So yeah, we just watched that, a clusterfuck of marketing that’s making us believe in the automotive system that is Volkswagen,which is strong enough for a man but waged valiant tit-for-tat with the audience. Check out the video promoting Deutsch’s effort above. You can view another spot from the agency for the carmaker after the jump.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
This week, POP is hiring a creative director, while Draftfcb is on the hunt for a media supervisor. MiresBall needs a director of new business and marketing, and Schafer Condon Carter is seeking an assistant digital media planner. Get all the details below, and find more just-posted gigs on mediabistro.com.
For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.
One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.
“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.
In the south lies a wonderful fast food chain, one stretching from Arizona east through New Mexico, Texas, and all of SEC country. But, unlike Chic-fil-A before it, Texas-based Whataburger has yet to move north across the Mason-Dixon line, where it would surely beat the piss out of competitors like Hardee’s. Should you need proof, forgo that annual trip to Iron Works BBQ during SXSW this year and cruise around until you find a location. They’re everywhere, so it won’t take long.
From Austin-based McGarrah Jessee (which is fun to say with a Texas accent) comes a new TV campaign for Whataburger, one that sent camera crews to over 20 restaurants throughout Texas and Alabama. Here, staff and customers spoke of their emotional connections to their burgers, using buzzwords like “pride” and “tradition” and phrases like “barbecue is the only way of life down here.” Hey, when you’re dominating college football year after year (and even have your own curious chant about it), you get to celebrate with a Whataburger. And, wow, do those sandwiches look tasty. Two more spots follow after the jump.
-So, what were Adweek‘s “Top 10 Press Stories of 2011?” link
-Newt Gingrich blasts Mitt Romney‘s attack ads and takes at aim at Ron Paul ahead of the big showdown in Iowa. link
-IPG Mediabrands has a new president for the Asian region. link
-Kleenex comes to the aid of sniffling Facebook users (above). link
-Google+ has topped 60 million users and could reach 400 million (!) by end of 2012 according to Paul Allen. link
-Here’s your two-minute 2011 viral video summary. link
-CNet offers its five social network predictions for 2012. link
-P&G has teamed up with the brains behind mall food court staple Panda Express to launch the Tide Dry Cleaners chain. link
If you’re looking for an account executive job, we have a fresh batch of them for you right here. The Knot, Mullen and Apartment Therapy all have AE gigs available. Meanwhile, Studio One Networks is hiring an account director, and Sharethrough needs an account manager. Get the details on these positions below, and find more advertising opportunities on mediabistro.com.
For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.
Barely two weeks after watching its Esurance business get whisked away by the brand’s new parent company Allstate and placed in the hands of Leo Burnett (though Deutsch LA was initially in the discussion), San Francisco shop Duncan/Channon has come back with some positive news as it’s been tasked with launching the first U.S. advertising effort for Japanese mobile social gaming “leader,” GREE. Despite the Esurance loss, D/C has picked up three new accounts including GREE in the past six weeks (1-800 CONTACTS and Ancestry.com being the other two), so that at least says something.
Sho Masuda, GREE’s VP of marketing, says in a statement, “We were impressed by their strategic thinking, their creative, their deep knowledge of our audience and their enthusiasm. We are ready to fully establish ourselves in the U.S. market.” Those of you riding the 101 out on the West Coast might catch the image above that’s being featured on a billboard and is the first component of an integrated campaign for GREE that will roll out in the coming weeks.
This week, HBO is hiring a director of program advertising, while Mullen is looking for a senior vice president/digital media director. iCrossing is on the hunt for an associate director of digital media, and Berlin Cameron United is still searching for a copy writer. Find out more details on these jobs and more below, and check out additional just-posted gigs on mediabistro.com.
For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.
-NYC gym ad rewards (or is it exploits?) September 11 first responders. link
-CBS is now the network of “Original Reporting.” link
-Rovio, Angry Birds’ parent company, is worth a reported $1.2 billion. link
-Anheuser-Busch makes a $1.2 billion deal with the NFL. link
-Mountain Dew shreds the gnar with pro skateboarders and samurai sound effects. (above)
-IKEA fights the good fight, Braveheart style. link
The 54th annual award for the Chicago Advertising Federation “Woman of the Year” award goes to Lisa Donahue, CEO at Starcom since 2009.
Managing an annual $9.1 billion in billings, Donahue’s tenure at the agency has brought in an additional reported $1.7 billion in new business and new client partnerships with brands like Darden Restaurants, Best Buy, Burger King, Advance Auto Parts and Harley-Davidson. To qualify for the honor, Donahue had to fit the Chicago Advertising Federation’s four criteria, which consist of significant contributions made to her company, significant contributions to the greater advertising community, individual accomplishments, both personal and professional and contributions to the development of others.
A reception will be held on October 7 at the Chicago Hilton. Chicagoans, if you decide to crash the party, we suggest you bring some sort of gift for Donahue to make up for ruining the reception with wacky antics or incessant whining about the Cubs. Maybe construct commemorative throwing stars designed to look like Starcom’s logo?
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