TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Barbarian Group

TBG Brand Director Kislevits Splits for Google

max72After spending the last 18 months at The Barbarian Group, where he last served as account director of business development, Maximillan Kislev has moved on, joining up with 72andSunny as brand director on the agency’s Google biz. During his career, Kislev has worked on the account side at the likes of Grey and Anomaly. No word from the TBG camp if there are plans to replace,

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Barbarian Group Works with ‘Projects For All’ to Help Developing Communities

The Barbarian Group is handling “branding and identity work, design and development of the website and ongoing social media efforts” for “Project Hello World” an initiative by Projects For All “that provides internet access and digital education to underprivileged African communities” via solar-powered computer stations.

You can view some inspiring video footage of Project Hello World’s rollout in Suleja, Niger State above. The first of the project’s stations is expected to reach over 2,000 people. Children of Suleja are thrilled with the new technology and “can regularly be found playing the Hub’s pre-programed math and science games.”

Project Hello World was developed as an innovative approach to combat the over 134 million children in Sub-Saharan Africa who have never attended shcool, allowing access to technology and education to those who would otherwise never have it. “Our aim is to empower at both the individual and community level,” explains founder & CEO of Projects For All, Katrin Macmillan. “The hubs link children with e-mentors in London via Skype, provide teachers with digital support, and create sustainable programs that arm adults with new skill sets and enable community self-sufficiency.”

Project Hello World will continue expanding, adding hubs across Africa as it attempts to fulfill its mission of “reaching more than 2 million people over the next 5 years.” We wish them the best of luck in their admirable endeavor. You can learn more about the project here, and why not check out some of Projects For All’s other amazing projects on their website as well?

Barbarian Group Cuts a Handful

barbarianhelmetWe’ve received confirmation that The Barbarian Group, they of recent “Superdesk” fame, has had to cut a handful of staffers. While the tips make the situation seem somewhat dire (what else is new), we’ve been told that TBG actually had to let to go of four staff members due to a small section of Samsung business being absorbed into parent company Cheil’s headquarters. We’ll of course keep you posted if anything else develops.

Lund to Join Barbarian Group in New Year

robertmccannAfter spending the last two years at McCann New York, creative director Robert Lund is moving on. From what sources familiar with the matter tell us, Lund is joining up in a similar role as CD at The Barbarian Group come Jan. 6. Copywriter by trade Lund joined McCann in fall 2011 alongside his creative partner, art director Adam Ulvegärde, after working on accounts on accounts including IKEA and Reebok at Stockholm-based Forsman & Bodenfors for a handful of years. During his time at McCann, Lund also served as a creative at the agency’s Chevy-dedicated unit, Commonwealth, and has picked up a Titanium Lion among other prizes along the way.

A Barbarian Group Intern Reflects On the Summer That Was

We know, our intern reports from the trenches have been sorely lacking this summer, but as we wind down the season, we’re glad to give you some quick perspective from one such person who shall remain nameless but offers some thoughts on their time at The Barbarian Group. We’ll have more from 4A’s interns on Monday as we slowly say goodbye to summer. In the meantime, it appears that this particular intern enjoyed themselves while at TBG’s summer “program.” We asked for a recap and we basically got it. Read on if you’d like.

I’ve had my fair share of internships. Fresh out of college, I interned at an arts-and-culture webzine—I fact-checked, I made coffee, and lunch-runs. I stuck around in editorial for a few years, and after burning out hard on the whole writing thing I decided
to go back school for graphic design. Which brings me to this summer, which I spent in a creative internship at The Barbarian Group. Once I got over the initial stomach butterflies of being an intern once again, I found myself pleasantly surprised: Barbarian gives its interns a full crash-course in the advertising industry, trusting them with an uncommon share of real responsibility.

Read more

Here’s Some Quick Clarification Regarding Barbarian Departures

While it’s not quite the “rash of people” that doomsday tipsters over the weekend led us to believe, we did receive confirmation that a handful of staffers (less than six, we’ve been told) did indeed leave the Barbarian Group last week to “pursue other avenues.” No specific names were disclosed, but we’ve been told that internal announcements were made last week and those who left had actually given their respective notices over a period of time, with a couple of them just deciding to relocate to other cities (one staffer who left is still working with TBG on a freelance basis). From what we’re hearing, the move was “not unexpected.”

Barbarian Group Undergoes ‘Business Restructuring’

Yes, those who inquired via the Spy line, there are certainly “things happening” at The Barbarian Group, as we’ve received confirmation that the Cheil-owned agency is undergoing “business restructuring” across all departments. As a result, 15 positions were affected, 12 in its NYC headquarters and three in SF. In addition, the Barbarians are eliminating the executive creative director position, as co-founder/CEO Benjamin Palmer will continue to lead work across the agency as chief creative officer.

A TBG spokesperson says, “2012 was an important year in terms of acquiring new talent as well as building new client relationships. We’re taking the necessary step of restructuring across all areas of our business in order to be leaner and more flexible in 2013. Onward.”

As for the San Francisco office, which tipsters say the Barbarian Group was shuttering, sources familiar with the matter tell us otherwise, though they note that TBG SF will be moving to a smaller place in the “near to medium term.” Our sources add that the Barbarians’ Bay Area branch is “in the midst of bringing some new business,” though we’ve yet to divulge what that is at present time.

Jonathan Isaac to Join Up with the Barbarians

Well, that didn’t take very long. A week after reporting that Jonathan Isaac was leaving his gig as global head of planning/creative strategy at LBi, we’ve received word this morning that he will be joining The Barbarian Group as executive director of strategy. Isaac will assume his new position on Jan. 14 and work out of TBG’s New York headquarters. Along with focusing on growing strategy/planning offerings for the Barbarians, he will work with existing clients including GE, Pepsi, Samsung, and Bloomberg.

Isaac’s soon-to-be boss, Barbarian Group president Sophie Kelly, says  in a statement, “Jonathan is a creative-minded planner that is the critical last hire in the TBG leadership team. Following our recent Head of Production and Head of Business Development hires, Jonathan will catalyze more strategic input with our core clients, help win new business, as well as develop and nurture our existing strategic talent. Great planners are hard to find, and we are delighted to have him.”

As we’ve told you before, prior to LBi, Isaac spent a couple years each at Anomaly and Goodby, serving as strategy director and planning director, respectively.

Wharton Winds Up at Barbarian

Well, that didn’t take long. A day after reporting that Madison Wharton was parting ways with IPG-owned shop Momentum, the Barbarian Group (which throws one hell of a rooftop party) announced that she’s joined up with the Cheil-owned shop’s New York office as executive director of production. Here’s a quote from TBG president, Sophie Kelly:

“I’m delighted to announce that Madison Wharton is joining us as Executive Director of Production.

Madison’s extensive experience, which ranges from digital to broadcast to physical installations, combined with her considerable background in training, building and growing departments across multiple cities, will be invaluable to TBG as we look to expand our production team over the coming months. We’ve been on the hunt to fill this role as we build out our leadership team, and Madison comes about as highly recommended as we’ve seen in the industry. Welcome Madison, we’re excited to have you on board!”
In her new role, Wharton, who officially starts at TBG on Sept. 17, will work across all mediums, including applications, digital products and campaigns, while also focusing on growing the company’s existing production department.

Barbarian Group Amplifies Web Presence for C40 Cities Network

Channeling their inner Al Gore we suppose, the folks at The Barbarian Group have unveiled a complete online redesign for C40 Cities, which is a network of the world’s “megacities” (including New York, London, Mumbai, Sao Paulo and Amsterdam) that is taking action to reduce greenhouse gas emissions. Not only did the Barbarians overhaul the C40 website itself, which includes some nice data visualization on the landing page, but the digital shop offers a nifty, animated infographic which lets you scroll down and get a nice visual sense of how big cities and climate change affect each other. You can get an idea of what the infographic looks like below and get some more background from TBG’s blog here.

 

NEXT PAGE >>