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Young & Rubicam

Y&R Launches ‘Long Live New York’ for New York Organ Donor Network

Y&R has a new campaign encouraging New Yorkers to become organ donors on behalf of the New York Organ Donor Network.

In an animated 90-second spot, parts of buildings begin to fall off as the city is portrayed in dire health. A group collects the pieces, however, and assembles them into a heart which powers the city back up, as the Statue of Liberty breathes a sigh of relief, followed by the tagline “Keep New York Alive” and a message urging New Yorkers to become organ donors. The campaign is needed because as a state New York is well behind the curve in terms of registered organ donors.

“Next-to-last place—we are ranked 49th in terms of the percentage of state residents registered as organ donors—is not good enough for New York,”Glen Jacobs, executive creative director at Y&R, told Adweek. “We need to move the needle, so organ donors can save lives. Period.”

For the spot, Y&R teamed up with Laurent Witz, the director behind Oscar-winning animated short Mr. Hublot. Witz and company employed lifelike 3D animation to deliver the message in a way that can grab people’s attention. While it’s not immediately apparent why the city is falling apart, the message is clear by the end of the 90 seconds, and the initial mystery serves to draw in the viewer.

Still, Jacobs says that Y&R’s work for the cause is far from over. “If this campaign helps raise awareness for the cause, that’s great,” he told Adweek. “But we have a long way to go. So, our aim is to keep finding bigger and better ways to get the message out.” Read more

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Y&R Hires Top Planner from R/GA

delange2In quick staffing news, Dick de Lange has left R/GA after working in its planning department for more than three years to assume the top role at Y&R.

de Lange joined R/GA in August 2011 after spending just over a year as head of group planning at JWT New York. Prior to that stint, he spent five years with Saatchi & Saatchi, splitting that time between the agency’s Sydney and New York offices. He also spent most of a decade with DDB in Amsterdam, Sydney and Chicago.

While de Lange joined R/GA to run the Nike account, he most recently worked on Samsung global — and Adweek tells us that his hire serves to replace outgoing planner Hope Cowan.

Since de Lange will lead the department, he will work on all of the agency’s existing accounts.

Y&R NY Taps Richard Sherman for Campbell’s


Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad as well.

The spot continues the “Mama’s Boy” tradition of goofiness. In this case, a fan painted all in blue and a helicopter factor in to the 60-second spot, which ends with a tender moment between Sherman and his mother. “Mama’s Boy” first ran all the way back in 1997 with Reggie White and his mother, and returned in 2012 following a four year hiatus. Sherman’s spot marks the first time in years that a player’s real mother was cast in place of an actress. The spot’s producers chose to cast a real fans in the spot as well, including superfan Tim Froemke, who appears in the spot with his entire body painted blue, using Skype for auditions. Stick around for credits after the jump. Read more

RKCR/Y&R Casts Real Families for Vodafone

RKCR/Y&R cast real British families in their latest campaign for Vodafone.

The series of 60-second spots promotes Vodafone’s new Red+ plan allowing multiple people to share one simple data allowance and aims to show how this helps bring families closer together. Casting for the campaign was done “through a combination of focus groups, postings on Mumsnet and street castings.” While the approach might come across a little dry at times, the real-life families lend it an air of authenticity.

“We know that mobile technology plays a big role in family life, but we also know that families worry about keeping data usage under control,” explains Daryl Fielding, Vodafone director of brand marketing. “Red+…allows families to share their data allowance and data caps under one shared and simple bill so they can share freely without worrying.”

You can check out the first spot, “Sunday Lunch” above, and stick around for credits after the jump.  Read more

Y&R NY Celebrates ’5 Second Filmmaker’ for Dell

For the latest in the brand’s “Learning Meets Doing,” Y&R New York teamed up with Über Content and director Adam Gunser to create a mockumentary celebrating “5 Second Filmmaker” Marty Goldberg.

Goldberg is the (fictional) king of the the 5-second film, taking home the “Cinco” award year after year and employing “The Goldberg Method” while grooming his assistant and protege. Seemingly targeting the growing popularity of the short-format Vine, the mockumentary mostly seems to be trying too hard and its humor never really hits it mark and struggles to find a cohesive tone. Most of the time, the spot seems to be mocking Goldberg, but elsewhere seems to celebrate his working methods showcasing Dell technology. Also worth noting is that the brevity-mocking video feels long at 2:15. Goldberg could have done it in five seconds. Stick around for credits after the jump. Read more

President/CEO Out at Y&R Canada

YR CA

Today we confirmed that Chris Jordan, CEO of Y&R Canada, is no longer with the agency as of this week.

Here’s the official statement:

“We are thankful to Chris Jordan for his 12 years of leadership at Y&R Canada, and we wish him the very best moving forward.  As we continue to evolve as an agency, we are recognizing the immense value of the leadership of Israel Diaz, EVP, Chief Creative Officer; Carl McMurray, SVP, Chief Financial Officer; Susan Murray, EVP, Chief Marketing Officer; Kasi Bruno, VP, Strategy & Cultural Insights; and Gavin Bayley, SVP, Global Client Leader.  Effective immediately, this talented group comprises the senior leadership team of Y&R Canada, reporting into Y&R North America CEO Matt Anthony and Y&R North America COO Sean Howard.”

Jordan had served as CEO and president of Y&R’s Canadian operations since 2002; prior to joining the agency world, he was chief marketing and sales officer for the Canadian Broadcasting Corporation. Israel Diaz, who moved into the top creative post at Y&R Toronto back in 2011, will assume a more prominent role in Jordan’s absence.

Tipsters claim that the departure is directly related to the Ford account, for which WPP’s shops Y&R, Wunderman and Mindshare recently created the brand-new entity Blue Hive.

We have no specifics on that point or on Jordan’s future plans.

Three Agencies Remain in Hilton’s Hampton Review

hampton-logoHilton is in the final stages of a creative review for its Hampton properties, Adweek reports

Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. The winning agency will handle creative duties for Hampton Inn, Hampton Inn & Suites and Hampton by Hilton for markets “including the U.S., Canada, Europe, Latin America and the Asia-Pacific region.”

Young & Rubicam have been Hampton’s lead agency since 2011, when they took over for Draftfcb. They were defending in the review, which initially included over a dozen agencies, but failed to reach the final stages. Media, digital and public relations will remain with “OMD in Los Angeles, iCrossing in New York and Dallas and Emanate in New York, respectively.” Hilton expects to select their new lead creative agency for their Hampton properties by the end August.

Leo Burnett Alum Bayley Heads to Y&R

GavinBayley1Though we mentioned this brieflyyesterday, we figured it perhaps merited some larger notice considering we now have the details. Anyhow, news from our neighbors up north as Y&R Canada has welcomed Gavin Bayley as SVP/global client leader for its BMO North American biz. Bayley who will handle said account out of Y&R’s Toronto office, joins the agency from Leo Burnett, where he spent the last right years as account management group head for clients including Kellogg’s, Invesco, Blackberry and Visa. In his new role at Y&R, the new SVP will oversee the BMO business across Canada and the United States, working alongside the agency’s Midwest account team in Chicago in the process.

Regarding the new Y&R hire, who’s held executive positions on both client and agency side for over a decade, Y&R North America president/CEO Matt Anthony says, “Finding the right person for this role has been a top priority, as it takes a unique talent to passionately and successfully navigate the complex financial services marketing landscape. Gavin will be a real asset to the Y&R team not just in Toronto, but across North America.”

Y&R Appoints New NY President, North American COO

YR_Logo_2012 (1)

This evening Young & Rubicam announced the promotion of two key executives.

Jim Radosevic will be President of Y&R New York and Sean Howard will be COO of Y&R North America, effective immediately.

Radosevic, who previously served as EVP and Global Creative Director of the agency’s New York office, most recently worked on the “Beginnings” campaign for Dell. He will report to North America President and CEO Matt Anthony, who chose him to launch VML‘s New York office before he joined the Y&R team in 2011.

Howard has been General Manager of the New York office since 2012; in his new role, he will be “responsible for ensuring collaboration across offices”. Prior to joining Y&R, Howard was Global Client Services Director at Wunderman, where he led the T-Mobile and Microsoft accounts.

Anthony writes:

“Jim has the rare ability to successfully wear several hats – digital creative, business manager, client leader, team builder and brand advocate…and Sean will be absolutely critical in helping me build and develop [our] competitive advantages across the network.”

Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

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