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We Hear…

We Hear: New CEO at TracyLocke?

TracyLocke-NEW-LOGO_RGB

Three months ago we broke the news that Beth Ann Kaminkow, CEO of Dallas-based Omnicom shop TracyLocke, was leaving her position to serve as global CMO of shopping center company Westfield Group.

We heard nothing more on the subject until today, when we received a tip claiming that the agency had hired a new CEO: Hugh Boyle, global chief digital officer at Geometry Global Chicago.

Mr. Boyle is a hard man to find: he recently deleted his Twitter account, and all calls to his Chicago office went straight to voicemail. Neither TracyLocke in Dallas nor Omnicom’s corporate office in New York offered any assistance on the topic.

Some backstory: Mr. Boyle hails from the United Kingdom, and he spent more than eight years at Ogilvy Action in London after the agency acquired his former employer, Tarantula. In 2011 he was promoted to global head of digital at the Ogilvy shop, and just over a year ago he moved to the U.S. to accept the CDO position at Geometry.

Updates when we get them.

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We Hear: Did CP+B Win Infiniti or Not?

Infiniti_logo

Last week we reported that the number of agencies still involved in the ongoing Infiniti pitch had gone down from four to two: CP+B and GS&P.

Silence on the PR front confirmed that story, but as soon as we posted it we began to receive a steady stream of both tips and comments (not that we actually read the comments, mind you) claiming that the pitch was over and that Crispin had emerged victorious. References to VW abounded.

When we contacted the agency itself, we received only a perfect comment about their inability “to comment on new business.”

And yet, it certainly seems like someone is either trying to tell us that the pitch has been won or trying to mislead us on that point.

So let us know, readers: what’s the status?

UPDATE: An inside source tells us that, while all signs point toward “buy”, the prospective client has yet to make an official announcement. Bit of a letdown, then. Fingers still crossed.

We Hear: Infiniti Pitch Down to Two

Infiniti_logo

We hear from a tipster today that the number of parties involved in the summer-long Infiniti pitch is down to two.

While no official statements have been released, rumor has it that CP+B and GS&P are the last shops standing.

One thing is certain: this has been an epic pitch. The review began way back in December 2013, and in May the company’s own director of marketing told AdAge that agencies chasing the account (which has been with TBWA for more than a decade) would “have their work cut out for them”. Another dream client, then.

In June, the pitch officially involved seven agencies, and July saw that number drop down to four: Anomaly, BBH, CP+B and GS&P. Our source claims that the first two shops are no longer in the running, that one of them voluntarily dropped out of the review, and that WPP still isn’t happy about the fact that it did not make the first list of finalists. That would mean that Omnicom could still retain its longtime client — and that it’s now competing against MDC rather than WPP or Publicis.

No matter who wins the pitch, the account will remain with TBWA until the end of the year.

We Hear: Nationwide Shopping Around

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Here’s an end-of-the-day tip: Nationwide might be in the mood to go shopping.

While our tipster was characteristically vague in claiming that the company is requesting new pitches, the idea that Nationwide wants to shuffle its agency roster a bit does make sense: you’ll recall that the company hired Ogilvy in June to serve as creative AOR for a campaign celebrating the anniversary of the “On Your Side” tagline (written by the very same agency 50 years ago).

Last week, an Ogilvy spot starring Peyton Manning doubled as a coming out party of sorts for the company’s brand-new logo, pictured above.

At the time of the Ogilvy signing, the company spokespeople stated that its existing relationships with McKinney, McCann and Moxie would not be affected — but our tipster claims this is not the case.

Whatever decisions Nationwide makes on the agency front, two things are clear: the Ogilvy work will run throughout the current NFL season and the brand will be sticking with Manning until he’s well into the next phase of his career — retirement.

We Hear: Cadillac ‘Quietly Talking to Other Agencies’

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Here’s a juicy anonymous tip for you: Cadillac may be looking for a new AOR.

A few established facts: the company got a new CMO in January and a new president last month. Sales in the U.S. are down considerably, with Auto News reporting that the two new executives “saw the depth of their challenge on Wednesday when Cadillac reported an 18 percent plunge in August U.S. sales.”

More key details:

“The brand’s U.S. deliveries have slipped in five out of eight months this year in an overall market that has grown 5 percent.

To remedy that…the division is considering adding features such as heated seats to lower-level versions of the car to entice buyers next year and making ‘significant changes’ to the brand’s marketing in the first quarter.”

Campbell Ewald’s Rogue unit has been AOR for the brand for more than a year after a creative review that didn’t sit well with former AOR Fallon; Rogue hired Matthew Zelley to run creative on the account in July 2013. ICYMI, the brand’s “Poolside” spot also earned a spoof from Team Detroit back in March.

Again, this is an anonymous tip. But the numbers don’t look good for Cadillac, which seems like a prime candidate for a “rebranding.”

At the very least, we can expect the tone of its campaigns to change in 2015.

UPDATE: Leo Burnett Pitches Miller Lite

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This morning we received several tips claiming that the Miller Lite account now belongs to Leo Burnett Chicago.

We initially found the claim somewhat surprising given that the company only announced its creative review (with subsequent AdAge coverage) in mid-August; we have received no confirmation from agency or client.

However, a quick hashtag search reveals that many of Leo Burnett’s employees spent the long weekend doubling down on the pitch.

UPDATE: our first guess was accurate; the review is just beginning and the hashtag appears to be part of an effort to pitch more aggressively.

Read more

We Hear: Ogilvy Wins Coke Zero

Coke-Zero-All-Sports-by-Psyop-2

While we’ve yet to receive official word from contacts, we hear from several different tipsters that the Coke Zero account for both global and North American work now belongs to Ogilvy.

Droga5 won the North American business from CP+B back in 2012, and we hear that the agency competed with Wieden and Ogilvy for the account.

If true, this news would make sense: Ogilvy won global work from Coke Zero in 2010 and its Paris office has produced creative for the company. Ogilvy New York, meanwhile, also continues to produce work for the larger Coca-Cola brand, most recently releasing an innovative print campaign.

Updates as we receive them.

We Hear: Infiniti No Longer with TBWA

*EMBARGOED* 2014 Infinti Q50

To follow up on a story Adweek posted a whole three weeks ago (we know, we know), we did receive word today that TBWA\Chiat Day will officially no longer serve as the AOR for Infiniti after more than fifteen years.

In late June we heard that a total of seven agencies were chasing the account, and two weeks later sources told Adweek that CP+B, BBH, GS&P and Anomaly were the only ones left standing.

On an interesting side note, General Motors poached Infiniti CEO Johan de Nysschen earlier this month in the middle of the review–a move that certainly disrupted the process a bit.

In other words, expect news on which agency won the business to arrive shortly.

UPDATE: The pitch is ongoing and TBWA will continue working with Infiniti through the end of this year.

We Hear: W+K Signs S7 Airlines

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While the agency’s official comment is “no comment”, an anonymous tipster can confirm today that Wieden+Kennedy‘s newest client is S7, formerly known as Siberia Airlines.

Never heard of it? It’s the largest domestic airline in Russia, or the equivalent of our own Southwest to Aeroflot’s United.

We’re told that the company, which previously stuck with Russia-based agencies like Leo Burnett Moscow for its advertising needs (a Burnett campaign won two awards at Cannes this year), wanted to expand and go with an overseas shop in order to win greater market share as more and more Russians travel for both business and pleasure.

W+K–which also serves as AOR for Delta–beat three other agencies on the pitch.

Some odd S7 ads after the jump.

Read more

We Hear: Changes Pending at Moxie

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This week we’ve received several tips regarding the Atlanta homebase of Moxie Interactive. We have no confirmation from the agency itself, but we can summarize the claims:

One tipster writes that the agency is preparing for a large-scale reorganization that may lead to layoffs focusing on the accounts side.

Another tipster tells us that these changes, driven by leaders of both the Atlanta and New York offices, were “shopped” to marquee client Verizon Wireless as a sort of strategic preview–and that the client then leaked the plans to staff.

That tipster calls the move “the worst-kept secret in Atlanta” (other than the fact that the Braves always choke in the post-season), writing that someone somewhere has seen “the plan” and that cuts, if they do occur, will be at the management level.

Whether these rumors turn out to be true or not, there have been changes at Moxie in recent months. You may recall that the agency merged with fellow Publicis shop Engauge back in March and that two ACDs made headlines (on this blog at least) in June by leaving to join 22squared.

Updates as they arrive.

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