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What The…?

BETC and Andy’s Recreate 1984 in 007-Style Peugeot Spot

On a day filled with short film commercials, here’s a spot recycling/paying tribute to an earlier Peugeot ad by French agency BETC.

We weren’t familiar with the 1984 original “Bombardier”; because it’s all French, David Hasselhoff, Tom Selleck and Burt Reynolds are conspicuously absent.

The real star here is the post-production team: the release tells us that 90 percent of the film is, in fact, 3D animation.

And here we thought the bold stuntmen really did chase the new 208 GTi in a combat helicopter.

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Here’s How to (Allegedly) Break into Advertising

Jason Scott, who has worked as an integrated creative at Wieden+Kennedy London for the past year, knows how to get into advertising.

How do we know that he knows? Because he’s created a related “single-serving site” page in the style of “Barack Obama is your new bicycle” called “Ways to get into advertising” — and today he’s been tweeting its jokes directly at the agencies mentioned therein.

Now we’re going to give him a little more attention.

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BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting

BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field.

The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. Read more

Agency People Told Digiday Why They’re Unhappy

digiday_expandedOne week ago, Digiday posted a story asking “why are agency people so unhappy?

It’s been very popular for good reason. Here’s a relevant quote from Dan LaCivita of Firstborn:

“The people writing racist, sexist and awful comments on websites are the bottom of the barrel, and they’re employed, which means they’re making a whole bunch of other people miserable too.”

We have no idea which websites he might be referencing, but we wanted to learn more — so we decided to wade through the Digiday comments to more effectively gauge the agency world’s response to the piece.

In summary, the reasons readers gave for their own misery were:

  • Overinvolved, increasingly demanding clients
  • A focus on data/ROI over strong creative work
  • Younger employees and their various senses of entitlement

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TechCrunch Unimpressed by West Agency’s Homepage

SF West

Today we learned that TechCrunch blogger Kyle Russell doubles as an advertising critic. More specifically, he criticizes the websites of ad agencies.

There’s a reason he was interested in this one: it’s West, the San Francisco shop founded by former Apple marketing chief Allison Johnson with a bit of capital from Twitter originator Jack Dorsey.

About a year ago, we posted on West in response to tipsters’ claims that all the real ad people hired to staff the agency were leaving. West’s web presence doesn’t help clarify that matter, because it provides absolutely no information about the organization itself.

Still, Russell lingered on the page long enough to call it “a new champion in the endless battle to have the most pretentious startup website.”

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FCB Gets Weird, Retro for Kmart

FCB Chicago has a new spot for Kmart that’s…unusual.

Modeled after an 80′s karaoke music video (as viewed and/or created by someone on hallucinogens), the spot aims to promote the brand’s “pay in store” option for online purchases. Because this is Kmart, it’s done in the strangest fashion possible.

There’s no effective way to prepare the viewer for this experience — let’s just say you can expect synths, retro filters, lyrics explaining the payment process, iPad faces and assorted randomness with a sort of Kate Bush/1984 flavor. Coming on the heels of “Shop Like A Boss” and the ubiquitous “Ship My Pants“, we can’t call it surprising.

That said, it definitely exceeded our expectations.

William Shatner Channels Freddie Mercury in UK Spot

This “film about a smile”, created by London-based agency Beattie McGuinness Bungay for client Thomson Holidays, reminds us of the best, most obvious way for washed-up celebrities to stay relevant: get weird.

The spot stars a teddy bear and a Ben Folds/William Shatner version of Mike Myers’ favorite Queen song, taken from one of the former Captain’s many Twin Peaks lounge singer-style “comeback” albums:

Lots of great details in this one. We’re particularly fond of the broken glasses and the extended pony moment.

The spot even somehow manages to make Shatner’s version of “Bohemian Rhapsody” tolerable. We’re just glad he didn’t actually try to hit any notes or attempt the impossible a capella section.

Credits below via Adweek – note the “teddy bear wrangler” title.

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Someone Hacked Razorfish’s Twitter Account

It happens to the best of us: someone gained access to Razorfish’s Twitter account and spent approximately five minutes this afternoon spamming some of the agency’s 98.5 thousand followers with junk links.

Razorfish Trolled

Thankfully, someone quickly identified the problem and cut the spam stream short.

Unfortunately, while the tweets promised “horrible”, “nasty” posts about their recipients, they did not link back to any AgencySpy comment threads.

Good reminder, though: change your passwords often.

Someone at M&C Saatchi London Had a Crappy Day

We have no idea why TechCrunch Europe editor Mike Butcher had access to this email from Saatchi Operations Director Su Millarwhy folks were in such a hard-partying mood last night, or why the finger-wagging note seems to have gone out to everyone on staff when the CCTV supposedly identified the guilty party.

But we do know that it certainly reads like someone had a rough time today.

And we feel a little bad for the unlucky client (not to mention their cleanup staff).

McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

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