TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

What The…?

Someone at M&C Saatchi London Had a Crappy Day

We have no idea why TechCrunch Europe editor Mike Butcher had access to this email from Saatchi Operations Director Su Millarwhy folks were in such a hard-partying mood last night, or why the finger-wagging note seems to have gone out to everyone on staff when the CCTV supposedly identified the guilty party.

But we do know that it certainly reads like someone had a rough time today.

And we feel a little bad for the unlucky client (not to mention their cleanup staff).

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

TPS Brings Together Richard Sherman, Llama for Neff

Los Angeles-based production company Three Point Stance (TPS) brings together Seahawks star cornerback Richard Sherman and a llama named Spartacus in a new campaign for Neff’s Brodie sunglasses collection.

“We wanted to connect with the Neff core audience and what better way to do that than to bring together one of the biggest names in the NFL and a llama?  What started as several creatives in a room laughing at the idea of a llama and Richard morphed into an entire campaign when Shaun (Neff) and Richard (Sherman) believed in it,” said Three Point Stance founder Erick Peyton, who co-directed the spots along with Michael Koerbel.

The campaign includes seven videos, ranging in length from 15 seconds to almost a minute. Each spot employs some pretty ridiculous humor, imagining Sherman and Spartacus as inseparable buddies in various scenarios, such as hosting a cooking show and appearing together at a press conference. TPS hopes that the lighthearted approach and Sherman’s popularity will appeal to Neff’s young target demographic, and get shared on social channels. Neff founder Shaun Neff was excited to work with Sherman, stating, “Such an amazing experience to work with one of the most animated, nicest and top athletes in the NFL, it’s truly a dream come true.” Read more

WWM Creates a Very…Unusual Promo Video

Today in Pitches That Worked news, WWM or We Were Monkeys is an agency based in Montreal.

Yesterday they sent us a video that their creative team made in order to promote the agency. It is very, shall we say, interesting.

(We would warn you that it’s NSFW but you all work in advertising, soooo….)

Well, then. After watching that clip we had questions — many burning questions.

Thankfully, a WWM spokesperson answered our queries, though you’ll have to click through to read the answers and click here if you want to see the creative credits..

Read more

The ‘World’s Smartest Creative Agency’ Is…

anxious ad creative

So WARC, or the UK-based World Advertising Research Center, released a list today. WARC, for those who don’t know it, describes itself as “an online service offering advertising best practice, evidence and insights from the world’s leading brands.”

The “WARC 100″ is an annual compendium of “the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions”. In other words, the organization assigns value to award-winning ads via a not-quite secret methodology in order to determine which campaigns and agencies were “smartest.”

On to the results: Omnicom defeated WPP in the “smartest holding company in the world” category, so we eagerly await Sir Sorrell’s response.

You’re more interested in creative, though, so here’s the list.

And the winner is…

Read more

W+K Portland Brings Back Mandroid for Old Spice

Back in July, W+K Portland introduced a new robot character with a series of ads in which Old Spice products help him smell like a man.

Now, the agency is a back with another spot for the campaign, featuring the (vaguely creepy) character, promoting Old Spice deodorant and body wash. This time around, he’s hanging out in a hot tub with a few giggly women in bikinis. Soon, however, he starts malfunctioning (again), because robots and water don’t mix. (The women, miraculously, are not electrocuted.) It’s very much in line with the previous spots, so if you liked those, chances are you’ll find this one amusing, too. If not, you’ll probably long for a screaming Terry Crews.

AMV BBDO Attempts to Define ‘Black’ for Guinness Africa

AMV BBDO, London has a new spot for Guiness Africa entitled “Made of Black” that gets a little awkward.

Well intentioned as it may have been, the spot comes across as a bit tone deaf, homogenizing a continent of diverse cultural groups with the term “black,” because that’s also the color of Guinness. Opening with the question “What is black?,” lines like “Black is an attitude” and “Black got swag” come across as either pandering or condescending. (Several YouTube commenters even go as far as to call the spot racist.) Add to that the poor soundtrack selection of Kanye West (why would you not select an African artist in a spot that supposedly celebrates Africa?) and you’ve got quite the headscratcher. To be fair, the spot’s visuals are quite impressive, but somehow we don’t think that’s what people are going to be talking about. Read more

Agency CEO Reminds Managers That They’re in ‘the Service Business’

horrible boss

Earlier this week, we received what seems to be a legitimate email supposedly written by the president/CEO of a “mid-level agency” who’s not quite happy with his or her team’s recent work — or their habit of leaving the office at 5 every day.

We can’t confirm that it’s real, but it certainly reads like something a flustered boss would write. (Surely no one would create such a message for his or her own pleasure.)

Good Morning

I want to change how we manage our employees at the beginning and end of the day.

In the morning you should meet with your team and you should cover what is due that day and who it is do too.

At the end of the day you were responsible for checking the work of your employees or having the project manager of a specific client check the work and the deliverables due that day.  If the work is not completed or there is a problem with the work, The employee does not go home until it is fixed or unless the project manager says it’s okay for them to go home.

Read more

WPP’s Team Detroit Debuts New Lincoln MKC Ads Featuring Matthew McConaughey

At the end of last month we brought news of Lincoln’s partnership with Oscar-winning actor Matthew McConaughey for a new campaign promoting the Lincoln MKC, to be handled by a shop within WPP’s Team Detroit division.

Now, Team Detroit and Lincoln are rolling out the new campaign with a series of (purportedly unscripted) spots that take a somewhat unorthodox approach. In the 60-second introductory spot (featured above), McConaughey drives around pontificating on what it means to “go back” and how some people say you can’t do it but really you just have to look in the right places. What is he talking about exactly? How does it relate to the MKC? Your guess is as good as ours.

In the similarly strange “Bull,” the actor admires the majesty of a large bull blocking the road, before deciding to turn around and take the long route. The 30-second “I Just Liked It” is a little more straightforward, with McConaughey explaining that he drove a Lincoln long before he was paid to, not to look cool or make a statement, but because he “just liked it.” Read more

Jordan Zimmerman Has a Winner

Zimmerman Win

When last we heard from Jordan Zimmerman, he offered to fly his most vocal advocate to Fort Lauderdale to tour his agency’s corporate headquarters and have lunch with the man himself, who would then “advise you any way I can on any business deal you have.”

What did an applicant have to do to win? Zimmerman simply asked the public to “wow me. Show me how passionate you are” about meeting him and receiving an autographed copy of his then-new book, Leading Fearlessly.

You’ll have to excuse us for missing out on the update to that story by more than two months, but Zimmerman did indeed choose a winner: John Hricik III, who you may know as the guy with the pink tie…or Zimmerman Advertising’s newest account services employee.

Unfortunately, we don’t have the video that Hricik submitted to win #LeadingFearlessly. But we do have a twitpic after the jump.

Read more

NEXT PAGE >>