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Two Executives Leave R/GA San Francisco


This afternoon we learned that two executives are no longer with R/GA’s San Francisco office.

We don’t have much in the way of details, but we know that Managing Director Steve Weinswig and ECD Rob Smiley have left the IPG shop.

Weinswig joined R/GA as VP/MD in December 2011; he previously served as manager of San Francisco’s frog design and arrived at the agency with more than two decades of experience including a stint in accounts at Leo Burnett. He also helped co-manage R/GA’s Los Angeles office, which opened in 2013.

Smiley was promoted to the ECD position in early 2011 along with Mark Shewmaker, who is now chief experience officer at another Bay Area agency, SMITH. Prior to joining R/GA as a freelance CD, Smiley directed creative in-house at Apple, served as GCD and global creative director on Absolut at TBWA\Chiat\Day New York, and helped launch Chiat’s San Francisco office while working with clients like Levi’s.

A spokesman describes the decision to part ways with R/GA as “mutual,” noting that R/GA appreciates the work done by both parties over the years.

In case you missed them, the agency’s latest spots for Beats have been getting a good bit of attention from trade and sports/entertainment press outlets.

AKQA Co-Founder, CCO James Hilton Leaves to Open London Design Firm


AKQA Co-Founder and Chief Creative Officer James Hilton is leaving the agency to open his own London design firm, AdAge reports.

He will be succeeded by Rei Inamoto, who was already AKQA’s lead creative for the U.S. and Asia. Also as a result of Hilton’s departure, the agency is promoting Europe creative lead Duan Evans to international executive creative director, responsible for overseeing creative across Europe, Asia and South America. Hilton will not be completely severing ties with the agency, however, as he will serve as chairman of a new group entitled AKQA Alumni, “through which alumni will host events, share ideas and provide mentoring for the next generation of talent.”

Hilton and CEO Ajaz Ahmed founded AKQA around 20 years ago, expanding the shop over time to include over fourteen offices globally. WPP bought the agency back in 2012 and, according to AdAge, it is unclear if Hilton was offered an earnout as part of the deal. AKQA declined to comment to that publication on the question. Hilton’s new product and design firm is called AtelierStrange. Read more

ECD Leaves TBWA\Integer

Todd MillerToday we hear that ECD Todd Miller has moved from Team Omnicom to Team WPP after less than a year with TBWA\Integer.

Miller joined Integer in February after serving as VP/CD at The Garage Team Mazda (joining the team in June 2012) and working in a freelance capacity at Los Angeles-based production companies Booz Digital and Digital Kitchen. He also spent two years as VP/CD at Team Detroit/PULSE, and prior agency experience includes creative roles at M&C Saatchi Santa Monica, DDB, RPA and FCB.

His newest role is that of ECD at WPP’s LUNCHBOX, which is not a traditional agency but a “shopper engagement agency” focused on creating a variety of work for retail clients.

A tipster tells us that Miller made the switch due to a desire to remain on the West Coast (Integer is based in Colorado, while Miller was ECD of its Des Moines, Iowa office).

BBH London Hires ECDs Behind Dove’s ‘Real Beauty Sketches’

BBH Logo

BBH London has hired Beto Fernandez and Paco Conde as executive creative directors, Campaign reports.

The pair gained notoriety for their work on Dove’s Titanium Grand Prix-winning “Real Beauty Sketches” campaign, while also helping Ogilvy Brazil win Agency of the Year at the 2013 Cannes Lions. Conde currently serves as director general creative at Ogilvy Brazil, while Fernandez is an executive creative director at sister agency David. Conde and Fernandez first worked together at Ogilvy in 2012, and currently work with such clients as Coca-Cola, Unilever, FIFA, Philips, GlaxoSmithKline and the United Nations.

“We want the best people in the world here,” said Nick Gill, executive creative director at BBH London. “People with diverse skills and fresh ideas to point this agency firmly at the future. As such, I couldn’t be more excited about Paco and Beto joining us. They are as good as it gets.”

Fernandez and Conde will begin their roles at BBH London early next year.

New ECDs at Proximity, ELA



Ross Phernetton has rejoined the Proximity family as SVP/ECD at Barefoot Proximity in Cincinnati.

Phernetton most recently served as CCO/editor at Staff; this company was part of Samsung Accelerator, the company’s New York-based startup “incubator.” He also has an extensive agency history, serving as CD/SVP of Proximity’s Minneapolis office before leaving for Samsung in summer 2013. He first joined the Omnicom team in 2000 at sister agency BBDO Minneapolis, and altogether he spent 15 years with the Minnesota shops while worked for clients like Formica, the Minnesota Vikings and Hormel.

In the new position, he will be responsible for Barefoot Proximity’s creative output. Phernetton begins on November 15th.

Read more

We Hear: TM Advertising CCO Resigns

TM advertising logo

We have very little in the way of details at the moment, but we hear that Bill Oakley, the CCO who has served in various leadership roles at Dallas/Ft. Worth-based TM Advertising for well over twenty years, stepped down from his post this week.

Oakley officially assumed the chief creative role nearly four years ago in a move that expanded upon his existing responsibilities as GCD and creative lead on American Airlines.

He has been with TM/McCann Worldgroup for a majority of his celebrated career, recently leading the ExxonMobil and Nortel accounts. When announced, the CCO position included oversight of the agency’s Dallas and Austin offices as well as continuing work on the global side of McCann. Earlier in his career, Oakley held positions at DMB&B in St. Louis, Hutcheson Shutze in Atlanta, and Hesselbart & Mitten in Cleveland.

All we have from the agency so far is a “no comment”; we expect to have more information by the end of the week.

We Hear: CD Out at Barbarian Group; CCO Leaving Publicis Dallas

barbarian group

Today’s “we hear” concerns moves by two creative leads.

First, we can confirm that Creative Director Robert Lund, who joined New York’s Barbarian Group in January after a pre-Christmas announcement, is no longer with the agency. While we have no official statement on the “why,” our tipster claims that the two parties simply didn’t match up.

Lund primarily handled Pepsi at Barbarian, joining the agency after spending two years as a CD at McCann New York (where he worked on Chevrolet for Commonwealth and IKEA, among other accounts). He started his ad career at Sweden’s Forsman & Bodenfors.

No word on where he will be heading or when/how the agency plans to replace him.

Read more

DDB Chicago Names Jack Perone CSO


DDB Chicago has named Jack Perone as its new chief strategy officer, AdAge reports. Perone takes over for John Kottman, who leaves for New York to become director of strategy for DDB’s North America operations.

Perone arrives at DDB Chicago as an 18 year veteran at JWT, most recently serving as VP-director of strategic planning. In that position, Perone was responsible for managing the planning department, overseeing agency accounts and generating new business — including Tylenol, Motrin, Kit Kat, Grand Marnier, Special K and the University of Toronto. Prior to JWT, Perone worked at FCB as an account executive, McCann Erickson as account supervisor and Lowe SMS as account director. Read more

Executives Leaving TBWA, Razorfish and KSV


Today we can confirm that three top executives have either left or will be leaving their respective agencies.

First: Tito Melega, who was creative director, Americas at TBWA\Chiat\Dayis no longer with the agency as of today. Melega, who spent four years with TBWA, described his own role as “Creative Director, Americas of all things Nissan.”

At the moment we have no word on where Melega is heading or who will replace him, though a spokesperson tells us that CCO Steven Butler ”is currently creative lead” on Nissan. For context, the client most recently shared a bit of “Tough Love” via 80s rocker Bret Michaels.

Logic would lead one to believe that Melega will land another role at a major agency, quite possibly one with notable auto industry clients: prior to joining TBWA and working on Nissan, he held the VP/CD position at BBDO, where his accounts included Mitsbushi.

He was an art director at Team One from 2000 to 2005, and his earlier career includes stints at AD positions with JWT, Fallon, Ogilvy and Saatchi & Saatchi Los Angeles.

Read more

Derek Green Joins Ogilvy Group Sydney as ECD

ogilvy-logo130Derek Green is returning to Australia to join Ogilvy Group Sydney after almost ten years abroad to fill the role of executive creative director. Green will partly fill the void left by the departure of CCO Steve Back in July. He will lead Ogilvy Group Sydney’s team of 57 creatives beginning in December.

Green arrives from Cramer Krasselt in Chicago, where he has worked since 2012, currently serving as SVP, executive creative director. He has worked with clients including Heineken, P&G, Diageo, Novartis, Canon and Subaru, and has been the recipient of Gold and Silver Cannes Lions.

“We were able to persuade him that after nearly a decade earning international experience, it was time to come home,” David Fox, CEO Ogilvy Group Australia, told Campaign Brief. “We’ve found an international creative director who is hungry to take on the opportunities Ogilvy has to offer; the fact he has a local pedigree and market knowledge is an added bonus.”

“This is a huge opportunity to now bring everything I’ve learned in several decades of advertising to a great agency, with an iconic client list, and a lead a team of very clever and motivated individuals,” Green added.