Not sure if the name Lindsay Siegel rings a bell, but just to refresh your memory, the young lady signed on with Pereira O’Dell last September as its first-ever creative technologist. Anyhow, we’ve now received official word that Siegel, a designer/programmer, Goodby alum and former 7×7 “Hot 20 Under 40″ finalist, has left her full-time gig at P&O’D and moved to Arizona. While she’s still freelancing for said agency, spies note that Siegel has started up her own branding/development firm called Stoke Interactive.
Periera & O’Dell
From what we’ve been told, San Francisco shop Pereira & O’Dell was behind this effort for Corona, which gives an ambitious “Thank You” for hitting the one-million Facebook fan mark. A little acid-jazz gets us in the mood as the agency and the Grupo Modelo brew condenses 12 painstaking hours of work into a nice, 75-second piece. Now, who’s ready for happy hour?
The University of Phoenix has confirmed that it’s ready to review its creative account and expects to issue an RFP for national advertising work later this month. Since the end of 2008, the Apollo Group-owned higher learning institution has worked with San Francisco shop Pereira & O’Dell, which beat out the likes of Mullen, Arnold and EVB for UofP’s AOR duties at the time.
We’ve been told by an Apollo/University of Phoenix spokesperson that P&O’D has been invited to participate in the review, though some spies are whispering that the agency will not defend the account. We’ll keep you posted as things develop.
We’ve received word that Lindsay Siegel has officially joined Pereira & O’Dell as the San Francisco shop’s first-ever creative technologist. Siegel, who tells us she is “super stoked” about her new gig, most recently worked at a rather familiar, fellow Bay Area operation named Goodby, Silverstein & Partners (until last month), where she spent just over three years as an interactive developer and worked on campaigns for the NBA, HP and Sprint.
While news like this would normally be considered Odds/Ends material, this designer/programmer and 7×7 “Hot 20 Under 40″ finalist has a pretty intriguing backstory that definitely got our attention. Siegel started her new job at P&O’D today and as creative technologist, she will be working across agency accounts.
Late last month, Toshiba, Intel and agency Pereira & O’Dell joined forces to create the purported first social media film, Inside. Users were tasked with banding together to help save Emmy Rossum‘s character, Christina Perasso, escape her captors using social media. Given that the online film was honed by Disturbia director D.J Caruso, it’s surprising to see that Inside‘s dark tone would produce such a emotional outpouring of gratitude from fans.
As one Periera & O’Dell employee told us, the agency was shocked to see fans independently take to YouTube to express their thanks. “I am floored as I have NEVER in my career seen anything like this,” the employee tells us. “I’ve asked the whole team ‘What is this? They did this themselves?’” It looks like, somehow, a spooky interactive mystery has been turned into a story about online teamwork and togetherness. The full pieced-together film will debut next week here.
Meet Aricio Fortes, Pereira & O’Dell’s “newest Brazilian” as the agency puts it. Fortes is joining up with the San Francisco shop as an ACD and is the first international employee to move to the US from Grupo ABC de Comunicação, which owns a majority stake in P&O’D. The new hire arrives from DM9/DDB Brazil, where he spent the last six years and was part of the team that won Agency of the Year honors at Cannes in 2009 (the same year said agency caused plenty of controversy). Prior to that, Fortes had stints at Y&R and Publicis Brazil and worked on a project basis for agencies including W+K London.
Sources familiar with the matter confirm that Pereira & O’Dell executive creative director Paul Stechschulte is out at the SF-based shop after only a few months.
Stechschulte joined P&O’D just before Thanksgiving from Goodby, Silverstein & Partners, where he was a GCD and worked on Emmy-nominated campaigns for Sprint/Nextel among others. The creative also had stints at CP+B, 180 Amsterdam and W+K Amsterdam during his career. From what our spies are telling us, Pereira & O’Dell wasn’t the right environment for Stechschulte (meaning: it’s a smaller agency) and his behavior was becoming an issue there, which probably explains his rather brief stay.
With 2011 underway, San Francisco shop Pereira & O’Dell is setting a somewhat happy mood to begin the new year with this latest short film, “The Brick Thief,” which was created for Lego and promotes the brand’s idea hive called Click. The title alone explains the short, which is a follow-up to the original introductory film and again features our mischievous, mustachioed protagonist indulging himself with Legos in his lab. At the very least, this whimsical, imaginative clip would make for a nice buffer within Adult Swim programming.
San Francisco-based shop and fans of boating/Alaska, Pereira & O’Dell are now making a play in Sao Paulo (like everyone else apparently) with the launch of podSport in 2011. The unit will serve as a marketing consultant to brands seeking to invest in the plethora of opportunities in South America. Brazil currently holds the title as the eighth largest economy in the world and growing fast.
Brazil will play host to the 2014 World Cup and 2016 Olympics, which obviously puts them in the spotlight and is now making ad agencies see green. Grupo ABC, Brazil’s largest advertising holding company and parent organization to podSport, will serve as the in-country partner in the initiative.
Wieden & Kennedy opened in Sao Paulo a few days ago, Arnold has picked a Brazilian shop to buy and Dentsu is browsing around. 2014 is right around the corner and anyone looking to venture south for work better get on it now before you wake up tomorrow and it’s 2020.