PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

T3

Are You Wearing the Right Shirt to Your Client Presentations?

Listen up, people. T3′s Brian Thompson and his shirt are here to give you four simple steps to nailing your next client presentation!

For those of you who prefer your tips in text format as opposed to video, here are the key points:

  1. Posture: Stand up straight. This requires putting your shoulders back and chest out, allowing your clients a better opportunity to check out your God-given physical attributes. If you’re packing in the rear, knock a pen off the table and take an extra-long time to pick it up. It’s this negotiation tactic that made up the basis of Legally Blonde, after all!
  2. Gesture: Pinkies out! Pinkies always, always out! It shows class. Also, remember: When you’re presenting your “big idea,” try to stretch your arms out as wide as you possibly can. This will help the client better understand the enormity of your concept. When saying your goodbyes, give the client a firm handshake, while simultaneously using your middle finger to subtly tickle their palms.
  3. Pause: The best tactic for keeping your client on their toes is to suddenly stop mid-sentence when you’re in the middle of your presentation. Believe me, they’ll never see it coming. Only resume your presentation after the client asks you AT MINIMUM three times if everything’s okay.
  4. Eye Connection: Never, EVER, break eye contact. Have everything memorized so you can talk about your concept without ever looking at it. Avoid blinking if possible; the only time an eye should close is when winking. If you wear contacts or have naturally dry eyes, try to wink at least once a minute. Remember, this is about eye connection, not contact. Pretend the client is Leonardo DiCaprio‘s character at the end of Titanic, and you’re Kate Winslet floating on the door. Never. Let. Go.

Practice these moves with your family over the holiday weekend, and come back to work on Monday presenting with confidence!

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

T3 Drops JCPenney Staff

Tips and a source confirm that Austin based T3 has let go of around 20 employees from the JCPenney account yesterday. We first reported the agency is losing the business, last week. There are quite a few shops in Austin, and T3 is known for rebounding and hiring people back, though that doesn’t make things easier for the people who are without work today.

Word is the account will close by mid-December, when a few more will be let go.

More: “Advertising Agency T3 Says: ‘Bring Your Babes!’

JCPenney, T3 to Part Ways

Reliable sources tipped us off today that JCPenney will be leaving T3 Austin, which handled digital work for the brand, at the end of the year. In addition to launching www.jcptoday.com (sadly, this little gem is no longer live) back in 2007, T3 can also be credited with JCP’s Facebook Dorm Life page among other small digital nuggets (more of the agency’s JCP work can be found here). No word yet on whether or not the brand’s AOR Saatchi & Saatchi will be picking up the remainder of this business or whether it will be going up for review. What we’re sure of, though, is that we still wouldn’t be caught dead shopping at JCPenney regardless.