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Forsman & Bodenfors Conducts ‘Time Travel Experiment’ for IKEA

In one of the more bizarre spots you’ll see today, Swedish agency Forsman & Bodenfors enlists the aid of hypnotist Justin Tranz in a “Time Travel Experiment” for IKEA.

Tranz supposedly hypnotizes a couple, who are then told they are in the future as they meet their bratty daughter, upset with their birthday gift. From here, things get worse and worse for the couple as they are transported farther and farther into the future. The hypnosis is pretty unconvincing, as are the actors playing the couples’ future family members, as the ad drags on past the three minute mark. Meant to showcase IKEA’s new bedroom and bathroom catalog, it’s hard to believe many will sit through this long enough to notice the decor. While Forsman & Bodenfors may have had a huge success last year with Volvo’s “Epic Split,” chalk this one up as a huge miss.

The VIA Agency Clicks Clean with Reggie Watts for Greenpeace

The VIA Agency tapped comedian/musician Reggie Watts for a new Greenpeace campaign, called “#ClickClean,” promoting a green energy-powered Internet.

As you might expect from Watts’ involvement, things get pretty strange. In “Animals,” Watts sings about various family members clicking dirty as a seeming mantra while meditating in the jungle (!?), before going on to explain that before the Internet is powered by green energy, we’re all clicking dirty. Other spots in the campaign deal directly with possible green energy sources, such as solar, hydro, and wind power. These ads see Watts in the desert messing around with his looping machine, drifting on a giant lily pad, and yodeling in the vicinity of a windmill. It’s a different approach for Greenpeace, to say the least, and one thing you can say about the campaign is that it certainly is memorable.

“Some of the Internet’s biggest and most innovative companies, like Apple, Facebook and Google, are powering with modern, renewable energy. The #ClickClean movement expects the rest of the companies behind our online world, like Amazon and Twitter, to join them,” explains Greenpeace Senior Energy Campaigner Dave Pomerantz. “Reggie Watts is an Internet sensation for his comedy and music, so we’re proud to have him join the call to power the platforms on which his work is shared every day with renewable energy.”

Stick around for “Wind” and “Water” after the jump. Read more

Rooster CCO Takes Leave Amid Possible Boycott Over Transphobia

Yes, everyone has the right to an opinion. Many of them, in fact. And yet, the airing of those opinions in public may have adverse effects on one’s career. Who knew?!

Gavin McInnes, chief creative officer of Rooster in New York, has been asked to take “an indefinite leave of absence” following the publication of a post he wrote on transphobia — or fear of transgender people — and how it is, of course, the most “natural” thing in all the world.

Although the post is still available online in various places, the fact that this is what happens when you click on the main link to Thought Catalog hints at the problem behind McInnes’ post:

CCO Rooster Tumblr Post

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George Tannenbaum Can Write Your AgencySpy Comments for You

george tannenbaumEveryone including your resident “spies” and the dudes behind this project knows that comments are a large part of the AgencySpy “experience”. They’re both a key draw and a source of multiple headaches for both Mediabistro employees and the agency comms directors who insist that we delete them, like, yesterday.

We would ask “who has the time?”, but that question feels a bit redundant.

Now George Tannenbaum, our city’s self-described “Busiest Freelance Creative Director“, thinks he can predict your comments before you even write them.

Yesterday on his “Ad Aged” blog — which Business Insider calls “most influential” — Tannenbaum presented readers with an “AgencySpy Comment Generator” that’s really just a list of the most common types of comments one tends to encounter on this super-friendly web site.

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W+K NY Gets in on the Shark Action for Southern Comfort

The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one.

Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera zooms in it becomes clear that her nails are painted to resemble shark jaws. She then slowly stirs the drink with her fingernails before plunging down and stabbing the maraschino cherry, which lets out a red, blood-like ooze. Strange stuff, for sure, but also one of the more compelling spots in the campaign and a well-timed release. Stick around for credits after the jump. Read more

CAA Marketing Crafts Back-to-School Music Video for Old Navy

In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy.

“Unlimited” sees a girl facing her doubts and insecurities,  personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song, written by Tony-nominated songwriters Benji Pasek and Justin Paul, might prove something of an endurance test for most adults, it provides a positive message in a very relatable situation, and the target audience (elementary school aged kids, especially girls) typically can’t get enough of this type of thing. It seems that the video is catching on, too, with over four million views since being posted at the end of July. Stick around for credits after the jump. Read more

David Lynch Christian Louboutin Spot: Très Chic or Just Strange?

It’s been eight years since David Lynch last released a full-length film, but that doesn’t mean he hasn’t been busy: he’s launched his own coffee line, become a spokesperson for transcendental meditation, written and directed this Dior video, designed limited-edition Dom Perignon labels, and teamed up with Alyssa Milano to create a line of lycra-based workout leggings.

The latest addition to his marketing oeuvre is this :30 spot for Rouge Louboutin, Christian Louboutin’s $50 nail polish that lets fashionistas match their mani/pedi to the brand’s iconic red-bottomed shoes.

That was exactly as strange as we expected it to be–though it still amounted to a more coherent narrative than Inland Empire.

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Mekanism Employees Photoshop CEO Everywhere

See, sometimes we get fun tips. Someone at San Francisco’s Mekanism apparently proposed an in-house Photoshop battle beginning with this image of CEO Jason Harris:

The campaign almost certainly won’t win any Lions, but some of the entries are pretty good after the jump.

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David Duchovny Stokes Russian National Pride for Siberian Crown Beer

In one of the more absurd items you’ll see today, David Duchovny stars in an ad for Siberian Crown Beer.

In the extended 2:30 online spot, Duchovny is at a rooftop party when he pontificates, “There is another country where I got my family name from. And sometimes I wonder: What if things turned out differently? What if I were Russian?”

Duchovny goes on an extended monologue on what his life might be like if he were Russian. His musings awkwardly vacillate from tongue-in-cheek humor (like when he asks “Would the world know my smile?” and we see him pictured as a hockey player, complete with missing front tooth) to more serious-minded patriotism. The spot ends with the latter, as Duchovny concludes “”I found out that being Russian, I’d have many things to be proud of.”

The ad is a bit of a headscratcher. Even more so, perhaps, is Duchovny’s decision to align himself with a Russian brand celebrating the country at a time when it faces the threat of serious economic sanctions as a backlash for increasingly imperialistic foreign policy. His involvement caused enough controversy, in fact, that he felt the need to issue a statement clarifying that he did not support current Russian politics and that his involvement in the commercial was not in any way a political statement or endorsement of Putin’s policies.

Figliulo & Partners Rolls Out More ‘Framily’ for Sprint

Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint.

The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two additions to the Frobinsons’ story. In “Count On It” (featured above) Chuck is out on the road with framily member Gordon (pronounced Gor-don) when his motorcycle breaks down. He calls his father (who, you might remember, is a hamster for some reason, voiced by Andrew Dice Clay), who he assures Gordon always picks up. Despite being in the middle of a frame of bowling with the wife, the father answers and rushes (or rolls) to the rescue. Yup, this campaign is still a frucking weird one.

Another spot, “Spin Off,” features Hamster Dad and NASCAR driver Jeff Gordon. Stick around for credits and that spot after the jump. Read more

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