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Saatchi & Saatchi

Saatchi & Saatchi Rock Out for Chase and Apple Pay

This morning saw the debut of one of the first spots promoting Apple Pay via Chase AOR Saatchi & Saatchi and, according to AdAge, the heavy hand of Apple itself.

Here’s the 90-second ad, which premiered on YouTube and stars the indie pop band Bleachers as well as some small Los Angeles-area businesses that have partnered with Chase in the past.

For reference, these are not the first ads promoting Apple’s newest offering: a series tied to professional baseball ran last month via Apple partner Mastercard.

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F/Nazca Saatchi & Saatchi Plays with Food for Electrolux

In this spot created by Saatchi & Saatchi’s Brazilian office to promote client Electrolux’s new refrigerator, things blow up. Slowly.

The idea is that the fridge can help Brazilians eat better via “product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook).”

While the spot doesn’t quite explain how the refrigerator’s interactive screen will empower us to minimize our sugar cravings and convince us to eat more leafy greens, it does look cool in a late-90′s action movie sort of way.

The campaign will also include magazine inserts and other placements.

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F/Nazca Saatchi & Saatchi Throws Underwater Party for Skol Beats Senses

F/Nazca Saatchi & Saatchi has launched a new campaign promoting Skol’s new Beats Senses beer.

At the center of the campaign is a broadcast spot crafted as an homage to Skol’s blue bottle. The ad shows a bizarre, surreal party, shot entirely underwater. (There is a shark on a leash. Repeat: There is a shark on leash.) To accomplish the unique look of the spot, F/Nazca Saatchi & Saatchi and PBA Cinema/Produtora Associados used “strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.” The results are pretty unique, and well worth a look. The spot debuted, in both 30 and 60-second versions, on cable and broadcast on October 23rd and the campaign also features digital initiatives. Read more

Tom Brady Returns, With His Dog, For M&C Saatchi, UGG

M&C Saatchi brings back Tom Brady, this time along with his dog, for its third installment of its fall global marketing campaign for UGG Australia.

The spot continues the theme of the Patriots quarterback enjoying his time off the field. Entitled “Down Time,” the 60-second spot opens with Brady walking in slow motion (filmed in black and white), set to serious music. “This is what it all comes down to; this is what all the hard work is for,” Brady says, “The long days, the extra hours, all for moments like these.” Brady then plays with his dog, Lua, while wearing the “Munro” boot from UGG for Men’s Fall collection.

Those who were critical of UGG’s previous Brady-starring ads will find plenty to complain of here with the self-seriousness of “Down Time.” Meanwhile, the Patriots QB can still do no wrong in the eyes of his most ardent admirers. Whether or not he can convince Boston sports bros to lace up UGG boots, though, is another question. Read more

F/Nazca Saatchi & Saatchi Restages Classic Photos for Leica

Here’s the second high-minded short film promoting a camera company that we’ve received today.

This one, created by Saatchi & Saatchi’s Brazilian wing F/Nazca, hypes camera maker Leica on its 100th anniversary by recasting some of the past century’s most memorable images and suggesting that they wouldn’t have come to be if not for the innovations sparked by that company.

Key line: “We didn’t invent photography…but we invented PHOTOGRAPHY” (emphasis ours).

It’s a bold claim backed up by an elaborate restaging of 35 “iconic” photos. We didn’t recognize all of them (which is shameful because we majored in studio art), but Eddie Adams’ “Saigon Execution” and a few more obvious entries like the John/Yoko portrait do stand out. Something tells us our readers will score better on the unofficial quiz.

The specific purpose of the film is to promote the brand’s store/gallery in Sao Paulo, but not its new “brilliant, crazy camera you cannot afford.

Credits below.

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Saatchi & Saatchi Appoints Christine Prins as CMO

saatchi-and-saatchi-square-logo1Saatchi & Saatchi finally has a new chief marketing officer.

The agency announced the appointment of Christine Prins to the position of chief marketing officer today, Adweek reports. Prins fills the role, which has been vacant since Ben Bittman left the agency in 2010. She arrives from KBS+, where she has worked in business development since 2008, most recently serving as chief growth officer. Prior to KBS+ she spent almost two years working in business development at Publicis.

Prins joins a management team including fresh arrivals CCO Jay Benjamin (who arrived in April) and CSO Wanda Pogue (July). Some of Saatchi & Saatchi’s biggest accounts include General Mills, Procter & Gamble and Walmart, and the agency recently added Heineken’s Tecate beer and Vita Coco to its roster.

Saatchi & Saatchi Examines Robot Love for Vorwerk

Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.

In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival,  attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen.  Read more

Two New ECDs at Saatchi & Saatchi

Chris MoreiraMark SchollerHere’s one we missed today: Jay Benjamin of Saatchi & Saatchi New York has signed two new ECDs to his roster.

In what looks like one of the bigger moves made since Benjamin left Leo Burnett for Saatchi in April, he hired Chris Moreira and Mark Schöller, both of whom most recently served as creative directors in CP+B’s Miami office.

The two are native Australians, and they worked together at both JWT and Leo Burnett’s Sydney offices before moving to Miami just over a year ago.

AdAge notes that the pair will be “working across the agency’s account portfolio”, which most recently included work for Cheerios (Honey Nut and otherwise), UGG and Duracell.

Saatchi & Saatchi Pulls Heartstrings for Cheerios

Saatchi & Saatchi gets emotional in its latest spot for Cheerios, entitled “3rd Shift.”

The 30-second broadcast spot tackles the harsh reality of juggling family life with an unorthodox work schedule for hardworking Americans. At the beginning of the spot, a man sighs as his wife says, “I know, this third shift is rough” and their son watches in the background. In the next scene we see a light flicker on as the boy reaches into the refrigerator for milk, a box of Cheerios under his arm. When his father sternly asks him what he’s doing up so late he replies, “I just wanted to have breakfast with you.”

“3rd Shift” comes as something of a shift to a more down-to-earth approach for the brand, following on the heels of recent spots featuring celebrities both human and feline. The emotional tone attempts to highlight the cereal’s function as a quick, yet somewhat healthy, option for families too busy for a more involved breakfast. Read more

M&C Saatchi Launches ‘This Is UGG’ Featuring Tom Brady


M&C Saatchi is launching UGG’s first-ever global marketing campaign, entitled “This Is UGG,” which enlists the help of veteran brand ambassador Tom Brady in the brand’s latest effort to change its perception as the official fuzzy boot of Starbucks-toting girls everywhere.

Launching today, the campaign focuses on life’s smaller moments, centered around the 60-second spot “Time Out.” In the spot, Brady shares the message that in life you only get so many time outs and you need to make them count, because you can’t back pocket them or carry them over to another day. Tom’s voiceover plays out over a scene of him driving to play golf with his father, a pastime the two have shared since Tom was old enough to play. Another spot, featuring Brady and his mother, is set to follow in October, with a third entitled “Down Time” arriving in December.

“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” explained Nancy Mamann, vice president of marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”

Whether that will convince men to rush out and buy UGG remains to be seen. Stick around for behind-the-scenes footage after the jump. Read more

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