TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicis

Publicis & Hal Riney Go to the Dogs with Purina

beneful

Last year was a good year for Purina’s Beneful dog food, which spent more than $52 million in measured media advertising. Fallon was at the helm of those buys, as they were with Purina One for more than 25 years.

Today, Fallon has neither brand.

Interpublic Group’s Avrett Free Ginsberg scored Purina One, and now Publicis & Hal Riney have won the creative for Beneful. While no one of note at Publicis & Riney could be reached for comment, Fallon was happy to say this about its quarter-century shaggy-dog story:

Agency CEO Mike Buchner said of the brand’s departure: “It has been an honor for Fallon to have represented Purina’s core dog food brands for over a quarter of a century. We are proud of the brands we’ve built together and the work we’ve created that has helped drive their business forward for decades.”

C-Level Changes at Rosetta

rosetta_logoToday we can confirm three departures at Publicis shop Rosetta.

COO Mark Taylor will soon leave his position, while CFO Rich DeMilt and partner Kristy Croft are no longer with the agency.

Taylor’s last day will come later this month. DeMilt, who joined Rosetta in 2008 after serving as worldwide controller at Ogilvy & Mather, left several weeks ago; the agency appointed Ariel Marciano to replace him as Global Chief Financial Officer in early May.

These moves follow a series of layoffs in April that affected “less than 5%” of the agency’s North American staff; over the past nine months Rosetta has also seen the arrival of new CCO Lars Bastholm and the departure of ECD Dave McClain.

These aren’t the only recent staffing changes at Rosetta. Additional appointments include:

Updates when we receive them.

There’s a New Spark at Starbucks After Agency RFI

Starbucks_Advertisement

In what appears to be a clandestine RFI process, Starbucks has announced a changing of the guard in its media agency relationship.

Following only the first phase in review, the java giant has decided to cut ties with Omnicom PHD and hire Publicis Groupe’s Spark. Prior to the RFI and decision after the initial review, PHD was Starbucks’ media agency for the past six years.

Read more

It’s a Four-Shop Race to Fill Honda’s Digital Needs

civic

American Honda Motor Company works hard to keep up with the competition but hasn’t been quite so successful in the hybrid space. Honda’s Prius equivalent may have been called The Insight, but the company recently pitted all three major holding companies against one another in the search for a bit more of that key noun.

Other campaigns have gone viral (shout out to Michael Bolton) and, according to AdWeek, Honda spends approximately $50 million on digital advertising each year.

Now who’s competing for that money?

Read more

Publicis/Omnicom: An Autopsy

publicis-omicron

The world’s largest mega-merger is over before it began–and on the morning after the big breakdown, we have a fairly clear sense of the factors that doomed this would-be deal.

The Wall Street Journal broke the news last night with a joint statement from Messrs. Levy and Wren, who called the uncoupling conscious:

“The challenges that still remained to be overcome, in addition to the slow pace of progress, created a level of uncertainty detrimental to the interests of both groups.”

Their stories quickly and predictably diverged, however.

Read more

Chances of Omnicis/Publicom Merger Now Less Than 50/50

publicis-omicron

If you’re a gambling man, you might want to bet against the pending mega-merger and the double-headed hydra it would create.

Earlier this week, WPP‘s Martin Sorrell gleefully told Reuters–via a little birdie–that chances of the deal going through were less than even. Yesterday, The Wall Street Journal reported that analysts at Albert Fried had lowered the official odds to 40% (the previous number was 66%) while downgrading  the theoretical stock price from $70 to $56.

The fact that Publicis recently lost Microsoft, Samsung and Miller Lite didn’t help; the defections have compounded risks created by a clashing of egos over the contested CFO role.

All involved parties still say the deal will go through, primarily because “there’s a $500 million break-up fee at stake”, so we expect to see a few more upbeat press releases in the days ahead.

As principals at both companies sweat a bit more heavily this week than last, WPP may have already begun planning its victory lap.

Publicis Groupe Wants to Manage Your Phone Plan

shutterstock_99243965

…or something like that

Here’s a very curious tip we received from at least one source at Razorfish: employees are now required to use parent company Publicis Groupe‘s phone plan to access all work emails and calendars.

Essentially, the message is: “If you like your plan, you can keep your plan…unless you want to do work stuff. Then you’re gonna need either a new corporate plan or a new phone.”

Full email after the jump.

Read more

Trouble Brewing in the Publicis Omnicom Camp

publicis-omicron

Over the weekend you may have heard of some newfound uncertainty regarding the world’s soon-to-be-biggest agency: the bastard child of Publicis and Omnicom.

Let’s review the reports, shall we?

Read more

ROKKAN Hires from R/GA and MRY, Launches New Media Offering

rokkan

Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process:

  • Sean Miller, who will lead the entire strategy department in the SVP role, most recently worked in the strategy/planning department at R/GA New York.
  • Lindsay Williams will lead the offering as VP of media and analytics. She joins the agency from Estee Lauder, where she was global brand director; prior to that role she worked with several clients at Razorfish.
  • Joe Meanor will serve as VP of client partnership. He joins ROKKAN from MRY, where he worked as group director.

CEO/managing partner John Noe explains the offering’s purpose:

“Media is actually something we’ve been doing for several of our clients over the last couple of years, albeit in a bit of an ad-hoc fashion.”

As client requests for paid services increased, Noe and team decided to launch the new offering, which is less an independent unit than a “natural progression” of the agency’s existing services.

Lowe Campbell Ewald Adds Pair of Creatives to NY Office

Melissa Jean GoliczewskiErica Turner

The New York offices of Lowe Campbell Ewald have just welcomed two new creatives to its team. Melissa Goliczewski will be joining on as senior copywriter, while Erica Turner will serve as senior art director. Both Goliczewski and Turner join the agency from Publicis Kaplan Thaler and will be working together on the Unilver account.

Melissa Goliczewski worked as a copywriter at agencies including MRM Worldwide Interactive, McCann Erickson, Source Communications and DeVito/Verdi prior to her nearly six year stint at Publicis Kaplan Thaler. She has worked with clients including Maybelline, L’Oreal, Intel, US Army and Johnson & Johnson, and her work has been recognized by Cannes, Midas and AME.

Prior to Publicis Kaplan Thaler, Erica Turner spent over 5 years as a senior art director at Gotham Inc, where she “launched global print, television, in-store, and digital campaigns for Maybelline New York Cosmetics, from concept to production.” In the past few years she has worked with clients including Softsheen-Carson,  Burger King, Samsung and the Boys and Girls Club.

<< PREVIOUS PAGENEXT PAGE >>