We Hear: What’s Up with Nissan’s Direct/CRM Biz?
Well, this popped up in the tips box late yesterday afternoon and piqued our curiosity. According to spies in the ether, the $20 million direct/CRM portion of the Nissan/Infiniti account, which has been handled by TBWA\Chiat\Day like basically all other components of the automaker’s ad business, is up for review. When reached, the TBWA camp referred all inquiries to Nissan, and a spokesperson would only go so far as to tell us (and reiterate it on second inquiry) that “as a matter of policy we do not discuss matters involving our Purchasing operations.” So…you’re saying there’s a chance?
Despite the ambiguity surrounding the direct/CRM business, the Nissan rep did assure us that TBWA\Chiat\Day is the brand’s agency of record (as well as for Infiniti, of course). In fact, both agency and client’s relationship has expanded as Nissan recently selected TBWA to resurrect its long-lost Datsun brand. The agency’s \London and \HAKUHODO offices will steer the ship for Datsun. As for the direct/CRM, we’ll keep you posted if and when we hear more.
Suddenly, Zimmerman’s been all up in our radar as we’ve now received a handful of tips that the Omnicom-owned, Fort Lauderdale-based agency cut some staff last week. When we inquired, Zimmerman offer the ol’ “no comment” on the matter, though spies are saying that approximately 25 staffers were let go. If true, the news comes just days after we reported that the agency’s EVP/chief growth officer
So, when we reached out to
Well, this is always a pain in the ass, but alas, we’ve been hit with one of our usual PR-driven foes, the comment that is, “We don’t comment on personnel matters.” That’s the word we got from indie digital marketing agency Resource Interactive, the Columbus, OH-based former 

Lordy, we hate the suspense and we really would like to do less of these come new year (though most of them have been proven to be true). Anyhow, we’ve received several tips regarding the status of one 




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