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TBWA/Chiat Day

Luis DeAnda Replaces Carisa Bianchi at TBWA\Chiat\Day (Memo Included)

bianchi_detailIt’s official: after more than 24 years with TBWA\Chiat\Day–nine of which she spent as president–Carisa Bianchi is no longer with the agency. In her place, Luis DeAnda is acting president of the Los Angeles office as of…now.

Here’s the unsigned memo:

Carisa Bianchi, after nine years as President, is leaving TBWA\Chiat\Day. Let me take this opportunity to thank her. Carisa has been an integral part of our success over the past 20 years. Let me also share with you a few words from Lee about Carisa:

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Apple Berates TBWA\Chiat\Day in Internal Emails

apple-logoThe ongoing Apple vs. Samsung battle looks even less flattering for TBWA\Chiat\Day after Business Insider and others gained access to more emails detailing a contentious back-and-forth between head of marketing Phil Schiller and James Vincent of Media Arts Lab.

The full exchange is worth a read for your daily allowance of Schadenfreude. Some key points:

  • TBWA proposes an emergency meeting to address matters that seem more relevant to PR than ad departments: brand likability, employee behaviors, etc.
  • The ad proposal is to “change the conversation” with a focus on differentiating the iPhone from the Galaxy
  • TBWA also proposes a regular marketing communications meeting to facilitate “more open and expansive ways to experiment with ideas”

Schiller wasn’t buying it.

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Designer Dirty Talk Would Like to Fill Your Browser

Designer Dirty TalkHere’s a fun Friday item for you: Designer Dirty Talk. Created by (big surprise) designers at Bright Red/TBWA in Tallahassee, Florida, the site generates designer double entendres like “Let me undo that for you” and “I do a little back end from time to time.” Visitors to the site can also submit their own Designer Dirty Talk, and, “if it’s hot enough” the designers will add it to the site. We’ve included a couple of our favorites below.Designer Dirty Talk 2

Designer Dirty Talk 3

 

 

 

Chiat LA Cuts Some Staff

tbwachiatlaWhile we await a statement, which should come through later this afternoon/evening, we’ve received confirmation from sources familiar with the matter that TBWA\Chiat\Day LA has cut approximately 24 staffers. We’ve been hearing conflicting reports over the last hour on the Spy line that either the layoffs are happening both today and tomorrow, or just today.

If you recall, late last month we reported that not only was the Infiniti review leaving the agency in the lurch, but that another major client, Pepsi, was “reorganizing” the the way it coordinates US and global marketing. Not sure of how this plays into today’s layoffs at Chiat LA exactly, but hopefully we’ll get some clarification once the meetings have taken place and we receive a statement, which we’ll of course post once sent.

TBWA\Shanghai Launches Second ‘All in for My Girls’ Campaign for Adidas

TBWA\Shanghai have launched an integrated campaign for Adidas’ “All in for My Girls” platform in China.

The follow-up to last year’s Gold Effie winning campaign from Sid Lee rolled out with n exclusive launch event in Shanghai on February 28th, and an official launch across mainland China on March 1st. Centered around the 60 second spot “TGIF,” the new campaign, like its predecessor, centers around the concept that “the idea of sisterhood and how sports for young Chinese women can be fun, playful and social without having to be too competitive.” It is a very natural evolution from Sid Lee’s spot last year,(Update: Hearing from TBWA\Shanghai this was their joint, but we heard otherwise last year…ok then) depicting sisterly groups of women enjoying a friendly workout to kick off the weekend. In addition to the television spot, the new campaign also includes “print, OOH, PR, digital, retail and activation” components. Credits after the jump. Read more

CP+B Vet Assumes Head of Integrated Production Post at Chiat NY

chadtbwanyIt took some time, but the folks at TBWA\Chiat\Day New York have finally landed a new head of integrated production in Chad Hopenwasser, who joins the agency after spending nearly the last eight years at Crispin Porter + Bogusky. Hopenwasser essentially succeeds Robert Valdes, who left Chiat NY last spring and eventually joined up with Droga5 NY to serve as head of interactive production. But Valdes, as you may know, has recently left Droga5 to join up with old Chiat pal Mark Figliulo at the latter’s new shop, Figliulo & Partners.

As for Hopenwasser, the exec spent the last couple of years at CP+B  serving as VP/director of video production across the agency’s network, working on, among other efforts, campaigns for Xbox and the new Kraft Mac n’ Cheese work starring Vanilla Ice. Prior to his lengthy stay at CP+B, Hopenwasser spent six years at Grey New York. He will officially assume his new post at Chiat NY in mid-March and work along the agency’s ECD, Matt Ian, and report to report to office president, Robert Harwood-Matthews.

TBWA\Shanghai Debuts ‘Young Bloods’ Program

TBWA\Greater China is launching its first ever “Young Bloods” program — sort of like the agency’s version of Young Glory or Young Guns — as part of its global talent initiative.

The agency describes Young Bloods as “a fully immersive creative competition whereby successful candidates work alongside members of the agency’s creative department on client briefs, with the ultimate reward of one candidate being offered a permanent role within the agency.”

TBWA’s Young Bloods program began back in 2001, the brainchild of TBWA’s Worldwide Creative Director, John Hunt. “The programme is special because it’s not an internship,” explains Hunt. “The idea is so bloody simple – we just drown the talent with creative opportunity to do real work. It’s the only way to inspire and nurture the best young talent available. The Young Bloods release a lot of energy throughout the agency as well as offer a fresh perspective on our client’s brands. Often we learn as much from them, as they learn from us.”

TBWA/Greater China began the recruiting process near the end of 2013, working closely with The One Club in China to review potential candidates. The agency received submissions from all over China, and made a final selection of three young creatives: Jing Li, Xujia Niu and Guo Giang. This September, the submission process will begin all over again.

TBWA/Shanghai partnered with P.I.G. China to create an online film promoting the venture, which you can view above. It’s a strange one. Stick around for credits after the jump. Read more

Here’s a Quick Update on TBWA\Chiat\Day LA’s Client Status

pepsirefresh

Since some have been inquiring, here you go. It’s been well over two months since word leaked out that Infiniti was reviewing its global creative agency partnership after spending 15 years solid with TBWA\Chiat\Day LA. From what we’ve been told by sources familiar with the matter, Chiat LA is not “dead in the water yet” but the review itself, if you need a refresher, could be a direct result of former Porsche North America COO Michael Bartsch‘s appointment as VP of Infiniti Americas last summer. Our sources say that as of now, the pitch for Infiniti, in which Chiat LA is involved, is not yet over.

As for those tipster inquiries about Pepsi, sources in the know tell us that the beverage/snacks giant is “reorganizing” the way it handles its marketing between global and US. Again, we’ve been told that TBWA C\D still serves as agency for global work and also provides strategic guidance on US. Yet, all US advertising will now follow global, which wasn’t the case before, and US work will be more content-driven. What does that mean? Well, according to sources, PepsiCo is putting together a collective of companies that Chiat LA (i.e. Funny or Die) and production companies that will execute on smaller content-driven briefs. In case you didn’t know, TBWA C\D took over for BBDO on Pepsi back in late 2008 and ultimately created award-winning projects for the company including the “Refresh” project (which also involved Huge) from a few years ago.

We’re expecting to hear more as the day progresses. Stay tuned.

 

TBWA\Chiat\Day LA Releases Touching ‘We Are All Stars’ for Gatorade

TBWA\Chiat\Day LA is behind this new, heartwarming long-form clip for Gatorade.

On Feb. 15, the Riverdale High School basketball team in New Orleans was on the verge of playoff contention for the first time in 20 years. To celebrate the team’s dedication TBWA/Chiat/Day LA and Gatorade decided to surprise the team with a renovated locker room. Since the renovations were completed while the team was on the court, the new locker room came as a complete surprise. Just as the team is celebrating their victory and the new locker room, Gatorade has one more surprise in store for them…a visit from Miami Heat star, Dwyane Wade. Check out the video above for a pleasant antidote to this dreary Tuesday.

Norman, Chiat LA Parting Ways (Updated, with Norman Note)

johnnormanWell, perhaps this is old news by now, but it does appear that John Norman is leaving his chief creative office position at TBWA\Chiat\Day LA after barely 18 months at the helm. Here’s one tip we received a few hours ago that may provide some clarification (and according to sources in the know, is legit): “John Norman will be leaving his post as Chief Creative Officer of TBWA\Chiat\Day Los Angeles. John’s last day with the agency will be March 31 and until then he will be working with our Executive Creative Directors, Brent Anderson, Stephen Butler and Fabio Costa, to transition leadership across all our accounts.”

According to Adweek, BBH London partner/deputy ECD David Kobulsz is in talks to co-lead Chiat LA  with Butler following Norman’s official departure. Speaking of Norman, the departing CCO joined TBWA\Chiat\Day LA after serving in the same role for two-and-a-half years at The Martin Agency. Prior to Martin, he held senior creative positions at the likes of W+K and Goodby.

As for the Chiat LA ECD team, Anderson has been with the agency for nearly nine years, Butler joined last summer after serving as creative partner at Mother while Costa worked with Norman at Martin before joining up with TBWA C\D LA as global GCD just after the CCO’s arrival.

Update: After the jump, you can read the brief note Norman sent to his TBWA\Chiat\Day LA colleagues earlier this afternoon that somewhat reveals his future plans, which have something to do with a certain founder of Translation.

Update 2: Yes, as has been reported, Norman will assume the role of CCO at Translation, a role we recall was last occupied by Chris Cereda, who eventually joined up with Scratch/Viacom Media Networks.

 

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