Organic SF, which has been without an MD/GM since Alle Aufderhaar decided to go client-side.

As for Montague, during her two years at Digitas, first in Chicago, then in San Francisco, the exec headed up marketing efforts for the agency’s Kraft and Kaiser Permanente accounts. Prior to Digitas, she spent 15 months as SVP/group management director at Draftfcb on CRM and multi-channel efforts for Volkswagen. We’ll fill in the details when we get them.

Healey Takes Over as GM at Organic Detroit

With eight-year agency vet Joe DiMeglio getting bumped up to EVP/chief client officer two months ago, Omnicom-owned agency Organic has looked within and found his successor in Katie Healey, who has spent the last two years as SVP/group account director at Team Detroit. Healey, who now takes over as SVP/general manager of Organic’s Detroit office, will oversee its Motor City-based accounts including Volkswagen, Kimberly-Clark and Hilton.

This move marks Healey’s second tour of duty at Organic, where she last served as something called “engagement manager” (or group director in layman’s speak). During her career, Healey has also served on the account side at the likes of Digitas Detroit and Campbell-Ewald.

Organic Leadership Changes Continue, This Time in SF

It seems like Organic CEO David Shulman has been a busy man these days. Just weeks after bringing back Monik Sanghvi to serve as the Omnicom-owned agency’s chief strategy officer and appointing Audrey Melofchik as GM of its New York office, the CEO is now on the hunt for a new GM of Organic’s SF branch. Why? Well, because Alle Aufderhaar, who joined Organic in said role in 2010 after lengthy stints at the likes of Digitas, is leaving the agency to go client-side.

In the meantime, sources familiar with the matter tell us that while Shulman talks to candidates now–though, there’s no rush as “he wants to make the right choice”–CFO Tina Weber will be interim GM for San Fran and  chief client officer Joe DiMeglio will oversee portfolio of clients based out of San Francisco.

Organic Hires CSO, Finds Replacement for McAllister in NY

Well, Organic’s answered our question from 10 days ago as the Omnicom agency has indeed found a replacement for Amy McAllister, who served as general manager of its New York office before splitting for JPMorgan Chase. Taking over for McAllister in NY is Audrey Melofchik, who’s been with Organic for nearly two years and most recently served as SVP/engagement management.

Along with Melofchik’s appointment, Organic has welcomed back Monik Sanghvi (pictured) to serve as its chief strategy officer. The Detroit-based exec originally worked at the agency over a decade ago as group director, strategic services before assuming senior-level positions at the likes of Digitas and Team Detroit. Staying in Detroit for a minute, Joe DiMeglio, who took over for James Heughens as SVP/general manager of Organic’s Motor City office nearly a year ago, has been promoted to chief client officer.

With McAllister Out, Who’s In at Organic?

That’s the question we’ve asked to those in the know this morning, but have yet to hear back about. In the meantime, as spies have mentioned, Amy McAllister has left her post as SVP/general manager of Organic’s New York for a gig as executive director, digital marketing group at the former bailout beneficiary that is JP Morgan Chase. Anyhow, McAllister spent three years in all at Organic, succeeding Minna Rhee back in 2010 after spending two years at O&M and ten years before that at Digitas, where she last served as SVP/marketing.

As noted above, we put in inquiries about immediate plans to replace McAllister, who’s not the only senior-level exec to leave Organic as of late. Recently, Drew Meyers split from Organic’s SF office, where he served as client services/engagement management lead, to assume the role of president at gyro SF and lead the agency alongside ECD, Steffan Postaer. Of course, Meyers, who’s also served on the digital account and/or management side at MRM/McCann and Publicis West during his career, spent just 10 months at Organic. Anyhow, we’ll fill you in if and when replacements for both aforementioned execs are found.

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