PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

What The…?

The Viral Factory Introduces ‘Exobaby’ for Hyundai

Well here’s a strange one. The Viral Factory created the online spot “Exobaby” for Hyundai, likening Hyundai’s safety features to a baby wearing a robotic exoskeleton.

“They made him a suit to make him more than human, he’s Exobaby,” says the booming, over-the-top voiceover at the beginning of the spot, as the character is introduced. Features of the Exobaby include “advanced high strength steel,” “smart trunk” (for pooping), “blind spot detection,” “lane departure warning system,” “forward collision warning system,” “bath evade,” and “smart parking assist system.” Just in case the Hyundai logo on the suit and car-related features weren’t obvious enough to clue you in, the voiceover concludes by saying, “Oh, let’s be honest: the baby in the suit is you in the new Hyundai. You get it?” If you don’t, you probably should not be behind the wheel.

The idea is ridiculous and is stretched pretty thin by the end of the 90-second spot (somehow it feels longer), but the worst part has to be the “let’s be honest” bit calling attention to the blatantly obvious. There must have been a better way to transition to the footage of the car than saying, “By the way, we were obviously talking about the new Hyundai the whole time.” Since the ad features a baby doing baby stuff (and even manages to work in secondary view bait via a dog), however, it stands a chance of going viral no matter how crazy the premise is. Stick around for behind the scenes footage after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Periscope Introduces ‘Ralphpunzel’ for Great Clips

Independent Minneapolis-based agency Periscope launched a new spot for Great Clips, entitled “Ralphpunzel.”

Ralphpunzel, is (shocker!) a man who has grown his hair out for twenty years, to a length of seventeen feet. In the spot, he decides to finally get a haircut and is able to book ahead on Great Clips’ website. Along the way he runs into some acquaintances who are quite surprised to see Ralphpunzel doing away with his locks, and he provides them with an explanation.

Aimed at millenial males, the spot will run during the most watched college football bowl games and during the College Football Playoff semi-final and championship games. Read more

Plan B Introduces ‘The Ad Agency Elf on the Shelf’

The folks over at Chicago agency Plan B crafted their own sarcastic take on the The Elf on the Shelf, “The Ad Agency Elf on the Shelf,” for the agency’s holiday card/

As might be expected, the ad agency elf is a little more ornery than his non-agency brethren, while also showing a taste for alcohol. Rather than spying on children to find out who’s naughty and nice, he instead keeps tabs on agency taboos. He calls out one employee for texting during a meeting, an intern for looking at a picture of a kitten on Facebook — “What client job are you going to bill that to, huh?” he asks — and a group creative director who “can make a big TV commercial but can’t make a pot of coffee.” As often as not, The Ad Agency Elf on the Shelf comes across as creepy (which I guess shouldn’t come as a surprise), and on more than one occasion pushes things well past uncomfortable into cringe territory. Don’t say we didn’t warn you.

BBDO Unveils ‘Struck By A Rainbow’ Mockumentary for Skittles

BBDO Toronto continues the absurdist tendencies of Skittle’s advertising with one of the brand’s strangest ads in recent memory.

Entitled “Struck By A Rainbow,” the ad is a mockumentary about a man named David who is hit by a rainbow, changing his skin to Skittles. Directed by Conor Byrne, the video, while never laugh out loud funny, convincingly mirrors and parodies the tropes of documentaries about people combating adversity, getting the feel just right. The long running time (“Struck By A Rainbow” clock in at well over three minutes) is used to show most of the implications of David’s condition and show David’s journey from struggle to acceptance. In case you’re wondering, a doctor points out that “From a medical perspective, there’s nothing wrong with David. His skin is just now Skittles.” The spot saves one of its more obvious jokes for the end, as David’s wife leans in to kiss him on the cheek and bites off a Skittle. While over three minutes is a very long time to spend watching an ad, and the premise is stretched a bit thin by the long running time, this should still appeal to fans of the brand’s distinctly oddball humor, and anyone creeped out too much by the idea would stop watching immediately anyway.

“Struck By A Rainbow” debuted on YouTube and the brand’s Facebook page on December 8th, but the campaign also includes a digital buy featuring 30-second teasers to drive additional views. Media support for the spot will continue around four weeks.

Read more

Sainsbury’s Does Complete 180 with New Holiday Spot from Gravity Road

Last month, Sainsbury’s unveiled a high-budget holiday ad created by agency AMV BBDO commemorating the famous “Christmas Truce” of World War I. Unfortunately for the brand, it didn’t find the reception it was looking for, with many in the British public finding the ad distasteful or even hypocritical (Sainsbury’s is planning to knock down a Bristol rugby stadium built in honor of World War I veterans to make way for one of its stores).

So now the brand has completely reversed course with an online holiday ad from Gravity Road entitled “Dads Pull Out Surprise Dubstep Dance for Christmas.” Whereas the “Christmas Truce” spot was clearly labored over with a large production budget, this effort was shot with a handheld camera in an attempt to seem like a homemade video. And while the previous ad was serious and somber, this effort couldn’t be more goofy and lighthearted. As the title implies, the spot sees some dads pull out a surprise dance routine. That the dads do so while wearing jumpers (sweaters as they’re known here in the states) seems an attempt to cash in on this year’s craze for the “ugly sweater.” Their dance is performed to a re-mixed version of Tchaikovsky’s “Dance of the Sugar Plum Fairy” from The Nutcracker.

“The piece was always designed as a piece of content that would live on Facebook primarily,” Pete Conolly, creative director at Gravity Road, told Digiday.

Since being uploaded around a week ago, the video has racked up over a million views on Facebook and YouTube, with at least one fan calling for it to be shown on television. The ad is unlikely to generate the same kind of backlash as Sainsbury’s previous effort, as it’s hard to get too offended over Christmas sweaters.

Mother Insists that Your Kids Attend its Anniversary

mother10x10

A tipster provided us with Mother’s rather unusual invite to current and former workers for the agency’s anniversary party. Addressed to “Dearest Son or Daughter,” (that would be employees) from “The Grand Mothers” (partners) it appears the agency leaders would like to gather their children to “run our fingers though the hair of our sons and daughters.” Oh, and it would appear they are not a fan of the plus-one. We’ve included the invite in full below. Read more

Grey London Creates Adorable ‘Christmas Choir’ for McVitie’s

Grey London created one of the more off-the-wall Christmas spots you’ll see this year with “Christmas Choir,” promoting McVitie’s Victoria cookies.

In the spot, a family sits around on a sleepy holiday evening when the father decides to open up a box of McVitie’s biscuits. Upon opening the container, a chorus of tiny, adorable animals begins barking, meowing, quacking and otherwise vocalizing to the tune of 80s hit “Only You” by Yaz. The chorus of cuddly critters is, clearly, meant to evoke the happiness evoked by digging in to a box of McVitie’s (in this case punctuating a case of holiday doldrums), but that’s not important right now. What’s important is that around the 44 second mark a tiny narwhal whale emerges from the depths of a punch bowl. For that, Grey London, we thank you. Read more

adam&eveDDB Introduces a ‘Memorable Guest’ for Maille

With the holidays around the corner, it is the season of awkward conversations with relatives and family friends you’d rather forget. Picking up on this, adam&eveDDB explores a conversation a young man has with one particularly tactless guest, who makes a lasting impression for all the wrong reasons.

The woman tells the young man of the holiday she took with her husband in Greece. He initially appears bored, but soon the conversation veers from the mundane to the uncomfortable as the woman talks about the “very secluded balconies” in the hotel room and the opportunities they afforded. We’ll avoid giving away too much as the cringe comedy involved is fairly dependent on some level of shock value, but let’s just say things degenerate from there. It’s easily one of the funniest holiday ads we’ve seen. The comedy it manages to pull off is no easy feet either, as this kind of thing easily derails from awkward funny to just awkward. But the perfectly paced writing and stellar performances from the actors hold everything together with just the right amount of cringe. At the end of the spot, the camera cuts to a jar of Maille mustard, with the tagline “Be a memorable guest for the right reason” explaining the scene preceding it. The spot itself is more than memorable, and should get its fair share of attention leading up to those awkward holiday parties. Read more

hasan&partners Chief Lets It All Hang Out

Does your office include a steam room? And why not?

We shouldn’t be surprised by this clip after witnessing hasan&partners chief Ami Hasan undergo voluntary shock therapy back in April. But this faux news segment, in which a “reporter” casts Hasan as the ultimate guide to Helsinki as it prepares to host the Eurobest festival, took us aback for some reason.

It’s a little slow to start; you may even miss the subtlest joke around the 1:16 mark:

Did you get all that?

For the record, Mark Maher is not journalist, but he is a copywriter who serves as hasan&partners’ “sole native English specialist.”

Unfortunately, Maher has yet to sell us on the Helsinki experience. We’re also very disappointed to report that the site listed at the end of the video, in which Hasan promises to give us more “restaurant, sightseeing and sauna tips,” does not exist…yet.

Fallon Helps Arby’s Apologize to Pepsi

When Arby’s received a friendly reminder in October that they had yet to release the second of their promised ads featuring Pepsi they realized they had a problem. The brand and its agency, Fallon, had already wrapped on their creative for the rest of the year.

Rob Lynch, chief marketing officer and brand president of Arby’s, explained to The Wall Street Journal that with the brand focusing on its revamped marketing, centered around the “We have the meats” tagline, the obligations to Pepsi simply got forgotten. Lynch did not look forward to breaking the news to Fallon. “Their ads are kind of like their babies. To go in after we shot them and shoehorn something in is like the worst client move you could ever make,” he told The Wall Street Journal.

But Fallon proved up to the challenge. The Minneapolis-based agency created a new, 30-second ad poking fun at the whole debacle. A tall glass of Pepsi stays on camera for the entire ad as the sonorous Ving Rhames explains the situation: “Arby’s has an agreement to feature their good friend Pepsi in two commercials a year…Well Arby’s messed up and forgot about the second commercial!” In a clever touch, the ad ends by replacing the usual “We have the meats” tagline with “We have Pepsi.” So what did Pepsi think of the approach?

“We applaud Arby’s unconventional approach to marketing and when they came to us with this idea, we thought it would be a fun, creative way to highlight our partnership,” Roberto Rios, chief marketing officer for PepsiCo’s food service division, told The Wall Street Journal in an emailed statement.

So it seems like everyone is happy with the situation. The spot will run from December 7th-13th in the Minneapolis, New York, and Los Angeles markets, fulfilling Arby’s end of their agreement with Pepsi to feature the beverage in two advertisements this year. Presumably the creative Fallon had to put on hold for the ad will run in the near future.

NEXT PAGE >>