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mcgarrybowen CFO Joins KBS as First-Ever Global COO

Christine MooreToday we confirmed that Christine Moore, who most recently served as CFO at mcgarrybowen, has left the agency to join KBS.

Moore held the CFO of world markets position at IPG Media Brands before joining mcgarrybowen in May 2013 to replace outgoing partner/CFO/COO Erik Vukmirovich. In her new role, she will serve as the first global chief operating officer at KBS.

The hire follows KBS’s acquisition of London-based Albion, and part of Moore’s responsibilities as COO will involve winning new business and further establishing the agency’s footprint in the UK and Europe.

Moore worked in several financial positions at IPG before joining mcgarry; prior to entering the agency world, she held the position of senior group manager, advertising procurement at PepsiCo.

In other mcgarry news, today the agency announced the hiring of Katherine Lumb to serve as group planning director on the Verizon account. Lumb joins from Publicis Kaplan Thaler, where she held the VP/director of strategic planning position and worked on such accounts as Procter & Gamble Oral Care (among others). Earlier roles include VP, director of strategy & analysis at Publicis Modem and VP, creative experience director at Publicis Dialog.

David Povill Rejoins Deutsch L.A. as Creative Director

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Today we learned that copywriter/creative director David Povill has rejoined the Deutsch L.A. creative team.

You may know Povill as the copywriter behind the “Little Darth” spot, and our contact confirms that he has returned to Los Angeles to work on the VW account, among others.

W+K’s Portland office snagged Povill in 2011 after the Super Bowl spot went viral (creative director Eric Springer, who supposedly championed the ad, also left Deutsch in late 2011), and he spent more than three years there as senior copywriter. During that period, he worked on Dodge/Chrysler, Coke, Facebook and, perhaps most notably, the Old Spice “Smellcome to Manhood” campaign.

Before landing at Deutsch for his initial one-year-plus stint, Povill wrote copy for CP+B, TBWA\Chiat\Day, and David&Goliath. (Sources tell us that Povill bears a striking resemblance to this guy, but we can’t confirm that fact.)

Expect new campaigns this Fall.

Michael Goldberg Named CEO of Zimmerman

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Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. Read more

Deb Boyda Appointed as Razorfish’s Central Region President

3d4fe0dRazorfish has appointed Deb Boyda as president of its central region, based in Chicago, MediaPost reports.

Boyda will report directly to Razorfish North America CEO Shannon Denton in her new role, effective September 2nd. She will be responsible for overseeing profitablity and growth in the Chicago and Austin offices, as well as directing the region’s client base, which includes Kraft, Citi Retail Services and Car2Go.

Boyda arrives at Razorfish from Beam Global Spirits & Wine, where she served as vice president and general manager. During her three year stint at the company, she was responsible for marketing top Beam brands, including Skinnygirl, Courvoisier and Pinnacle. Prior to Beam, she served as president of brand group Interplay Ideas for almost four years and vice president, content for Miller Brewing Company for two. She last worked on the agency side as a managing partner of Ogivly & Mather from 2004-2006, where she led the team on Dove’s award-winning “Real Beauty” campaign. The Harvard graduate began her career at Euro RSCG, where she stayed for 13 years and worked her way up to managing partner before leaving to become senior vice president at Leo Burnett. Read more

i.d.e.a. Signs Canadian Vet to Lead Creative

daniel_fullToday San Diego’s i.d.e.a. — one of the fully-integrated agencies you’ll be seeing more and more of in coming years — announced plans to shore up its ad creative team by hiring Daniel Andreani as SVP/ECD.

While Andreani has an extensive history in the agency world, he spent much of his previous 20 years in the field working for Canadian shops.

Before joining his most recent employer MW+C in New Mexico, Andreani spent two years as SVP/CD at BBDO’s Montreal office, producing work for clients like Campbell’s, Pepsi and Chrysler. Prior to that job, he spent nearly seven years as a partner/CD and art director at Sid Lee; previous employers include TAXI Toronto.

The press release notes that the hire follows i.d.e.a.’s acquisition of 4120, a production studio responsible for campaigns by IKEA, BMW and The San Diego Chargers (among others).

Campaigns to come.

North American President Leaving Havas for Indie BDD

joy schwartsThis morning AdAge ran a story confirming the eminent departure of Joy Schwartz, who most recently held the position of president of performance marketing, Havas Worldwide Chicago.

According to our tipsters, this came as news to those who work(ed) for her.

Schwartz, who spent more than twelve years with Havas, will run the just-announced Chicago office of BDD or Barrie D’Rozario DiLorenzo (formerly Barrie D’Rozario Murphy), starting next week. As the piece notes, the Minneapolis-based agency has expanded its executive team in recent months, hiring president and partner Kevin DiLorenzo from OLSON and opening a San Francisco office while preparing to set up shop in New York as well.

Our tips specifically claim that staffers received no announcement regarding Schartz’s departure — and that they learned of the news first thing this morning via the AdAge piece itself.

Contacts did not respond to AdAge or this blog, but other sources (who apparently know more than those who contacted us) told the magazine that the agency has begun searching for Schwartz’s replacement. She assumed the role of president in May after serving as co-president since 2009.

Updates as we receive them.

Julie Levin Joins Publicis N.A. as CMO

3204b6cPublicis North America announced the addition of Julie Levin as chief marketing officer, succeeding Chris Shumaker, who left last year to become North American chief marketing officer at FCB. She will begin the position on September 8th.

Levin arrives from Richmond-based The Martin Agency, where last year she served as chief growth officer and helped win new business including Stoli vodka and Sparkle paper towels. Before The Martin Agency, Levin spent three years as head of business development and global business director at BBH New York. She was also a managing partner and director of business development at Mcgarrybowen, helping to land clients such as Kraft Foods, Pfizer and Verizon Wireless.

“She’s such a personality, so bright and driven with a lot of energy and has such a depth of experience with clients,” Publicis North America CEO Andrew Bruce told Adweek. “She won’t just bring in new clients in but will continue to work with them.”

BBH Promotes Neil Munn to Global CEO

2fda519BBH promoted Neil Munn from global chief operating officer to global chief executive officer, replacing Gwyn Jones, who leaves to pursue a career outside of advertising.

Munn has served as global chief operating officer since 2012 and arrived at BBH in 2006, as CEO of ZAG Brand Ventures. Before that, Munn served as global marketing director for Lynx/Axe and category director, beverages Europe for Unilever.

“Neil is perfect casting for what is now needed from the group CEO,” said Simon Sherwood, BBH’s group chairman. “He has proper marketing and comms pedigree, is highly commercial with a deep understanding of client organisations and brands, and has a truly global perspective.”

Jones first became group chief executive officer in 2012, after Publicis Groupe took control of the agency, and his departure coincides with the conclusion of the earn-out period for management. Campaign Live reports that founders Sir John Hegarty and Sir Nigel Bogle “will continue to work at the agency for the foreseeable future, albeit in a reduced capacity.”

MRY Confirms Tech Layoffs

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Today MRY confirmed a series of tips we’ve received regarding layoffs that primarily affected its tech department last week.

In what looks like a strategic shift, the agency let several members of that team go. Tips consistently tell us that six developers are no longer employed at MRY as of last Thursday.

Here’s the official statement from CMO David Berkowitz:

“We unfortunately did have to part ways with a few of our colleagues earlier this month as part of normal reshaping based on industry demand. MRY continues to grow, though, and we have 15 open positions right now across a number of departments.”

None of the positions listed at that link concern developers, suggesting that this news marks a move away from web programming for MRY.

No staffers outside the tech department were affected.

(For context, MRY completed its merger with LBi in February 2013 and earned an inside-the-office profile from Digiday in June of that year.)

Made Movement Signs CP+B’s Kate Higgins As Partner

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Three CP+B executives made news in March 2012 when they split from the agency to start their own shop, Made Movement.

Today we learned that another longtime Crispin exec has become Made’s newest partner.

Kate Higgins, who most recently served as VP/Account Director at CP+B leading the Hotels.com account (she previously ran Old Navy and the GAP), officially joins Made Movement today as partner/Chief Client Officer.

During her six-plus years with CP+B, she worked with additional Made partners Graham Furlong (CSO) and Scott Prindle (CDO) on Windows and other accounts.

Read more

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