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MDC Partner Network Names Lori Senecal President, CEO

055dfaeMDC Partner Network has named Lori Senecal as president and chief executive officer, Adweek reports. Senecal arrives at MDC from Kirshenbaum Bond Senecal + Partners (kbs+), where Ed Brojerdi will inherit her role as chief executive officer. Senecal will begin the position in September, working closely with MDC Partner Network CFO/COO Andre Costereporting and reporting directly to MDC CEO Miles Nadal.

In the position, a new role for the division, launched last year to house MDC agency operations and corporate strategic resources, Senecal will “provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.” Senecal will also join the board of directors for the holding company.

Before joining kbs+ back in 2009, Senecal served as president of McCann Erickson New York, while working on global accounts such as Coca-Cola and Nestlé. Before that she served as global chief innovation officer at McCann Worldgroup and co-founded TAG Ideation at McCann Erickson.

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Partner/Co-Founder Leaving NSG\SWAT


In case you missed it, agency “mad boy” and Kirshenbaum Bond Senecal & Partners founder Richard Kirshenbaum earned a bit of press coverage in AdAge last Friday.

The reason for the interview was the pending move of his new agency NSG\SWAT and Eighty-Eight, a “social media company in which his agency has invested”. The two will soon complete a transition from their former space in SoHo into a new office located on Lower Broadway “overlooking the World Trade Center.”

The interview positions the move as further evidence of the industry’s growing distance from Madison Avenue, but Kirshenbaum sounds almost traditional in saying, “I never pretend to be a digital native, because I’m not.”

Kirshenbaum also discussed growth and recruiting in the interview, and his agency has undergone changes beyond its physical location in recent months. In May, co-founder/creative director Troy Lumpkin left to pursue other projects, and today we can confirm that fellow co-founder and CD Miles Skinner has also tindered his resignation.

Skinner tells us:

“…after almost 4 years I have resigned from my partnership and position at NSG/SWAT. As of 8/28 I will be going freelance to work on a number of creative projects both personal and professional.”

It would appear that Kirshenbaum himself is the last of the three principals mentioned in Stuart Elliot’s 2012 profile. No word on plans to replace either CD.

UM Names Kasha Cacy U.S. President

2a93ff1Universal McCann (UM) has named Kasha Cacy as the agency’s new U.S. president, Adweek reports. Cacy succeeds Sarah Personette, who exits following maternity leave for a position as head of global business marketing at Facebook. In the new role, Cacy will be responsible for overseeing “business development, strategy, cross-channel planning and buying, analytics and custom content development for all North American accounts.”

Cacy has spent seven years at Universal McCann, most recently serving as global chief product officer. Prior to UM, Cacy served as senior vice president, group director strategic planning at McCann Erickson following a three-year stint at Ogilvy.

Global CEO Daryl Lee noted that Cacy is “beloved by her clients,” adding,”We’re making a strategic bet that someone who knows strategy and can act like a client consultant should be the front-face of the brand.”

“My focus will be very client-oriented,” Cacy said. “I have a passion for bringing in new clients, innovating new products and finding the best of what we have to offer.”

Following Cacy’s promotion the agency is looking for a new chief product officer, a search Cacy is reportedly helping to conduct.

David&Goliath Hires Three New Creatives

D and G DinoLA’s David&Goliath announced the hiring of three new creatives today.

Dino Spadavecchia (above) will serve as GCD at the agency while longtime working partners Chris Hutchinson and Driscoll Reid assume creative director roles.

Spadavecchia most recently held the SVP/CD title at Leo Burnett in Chicago for nearly two years before going freelance in February; while the news of his new job first broke yesterday, he apparently moved west to join D&G back in May.

Hutchinson and Reid arrive from TBWA\Chiat\Day after spending almost two years there as associate creative directors. Their arrival coincides with TBWA’s decision to hire Mark Peters away from Deutsch LA.

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Creative Director Mark Peters Joins TBWA\Chiat\Day LA

Mark PetersToday brings news that Mark Peters has joined the LA offices of TBWA\Chiat\Day as creative director.

Peters made headlines here in 2010 when he left mcgarrybowen for Deutsch LA after a brief stint managing the Verizon account. At Deutsch, he served as SVP and played lead on Volkswagen (which recently taught our imaginary sons how to throw a baseball).

CCO Steven Butler writes, “Mark has an impressive background, and a rich history of creating inspiring, needle-moving campaigns for a slew of top-tier multinational brands”. His resume includes periods serving as art director at Ogilvy LA and Martin, and prior to joining mcgarrybowen in 2010 he handled BMW, Kohler, AT&T, Legacy and L.L. Bean as ACD at GSD&M.

In his new role, Peters will no longer be a one-client guy: he will work across accounts including Southwest Airlines, Nixon, Gatorade and NKLA (No Kill Los Angeles).

One factoid we gleaned from the release: Peters played both collegiate and professional soccer before settling into a more workaday career in the ad world.

Another Agency Vet Joins Apple

david burtonDon’t call it a flood, but yet another creative agency veteran has joined Apple.

In this case, Apple went overseas in its ongoing talent search, signing creative director David Burdon as the newest member of its in-house design team.

The Drum reports that Burton’s London-based agency/design consultancy Glad recently closed, and now we have a better idea as to why: he moved to San Francisco to serve as senior art director at the Mac-maker.

That blog is still awaiting the official Apple comment that will never arrive, but this move definitely fits into a pattern of hires: earlier this week the company announced the addition of former Nike/Burberry social chief Musa Tariq to Angela Ahrendts’s expanding in-house team.

The big question: what does the company plan to do beyond creating more ads like this one?

Y&R Promotes Shelley Diamond to Chief Client Officer

SHELLEY DIAMONDShelley Diamond, formerly worldwide managing partner at Y&R, has been promoted to chief client officer. She will continue to serve as a member of Sable’s Global Executive Committee.

Throughout her tenure at Y&R, Diamond helped build the Xerox, Dell and Campbell’s teams and other key accounts. She led Y&R New York from 2007 to 2010, during which she presided over strong organic growth with Y&R’s clients and helped bring in new business.

Now for the accolades: In 2013, Shelley was selected by Business Insider as the 11th Most Powerful Woman in Advertising, and in 2005, she was recognized as a “Working Mother of the Year” by The Advertising Women of New York and Working Mother Magazine.

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Producer Matthew Anderson Joins FCB Garfinkel

matthew andersonMatthew Anderson, longtime producer at various agencies, will now serve as director of content creation at New York’s FCB Garfinkel.

Anderson, who has spent nearly two decades in the ad industry, served as director of brand production at JWT for almost five years before accepting the new job; you’ll find his name in the credits of many of the shop’s most memorable recent campaigns. He began his agency career with a ten-year stint in production at Y&R and more recently performed related roles at CP+B, Hill Holiday and NumberSix.

Anderson has created work in every major format for clients ranging from Rolex, Burger King, Puma and Nestle to Vespa, Kleenex and Wilkinson Sword Quattro Titanium Body.

He will report directly to agency CEO/namesake Lee Garfinkel.

In the release, Garfinkel writes that Anderson “has a track record of fostering a culture that puts ideas and problem-solving – no matter the challenge – first and foremost”, calling him “just the kind of passionate production partner we need.”

CCO Jeff Benjamin Out at JWT

Jeff BenjaminWe can officially confirm a series of tips we received this morning: chief creative officer Jeff Benjamin will soon be former CCO at JWT.

Despite the claims of several tipsters, the agency’s press release holds that Benjamin will leave to launch “a new creative venture” (though we get no specifics on that project).

One source says that Benjamin, who joined JWT from CP+B in 2012, was “very out of place” at the agency from the start. Contrary to prevailing stereotypes, he was more “an indie agency guy than a Mad Man”, and his non-traditional way of doing things (which often included working unusually long hours and calling fellow creatives at odd times) did not sit well with upper management.

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Changes at Deutsch LA


Today we can confirm tips about two staffing changes at Deutsch LA: one arrival and one departure.

First, the agency signed Josh Hirsch as its new EVP/executive creative technology director.

Hirsch was CTO at Publicis Kaplan Thaler before the move, and he arrives to replace the outgoing CTO Trevor O’Brien, who left to devote himself full-time to The Experiment, a startup he co-founded.

In the new gig, Hirsch will oversee the Deutsch in-house development team responsible for redesigning the websites of clients like Taco Bell. Mediapost helpfully tells us that “His well-known creative achievement to date is his contribution to the HBO Voyeur Project while working at Big Spaceship.”

Also: friend of the site and all-around good guy Jeff Sweat, who previously served as SVP of PR and social media at Deutsch, has left to accept a job at 72andSunny. No word on Sweat’s official title in his new position at this time, though we look forward to accepting all his future pitches.