Team Detroit

Over the last 24 hours, we’ve been getting multiple tips about some turbulence occurring at Pulse, a unit of WPP’s Team Detroit that focuses on non-Ford clients that have ranged from Sports Authority to NASCAR to Shell over the years. One of the casualties from what we hear is Greg Braun, a former Y&R Detroit EVP/ECD who joined up with Pulse three years ago as co-president/ECD. Calls to Braun have been left unanswered, but we’re checking with the folks at Team Detroit for more clarification on the matter. We’ll keep you posted and as always, you can hit us up on the tips box.

image via

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Ah, so this is why we got a last-minute invite to a conference here in New York starring WPP don Sir Martin Sorrell among others. Come Jan. 1, WPP’s Team Detroit unit will launch a new unit here in the Big Apple that will be dedicated to the Lincoln brand. The new division will be led by McKinney alum and automotive industry vet Cameron McNaughton, who joins as president, as well as CCO Jon Pearce, who formerly served as ECD at BBH New York.

Regarding the Lincoln link of Team Detroit, which will ship some members to NYC, McNaughton says in a statement, “Our goal is simple: To help our partners at Lincoln create a new future for their brand as it reinvents itself. To achieve this, we are dedicated to creating a new, best-in-category integrated agency team that utilizes the top creative talent recruited within and outside of the WPP and Team Detroit network.”

No, there is no name yet for the new division but we’ll let you take a stab.

Loren Victory has been named the head of Team Detroit’s new Integrated Content division, according to Corryl Parr, the company’s Director of Communications. Victory will serve as SVP and Director of Integrated Content, and will co-lead the new division with Diana Gross, who currently acts as SVP and Director of Integrated Operations.

Team Detroit’s Integrated Content Division was recently created to synchronize the efforts of its production, creative, and digital teams.

Victory comes to Team Detroit with over 20 years of freelance experience in creative, digital, and production roles; and he has worked in Los Angeles, Australia, and New York.

More: Paul DeNunzio Steps Down at Draftfcb, Sandy Kolkey Steps Up