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Tribal DDB

Tribal NY, Friedman Part Ways

sethfriedmanSources familiar with the matter confirm that Tribal New York (which dropped the “DDB” part earlier this year) has parted ways with Seth Friedman, whose official title has been managing director partner, though his focus was strictly on leading new business efforts. From what sources say, Tribal NY doesn’t have a plan to replace Friedman, whose new biz responsibilities will now be handled by the agency’s executive team. No word yet on reasons for his departure, but Friedman had been with Tribal NY for three years, initially joining the office as head of planning before moving up to his MD/head of new biz position.

Prior to joining Tribal, Friedman spent three years as planning director at sibling DDB New York, leading strategic efforts for clients like H&R Block, Merck and P&G. During his career, the now-ex Tribal NY MD also worked on the account side at the likes of Mad Dogs & Englishmen and Deutsch.

Hiscox Reactor Spins Out Generic LinkedIn Animations

The Hiscox Reactor? Gee, that sounds fancy. Sounds like something a character from The Big Bang Theory would reference. It turns out that it’s not all that fancy, save for some elegant animation reminiscent of a Rube Goldberg machine courtesy of Tribal Worldwide NY. The gist: users log in to their Linkedin accounts and can follow a whirling red ball that moves through customized graphics revealing education and work history.

The experience is personalized in the way that asking a Magic 8 Ball a question is personalized. A finite number of combinations and animations have little use after the first watch. However, if you feel like watching the red ball spin – and it is a Friday, so why not? – the chain reaction may make you think about your winding career path that has taken many turns and dips. It didn’t for me, but it might for you. And it might make you want to purchase small business insurance from Hiscox, which is actually important. Or it just might make you wonder why a company would spend money on a custom animation gimmick that lacks value. Credits after the jump.

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We Hear: Perez Out at Tribal Toronto?

Well, we’re awaiting some official confirmation on this, but we’ve received a few tips since over the last couple of hours that Tommy Perez, who just joined Tribal DDB Toronto as a creative director two-and-a-half months ago, has already parted ways with the agency. A couple of calls to the agency thus far this afternoon have been directed elsewhere. Perez was hired as a CD at Tribal up north after serving in the same role for 18 months at Cali-based shop, Juxt Interactive, where he worked with clients ranging from Cisco to Toyota to Stanley Black & Decker. During his career, Perez has also held creative roles at the likes of BBDO, Grupo Gallegos and Lopez Negrete. We’ll keep you posted on his status as soon as we hear more.

Gallo Assumes Director of UX Post at Tribal (Updated, with DDB Hire News as Well)

We rarely give love to the UX folks for whatever reason, so..what the hell. It looks like Peter Gallo has his own little PR machine going (or he’s a pretty decent self-promoter, either way) as we’ve received a handful tips from different IPs over the last week or so that the Brooklyn-based creative has joined up with Tribal DDB as director of UX. Truth be told, Gallo has indeed updated his job status to reflect the fact that he has joined Tribal as director of user experience strategy, to be exact. From what we’re hearing, Gallo started his new gig today. Most recently, he served as a a senior UX strategist at Grey New York–though we’ve been told that he was more “junior” at the agency.

Embellishment (or lack thereof) aside, prior to Grey, Gallo spent nearly five years at @radical.media, last serving as information architect, working on apps for the ONE campaign and Sting among other projects.

Update: Well, why leave well enough alone. Gallo succeeds Vincent Higgins at Tribal New York. Earlier this year, the latter was promoted to executive director of UX at DDB’s office in San Francisco. While we’re on the DDB tip, the agency has hired Y&R’s Andrew McKechnie, who last served as ECD out of the latter’s New York office, to serve as group creative director on its Reebok account. If you recall, DDB and Reebok reunited at the beginning of this year. Along with his three-plus years at Y&R, where he helped lead creative on LG, Land Rover, etc., McKechnie had stints at the likes of JWT, Modernista! and BBDO during his career.

Despite Slight Name Change, Tribal is Still Very Much with DDB

Don’t worry, tipsters who seemed to be panicked and inquired through the box with multiple exclamation points, Tribal DDB is still very much aligned with DDB–though the DDB part has now been eliminated from the former’s name. Now, as you can see in the logo, it’s now Tribal Worldwide. We’ve been told by sources that the name was changed last Friday to “clarify Tribal’s role and positioning” within the DDB Worldwide network. We’ve been told that work for clients including McDonald’s and KLM will not be affected as a result.

Some News from Above: Kugler Secedes from Union, Heads to BBDO; Tribal Canada Welcomes VP, Strategy

Let’s kill two birds this morning with some news from up north, especially considering they’re both Omnicom agencies. First off, we’ve received confirmation that Gerald Kugler, who’s spent the last few years as an ACD at what was formerly known as CP+B Toronto and what is now Union, has left the agency and joined up with BBDO Toronto. Kugler, who can be seen talking shop here, officially joined BBDO last week and is working across various agency accounts.

Next up to bat is Tribal DDB Canada, which has now welcomed Dino Demopoulos as VP, strategy and innovation. While Demopoulos’s agency credits include the head of strategy title at MacLaren/MRM as well as planning/strategy stints at TBWA\MAL and BBDO/Proximity, perhaps more interesting to note is that the exec is a DJ/producer who also owns an indie label called Crash Records. How that plays into the Tribal mix, though, we have no idea, but Demopolous has worked with brands including Ford, General Motors, HP, Pepsi, Quaker, Sears and Tropicana during his career.

Crisis Averted: DDB’s ‘Owl’ Has Landed

 

Phew, all is well in the world again now that we know that DDB San Francisco’s paper-mache owl which we mentioned a couple of days ago has safely returned to the agency. We’re not sure what the whole purpose of this was, but it sure as hell merits a “This is So Stupid” category ala Deadspin. Anyhow, there was another agency-wide email sent out yesterday. Read below.

“From: Front Desk <redacted>
Date: Wednesday, September 19, 2012 2:12 PM
To: “SF.DDB All” , “SF.TRIBAL All”
Subject: FW: Darius Found

After several days of heart wrenching anguish, it is my pleasure to report that Darius the Senior Papier-mâché Owl has been safely returned.

Thank you for your concern and support.”

That’s not all though, folks. Perhaps in an effort to crank up the absurdity factor to 11, DDB even put out a release announcing Darius the owl’s return and resumption of duties. If you really must, read in full after the jump and let’s move on.

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Today in Silly Agency Emails: An ‘Owl’ Goes Missing at Tribal SF

Now, this is the breaking news we would really love to receive more often. Yes, a tipster alerted us to a crisis last week at Tribal DDB San Francisco’s office, which we really hope was averted. Anyhow, this was actually sent agency-wide. Read on:

“From: Front Desk <redacted>
Date: Fri, 14 Sep 2012 13:42:43 -0700
To: “SF.DDB All” <redacted>, “SF.TRIBAL All” <redacted>
Subject: Missing Paper Owl

There has been a report of a missing Paper-Mache Owl on the 6th floor.  If anyone knows of its whereabouts, please return the item to the front desk with no questions asked.

Thank you,

Front Desk”

It’s the “no questions asked” part that really reels us in. Anyhow, can anyone inform us if the pandemonium that likely occurred after this has ceased and the owl has been safely returned?

Update: Well, well, what have we here, our hooting friend named “Darius” even has his own Twitter page.

 

Ferguson Assumes ECD Post at Tribal NY (Updated)

As promised during the time Rob Rasmussen split, Tribal DDB New York has found its second executive creative director in Chris Ferguson, who will co-manage said department in the agency’s Big Apple branch alongside fellow ECD Kinney Edwards (the lads are pictured above). Ferguson joins Tribal NY after spending four years at R/GA, where he led creative on Nike Running, Walmart and the Google Wallet launch. Ferguson kickstarted his ad career at Y&R, where he spent six years as a copywriter. During his career, Ferguson also had a lengthy stint as a creative director at TBWA\Chiat\Day and \Tequila.

Update: Ferguson officially assumes his ECD post today. Here’s a statement from Richard Guest, Tribal DDB’s president of U.S. operations: “Chris is one of the most creative, thoughtful and intelligent people that I have ever met.  I am confident that he will fit seamlessly into the Tribal DDB New York team. I have no doubt that Kinney and Chris will form a powerful team and that their collective leadership will help to evolve the agency’s business and product offering while realizing its mission of Bringing Humanity to the Digital Age.”

Rasmussen, Tribal DDB Part Ways

The Rob Rasmussen era at Tribal DDB  is now over as the agency’s chief creative officer has called it quits and is heading back to the West Coast. Rasmussen joined Tribal as its first CCO at the beginning of 2010 following senior-level creative gigs in New York at both BBH and R/GA. As a result of his departure, Rasmussen’s will be filled by two executive creative directors as the statement below from Tribal DDB attests. Read on:

“Rob Rasmussen has decided to leave his position as Chief Creative Officer of Tribal DDB US to move back to the West Coast with his family, and we wish him all the best in his next endeavor. While we are sad to see Rob leave, we are also excited to announce that we have elevated Kinney Edwards to the role of Executive Creative Director in New York. For the better part of six years, Kinney has led or directly contributed to some of the office’s best work, and we are thrilled he will continue to contribute to the culture and creative product of Tribal DDB. Additionally, a second Executive Creative Director will be announced in the near future.”

Kinney Edwards has been with Tribal DDB for five years and most recently served as group creative director at the agency.

 

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