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Chicken + Football + Couches = Couchgating

Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Couchgating” spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.

Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what’s on the screen. All that’s missing is some John Facenda or Harry Kalas voiceover. If we could see Terry Bradshaw throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.

Although going for two might take on an entirely new meaning… Credits after the jump.

Agency: Draftfcb Chicago

Todd Tilford, Chief Creative Officer

Chuck Rudnick, Group Creative Director

Todd Durston, VP, Creative Director

Berk Wasserman, VP, Creative Director

Ivo Knezevic, Executive Producer

Ellen Kuratnik, Sr. Business Manager

Michael Fassnacht, President

Rahul Roy, Group Management Director

Sue Redington, Group Management Director

Kris Langager, Account Director

Production – Hungry Man

Kevin Byrne, EP

Scott Vincent, Director

Caleb Dewart, Producer

Nigel Blunk, DP

 

Editorial – Hagon

Christina Matracia, EP

Alex Hagon, Editor

 

Post Production – Optimus

Katie Smith, Producer

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!