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Party Party!

Yes, It’s That Time of Year for Another AgencySpy Party

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Seeing as it’s a nice, comfy 25 degrees outside, complete with 40-50mph wind gusts, here in NYC today, what better time than to announce our annual AgencySpy spring formal. Ok, it’s not really a spring formal; we’re just hoping for damn spring already. Anyhow, as we’ve been doing each and every year for some time, we hear at the Spy are throwing a little biannual get-together, where the emphasis is simply on a little boozing, a little noshing and plenty of mingling.

This year, our shindig will take place on March 25 (*fingers crossed for even 50-degree temps) at Sidebar in NYC. Same bat time as always, 6:30-8:30. We can safely guarantee it’ll be quick and painless–even with a 30-second speech from yours truly–and, hey, you might even have some fun. If you care to come and knock on our door, feel free to register here (and yes, the event is free, too). We’ll be waiting for you.

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Fitzroy Changes its Interior Annually (And Throws a Party)

Amsterdam creative agency Fitzroy changes its interior every year. This accomplishes two goals. First, it reinforces their philosophy that “It is not the strongest brand that survives nor the most intelligent. It is the one that is the most adaptable to change.” Secondly, it provides an excuse to throw a party.

Until recently the walls at Fitzroy were still covered with RGB wallpaper courtesy of Italian artist duo Carnovsky. To change things up for the new year, Fitzroy left their interior in the hands of Some Quality Meat: “a directory for high quality tattoo inspiration.” According to Fitzroy, “SQM got into our ship with captain Kim Papanatos Rense because of his astonishing style of tattooing: Etching & Pointtillism.” So, Fitzroy asked Kim to create re-designs of six traditional nautical icons and combine them with graphic geometric shapes. The graphic art not only adorned the walls, but also was used for a set of tableware now on sale at Fitzroy.

To celebrate the redesign, Fitzroy invited over 600 friends, customers and partners to their offices for what seems like a pretty sweet party where the agency served Bacardi, Heineken, Ben & Jerry’s and Doritos (all of which are clients of the agency). For more on the redesign and subsequent party, check out the video above.

 

You Should Probably Be Rolling on Molly When Watching These New Skol Ads

What the hell?

Well, credit Brazilian-based F/Nazca Saatchi & Saatchi for truly capturing that disorienting mix of horniness and fearfulness that comes with doing a bunch of drugs and then grinding up on a bunch of weirdos for a few hours. A new campaign for African and South American beer brand Skol (not to be confused with American chewing tobacco brand Skoal, which is still around apparently) advertises ‘The Summer Beats Festival,’ a series of 20 parties/concerts around Brazil that features the country’s best DJs.

What’s the appeal, your uncultured ‘Merican self might ask? Well, rumor has it that if you get fucked up enough and dance harder than anyone else, there’s a strong likelihood that you’ll have sex with a girl wearing a tiger mask, a guy wearing a rabbit mask, or (jackpot!) both at the same time. That certainly sounds fun, doesn’t it?

A collection of shorter sports promises that after your wild night of substance abuse and terrifying lovemaking, you get to relax on one of Brazil’s many gorgeous beaches, which may or may not be filled with floating piles of garbage. Then, of course, it’s out again for another night of intermittent bouts of crying and psychotic screaming. Woo! Two more spots, and credits, follow after the jump.

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W+K Shanghai Creative Director Ryan Gerber Returns to US, Goes Out in Style

Oil + Ink 1W+K Shanghai creative director Ryan Gerber is leaving that city for someplace where the air is cleaner than second-hand smoke.

Gerber will be returning to the US and, as a last hurrah, he collaborated on an art show with current and former W+K employees called Oil+Ink. The show runs until the 20th, at which time all of the art, including two very bad ass motorcycles, will belong to W+K. Ryan has worked with clients such as Chrysler, Jeep, Converse, Fiat, Beats, Pepsi, Levi’s, Amp Energy, Nike, and Motorola. He spent over 3 years with R/GA before jumping to W+K Shanghai in 2010. You might remember this trippy recruitment video he worked on for the agecny. Check out more photos of the sweet bikes below.Oil+ Ink 2Oil + Ink 3

Ten European Countries Ring in 2014 with Deutsche Telekom

An estimated 1.1 billion photos and videos were shared online during festivities this New Year’s Eve, a fact celebrated by Deutsche Telekom with their “Share 2014″ video.

The 90-second spot “was a tight and successful collaboration between Deutsche Telekom’s two roster agencies: Saatchi & Saatchi and DDB Tribal.” The agencies used crowdsourcing in ten European countries — Germany, Poland, Hungary, Czech Republic, Slovakia, Austria, Netherlands, Croatia, Montenegro and Macedonia — to compile some highlights of European’s New Year’s Eve celebrations. There are plenty of fireworks, people drinking, 2014 glasses, smooches, and dancing. But there’s also a little girl waking up an old man (possibly her grandfather) sleeping in a chair by blowing a party blower in his face — which is a good enough reason to give this one a view. The spot ends with the fitting #Share2014 hashtag and “Life is for Sharing” tagline.

The idea was to tap into people’s feelings of hope and excitement for 2014 “and use it to welcome a whole new year of sharing”, explains Jason Romeyko, Saatchi & Saatchi European creative director Deutsche Telekom. Links to the video on YouTube are being promoted via social media platforms in the ten participating countries. We expect lots of people will check it out to see if their footage made it. You can view “Share 2014″ above — it’s a perfect way to stoke your excitement for the new year while nursing that second day hangover.

As Long as There’s Internet, 360i’s Holiday Party Will Never End

How can a party never end? Well, when you create dozens of Vines of your employees dancing and post them on a website called Non-Stop Dance Spot, the evidence takes on an air of permanence, as long as the server bills and domain checks are paid. This feels like Friday news, but in the coming season of office parties, we thought it would be worthwhile to show you what’s going on at Dentsu-owned 360i: A lot of two-stepping, some spinning, and mild hip thrusting that gets the job done. The website subs out the Vines every six seconds, so there’s always something new to look at. Somebody put a lot of effort into this silliness. I’m writing about this silliness. But even though it’s silly, it’s certainly unique as far as office parties are concerned.

Jacknife, Stoli Go Back to the Original French Exit

For the new campaign for Stoli Vodka, Toronto shop Jacknife asked directors to tell an origin story of their choice. Stoli’s tagline is “The Original Vodka for Original People,” whatever the hell that means, but the origin-story theme can make for some interesting recreations. Director Sean Wainsteim decided to focus his efforts on the origin of The French Exit, when people leave a party without saying goodbye. We’ve all been there. A clingy come-on at a bar, friends of friends who you don’t really know that well, the weird Uncle. For the anti-social, goodbyes are unnecessary social conventions usually meant for people you don’t care about.

You’ve probably never heard of Bentley Theodore French, but he invented The French Exit while at a stuffy, waspy party that may be set in the 1930s, at least according to Stoli’s two-minute narrative ad. Bentley even passes up the chance to dance with two ladies at the same time on his way out the door. I’m not sure why he’s at this party if he dislikes everyone in attendance, but he is a social innovator who will never be forgotten. I still use his work to this day. Credits after the jump.

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Drink Up, Open Brings Oktoberfest to Toronto

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For those of you who like beer and live reasonably close to Toronto, Open and Bier Markt have teamed up for a promotional campaign meant to make you all bubbly inside for the goodness of suds. Tall glasses brimming with foam, hangovers, and bad decisions. Oktoberfest is here.

To kick off the celebration, Bier Markt’s Facebook page has a Biervent (like advent, get it?) calendar, and for each day, there is a new billboard with a headline that might say, “Rock out with Your Sauerkraut” or “Get Schnitzel’d.” In addition to the social media, there will be events for all 32 days of Oktoberfest at Bier Markt, such as a Snout Sunday Roast and the aptly titled Bier and Lederhosen So In Right Now Event. Probably could’ve gotten more creative with that. It almost sounds like a bunch of people were sitting around a table, getting drunk, and they were like, “What should we call the event with beer and lederhosen?” Which is probably true. Credits after the jump.

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Mekanism Made an Ad for Advertising Week. Hooray Advertising!

Advertising Week X, the tenth annual week for people in the advertising industry to celebrate advertising by talking about, awarding, and giving tips about advertising is only a week away. What more appropriate way to celebrate advertising than with an advertisement for celebrating advertising? Yay, advertising!

The above advertisement comes from SF-based advertising agency Mekanism, which doesn’t seem to be an official partner or sponsor of  Advertising Week so we’re assuming this advertisment was made just for love of the game. (The game is advertising, by the way.) While the ad does a good job of advertising all of the hipster/yuppie advertising people you’ll meet at Advertising Week, it doesn’t advertise one of the week’s biggest events: The Battle of the Ad Bands, in which advertising industry folks with trace amounts of musical acuity compete to be the best at simultaneously being in advertising and being in a band. I mean, CMJ is in town next week, but as an member of the advertising community, your attendance at the Battle of the Ad Bands should be mandatory if it isn’t already.

Advertising! Woo! Credits after the jump.

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Creature Channels Nostradamus for Capitol Hill Block Party

Seattle shop Creature really loves their window space. We’ve covered some of their pane projects before, like the motion-sensor-triggered mirror installed in April. There’s also the pop-up window shop from last winter. And now recently, as part of Seattle’s Capitol Hill Block Party that ran from July 26-28, Creature used their window space to chute out creative fortunes to festival-goers and set up cameras, so they could see who had what fortune and then make that fortune come true.

Creative Director Pam Fujimoto blogged about the whole experience and described the project as “pure Creature,” which aside from being lyrically fun, also sounds like the name of a bad 80s rock band. Makes you wonder what impure Creature would look like. A sample fortune was: “Someone will tell you you look like a younger Tony Danza.” Others involved $2 bills and Mike & Ike’s. The fortunes themselves aren’t that important, but the execution from staffers who spent their weekend on the venture is not only good free publicity, but just a cool bit to cover on a rainy Thursday.

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