TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Chicken + Football + Couches = Couchgating

Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Couchgating” spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.

Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what’s on the screen. All that’s missing is some John Facenda or Harry Kalas voiceover. If we could see Terry Bradshaw throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.

Although going for two might take on an entirely new meaning… Credits after the jump.

Agency: Draftfcb Chicago

Todd Tilford, Chief Creative Officer

Chuck Rudnick, Group Creative Director

Todd Durston, VP, Creative Director

Berk Wasserman, VP, Creative Director

Ivo Knezevic, Executive Producer

Ellen Kuratnik, Sr. Business Manager

Michael Fassnacht, President

Rahul Roy, Group Management Director

Sue Redington, Group Management Director

Kris Langager, Account Director

Production – Hungry Man

Kevin Byrne, EP

Scott Vincent, Director

Caleb Dewart, Producer

Nigel Blunk, DP

 

Editorial – Hagon

Christina Matracia, EP

Alex Hagon, Editor

 

Post Production – Optimus

Katie Smith, Producer

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!