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Team Detroit

Team Detroit Celebrates the ‘Most Distracted Time of the Year’ for Ford

Team Detroit is launching a holiday campaign promoting the 2015 Ford Fusion, entitled “It’s the Most Distracted Time of the Year” in a play on a certain popular holiday song (which, of course, is used as the soundtrack for each of the ads).

As you may have guessed, the campaign focuses on a variety of distracted drivers before touting the safety features of the Ford Fusion. In “Miss Multi-Task,” for example, we see a chronic multi-tasker carry a slew of gifts and desserts while talking on the phone. She then gets in her car (while still on the phone), prepared to drive off, oblivious to the cookies she left on the car’s roof. “There are a lot of naughty drivers out there,” says the voiceover as a list of the vehicle’s safety features appear onscreen, “Steer clear of them, with help from the 2015 Ford Fusion.”

“Miss Multi-Task” is the most realistic of the three scenarios presented in the spots, with “Icy Mad Man” and “Frazzled Father” stretching believability a bit with a man who attempts to see out of a completely iced over car by clearing only a very small circle for visibility and a father who completely blocks his view with the family Christmas tree. These over-the-top antics detract from the message, but the real problem with the campaign is how forgettable it is. There are a slew of automakers touting safety features in various ways (see Hyundai’s “Exobaby” for the most ridiculous of these) and Team Detroit doesn’t do much to differentiate the Ford Fusion here. Read more

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Team Detroit Introduces Ford Transit

Team Detroit teamed up with production company King And Country for a new 30-second broadcast spot for Ford Transit employing a mix of 3D animation, design and live-action.

The spot introduces the new line of Ford Transit vehicles with an approach borrowed from Team Detroit’s “Rant” campaign for the Ford F150, ending with the “Built Ford Tough” tagline. “9 to 5′ers” tweaks the familiar formula to illustrate how a range of professionals who rely on their vehicles can utilize the Transit models. It was shot over the course of two days on a soundstage in Los Angeles, making use of both green screen and practical sets, including a room that was actually flooded with 3,000 gallons of water. The interiors and exteriors of the vans, meanwhile, were captured in-camera and later augmented with CG. Read more

Will Advertising Lead Detroit’s Renaissance?

LCE Detroit InsideDetroit.

It’s the nation’s No. 11 media market, No. 9 African-American market, No 15 Asian-American market, and No. 43 U.S. Hispanic market. It’s a sports mecca, the birthplace of Motown and the American automobile, home to Belle Isle and host to some of the coolest art-deco in the country.

It is also a city currently $18 billion in debt, relying on casino cash to survive, and losing residents by the GM truckload. The marketplace surrounding Ford Field, which included a barren historic complex and the J.L. Hudson Warehouse (also completely empty), was supposed to be the spark to light that phoenix ablaze.

And then Lowe Campbell Ewald moved in.

Read more

Team Detroit SVP Issues Emerging Technology Challenge

detroitlogo1Well, this filtered in to a friend’s LinkedIn and it comes from Team Detroit SVP/group director, emerging technology, Brian Bos. The exec is issuing a challenge of sorts and it goes a little something like this, verbatim: “I’m issuing the first ever Team Detroit – Emerging Technology Challenge to all interested companies. We’re seeking the most interesting media, technology and marketing ideas. The criteria is simple – 1) it’s truly ‘emerging’ and uncharted territory for brands 2) you’ve struggled to bring the idea forward, as ROI is not proven 3) You’ve thought “no brand would do this” but deep down inside, you know it could be ‘the next big thing’. I will personally carve out time on my calendar for every interesting idea, so please connect with me via Linkedin and I’ll follow up with you.” Are you game, companies? We’ll keep you posted if we hear more but here’s Bos’s LinkedIn in the meantime.

Team Detroit Makes a Longboarding Vid for Ford, with Devinsupertramp

Don’t click on this spot unless you want to fall into a Friday K-hole of Devinsupertramp’s extreme sport videos. I have already spent many minutes grimacing at the human bungee slingshot and cringing at “World’s Most Insane Rope Swing Ever!!!” Terrifying.

His collaboration with Ford is no less nail-biting. A Ford Focus ST drives down a winding Utah road while longboarders from Devin’s crew hurtle ahead. They’re graceful and insane, because if they’re going as fast as it seems, they’d rip their skin to nothing and then get promptly run over by a Ford Focus if they fell.

Fears aside, this is a lovely end-of-summer spot, soundtracked by skater song “Carry On,” by Scott & Brendo. It’s the first of Ford and Team Detroit’s #OneTankAdventure campaign, with three more Devin-directed adventures to come.

And okay, it’s Friday. Go ahead, spend some time with tricycle drifters, too.

Team Detroit, Ford Make Trailers for Their ‘Summer Spectacular’

Ford “C-Max” 30sec from Musikvergnuegen on Vimeo.

To promote Ford’s 2013 fleet of car models, Team Detroit created a set of trailer-style spots, each paying homage to a major Hollywood genre. When a girl wants to get away from her clingy vampire boyfriend, she drives through the night in a Ford Focus. A city is under attack by a freak robot, and the man who saves the day drives Ford’s F150. Hollywood-based music house/mouthful Musikvergnuegen created original music and sound design for all of the 15 spots, giving them a more authentic blockbuster feel. Each ad feels spot on, showing how the majority of our current movie landscape is completely cookie cutter. My heart swells when two long distance lovers meet up for lunch because of their Ford Edges; I would watch the mysterious film about a “legendary” Mustang driver. It’s easy to get swept up in the sound.

Hopefully these trailers will show before movies in theatres; it’d be funny if viewers get excited. In the meantime, check out the spots via Musikvergnuegen.

Credits after the jump

Read more

Brown Out at Team Detroit?

Well, we’ve received a few tips about this over the last two days and a call to the agency came back with a reply that he wasn’t listed in the director. So, we can only draw our own conclusions for the time being on the status of Kevin Brown. Oh yeah, if you didn’t know, Brown has worked for 14 years at WPP-owned Mindshare/Team Detroit and most recently served as managing director for its media buying efforts, which called for him to oversee media efforts for clients including of course its most notable one, Ford.

We’ve yet to hear back from Team Detroit on Brown (surprise), but seemingly upset tipsters are telling us that he was “responsible for buying billion plus in media” (apparently about $1.5 billion annually) and that the exec was not the only one cut by the agency on the Ford media end. As we always say and try to do, we’ll let you know if and when we hear more on the matter.

Audet Heads from Team Detroit to Garage Team Mazda

Well, Team Detroit has been its usual uncommunicative self, but after hearing about it through the Spy line for nearly a week, the proof’s now in the punch that Brad Audet has moved from said Detroit-based, Ford-focused agency to fellow WPP-owned shop, Garage Team Mazda. Audet has now assumed the role of EVP/general manager at the Irvine, CA-based GTM (or TheGarage as the kids are calling it nowadays), which was set up three years ago and has lured over the likes of fellow JWT alum Harvey Marco as its creative chief since its inception.

Audet spent nearly five years at Team Detroit, where he initially signed on as new biz head before moving up to both EVP/managing director and co-president of its small-mid-sized client-focused unit, Pulse. Once again, we’re checking with Team Detroit to see if there’s a replacement in the works, but as usual, we’re hitting a wall. Anyhow, during his career, Audet has held senior account positions at the likes of the aforementioned JWT (on Ford, natch) as well as Mullen and McCann.

We Hear: Team Detroit Cuts…Again?

And the beast hath reared its head again. Sadly, though, we’re once again not getting any response, save for the generic auto-reply via email and a toss-off from staff via phone from WPP unit, Team Detroit. Various folks have told us that said agency, which handles Ford North America ad duties, has once again cut staff, just six weeks after the last time when we heard the same. From what we’re hearing thus far, over 30 people were laid off before the Presidents Day weekend. We’ll keep checking, whether all for naught or not.

Miller Joins Team Mazda

Well, this flew under the radar but might as well let you know that after spending two years at Team Detroit’s Pulse unit, which focuses on non-Ford clients, Todd Miller has returned to the West Coast to serve as VP/creative director at Garage Team Mazda. The Irvine, CA-based Garage was set up by WPP two years ago to handle said automaker’s North American business and in the process, lured folks like JWT alum Harvey Marco to serve as CCO.

As for Miller, the creative exec served as VP/creative director during his time at Team Detroit/Pulse, where he worked on accounts including Sports Authority and helped in new business efforts. During his career, Miller had creative gigs at the likes of M&C Saatchi, DDB, RPA and FCB San Francisco.

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