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Hmm, So Detweiler Lands at Arnold After All?

We first heard about this at the beginning of July and at the time, the Arnold camp couldn’t confirm that Curt Detweiler had assumed a senior-level post at the Havas-owned agency. Well, what do we have here, it appears that Detweiler has updated his LinkedIn to show that he’s now EVP/managing director/ECD at Arnold Worldwide. It doesn’t seem too far-fetched considering that Arnold’s global CEO is Robert LePlae, who in 2009 while serving as McCann North America president, brought on Detweiler as the agency’s North American creative chief.

LePlae eventually split from McCann in fall 2011 and landed at Arnold a year ago to initially assume the role of global president. As for Detweiler, the creative exec remains based out of San Francisco it appears. We’re trying to get  confirmation on his arrival and specifics such as his start date from Arnold, but as you may know, Detweiler spent several years as a creative director at various TBWA offices and served as partner/ECD at the now-defunct Ground Zero before joining McCann.

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Rich Gorman Lists 7 Ways to Get Ideas for Your Business Blog

By now, business owners have heard it said over and over again: If you want to engage your customers and potential clients—and if you want to achieve maximum visibility on Google—then you need to have a good business blog. Many of us are happy to agree with this, but not too sure of how, exactly, it is practically implemented. Read Full Article Here.

Digital Copywriter Hopes ‘Mighty Boosh’ Impression Will Win Agencies Over

 

Sure, we’ve seen far more clever routes being taken by creatives in order to land an agency (we think this guy set the bar), but hey, we can always appreciate those taking more standard steps to sell themselves. Take for instance this enterprising Toronto guy/gal who among other things, boasts via Craigslist that he/she does one hell of an impression of characters from The Mighty Boosh, the U.K. comedy troupe that had a show on BBC years ago. Not sure if that will really help this digital copywriter’s cause, but hey, there’s this:

“Perks of working with me include:

-The submission of polished, timely work
-Full access to my knowledge of obscure rap music
-A delicious curry dish at every office potluck (it’s all I know how to cook)
- My impersonations of characters from The Mighty Boosh
-A two-week break from my Mighty Boosh impersonations at Christmas

Your duties will involve:

-Paying me every two weeks
-Occasionally supplying me with coffee
-Providing me with at least one healthcare benefit”

Not sure if this person’s looking locally, but if so, your move, Toronto agencies. Hey, we like the moxie.

 

We Hear: What’s Going on at West Studios?

We first inquired about this two weeks ago when the tips came in and have yet to hear back, but there seem to have been some notable defections in recent times from West Studios. If the name doesn’t ring a bell, West is the San Francisco-based shop that was launched two years ago by former Apple global marketing communications head, Allison Johnson, and was initially co-funded by Twitter co-founder, Jack Dorsey (we’re being told that Dorsey has since distanced himself from the company). During its initial launch, West was headed up by Johnson, former Martin Agency GCD Keith Cartwright and Katalyst digital head, Sarah Ross.

Well, as tipsters have pointed out, the latter two are no longer at West and in fact Cartwright doesn’t even acknowledge his time at the operation on their LinkedIn profiles. Of course, these aren’t the only notable departures from the SF shop in recent months. Travis Britton, former Cutwater principal/ECD who joined West as chief experience officer last year, has parted ways as has COO, Amanda Kelso (former W+K ECD Todd Waterbury was also in the mix but is now of course serving in the same role at Target). And today, we’re hearing that a major client is on the outs with the shop. We’re putting in more inquiries to the rather secretive West Studios, and will try to clarify what the state of the union is as soon as we hear more.

Campbell Mithun Nabs Two from Annual ‘Lucky 13′ Intern Program

In April, Campbell Mithun selected the finalists of their annual Lucky 13 internship contest, which this year focused on fresh branding ideas for Twinkies. Now, two from that group, Ben Blaska and Brian Skalak, have been hired to work full-time in account positions and assist teams on KeyBank and various General Mills accounts.

“We always strive to hire our Lucky 13 interns at the end of the summer,” says Debbie Fischer, director of human resources at Campbell Mithun.  “This year Brian and Ben join us during an exciting time of organic growth.  Our other two interns, Jonathan and Harry, return to Syracuse and UNC Chapel Hill and we wish them well as they complete their degrees.”

The boys start work this coming Monday, August 12, and as you can see in the above video, they’re jazzed. I especially appreciate the hand-flailing at the end. For further amusement, you can see Ben, Brian, and fellow intern Jonathan Unger practicing ad-speak in Batman voices in the clip below.

Here’s the Memo Regarding Moran’s Arrival at Havas NY

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

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Taylor Moves on from DigitasLBi Atlanta

We’ve received confirmation that Lange Taylor, who’s spent the last nine years at what is now DigitasLBi, serving as SVP/managing director of the Atlanta office for the last three, has resigned from the agency–and apparently the ad world altogether. Here’s a quick statement from a spokesperson that somewhat clarifies things: “Lange Taylor has decided to explore professional opportunities outside of DigitasLBi. While it is possible that Lange may reunite with agencyland in the future, whatever direction his passion brings him, we wish him our collective best.”

No word yet on his next venture or who’ll take over his duties in the interim as of yet. If you recall, Taylor’s role changed somewhat last fall when he was tapped to head up a new, Atlanta-based Publicis Groupe unit called Agency:D7, which we’ve been told is still in operation. We’ll hopefully find out who’s taking over on his dual roles soon enough.

CP+B Adds Trio of CDs in Boulder

A bit of quick people news to start the morning off as CP+B has welcomed three new creative directors to its Boulder hub, namely Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley arrives from AKQA, where he spent nearly a year as creative director in the agency’s San Francisco office working on its Anheuser-Busch biz. Prior to AKQA, Moodley has had a variety of global stints, spending several years as a senior creative at the Sydney offices of both Leo Burnett and Lowe and as a CD at Naked Communications.

Elhardt, a 20-year industry vet, has freelanced as a variety of agencies ranging from TBWA\MAL to W+K but has also served as a CD proper at TBWA\Chiat\Day itself as well as Carmichael Lynch and 180LA. Finally, Pinchevsky arrives from DDB South Africa, where she spent the last 18 months or so as creative director on McDonald’s. During her career, she’s also served as an ACD at BBDO New York and as a copywriter at Y&R Tel Aviv.

The new hires will all work across accounts in their roles at CP+B.

Grey NY Promotes Gillette Creatives to GCD, Which Happens to Be a New Title at the Agency

 

Yes, before you even ask, we do have the memo, which, somewhat surprisingly, reveals that the title of group creative director hasn’t been used at the agency before. As has been the norm, a memo to staff from president/CCO Tor Myhren landed in our tips box and this time, says most importantly that Leo Savage and Jeff Stamp, creative directors on the Gillette biz, have indeed been promoted to GCDs. Savage has spent the last 18 months, give or take, as a creative director at Grey, while Stamp joined the agency after working at the likes of Campfire and Possible. Anyhow, we’ll let Tor take it away after the jump and provide details on the pair and the new position.

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Where in the World is Tyler Whisnand?

It all started yesterday when a simple, yet vague tip came in saying, “Tyler Whisnand to Apple,” and the road has been long and winding since. If you don’t know the name, Whisnand spent the last six years at W+K Portland, serving as creative director on Levi’s and Nike, helping lead efforts on the “Go Forth” campaign for the former brand and spots like Tiger vs. Rory for Nike Golf from the beginning of the year. Well, we checked with W+K, which told us that Whisnand, much to our surprise, actually left the agency earlier this year to assume a creative director position at TBWA\Media Arts Lab on, what else, Apple–though you wouldn’t know it judging from the bio on his site.

Anyhow, we’ve checked in with both Apple PR and \MAL on Whisnand’s status and are awaiting some clarification. During his time at W+K, meanwhile, the senior creative also served as co-director alongside Hal Curtis of W+K’s in-house ad school/”League of Shadows,” W+K12. The W+K camp tells us, “we [were] very sad to see him go—he was definitely beloved here.” During his career, Whisnand also held creative roles at the likes of KesselsKramer, Ground Zero and Y&R NY. Hopefully we’ll get some updates on this shortly and try to sort this out. Stay tuned.

Goodall Leaving Saatchi NY (Updated)

Details are hazy on this one thus far, but sources in the know tell us that Gareth Goodall, who’s spent less than a year as head of planning at Saatchi & Saatchi New York, is indeed leaving the agency. As of now, no word yet on where he’s headed to or when is last day is at Saatchi, but Goodall joined the agency last fall after spending seven years at Fallon London. He last served as joint managing director/chief strategy officer at the latter agency. During his career, the exec also spent several years as a planner at Ogilvy & Mather. We’ll let you know if and when we hear more.

Update: Well, we’ve received confirmation that Goodall is in fact joining Anomaly as chief strategy officer. No official start date as of yet, but from what we’ve been told, it’s “not too long now.” As for the status of Aisea Laungaue and Ian Daly, who were promoted to heads of planning at Anomaly NY in February, we’ve been told that Laungaue has since left the agency, but Daly remains and will likely report to Goodall.

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