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Victors & Spoils

EVB, Victors & Spoils Give ‘The Gift of Giving’ for JCPenney

EVB and Victors & Spoils give “The Gift of Giving” in a holiday campaign for JCPenney which asks shoppers to give a gift to a complete stranger.

Filmed last month in JCPenney stores in Illinois and Indiana the video follows as customers are told to find someone in the store to give a gift to. That person then travels with them around the store and together they pick out a gift, with JC Penney picking up the tab. The gifts range from jeans and a jacket to a sofa and even an engagement ring as participants engage in tearful signs of appreciation and hugs. It’s designed to be a heartwarming affirmation that giving is better than receiving; in other words, the polar opposite of Harvey Nichols’ cynical “Could I Be Any Clearer?” spot from adam&eveDDB.

“The idea of having to give something to a complete stranger can be very scary,” JCPenney CMO Debra Berman told Adweek. “And it’s that vulnerability that made this experiment so real and interesting. It brought out emotions in both the giver and the receiver.”

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Victors & Spoils Goes Traditional with New Work for Bank Midwest

Victors & Spoils eschews crowdsourcing or digital aspects for their new campaign for Bank Midwest.

Centered around a few television spots,  the campaign emphasizes the human side of Bank Midwest.  The above spot “Listening” focuses on a bank worker on the phone with a client, saying things like “okay” and “uh-huh” before the word “Listening” comes on the screen, accompanied by triumphant music. It’s meant to show that in today’s environment, an actual human listening to you at a bank seems revolutionary. Clearly, this campaign is targeted at an older audience than Victors & Spoils typical work, which explains the more traditional approach. The spots “Knowing Your Name” and “Answering The Phone” follow a similar approach. The campaign, which started running in Colorado and Kansas this week, also includes billboards with simple messages, such as “Listening!” and “Mortgage Experts Who Listen.”

“In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work,” explained Victor & Spoils Creative Director Chris Cima.

For a campaign described as “revolutionary,” though, the strategy sure calls to mind Tierney’s work for TD Bank in their “Human Truths” and “Bank Human” campaigns. Stick around for “Knowing Your Name” and “Answering The Phone” after the jump. Read more

EVB/Victors & Spoils Remake ‘No Diggity’ for JCPenney

EVB and Victors&Spoils are banking on the effectiveness of 90s nostalgia and/or attempting to make you feel old with their remake of Blackstreet’s 1996 hit “No Diggity” for JCPenney. The song has been changed to “Go Ligety,” for J.C. Penney’s campaign in support of U.S. Olympic skier Ted Ligety.

“Go Ligety,” which is performed by C-Black of Blackstreet, informs viewers that when you round up your purchase to the nearest dollar proceeds go to the United States Olympic Committee. “”I like the way you work it. Go Ligety. You got to round it up.” rhymes C-Black, a fun, if cheesy, way to get the word out about the promotion. Ted Ligety doesn’t make an appearance himself, but J.C. Penney has a small Lil’ Ligety puppet act as a stand in. C-Black has a puppet doppelganger as well, who handles piano duties on the song. Between the puppets and the reworking of Blackstreet’s mid-90s hit, “#GoLigety” is a lot of fun, with enough going for it to get people to sit through its 2:15 duration.


Victors & Spoils Shares an, Err, Unusual Holiday Card

Consider this a warning: you will not be able to unsee this.

Those Boulder-based, crowdsourcing-loving folks at Victors&Spoils may have just delivered the most unforgettable holiday video of the year, transforming a hot model into a bikini-clad Santa Claus.

But the video isn’t just disturbing for the sake of being disturbing, there’s a sort of feminist message behind it. It opens with the text “Ad agencies go to disturbing lengths to create the perfect image,” before referencing Tim Piper’s “Body Evolution” video showing a (already thin) model airbrushed into an anorexic stick of a woman. Then, Victors&Spoils admits, “Guess we’re no different” before showing the process of transforming said model into Santa Claus. It’s a pleasant holiday cocktail of funny and disturbing, and a nice parody of Piper’s “Body Evolution” video (that doesn’t mute the message of the original video, but rather builds on it). I’m always for anything calling attention to the unhealthy body image issues caused by photoshopping models and celebrities to unhealthy proportions, so a holiday video that does so with humor is going to win major points in my book. And who will be able to forget the slow transformation from bikini-clad blonde to bikini-clad Santa? No one, that’s who. Credits after the jump.

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JCPenney Jingles with the Public For USO Charity

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Since Black Friday fever is subsiding for a bit until the Christmas rush kicks back up, we can stop paying attention to Kmart’s Jingle Balls commercial and focus instead on brand philanthropy. Now that JCPenney signed a few free agents – Doner, EVB, Victors & Spoils – to take over their creative duties, the department store is headlining “Jingle Mingle” a collaborative musical project tied to USO holiday donations. It appears that EVB and Victors & Spoils took the reins on this one, and the Boulder-based team was led by Noah Clark and Steve Babcock.

There’s some vanilla exposition on the campaign’s site from country singer Blake Shelton, which is almost worth watching just to hear him say “Santa Pipes.” That’s not a phrase. But users can record their own versions of Silent Night” before a big televised rendition on December 19 meant to raise the spirits of US troops. There’s also a monetary donation for each submission that’s ultimately capped at $100,000. It’s for a good cause. It lets people sing without bothering strangers with bah humbug looks on their faces. And nobody has to stand in a line at 3 AM for a new Xbox. Happy holidays and Santa Pipes to all.

Rhett and Link Spoof Victors & Spoils with Six Satirical Broccoli Spots

You may have read about Victors & Spoils’ pro-bono (and, actually, fictional) campaign for broccoli in the New York Times, or possibly somewhere else around the Internet. The Havas-owned crowdsourcing agency, as you may know, have put together campaigns for Coca-Cola, Quiznos and General Mills over the years. So they know a thing or two about selling food products, although they normally deal with huge corporations selling hyper-processed foods rather than a vegetable. The interesting process they went through attempting to create a broccoli campaign is well-documented in video format over at The New York Times site and is well worth a gander.

Rhett and Link (Rhett McLaughlin and Link Neal), whose IFC program Rhett & Link: Commercial Kings (in which they went around the country creating low budget ads for real, local companies) lasted one season, satirize the broccoli campaign in a new segment for their YouTube show, Good Mythical More. They created six fictional ads for the program. Unfortunately, while these ads themselves are pretty funny, the banter in between them drags the show out past the ten minute mark, and is significantly less worthwhile. So I’ve been a good sport and tracked down the start times for the six broccoli ads for you: 3:53, 4:42, 5:20, 6:09, 6:41, and 7:10.

The first of the broccoli spots plays on the superfood’s healthy aspect with the tagline “Be Old Longer,” since living longer essentially means being “old and crotchety” for a longer period of time. In the second spot, they channel a disgruntled father with the tagline “Broccoli: Quit your whining and eat it.”  One of the funnier ads is the “vintage” spot, selling broccoli as “the only vegetable with an afro.” Strictly speaking, this isn’t true, since cauliflower could also be said to have an afro. But that’s just nitpicking. The next spot advises you to “eat it raw, because it smells like a fart when you cook it.” My personal favorite tells you to eat broccoli “if you don’t want to feel guilty when your mother dies,” ending with the tagline, “Broccoli: Your dead mom would have wanted you to.” Using guilt to advertise broccoli? Pretty genius. The last of the spots is probably the goofiest: it runs around the idea that broccoli looks like little trees, which would make you a giant. Rhett and Link both take bites out of a piece of broccoli, pretending to be giants eating a tree. Silly stuff, indeed.

You might wonder if a satire of an already tongue-in-cheek fictional campaign was really necessary, but it’s all in good fun. And we could all use some fun on a Monday. Credits after the jump. Read more

Agency DW+H Hires Agency Victors and Spoils for Agency Re-Branding

Perhaps most recognized for their work on re-branding eHarmony and, Santa Monica-based agency DonatWald and Haque (DW+H) has reached a crossroads. You see, the agency re-branded itself early last year when partner Amir Haque added his name to the door, something he now apparently regrets. In a blog post on DW+H’s site, Haque writes:

Our company exists to accelerate business’ role as the most powerful force for positive change.  The problem is that our old-school advertising agency name simply does nothing to help us communicate that.  So earlier this year, Lucas and I decided to rename our company, taking our names off the door in favor of a new name that communicates the essence of what we do. So what’s the new name? Don’t know yet. But today is a big day.

Who does an ad agency turn to in order to re-brand itself? Apparently, it turns to those crowd-sourcing extraordinaires at Victors and Spoils, which is unleashing its legions of freelancing creatives on DW+H’s brief. As Haque notes, this is probably one of the first times an agency has ever hired another agency to do the job the formerly mentioned agency is generally responsible for. Of course, this isn’t sitting well with some. In fact, an anonymous tipster who claims to be a formal employee of DW+H has this to says of the agency’s second re-branding in as many years, “They spent tons of cash last year on new biz cards, t-shirts, painting the place–all this re-branding crap only to pay someone else to do the job not even a full year later! Who would hire an agency that can’t even brand itself?”

What say you, dear readers? Is this an innovative move within a constantly evolving industry, or, as the tipster says, is DW+H wasting its money? Before you answer, note that Haque does add in his post that, “It puts our agency philosophy and approach in front of 6,000 of our industry colleagues, and provides a platform for our own company to participate as well.”

Update: V&S chief John Winsor has updated his blog to discuss the DW+H proposition.

So, What Has Victors & Spoils Been Up To?

We forgot to mention this yesterday, but might as well let you know that Victors & Spoils CEO John Winsor updated his blog this week to bring us up to speed on what’s happening with his now-Havas-owned, Boulder-based agency. If you don’t feel like actually clicking the link, we’ll just give you the Cliffs Notes version and tell you that the theme this time around is “making momentum.”

The contents within include the fact that V&S has promoted several staffers and hired a few folks in the process. On the promotion front, Winsor & Co. have promoted Noah Clark (who was interviewed by his own boss on this here site) and Arnold NY alum Chad Walker to co-executive creative directors. In addition, V&S elevated Kate McQuail (yet another CP+B alum) to creative director while also bringing on former TM Advertising creative Chris Cima as a CD.

Havas Adds Victors & Spoils to the Fold (Updated)

Adage reports that John Winsor & Co. have sold a majority stake of their Boulder-based crowdsourcing operation that is Victors & Spoils to Havas. Winsor, who will remain on as V&S CEO and will also assume the title of chief innovation officer at Havas, offers a lengthy explanation for the acquisition on his blog. Here’s a quick excerpt in case you didn’t feel like clicking through:

“…Along the way I had the good fortune to meet [Havas CEO] David Jones.  While many in the advertising industry talk the talk about innovation, very few walk the walk. David takes it one step further and runs the run. I was impressed not only by his vision for Havas and One Young World, but also by his bold philosophy outlined in Who Cares Wins. Every conversation we had flowed from a similar world-view that collaboration, co-creation and crowdsourcing are the future of not only advertising, but business itself; and that a deep dedication to becoming a social business can make the world a better place. We both believe that the new competitive advantage is a collaborative advantage.

From those conversations grew a vision to work together to create even more global cultural momentum for collaboration, co-creation and crowdsourcing. I believe that Victors & Spoils and Havas together can change the way advertising is done for both clients and creatives for the better.”

According to Adage, Winsor’s V&S partners-in-crime Evan Fry and Claudia Batten will continue to own a stake in the shop.

Update: We had a quick phone chat earlier with Mr. Winsor and among other things, he tells us that while V&S has had conversations with “every good thinker in the industry” regarding the future of the industry, the new Havas chief innovation officer specifically “loved the way [David Jones] is super bold and wanted to change things and is transparent about the way things are going.” Winsor adds that the Havas move will “give us more resources to grow”, will get “technology scoped and scaled” and from what he tells us, Victors & Spoils is eying expansion in London and Hong Kong. But for now, it’s about “accelerating technology” and going “one step at a time.”


And Now, V&S Shows Us How Flakes Can Kill

This clip appears to have been sent last night as part of a “monthly-ish” newsletter from Victors & Spoils, the Boulder-based operation which you are probably well aware of by this point. Yes, it’s for Axe, was directed by MJZ’s Rocky Morton and in all likelihood, crowdsourced. The message here? Dandruff is deadly, gentlemen, so why not scrub your mop with some Axe shampoo so you can meet a bevy of women who look like they emerged from a Hostel sequel. Well, at least it’s a bit, um, different and V&S seems to have some grasp on what the Axe demo is, but how does it compare to, say, BBH New York or Ponce’s work for the Unilever brand?