Today we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are:
- In the blue corner keeping it cheesy, Kraft Foods Group Chief Marketing Officer Deanie Elsner
- And in the red corner helping you get your snack on, Dana Anderson, VP of marketing strategy and communications for Mondelez International
The feud started when Anderson published an editorial in the Wall Street Journal and opined that AORs are “no longer the pathway to Oz for clients or agencies.” Elsner took some serious umbrage with that sentiment from Anderson (for context, the two worked together at Kraft Foods before she flew the coop for Mondelez in 2012).
And so the debate is on.