TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

What The…?

‘Is the AOR Dead’ Debate: 2014 Edition

AORToday we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are:

  • In the blue corner keeping it cheesy,  Kraft Foods Group Chief Marketing Officer Deanie Elsner
  • And in the red corner helping you get your snack on, Dana Anderson, VP of marketing strategy and communications for Mondelez International

The feud started when Anderson published an editorial in the Wall Street Journal and opined that AORs are “no longer the pathway to Oz for clients or agencies.” Elsner took some serious umbrage with that sentiment from Anderson (for context, the two worked together at Kraft Foods before she flew the coop for Mondelez in 2012).

And so the debate is on.

Read more

W+K Portland Introduces Mandroid for Old Spice

Here’s yet another item from W+K today, as the agency has debuted its latest campaign for Old Spice, introducing a creepy new android character.

The new character makes his debut in the 30-second “Soccer” (featured above). When the robotic man goes to kick a soccer ball at the beach, he falls directly onto a sunbathing woman, crushing her ribs. Initially irked by the painful injury, she then notices that he smells amazing. When the android says that he can’t get up, she replies, suggestively “Maybe I don’t want you to.” Coming on the heels of the funny Terry Crews-filled World Cup spot, it’s pretty disappointing. It also marks something of a creepiness trend in W+K’s Old Spice work, with the campaign featuring anthropomorphic hair getting the creepy ball rolling earlier this year. Its “our products will make women want you” message is also vaguely reminiscent of Axe’s strategy of marketing to pubescent boys — the only demographic desperate/gullible enough to swallow such a claim. Either approach is irksome enough on its own, but combined they’re truly troubling. W+K’s latest campaign for Old Spice also features the 30-second online spot “Nightclub,” which takes a similar (but possibly even more ridiculous) approach. We’ve featured it after the jump for any interested parties. Read more

Deutsch LA Brings Pop Secret to the ‘MicroRave’

Adweek described Deutsch LA’s “MicroRave” for Pop Secret perfectly as “like a sad, seizure-inducing nightclub for corn,” in a post that also questioned whether it was the worst ad of the year.

Deutsch LA points out, defensively, “This wasn’t intended as an ad, but as a quickie video for social media meant to celebrate the EDC festival happening the weekend we launched it,” which may disqualify it from that title. The premise of the spot (or “quickie video” or whatever you want to call it) is simple: popcorn attend a “MicroRave” complete with blasting electronic music, seizure-inducing lighting, beads of butter-sweat (which doesn’t exactly make Pop Secret seem appetizing) and a trail of kernels sadly waiting to get in. As if that wasn’t enough already, there’s also a 20-minute long “Extended Party Version,” which we’ve included for anyone masochistic enough to attempt to sit through it after the jump.  Read more

Is Advertising and Marketing with the U.S. Flag Unethical?

vans american flagsHappy (belated) Independence Day. This weekend was America’s birthday. Contact the fire department for these 238 candles. Now, go to the store — any store — and you will see brands adorned with Old Glory everywhere.

Up and down the shelves, the U.S. flag decorates nearly every product you see, quite literally from soup to nuts. If it can be printed, it will be sold. Here’s the question: As patriotic as this country says it is, what about this decoration doesn’t scream “desecration?

Ethics aside, isn’t this just a little illegal? (Hint: the law says yes.)

Read more

Kentucky for Kentucky Introduces ‘KFC Bone Gold Necklaces’

In what is surely one of the strangest campaigns you’ll see this week, creative Whit Hiler of Kentucky-based Cornett (you may know him from independent org Kentucky for Kentucky’s “Beardvertising” and “Kentucky Kicks Ass”) paired with other local artisans to introduce “Kentucky Fried Chicken Bone Gold Necklaces.”

The project notes that “many great inventions have come out of Kentucky” — such as bourbon, the bowie knife, and, of course, fried chicken. So now, the Kentucky-based integrated agency has “ taken one great Kentucky invention and turned it into a completely new Kentucky invention.” “Like Willy Wonka’s ’Everlasting Gobstopper,’” they’ve “ figured about a way to make it possible to savor a single piece of Kentucky Fried Chicken forever.” That would be by dipping the bones in 14 kt gold and turning them into necklaces. Hiler teamed up with Kentucky jewelry designer Meg C to create a line of “Kentucky Fried Chicken Bone Gold Necklaces.” Just what you always wanted! They’re releasing a limited run of 20 “Gold Kentucky Fried Chicken Wang Bone Necklaces” on Friday, June 27th (that would be tomorrow) at 10:00 AM. Click here to learn more.

Note: the project did not directly involve Cornett or KFC, but the brand was impressed:

W+K Portland Takes Terry Crews, Old Spice to the Next Level of Craziness

W+K Portland and Terry Crews are back, dialing up the mishigas in a new spot for Old Spice entitled “Drill to Brazil.”

In what may be the craziest Old Spice spot yet, Crews attempts to drill to Brazil by spiraling himself into the ground, because Terry Crews is magic. After a few failed attempts see him end up in Egypt, an office, and a snowcone, Crews finally gets to Brazil, where he meets what appears to be Brazilian Crews. In Brazil, Crews shares (screams) the message, “Old Spice thinks you’re amazing and is now available in Brazil!” before heading off to an unexpected location. If you’ve seen any of the previous Crews spots you already know the drill, just expect even more random craziness than usual from this one.

Geometry Global’s ‘Pet Condoms’ Stunt Gets Some Love at Cannes

Back in December Geometry Global raised some eyebrows with their “Animal Instincts Pet Condoms” campaign.

The agency put up what appeared to be a free pet condom dispenser in a San Francisco park. When passers-by used the dispenser they received “condom shaped brochures explaining the importance of spaying and neutering pets.” People were directed to the Pet Condoms website, which appears to promote condom use for pets, but really just encourages spaying and neutering. The man’s face in the video above, when he receives what he believes to be a pet condom, pretty much says it all.

The campaign, which debuted back in December, generated “Over 30,000 + site visits, social chatter in over 166 countries” and became the number one trending topic on Reddit within 36 hours. All this buzz got Cannes’ attention, and the campaign was short listed at Cannes for the Direct Lion category.

Update: We previously reported that “Pet Condoms” was shortlisted for a”Promo & Activation Lion in two categories: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale), Use of Promotional Stunts and Live Advertising” when, in fact, it was shortlisted in the Direct Lion category.

 

Fake Grey Poupon Spot Is Fake

Sadly, the “banned Grey Poupon ad” scoring clicks on Reddit and other web aggregators today is not real: it was posted on YouTube by OBVS, which seems to stand for “Online Broadcast Virtual Station” but could just as easily (and more appropriately) mean “OBVS produced by my up-and-coming sketch comedy troupe, bro.”

There’s also the fact that it doesn’t exactly introduce any new ideas, playing instead on a superior campaign that most of our readers still hated–and that it takes us back to the time when the brand really was defined by its ads.

Still, the clip made us chuckle, however briefly. And it’s a Monday.

Australian Creatives Poke Fun at Your Least Favorite Agency Trends

Want to watch a few top creatives at Australian agencies have some straight-faced fun at the expense of current industry trends? Sure you do.

Yes, the video is a little long–but it does manage to allow CCOs and ECDs from Ogilvy, BBDO, JWT, etc. to get some camera time and drop a few inside jokes.

Of course, it’s all about promoting a Creative Fuel conference in Sydney next month, at which speakers like R\GA founder Bob Greenberg will apparently encourage agency professionals to “cut the bullshit and refocus on creativity.”

Still, “The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project” almost sounds believable, doesn’t it?

If you’re really pressed for time, skip ahead to 4:00 for a bit of light slapstick.

TDA Gets Creepy for Firstbank

TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.

In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”

“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”

The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump. Read more

<< PREVIOUS PAGENEXT PAGE >>