TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Saatchi & Saatchi

Saatchi & Saatchi Examines Robot Love for Vorwerk

Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.

In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival,  attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen.  Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Two New ECDs at Saatchi & Saatchi

Chris MoreiraMark SchollerHere’s one we missed today: Jay Benjamin of Saatchi & Saatchi New York has signed two new ECDs to his roster.

In what looks like one of the bigger moves made since Benjamin left Leo Burnett for Saatchi in April, he hired Chris Moreira and Mark Schöller, both of whom most recently served as creative directors in CP+B’s Miami office.

The two are native Australians, and they worked together at both JWT and Leo Burnett’s Sydney offices before moving to Miami just over a year ago.

AdAge notes that the pair will be “working across the agency’s account portfolio”, which most recently included work for Cheerios (Honey Nut and otherwise), UGG and Duracell.

Saatchi & Saatchi Pulls Heartstrings for Cheerios

Saatchi & Saatchi gets emotional in its latest spot for Cheerios, entitled “3rd Shift.”

The 30-second broadcast spot tackles the harsh reality of juggling family life with an unorthodox work schedule for hardworking Americans. At the beginning of the spot, a man sighs as his wife says, “I know, this third shift is rough” and their son watches in the background. In the next scene we see a light flicker on as the boy reaches into the refrigerator for milk, a box of Cheerios under his arm. When his father sternly asks him what he’s doing up so late he replies, “I just wanted to have breakfast with you.”

“3rd Shift” comes as something of a shift to a more down-to-earth approach for the brand, following on the heels of recent spots featuring celebrities both human and feline. The emotional tone attempts to highlight the cereal’s function as a quick, yet somewhat healthy, option for families too busy for a more involved breakfast. Read more

M&C Saatchi Launches ‘This Is UGG’ Featuring Tom Brady


M&C Saatchi is launching UGG’s first-ever global marketing campaign, entitled “This Is UGG,” which enlists the help of veteran brand ambassador Tom Brady in the brand’s latest effort to change its perception as the official fuzzy boot of Starbucks-toting girls everywhere.

Launching today, the campaign focuses on life’s smaller moments, centered around the 60-second spot “Time Out.” In the spot, Brady shares the message that in life you only get so many time outs and you need to make them count, because you can’t back pocket them or carry them over to another day. Tom’s voiceover plays out over a scene of him driving to play golf with his father, a pastime the two have shared since Tom was old enough to play. Another spot, featuring Brady and his mother, is set to follow in October, with a third entitled “Down Time” arriving in December.

“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” explained Nancy Mamann, vice president of marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”

Whether that will convince men to rush out and buy UGG remains to be seen. Stick around for behind-the-scenes footage after the jump. Read more

Saatchi & Saatchi NY Stages Usher Dance-Off for Honey Nut Cheerios

Saatchi & Saatchi New York staged a dance off between Usher and Buzz the Bee in its latest broadcast spot for Honey Nut Cheerios, entitled “Body Language.”

Coming on the heels of its Grumpy Cat spot, Saatchi & Saatchi New York and Honey Nut Cheerios decided to go with a human celebrity this time. Somehow Usher proves a better match for Buzz than Grumpy Cat. When Buzz tells Usher that bees communicate with dance, the two exchange moves for the remainder of the ad, finding quite a bit of common ground. The national broadcast spot is set to the new Usher tune “She Came to Give It to You” and is a fun follow-up to both the Grumpy Cat spot and last year’s effort featuring Nelly.

Saatchi & Saatchi Takes on Octopus for Charter


Saatchi & Saatchi has a new campaign for Charter Communications, touting its high-speed Spectrum network with a series of new spots.

In the 60-second spot at the center of the campaign, a couple is inspired by a cooking show to buy a live octopus. But when faced with the prospect of actually cooking the octopus, the creature wraps its tentacle around the man’s hand and he runs for the bathroom. “It’s funny how seeing a clearer picture can lead you to see the bigger one,” the voiceover says over soft piano music, and the woman changes gear from looking up a recipe to looking for caring for a pet octopus. It’s kind of cute and funny, and certainly more memorable than most ads in the category.

Saatchi and Saatchi’s campaign also includes a couple of 30-second spots, taking on the more commonplace situations of a father helping his son with a science project and another father who can’t seem to get his infant to stop crying.

More below.

Read more

Saatchi LA, Busta Rhymes Remix the ‘Swagger Wagon’ for Toyota

Do not adjust your monitors: Busta Rhymes is repping Toyota.

In July, we discussed the automotive industry’s desire to distance itself from the famous “Soccer Mom” demographic. The solution to that problem came, in this case, via Mr. Trevor Tahiem Smith, Jr. and the proven “white people rapping” formula:

While the video does have more than half a million views at the moment, it has yet to approach the levels of its predecessor, which earned 12.5 million clicks and qualified as a runaway success.

The spot will certainly get your attention, but various publications have offered their opinions on its merits – and you may be surprised to learn that they are, for the most part, somewhat critical.

Saatchi & Saatchi, Sydney Brings Out the ‘Bad in Dad’ for Toyota

Saatchi & Saatchi, Sydney has a new campaign for Toyota, entitled “Bad in Dad,” featuring one dad’s “bad” antics, attributed to his new Camry RZ.

Set to George Thorogood‘s ubiquitous “Bad to the Bone,” the dad is pictured using his leaf blower to blow leaves onto the neighbors yard (kind of funny), spraying his wife with a hose (cute) and embarrassing his son with the locked door trick as he picks him up from soccer practice (just plain cruel). The narrator at the end of the 45-second spot asserts that the new Camry will “bring out the bad in dad,” making the positioning of the vehicle as the motivator behind dad’s behavior explicit. While he may occasionally step over the line, the dad’s antics are mostly presented as the kind of things most of us think about doing, don’t, and then wish we had, which fits with the vehicle’s presentation as a sort of liberator. Stick around for credits after the jump. Read more

Saatchi & Saatchi Creates Dual Spots Featuring NFL Rivals for Duracell

Saatchi & Saatchi created a pair of spots for Duracell featuring NFL rivals the Seattle Seahawks and San Francisco 49ers.

Both spots carry the same message: “When the game’s on the line, the NFL trusts Duracell Quantum to power their gameday communications.” The difference is that one spot presents this from the Seahawks’ perspective (on offense), while the other examines things from the 49ers’ point of view (on defense), leaving the ultimate outcome of a game defining play up in the air. After the viral success of  Saatchi & Saatchi New York’s “Power Your Game” spot back in January, these efforts feel a bit lightweight by comparison. Still, the different views of the same play approach is at least somewhat interesting and the continued NFL partnership should appeal to football fans.

Stick around for the 49ers version after the jump. Read more

Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz


Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences.

For the spot, entitled simply “Buzz Meets Grumpy Cat,” Saatchi & Saatchi teamed up with California-based production company Backyard and director Rob Pritts. If you count yourself among Grumpy Cat’s legions of fans, you’ll probably just be happy to see him make an appearance here. Otherwise, there’s not a lot going on beyond “Oh, you’re that Grumpy Cat,” as Buzz tries to make the feline crack a smile. His strategy consists entirely of talking about how much people like Honey Nut Cheerios.

Established brand + established meme = eyeballs.

Read more

NEXT PAGE >>