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Plastic Surgery Bullying: Celebs Bearing Brunt for Millions

There have been, in the last 10 years alone, more cosmetic surgeries and procedures than ever before.

According to statistics from the American Society of Plastic Surgeons (ASPA), 15.1 million cosmetic procedures took place in 2013, marking a 3 percent increase over 2012, and a 104 percent increase over procedures performed in 2000.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Michaels Names Zimmerman Its Lead Creative Agency

Zimmerman

Zimmerman Advertising announced yesterday that it had been selected as the lead creative agency for Michaels, the arts and crafts supplies retailer with 1,166 locations across North America and an estimated annual marketing budget of $180 million. The agency said it would be responsible for “a range of services, including strategic planning, analytics, digital media planning and buying and social media,” MediaPost reported.

Back in September, Zimmerman appointed Michael Goldberg, formerly of Deutsch, as its new CEO. It marked a homecoming for Goldberg, who spent over eight years as the agency’s CMO before leaving to join Omnicom PR agency Porter Novelli. Michaels is the fist major account win for the agency since his arrival. The news also follows Zimmerman’s loss of the White Castle account last month to Resource/Ammirati, following a review which launched in July. Zimmerman had been the burger chain’s agency of record since 2009. Read more

Biggest Posts of the Past 7 Days

Dr. Noah Minskoff Explains How To Improve Your Child’s Professional Outlook

According to recent reports, modern employers are avidly searching for potential employees with a specific set of skills that may not be acquired from a typical college classroom. Innovative initiates, including Dr. Noah Minskoff’s Bench to Bedside program and progressive Canadian middle school curriculums, are encouraging students to broaden their horizons and diversify their skills before they graduate.

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Laughlin Constable Gets Suggestive for BOD Man

Laughlin Constable is launching its first campaign for BOD Man, Parfum de Coeur’s (PDC) popular fragrance brand for men with three new 15-second broadcast spots produced in-house.

In the ads, Laughlin Constable channels the hypersexualized approach Axe took years ago, with two of the three spots dialing up well past innuendo. In “Walk of Shame,” for example, a man walks out of an apartment complex with disheveled hair. A voiceover shares “BOD Man Tip #44″: “Never turn down the impossibly rare opportunity to double-down and turn the walk of shame into the walk of game,” as a young redheaded woman sniffs the dude and smiles at him, a sign that she’s clearly down. It’s hard to tell over the course of the ad’s 15 seconds if this is a parody of over-the-top men’s fragrance advertising or just over-the-top men’s fragrance advertising.

The other spots in the campaign take a similar tone, with one emphasizing that “What you spray on in the morning could very well determine what you take off at night,” which obviously translates to “This product will get you laid” to horny adolescent males. A third spot takes a slightly more toned-down approach, but doesn’t completely shy away from the suggestiveness. The broadcast spots will run nationally on ESPN starting today, and feature a live integration on SportsCenter. They will be supported by a large digital effort, as the campaign actually marks “a shift of more than half of the brand’s media spend into digital,” as well as social media and OOH components. Read more

Are We On The Brink of a Mini Ice Age? Food4Patriots Says it’s Better to Be Safe Than Sorry

These days, global warming is one everyone’s mind, notes Allen Baler of Food4Patriots. But, what if the most pressing concern, weather wise, isn’t warming temperatures, but cooling ones? Read more

Porsche Adds Solve to Agency Roster

porschePorsche added Minneapolis-based agency Solve to its agency roster, where it will join Cramer-Krasselt and OMG in representing the brand, which spent over $40 million in media last year. The agency also works on fellow Volkswagen brand Bentley.

Solve will focus on “revamping the brand experience, working to make it more intimate and engaging,” Solve CEO John Colasanti explained to Adweek. The decision follows a review that included nearly 15 agencies, narrowed down to four for the final.

“What really impressed us about [Solve] is their knowledge of enthusiast brands,” Scott Baker, manager of marketing communications for Porsche, told Adweek. “The fact that we’re both part of VW family is what made it OK and, actually, it played to their strengths.”

Allen Baler of Food4Patriots on Lessons Learned from The Walking Dead: How to Prepare for Disaster

According to Allen Baler, founder of Food4Patriots, the zombie mania that’s taken over American culture could teach us a thing or two about how to prepare for disaster. With the widespread popularity of shows like The Walking Dead and a slew of hit zombie movies like World War Z and 28 Days Later, there’s no denying that zombies are a consistent theme, and maybe there is a good explanation for this phenomenon.

Zombies are a hot topic among cultural theorists, who have presented countless explanations for the fascination. But perhaps one reason consumers are so obsessed with them is because of the interest in apocalyptic scenarios and the idea of surviving disaster. While the end of the world may be far off, natural disasters, pandemics, and economic disaster are real possibilities. If we prepare ourselves as if there is an impending zombie attack, we’ll be ready for whatever may happen.

“Zombies have taught us to prepare for the worst. Although it is fiction, it shows the general public worst case scenarios, and that they need to be prepared for them,” explains Baler, who owns Food4Patriots, a company that provides long-term food survival packets to prepare for disaster situations. Read more

Global Connections on How Outstanding Customer Service Makes a Vacation Experience One to Remember

The customer service agents at Global Connections know that vacations are often far more stressful than they should be. A time that is meant to be relaxing and fun can turn into a nightmare when things go wrong. It’s no wonder that customer service has become an important component of travel agencies and vacation clubs like Global Discovery Vacations. Companies like Global Connections are making it a priority, and it’s working out very well for their travel club members.

Booking a vacation used to require working in-person with a travel agent who had the information and connections to do all the dirty work. When the days of the Internet arrived, travelers could finally make those decisions on their own accord by conducting their own research. While some people think that quality travel service has disappeared since the advent of the Internet, that’s far from the case.

As travel agencies have transitioned to the Internet realm, they’ve evolved to ensure the highest level of customer support. According to The New York Times, online travel agencies are morphing into “consumer champions,” with responsive and helpful call-center agents that will respond to emergencies and do what they can to ensure the vacation proceeds smoothly. Read more

Will Advertising Lead Detroit’s Renaissance?

LCE Detroit InsideDetroit.

It’s the nation’s No. 11 media market, No. 9 African-American market, No 15 Asian-American market, and No. 43 U.S. Hispanic market. It’s a sports mecca, the birthplace of Motown and the American automobile, home to Belle Isle and host to some of the coolest art-deco in the country.

It is also a city currently $18 billion in debt, relying on casino cash to survive, and losing residents by the GM truckload. The marketplace surrounding Ford Field, which included a barren historic complex and the J.L. Hudson Warehouse (also completely empty), was supposed to be the spark to light that phoenix ablaze.

And then Lowe Campbell Ewald moved in.

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