TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Clorox Defines Harrowing Household Terms in ‘Language of the Domestic Jungle’

This is no Merriam-Webster, but if you’ve ever wanted to define words like “poopocalypse” and “glueslime,” then the “Language of the Domestic Jungle” is the right dictionary for you. Created for Clorox by Onion Labs – the creative services unit launched by The Onion a year ago – the Domestic Jungle spots employ Discovery Channel-esque narration to color their potty humor with some faux-sophistication. If you’re a legal adult who thinks poop jokes never get old (like me) there’s even a comprehensive Icktionary that can provide grammatical guidance for immaturity.

In the coming weeks, three more spots will air for the campaign. I can confirm that one of the terms is, in fact, “Splatteral Damage.” Even though that’s a dumb phrase that will make some people shake their heads, I wish I could’ve come up with that myself. These dirty situations do exist, and it’s easy to shrug them off as disgusting, but maybe you’ll get a kick out of watching some silly videos. And maybe you’ll think of Clorox next time you need to disinfect. Or maybe I’m 23 and alone in my appreciation for bathroom humor, and commenters will line up to criticize these ads. We’ll see. You can watch the “Glueslime” spot after the jump.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!