After a change in leadership and rebrand earlier this summer, Lowe Campbell Ewald is putting their weight behind the bankrupt city they call home: Detroit. Creative Director Iain Lanivich says, “Does it bother us that Detroit went bankrupt? Not really. What matters is that it’s rich in creativity, innovation, and inspiration. So come join us…in defining the future of Detroit.” Next year, Campbell will move 600+ employees to Detroit, though it’s unclear where they’ll be moving from and what other incentives are involved (hopefully a free full body puffer coat for the Michigan winter, at least).
To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copy editing class taught by the chief copy of Seventeen magazine, to an intro course for Excel. Hurry – offer expires 12/24! Browse our upcoming courses.
Man, wasn’t SXSW Interactive just the best this year? What’s that? You didn’t get to go due to cost or an obligation to do actual work? Well, lucky for you, Havas Media is happily providing what they call a “Twitter Novella” to tell you about all the fun you missed. Because, wow, it was just so much fun, you guys!
I don’t quite knows what qualifies this as a “novella” per se, but I suppose if you have a bunch of character-based Twitter handles using the same hashtag, then that might as well be the definition. Again, advertisers, you can make any unsubstantiated claim about anything you so long as no one makes the claim before you. Bonus points if it’s somehow involved with social media.
Throughout SXSW, Havas sent a team of its employees around Austin to tweet about the festivities as walking stereotypes would. The Hero Worshipper tweeted about celebs, stalking Grumpy Cat to wherever Mashable had a branded tent. The Data Geek quoted Nate Silver and dispensed somewhat useless statistics. The Bar Fly partied and drank. The Cynical tried to be cynical, but found it difficult due to all the fun. The Optimist loved everything. And finally, The Loner tweeted about loneliness.
Put these tweets together, and it’s though you were actually there instead of sitting at your office wondering how people have the time to ignore work for a week. Catch the Havas tweeters in the upcoming sequel “Twitter Novella: Cannes Edition.”
In cased you missed the unveiling of SS+K’s Vine SXSWi search tool dubbed “SX6S,” the agency has rolled out the highlight reel above to give you a feel of the goings-on in Austin this past week. Thankfully, our sort-of ADD makes clips like this quite palatable. Here’s some context from SS+K head of production, John Swartz:
”We brought these vines together and edited as you might any montage, or even a music video. But as we did, we realized that the range of vines gave us incredible flexibility in telling the story of the festival. And rather than just play back the videos in sequence, we thought presenting them in a more visually engaging, even frenetic way, gave a better sense of the mania of the festival.
We thought each video was special in its own way, depicting something fun, funny, ugly, embarrassing, interesting, etc. We each had a favorite, and no one vine stood out as the best. Although I’m partial to the monkey.”
As we mentioned yesterday via Twitter, we’re doing a Google+ Hangout chat that’s essentially a post-game analysis of SXSWi. Instead of my usual chatter, we’ll pick the brains of the likes of Craig Elimeliah, VP, director of technology at RAPP, and creative technology director, Alexander Rea, who’s worked with the likes of Vitro and Anomaly, to get their thoughts from this year’s event. Watch as it unfolds below.
Back under gray skies here in NYC, our SXSWi memories wind down today with a little ditty courtesy of the one and only Shaquille O’Neal, the former NBA star/current TNT b-ball analyst and Buick pitchman who, for entertainment sakes, made this call to the wife of Campbell-Ewald group digital creative director, Iain Lanivich. Of course, we’re sure the cheery mood was buoyed not just by the Big Aristotle, but the word that the C-E is on the verge of winning Cadillac. We inquired about this last week, and didn’t hear word, but have been hearing that the Cadillac deal was imminent for almost six weeks. Now that it’s been made public via AdAge and others, it appears to be the case, though no one’s talking as evidenced by said trade’s post. We’ve hit the same wall on inquiries, but here’s one interesting tipster’s note, from March 7.
“The only reason Cambell Ewald is moving Downtown is because they are getting the Cadillac Ad account. GM demaded that if they get the account they MUST move downtown. It’s a done deal, the current agency Fallon is located in Minn. and GM is making this move SOON!”
Not sure that’s the “only reason,” but if it goes through, it’s a reunion of sorts between GM and Campbell-Ewald, which as we all recall lost the Chevy business after 91 years in early 2010.
I don’t think it’s much of a stretch to believe that anyone reading this post is actually quite relieved that they didn’t experience adolescence in the world of social media. I was told this past weekend that some AgencySpy readers thought I was in my mid-40s. (Really?) But, I’m in my mid-20s, and much of my time in high school was spent on MySpace, joining Facebook when I first got my college email address.
Though I don’t have kids, I attended a panel about cyber-bullying and social media this afternoon. Admittedly, something I’ve been quite interested in is how people just a few years younger than I am are using the Internet to communicate in ways completely different from me. I’ve never felt older than when I realized instant-messaging wasn’t a thing anymore, and I was totally shocked when the media linked some recent teen-suicides to name-calling on social media. Is social media an actual concern for adolescents, or is the mainstream media just turning the Internet into the villain?
Perhaps best known by her nickname “Swiss Miss,” graphic designer and entrepreneur Tina Roth Eisenberg took the SXSW Interactive stage for the second featured keynote of the festival.
Aside from running the popular design blog and studio Swiss Miss, Roth Eisenberg is the driving force behind nationwide events series Creative Mornings, collaborative workspace Studiomates, to-do app TeuxDeux, and temporary tattoo company Tattly. In other words, side projects are pretty much her thing. While yesterday’s keynote featuring SpaceX/Tesla Motors CEO Elon Muskfocused predominantly on technology, Roth Eisenberg used her time to inspire creatives to use their enthusiasm to find success. Inspired by her Swiss aunt, a fashion designer and artist, she emphasized the importance of creatives surrounding themselves with other creative people saying, “Nothing more refreshing than being around people who are passionate about what they do.”
For creatives hoping to find the same type of success as herself, Roth Eisenberg listed these 11 steps:
- Invest your life in what you love
- Embrace enthusiasm
- Don’t complain, make things better
- Trust and empower
- Experiences > money
- Surround yourself with likeminded people
- Ignore haters
- Make time to think and breathe
- If an opportunity scares you, take it
- Be someone’s eccentric aunt
“Real connections are not made through computer screens,” Roth Eisenberg says. The immense growth of Studiomates and Creative Mornings in a short amount of time is undoubtedly a testament to Roth Eisenberg’s own passion and emphasis on creative collaboration.
In case you missed it here in Austin this weekend, you may have caught SS+K’s unveiling of its new Vine search tool, dubbed “SX6S,” which lets you plug into all #sxsw tagged Vines from Twitter during the festivities and for specific #sxsw related vines via hashtag. Yes, barbecque lovers need not waste time with other silly apps when this one will fill you in. If you have a minute, watch the teaser above and look for the New York-based SS+K’s full highlight reel after the event closes.
Yeah, the time change didn’t work in our favor, but yes kids, we are here and broadcasting as well as we can. After flight delays and getting our badge just in the nick of time last night before the Austin Convention Center shut down, we hit up the JWT party at Lustre Pearl. Following a brief encounter down the street with a very cordial Alex Jones, who was doing his usual ranting and raving fresh off a protest downtown, we ventured down Driskill and encountered the homely spot, Lustre Pearl, where JWT played host to the band, Walk Off the Earth (below). Gotye cover aside, we were not so enthused with the multi-instrumental act, which sounded like a jam-band version of Arcade Fire, if that’s possible.
Nevertheless, talking shit with industry heads and all the JWT top brass including Jeff Benjamin, Mauro Cavelletti and Perry Fair, the last of whom is promoting the agency’s pop-up shop, Walter, was fine enough. Besides, don’t tell me you wouldn’t dance like an idiot in a sea of fog to Tiffany’s “I Think We’re Alone Now” if you didn’t just retain a major client. We will be hitting up Draftfcb, Crowdtap and Barbarian events tonight and will promptly be in bed my midnight. But we’ll talk to you beforehand with some panel thoughts.
Whether you needed it or not, we present you with this SXSW Interactive 2012 infographic that comes to us courtesy of Dallas-based digital shop Agency Entourage, which culled info from the likes of our sibling site Social Times as well as other destinations such as Mashable, People Browsr and Business Insider. As anyone could have predicted, attendance numbers skyrocketed this year and yes, we’ll let this year’s fest go, once and for all, with this. Check out the full-size infographic, which gives a little year-to-year perspective, after the jump.
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