How can a party never end? Well, when you create dozens of Vines of your employees dancing and post them on a website called Non-Stop Dance Spot, the evidence takes on an air of permanence, as long as the server bills and domain checks are paid. This feels like Friday news, but in the coming season of office parties, we thought it would be worthwhile to show you what’s going on at Dentsu-owned 360i: A lot of two-stepping, some spinning, and mild hip thrusting that gets the job done. The website subs out the Vines every six seconds, so there’s always something new to look at. Somebody put a lot of effort into this silliness. I’m writing about this silliness. But even though it’s silly, it’s certainly unique as far as office parties are concerned.
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For the new campaign for Stoli Vodka, Toronto shop Jacknife asked directors to tell an origin story of their choice. Stoli’s tagline is “The Original Vodka for Original People,” whatever the hell that means, but the origin-story theme can make for some interesting recreations. Director Sean Wainsteim decided to focus his efforts on the origin of The French Exit, when people leave a party without saying goodbye. We’ve all been there. A clingy come-on at a bar, friends of friends who you don’t really know that well, the weird Uncle. For the anti-social, goodbyes are unnecessary social conventions usually meant for people you don’t care about.
You’ve probably never heard of Bentley Theodore French, but he invented The French Exit while at a stuffy, waspy party that may be set in the 1930s, at least according to Stoli’s two-minute narrative ad. Bentley even passes up the chance to dance with two ladies at the same time on his way out the door. I’m not sure why he’s at this party if he dislikes everyone in attendance, but he is a social innovator who will never be forgotten. I still use his work to this day. Credits after the jump.
For those of you who like beer and live reasonably close to Toronto, Open and Bier Markt have teamed up for a promotional campaign meant to make you all bubbly inside for the goodness of suds. Tall glasses brimming with foam, hangovers, and bad decisions. Oktoberfest is here.
To kick off the celebration, Bier Markt’s Facebook page has a Biervent (like advent, get it?) calendar, and for each day, there is a new billboard with a headline that might say, “Rock out with Your Sauerkraut” or “Get Schnitzel’d.” In addition to the social media, there will be events for all 32 days of Oktoberfest at Bier Markt, such as a Snout Sunday Roast and the aptly titled Bier and Lederhosen So In Right Now Event. Probably could’ve gotten more creative with that. It almost sounds like a bunch of people were sitting around a table, getting drunk, and they were like, “What should we call the event with beer and lederhosen?” Which is probably true. Credits after the jump.
Advertising Week X, the tenth annual week for people in the advertising industry to celebrate advertising by talking about, awarding, and giving tips about advertising is only a week away. What more appropriate way to celebrate advertising than with an advertisement for celebrating advertising? Yay, advertising!
The above advertisement comes from SF-based advertising agency Mekanism, which doesn’t seem to be an official partner or sponsor of Advertising Week so we’re assuming this advertisment was made just for love of the game. (The game is advertising, by the way.) While the ad does a good job of advertising all of the hipster/yuppie advertising people you’ll meet at Advertising Week, it doesn’t advertise one of the week’s biggest events: The Battle of the Ad Bands, in which advertising industry folks with trace amounts of musical acuity compete to be the best at simultaneously being in advertising and being in a band. I mean, CMJ is in town next week, but as an member of the advertising community, your attendance at the Battle of the Ad Bands should be mandatory if it isn’t already.
Advertising! Woo! Credits after the jump.
Seattle shop Creature really loves their window space. We’ve covered some of their pane projects before, like the motion-sensor-triggered mirror installed in April. There’s also the pop-up window shop from last winter. And now recently, as part of Seattle’s Capitol Hill Block Party that ran from July 26-28, Creature used their window space to chute out creative fortunes to festival-goers and set up cameras, so they could see who had what fortune and then make that fortune come true.
Creative Director Pam Fujimoto blogged about the whole experience and described the project as “pure Creature,” which aside from being lyrically fun, also sounds like the name of a bad 80s rock band. Makes you wonder what impure Creature would look like. A sample fortune was: “Someone will tell you you look like a younger Tony Danza.” Others involved $2 bills and Mike & Ike’s. The fortunes themselves aren’t that important, but the execution from staffers who spent their weekend on the venture is not only good free publicity, but just a cool bit to cover on a rainy Thursday.
If you’re as forgetful as we are, let us just remind those of you based in NYC who didn’t make the trek out to Nice that the Wrath of Cannes returns this Thursday. As we mentioned a few weeks ago, competition and judging returns for the seventh annual installment of Woods Witt Dealy & Sons’ annual event, which focuses on the agency’s new brew, Wrath of Cannes Bitter Ale. While WWD&S has a recipe, label design and brewer in tow, the agency needs funds to bring its Bitter Ale to life, hence why it’s going the Kickstarter route. The Wrath 7 competition itself is explained in this brief, which asks participants to devise a social media campaign to drive folks to Kickstarter and ultimately donate.
Those who feel like competing can submit ideas directly at this Thursday’s event, which takes place at 200 Orchard from 7-11 PM. You can get further updates by following WoC7 here.
Consider this your odds and sods image of the day. Louisville-based digital agency Oohology threw a party to honor its launch of a new sorbet for client, Comfy Cow. What this has to do with body art is another story, but as someone who is fairly inked, it’s not such a bad incentive to get free tattoos for attending the usual agency soiree. Not sure if they did sleeve art, but here’s the full array of images from Oohology’s throwdown. Maybe we’ll consider this for the next AgencySpy party. Louisville Biz-Journal has more blanks to fill in, peep it here.
Yeah, the time change didn’t work in our favor, but yes kids, we are here and broadcasting as well as we can. After flight delays and getting our badge just in the nick of time last night before the Austin Convention Center shut down, we hit up the JWT party at Lustre Pearl. Following a brief encounter down the street with a very cordial Alex Jones, who was doing his usual ranting and raving fresh off a protest downtown, we ventured down Driskill and encountered the homely spot, Lustre Pearl, where JWT played host to the band, Walk Off the Earth (below). Gotye cover aside, we were not so enthused with the multi-instrumental act, which sounded like a jam-band version of Arcade Fire, if that’s possible.
Nevertheless, talking shit with industry heads and all the JWT top brass including Jeff Benjamin, Mauro Cavelletti and Perry Fair, the last of whom is promoting the agency’s pop-up shop, Walter, was fine enough. Besides, don’t tell me you wouldn’t dance like an idiot in a sea of fog to Tiffany’s “I Think We’re Alone Now” if you didn’t just retain a major client. We will be hitting up Draftfcb, Crowdtap and Barbarian events tonight and will promptly be in bed my midnight. But we’ll talk to you beforehand with some panel thoughts.
Consider this a first for us as AgencySpy as we, along with party sponsor New York Festivals, are throwing a cocktail soiree in January because…well, why not? The action will take place on Wednesday, Jan. 16 at the Empire Room, located on the ground floor of, you guessed it, the ol’ Empire State Building. Come drink and mingle with yours truly as well as our co-host, New York Festivals president Michael O’Rourke, whose organization is being kind enough to provide the first 50 drinks. The party gets started at the usual happy hour time of 6:30, so come imbibe, chat it up and help kick off 2013 with us. Feel free to RSVP here and if you’re interested in learning more about New York Festivals and its global ad competition celebrating the “world’s best advertising,” go here.
Advertising Week in New York is almost upon us, and as per usual, we here at the Spy are throwing a little happy hour soiree to kick off the festivities (well, at least we hope it’ll be festive). On Monday, Oct. 1 at 6:30pm, would you care to join us at Public House in NYC to chat, talk smack, talk off the record, schmooze, say hi or just plain imbibe? Yours truly will be making the rounds and playing social butterfly, so please stop by if you have the time. It wouldn’t be the same without you, after all. You can RSVP here and check out further event info here. See you soon!
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