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Laughlin Constable Gets Suggestive for BOD Man

Laughlin Constable is launching its first campaign for BOD Man, Parfum de Coeur’s (PDC) popular fragrance brand for men with three new 15-second broadcast spots produced in-house.

In the ads, Laughlin Constable channels the hypersexualized approach Axe took years ago, with two of the three spots dialing up well past innuendo. In “Walk of Shame,” for example, a man walks out of an apartment complex with disheveled hair. A voiceover shares “BOD Man Tip #44″: “Never turn down the impossibly rare opportunity to double-down and turn the walk of shame into the walk of game,” as a young redheaded woman sniffs the dude and smiles at him, a sign that she’s clearly down. It’s hard to tell over the course of the ad’s 15 seconds if this is a parody of over-the-top men’s fragrance advertising or just over-the-top men’s fragrance advertising.

The other spots in the campaign take a similar tone, with one emphasizing that “What you spray on in the morning could very well determine what you take off at night,” which obviously translates to “This product will get you laid” to horny adolescent males. A third spot takes a slightly more toned-down approach, but doesn’t completely shy away from the suggestiveness. The broadcast spots will run nationally on ESPN starting today, and feature a live integration on SportsCenter. They will be supported by a large digital effort, as the campaign actually marks “a shift of more than half of the brand’s media spend into digital,” as well as social media and OOH components. Read more

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Are We On The Brink of a Mini Ice Age? Food4Patriots Says it’s Better to Be Safe Than Sorry

These days, global warming is one everyone’s mind, notes Allen Baler of Food4Patriots. But, what if the most pressing concern, weather wise, isn’t warming temperatures, but cooling ones? Read more

Porsche Adds Solve to Agency Roster

porschePorsche added Minneapolis-based agency Solve to its agency roster, where it will join Cramer-Krasselt and OMG in representing the brand, which spent over $40 million in media last year. The agency also works on fellow Volkswagen brand Bentley.

Solve will focus on “revamping the brand experience, working to make it more intimate and engaging,” Solve CEO John Colasanti explained to Adweek. The decision follows a review that included nearly 15 agencies, narrowed down to four for the final.

“What really impressed us about [Solve] is their knowledge of enthusiast brands,” Scott Baker, manager of marketing communications for Porsche, told Adweek. “The fact that we’re both part of VW family is what made it OK and, actually, it played to their strengths.”

Allen Baler of Food4Patriots on Lessons Learned from The Walking Dead: How to Prepare for Disaster

According to Allen Baler, founder of Food4Patriots, the zombie mania that’s taken over American culture could teach us a thing or two about how to prepare for disaster. With the widespread popularity of shows like The Walking Dead and a slew of hit zombie movies like World War Z and 28 Days Later, there’s no denying that zombies are a consistent theme, and maybe there is a good explanation for this phenomenon.

Zombies are a hot topic among cultural theorists, who have presented countless explanations for the fascination. But perhaps one reason consumers are so obsessed with them is because of the interest in apocalyptic scenarios and the idea of surviving disaster. While the end of the world may be far off, natural disasters, pandemics, and economic disaster are real possibilities. If we prepare ourselves as if there is an impending zombie attack, we’ll be ready for whatever may happen.

“Zombies have taught us to prepare for the worst. Although it is fiction, it shows the general public worst case scenarios, and that they need to be prepared for them,” explains Baler, who owns Food4Patriots, a company that provides long-term food survival packets to prepare for disaster situations. Read more

Global Connections on How Outstanding Customer Service Makes a Vacation Experience One to Remember

The customer service agents at Global Connections know that vacations are often far more stressful than they should be. A time that is meant to be relaxing and fun can turn into a nightmare when things go wrong. It’s no wonder that customer service has become an important component of travel agencies and vacation clubs like Global Discovery Vacations. Companies like Global Connections are making it a priority, and it’s working out very well for their travel club members.

Booking a vacation used to require working in-person with a travel agent who had the information and connections to do all the dirty work. When the days of the Internet arrived, travelers could finally make those decisions on their own accord by conducting their own research. While some people think that quality travel service has disappeared since the advent of the Internet, that’s far from the case.

As travel agencies have transitioned to the Internet realm, they’ve evolved to ensure the highest level of customer support. According to The New York Times, online travel agencies are morphing into “consumer champions,” with responsive and helpful call-center agents that will respond to emergencies and do what they can to ensure the vacation proceeds smoothly. Read more

Will Advertising Lead Detroit’s Renaissance?

LCE Detroit InsideDetroit.

It’s the nation’s No. 11 media market, No. 9 African-American market, No 15 Asian-American market, and No. 43 U.S. Hispanic market. It’s a sports mecca, the birthplace of Motown and the American automobile, home to Belle Isle and host to some of the coolest art-deco in the country.

It is also a city currently $18 billion in debt, relying on casino cash to survive, and losing residents by the GM truckload. The marketplace surrounding Ford Field, which included a barren historic complex and the J.L. Hudson Warehouse (also completely empty), was supposed to be the spark to light that phoenix ablaze.

And then Lowe Campbell Ewald moved in.

Read more

MRY Names MD for New San Francisco Office

Kingsley TaylorMRY‘s San Francisco office has a new Managing Director.

International agency vet Kingsley Taylor will oversee all “operations, marketing, business development and account servicing” for MRY West, effective immediately. The new office, which opened several weeks ago with approximately ten staffers in a space shared with other Publicis Shops, serves key clients including Adobe, Neutrogena, StubHub and Visa.

Taylor most recently worked as Director of New Business at L.A.’s David&Goliath, but his roots lie in the United Kingdom, where he spent two years in accounts at Oglivy & Mather before transferring to the agency’s New York office; he later held the Senior Partner, Global Business Director position at Ogilvy Los Angeles.

The release notes that Taylor “also served as a client service director at Mile 9″ and “held account management jobs in the U.K. at agencies like WDMP and G2″, working with clients ranging from Qualcomm to British American Tobacco and United Biscuits.

MRY founder/CEO Matt Britton writes:

“Kingsley brings a consultative approach to the business, along with energy, passion and an entrepreneurial style that will build on the great work our group has done out in San Francisco. He is a perfect fit for or culture and exactly who we need to spread the MRY love in the Bay Area.”

Taylor will report directly to Britton.

Publicis & Hal Riney Go to the Dogs with Purina

beneful

Last year was a good year for Purina’s Beneful dog food, which spent more than $52 million in measured media advertising. Fallon was at the helm of those buys, as they were with Purina One for more than 25 years.

Today, Fallon has neither brand.

Interpublic Group’s Avrett Free Ginsberg scored Purina One, and now Publicis & Hal Riney have won the creative for Beneful. While no one of note at Publicis & Riney could be reached for comment, Fallon was happy to say this about its quarter-century shaggy-dog story:

Agency CEO Mike Buchner said of the brand’s departure: “It has been an honor for Fallon to have represented Purina’s core dog food brands for over a quarter of a century. We are proud of the brands we’ve built together and the work we’ve created that has helped drive their business forward for decades.”

Seymour Zises Offers Sound Advice for Young Investors

For many people in their twenties, taking the time to talk to a financial planner like Seymour Zises is low on the to-do list, below “check Twitter” and “take a selfie.”
But Zises, the CEO of Family Management Corporation, advises young people to look for ways to start growing their wealth as early as possible.
“There is no excuse when it comes to investing in your future,” Zises said. “There are no restrictions regarding age, but there are certain guidelines you should operate within as a novice investor.”
According to Zises, young investors should consider maintaining a robust, diverse stock portfolio that includes long-term investments. Read more

Steven W. Korn Discusses How To Find The Sweet Spot When Organizing A Board Of Directors

According to Steven Korn, a well-organized board of directors is essential for a corporation to function efficiently and achieve its aims. This became clear recently when Walmart announced plans to reduce its board of directors to 14 members as two of its executives retire. Oversized company boards are likely to have trouble getting the job done. But the right balance of board members can be extremely advantageous to a company’s success, as business executive Steven Korn explains.
There’s no right or wrong way to organize a corporate board of directors, but there are some general guidelines that top executives recommend. According to Investopedia, having too many board members presents serious challenges. A massive board can be cumbersome and make it difficult for every member to have a say.
That’s why most corporate boards are fairly pocket-sized. Indeed, a Corporate Library study found that the average board size is 9.2 members and that the majority of boards range in size between 3 and 31 members.
Steven Korn, former Vice Chairman and COO of CNN and a current board member for the Brown Shoe Company, explains that smaller is better when it comes to corporate boards. “Most public company boards are not that big to begin with, not should they be. I think boards should be between 9 and 13 members. Now, there’s no magic to the number of members on the board. What you’re looking to do is fill certain competencies and make sure you’ve done that,” Korn explains. Read more

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