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Wieden & Kennedy

W+K and Drew Brees Interview a Robot for Old Spice

Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.

The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:

It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.

The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.

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W+K Amsterdam Launches ‘Feel The Game’ for FIFA 15

W+K Amsterdam launches a new campaign for FIFA 15 today, entitled “Feel The Game.”

In a 2:15 broadcast spot, W+K Amsterdam immerses fans into the on-pitch action as they experience what players in the game do. When it begins to rain, players are suddenly drenched in their apartments, when heavily tackled, they feel the hurt. It’s not exactly a new approach in gaming advertising, but it’s pulled off well. The agency also got Lionel Messi to join in on the action, both on the field and wielding a controller. The campaign airs globally beginning today, across broadcast and digital channels, with the full-length spot also broadcasting in the U.S. during the Manchester United match this Sunday.

“Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the  middle of it. We wanted our film to do the same thing, to put you right in the thick of the
action, said David Smith, Wieden+Kennedy Amsterdam’s creative director. “With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.” Read more

W+K Portland Brings Back Mandroid for Old Spice

Back in July, W+K Portland introduced a new robot character with a series of ads in which Old Spice products help him smell like a man.

Now, the agency is a back with another spot for the campaign, featuring the (vaguely creepy) character, promoting Old Spice deodorant and body wash. This time around, he’s hanging out in a hot tub with a few giggly women in bikinis. Soon, however, he starts malfunctioning (again), because robots and water don’t mix. (The women, miraculously, are not electrocuted.) It’s very much in line with the previous spots, so if you liked those, chances are you’ll find this one amusing, too. If not, you’ll probably long for a screaming Terry Crews.

W+K Tokyo and Nike Just Want to Have Fun

Here’s an energetic spot to end a short week: South Korean high schoolers love sports just as much as all teens, but the press release tells us that “many barriers” like school and family responsibilities prevent them from having a good time.

The team at Wieden+Kennedy Tokyo took to the streets to gauge their sentiments and came up with the tagline, “When Fun Wins, You Can’t Lose.”

The resulting ad stars “Korean football legend Ji-Sung Park, rising tennis player Duck-Hee Lee, K-Pop superstar Taeyang from the group BIG BANG” and a bunch of kids who just want to enjoy their soccer/baseball/basketball/running and dancing.

Don’t forget the dancing.

We’re still partial to the glow-in-the-dark basketball dude.

Credits below.

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ESPN, W+K Enlist NFL Stars for Their Fantasy League

ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York.

In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a bit of help from Victor Cruz of the Giants, Jimmy Graham of the Saints and a few other league employees:

After learning that the U.S. military doesn’t really use “Call of Duty” to train soldiers, we’re a little skeptical when it comes to football stars participating in fantasy leagues.

But the image is too amusing to discard, so we’ll stick with it.

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David Fincher Spots Expand on New W+K Gap Campaign

The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap.

These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in everyday poses. The first one, “Golf”, elaborates on the “it’s OK if your clothes are a little boring” theme with a bit of spontaneously unconventional romance:

Three more and credits below.

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W+K and ESPN Give College Football Fans a Moment in the Spotlight

W+K New York isn’t the only agency that’s been focused on football recently — and for good reason.

Not only is the NFL about to start things up again, but this year’s college football season will be the first in history to discard the traditional Bowl Championship Series for a true four-team seeded playoff.

The first spot in W+K’s new campaign to promote client ESPN’s college coverage casts fandom as a universal experience…something everyone has “in common”:

A second :15 spot, which also debuts today, highlights some possible shakeups in the world of collegiate pigskin: will the new format allow an underdog to win the day?

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W+K Portland, Craig Robinson Return for Dodge Dart

W+K Portland launched the “Don’t Touch My Dart” campaign earlier this month, pairing comedians Craig Robinson and Jake Johnson. Well, it’s a few weeks later and the duo are back for several follow-up spots the agency has released for the campaign, along with a new interactive digital experience.

In the 30-second “Craig,” Johnson tries to get Robinon’s attention by repeatedly saying his name while he cleans and admires his Dart. Robinson spends the whole time ignoring him, leading into the “Don’t Touch My Dart” tagline (along with accompanying music, composed and performed by Robinson) and a prompt for viewers to “See what happens when you touch my dart.” Clicking on the link leads to an interactive digital initiative where you can move your cursor to “touch” Craig’s dart and see what happens. Try it for yourself here, and stick around after the jump for a couple for “Voice Touching” and “Birdhouse.” Read more

W+K and ESPN Remind You That Monday Night Means Football

Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sunday Night Football or “the only reason anyone still watches NBC.”

In order to maximize the hype, ESPN and NFL films have teamed up with AOR Wieden+Kennedy New York to create a series of slow-mo, documentary-style spots showcasing the sport’s best players as they make their way toward the field in support of a new tagline: “No Other Night Is Monday Night.

It’s like a WWE intro with less HGH and other assorted acronyms. Here’s “Tunnel”, which officially launched today:

Don’t worry, there’s plenty of Manning to go around after the jump.

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W+K NY Gets Super ‘Normal’ for Gap

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As an agency denizen, you’ve no doubt embraced the notion of “normcore”…right?

It’s hard to believe that a t-shirt and jeans combo somehow amounts to a fashion statement, but the new Fall campaign from Gap speaks volumes on how the world will dress in 2014 (outside of pitch meetings, at least).

Wieden+Kennedy won the account without a review back in March, and this first campaign features print and (yet-to-be-released) TV spots with big stars like Anjelica Huston and Elisabeth Moss “Dress[ing] Normal” in a nod to clothes that resemble a uniform without trying too hard.

Since Gap’s strengths always concerned the basics, getting back to them seems like a good idea for the brand. Some alternate taglines on that theme for your review after the jump…

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